ActionCOACH
ActionCOACH is a global business coaching franchise founded in 1993, licensing its proprietary coaching methodology (ABoS) to 1,100+ independent coaches across 83+ countries who deliver coaching to SMB owners and executives seeking profit growth, team building, and reduced founder dependency.
- Company typePrivate
- Founded1993
- HeadquartersLas Vegas, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What ActionCOACH does
ActionCOACH is a privately held global business coaching franchise founded in 1993 and headquartered in Las Vegas, Nevada, operating under the corporate entity IPCo Ltd. The company licenses its proprietary Business Operating System (ABoS) — a codified methodology of more than 3,500 strategies and tactics, structured 90-day growth planning cycles, KPI measurement frameworks, and a 7-point/17-week money-back guarantee — to a network of more than 1,100 independent franchise coaches across 83+ countries. These franchise partners deliver one-to-one business coaching, executive coaching, group coaching, and seminars to small and medium business owners seeking to grow profits, build teams, and reduce founder dependency.
The company's core revenue mechanics are franchise licensing fees and ongoing royalties from its coach network, supplemented by end-customer coaching fees (session-based, weekly, fortnightly, or monthly subscriptions with no long-term contracts) and revenue from events and training programmes. A 2-week free coaching trial and a structured discovery-call process serve as primary acquisition funnels, supported by content marketing (eBooks, a Learning Center, SEO, email, social, and seminars). End customers are predominantly SMB owners and founders, with an added executive-coaching line targeting senior leaders. As of 2025, the network serves approximately 28,000 businesses weekly, has coached more than one million businesses cumulatively, and reports a 98% client recommendation rate. Brad Sugars serves as CEO and Founder.
ActionCOACH firmographics
Firmographics- Name
- ActionCOACH
- Legal name
- ActionCOACH (IPCo Ltd.)
- Website
- https://actioncoach.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- ActionCOACH is a global business coaching franchise founded in 1993, licensing its proprietary coaching methodology (ABoS) to 1,100+ independent coaches across 83+ countries who deliver coaching to SMB owners and executives seeking profit growth, team building, and reduced founder dependency.
- Ownership category
- akta.pro rank
ActionCOACH industry classification
Industry- Product category
- Business Coaching Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Management Consulting Services (8742), Services-Allied To Motion Picture Production (7819)
- akta.pro primary industry
- Leadership Transition & Onboarding Coaching (New Role, New Manager, Promotion) (EDABANAB)
- akta.pro secondary industries
- Strategy, Decision-Making & Business Acumen Coaching (EDABANAH), Team & Group Executive Coaching (Leadership Teams) (EDABANAF), Sales Leadership & Revenue Executive Coaching (EDABANAL), Performance & Accountability Coaching (EDABANAD), Executive Function Coaching (Planning, Organization, Time Management) (EDAMAIAB)
Keywords
Where ActionCOACH is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ActionCOACH business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others
Revenue model
- Franchise Licensing Fees: ActionCOACH generates revenue by recruiting and licensing franchise partners (business coaches) who pay fees to use the ActionCOACH brand, methodology (ABoS), marketing assets, and ongoing support infrastructure. Franchise partners build their own independent coaching businesses using the licensed system, paying franchise fees for the right to operate under the ActionCOACH brand. This is the primary revenue mechanism that funds the global network.
- Business Coaching Services (End-Customer Fees): Revenue is generated from end-business-owner customers who pay for one-to-one business coaching, executive coaching, or group coaching programmes. Coaches deliver tailored sessions covering time management, team building, financial growth, and strategic planning. The 2-week free coaching trial serves as a low-friction entry point. Programs are available on session-by-session, weekly, fortnightly, or monthly bases with no long-term contracts required. Coaching is backed by the 17-week money-back guarantee.
- Events and Training: ActionCOACH and its franchise partners generate revenue through business events, seminars, workshops, and training programmes. These events serve both as revenue streams and as marketing channels for recruiting new coaching clients and franchise partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | One-time | 2-Week Free Coaching Trial |
| Subscription | Pay-as-you-go | Session-by-Session Coaching |
| Subscription | Monthly | Programme-Based Coaching (Weekly/Fortnightly/Monthly) |
| Other | Multi-year contract | Franchise Partnership |
Distribution channels4 records
Marketing channels11 records
ActionCOACH product offering
Product offeringCore offering
ActionCOACH is a global business coaching franchise that delivers one-to-one, group, and executive coaching to small and medium business owners through a network of over 1,100 licensed franchise partners operating in 83+ countries. Coaches apply a proprietary Business Operating System (ABoS) comprising more than 3,500 strategies, 90-day growth planning cycles, and KPI frameworks to help owners grow profits, build teams, and reclaim time.
Product overview
ActionCOACH is a global business coaching organization founded in 1993, operating a franchise model with over 1,100 partners across 83+ countries serving 28,000 businesses weekly. The company's core offering centers on its proprietary Business Operating System (ABoS), which provides a systematized framework for delivering business coaching. The product portfolio includes One-to-One Business Coaching and Executive Coaching as primary service offerings, backed by a distinctive 17-Week, 7-Point Guarantee that commits to results or free coaching until outcomes are achieved. The company also operates a franchise partnership program allowing coaching professionals to launch independent coaching practices under the ActionCOACH brand. Lead generation is supported through a 2 Weeks Free Coaching trial and Discovery Call program. Content marketing assets include multiple downloadable eBooks (25 Time Saving Tips, 25 Top Digital Marketing Tips, 25 Tips to Overcome Sales Objections, 28 Most Asked Questions About Working with ActionCOACH, 25 Tips for an Entrepreneurial Mindset) and a comprehensive Learning Center. A Business Coach Finder platform enables clients to locate local coaches. The company also offers business events and seminars throughout the year.
Differentiator
Problem solved
Functional benefit
Products and services
- One-to-One Business Coaching Individualized coaching sessions where business coaches work directly with SMB owners to develop goals, map growth journeys, and achieve business outcomes through tailored strategies and accountability frameworks.
- Executive Coaching Coaching program for senior decision-makers and managing directors to align around performance standards, address leadership complexity, and improve strategic decision-making discipline.
- ActionCOACH Business Operating System (ABoS) Proprietary, systematized business coaching methodology that packages over 3,500 strategies and tactics, 90-day planning cycles, KPI measurement frameworks, and financial management tools into a replicable framework for franchise coaches.
- ActionCOACH Franchise Partnership Franchise offering that allows coaching professionals to launch their own business coaching practice under the ActionCOACH brand, providing access to the ABoS methodology, marketing assets, pricing frameworks, and a 90-day structured launch plan.
Quantifiable outcome
- Turnover grew from £400k to £1.4M; net profit from £45k to £100k (Wigwam Holidays)
- +7 more outcomes
Companies that use ActionCOACH
Customer profileNamed customers20 records
Segments4 records
Ideal customer profiles3 records
ActionCOACH technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
ActionCOACH partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
ActionCOACH competitors and assessment
Company assessmentDirect peers
- Growth Coach: Franchise business coaching brand serving SMB owners with sales, marketing, and operations coaching — same franchise-distribution model, similar SMB target customer, and overlapping coaching methodology.
- Gazelles (Scaling Up): Coaching and methodology company built around the Scaling Up / Rockefeller Habits framework for growth-stage companies — directly comparable methodology-and-coaching franchise model serving SMB and mid-market leaders.
- Strategic Coach: Subscription coaching program for entrepreneurs and founders focused on strategy, team, and growth — comparable product positioning to ActionCOACH's one-to-one coaching targeting the same end-customer.
- Vistage: Largest CEO peer advisory and executive coaching organization globally, serving SMB and mid-market leaders through group coaching and one-to-one executive coaching — directly comparable to ActionCOACH's executive and SMB coaching focus.
- EMyth: Business coaching and education company focused on helping small business owners systematize operations — directly comparable content/methodology positioning targeting the same founder-led SMB segment.
- The Alternative Board (TAB): Franchise-based peer advisory and business coaching organization serving SMB owners through monthly peer boards and one-to-one coaching — closely comparable franchise-driven coaching model targeting the same SMB segment.
Emerging players
- BetterUp: Tech-enabled coaching platform combining AI with human coaches for leadership and professional development — competing for the same executive/SMB coaching wallet share with a digital-first delivery model.
Broad incumbents
- Entrepreneurs' Organization (EO): Global membership organization for founders and entrepreneurs offering peer learning, events, and accelerator programs — overlaps with ActionCOACH's SMB/founder coaching segment but as a non-coaching membership model.
- FranklinCovey: Global training and consulting firm offering leadership, execution, and coaching content — overlaps with ActionCOACH's executive coaching and leadership development offerings as part of a broader portfolio.
- Tony Robbins Business Coaching / Results Coaching: Mass-market business and life coaching brand with high-visibility methodology and large global client base — competes for the same SMB owner buyer but with a celebrity-founder brand and broader life-coaching positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ActionCOACH social profiles
Digital presenceActionCOACH compliance and trust
Trust signalCompliance1 record
ActionCOACH financial estimates
Financial estimateRevenue estimate
Valuation estimate
ActionCOACH leadership team
Management profileNumber of profiles
Profiles1 record
ActionCOACH funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ActionCOACH M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ActionCOACH
What does ActionCOACH do?
ActionCOACH is a global business coaching franchise that delivers one-to-one, group, and executive coaching to small and medium business owners through a network of over 1,100 licensed franchise partners operating in 83+ countries. Coaches apply a proprietary Business Operating System (ABoS) comprising more than 3,500 strategies, 90-day growth planning cycles, and KPI frameworks to help owners grow profits, build teams, and reclaim time.
Is ActionCOACH a public or private company?
ActionCOACH is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ActionCOACH founded?
ActionCOACH was founded in 1993. It employs 1,001 to 5,000 people.
Where is ActionCOACH based?
ActionCOACH is headquartered in Las Vegas, United States, in the North America region.
How does ActionCOACH make money?
Three revenue lines are on record. Franchise Licensing Fees are the primary driver. The others are business Coaching Services (End-Customer Fees) and events and Training.
Who are ActionCOACH's main competitors?
Direct peers on record are Growth Coach, Gazelles (Scaling Up), Strategic Coach, Vistage, EMyth and The Alternative Board (TAB). BetterUp is listed as an emerging player. Broad incumbents are Entrepreneurs' Organization (EO), FranklinCovey and Tony Robbins Business Coaching / Results Coaching.
Does ActionCOACH have an API?
No public API is recorded for ActionCOACH.
What industry is ActionCOACH in?
ActionCOACH's product category is Business Coaching Services. Its primary akta.pro industry code is EDABANAB, Leadership Transition & Onboarding Coaching (New Role, New Manager, Promotion), with a secondary code of EDABANAH, Strategy, Decision-Making & Business Acumen Coaching. Its NAICS code is 541810 and its SIC code is 8742.