What Pulse Veterinary Technologies does

Pulse Veterinary Technologies (PulseVet) is a US-based provider of shock wave therapy medical devices for the veterinary market. Founded in 2009 and headquartered in Alpharetta, Georgia, the company develops and commercializes high-energy focused electrohydraulic shock wave systems used to treat pain, inflammation, and tissue injuries in animals without surgery or sedation. PulseVet operates as a product brand under Zomedica (NYSE: ZD), a publicly traded veterinary health company, alongside other Zomedica brands such as TRUFORMA, TRUVIEW, VETGuardian PLUS, and Assisi LOOP.

The company's core product line consists of three offerings: the PulseVet Shock Wave System (a portable, Bluetooth-enabled device with preset treatment parameters and a swivel screen), X-Trode hand pieces (featuring proprietary reflector geometry that flattens the energy distribution curve for more comfortable treatments), and the Equine Trode Set (four handpiece sizes for varying penetration depths from superficial wounds to deep tendon, ligament, or bone injuries). PulseVet differentiates itself through what it describes as the only shock wave system backed by peer-reviewed and published clinical research in the veterinary field, a claim central to its go-to-market narrative.

PulseVet generates revenue primarily through capital equipment sales of its shock wave systems to veterinary practices, equine veterinarians, and rehabilitation centers via a B2B field sales model. Recurring revenue flows from accessories and consumables (hand pieces and trode sets). The company sells through direct field sales representatives, leverages a KOL/ambassador network, and maintains a "Find A Vet" locator on its website. Pricing is not publicly disclosed, though the company enforces a Minimum Advertised Pricing (MAP) policy. Primary customer segments include equine veterinarians (a foundational segment where PulseVet claims near-ubiquitous awareness), small animal/canine rehabilitation practices, and veterinary surgery practices incorporating shock wave therapy into flat-rate post-operative protocols.

Name

Pulse Veterinary Technologies

Legal name

PulseVet

Website

https://pulsevet.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Pulse Veterinary Technologies (PulseVet) designs and sells high-energy focused electrohydraulic shock wave therapy devices for veterinary practices, serving equine, small animal, and surgical rehabilitation markets. Operating as a brand under Zomedica (NYSE: ZD), it markets hardware plus proprietary X-Trode and Equine Trode handpiece systems.

Ownership category

akta.pro rank

Product category

Veterinary Medical Devices

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Rehabilitation & Physical Therapy Devices (Laser, Hydrotherapy, TENS) (HLAMAFAK)

Keywords

• Veterinary shock wave therapy
• Veterinary medical devices
• Equine therapy equipment
• Companion animal treatment
• Veterinary rehabilitation technology

Headquarters

HQ city

Alpharetta

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Medical Device Hardware Sales: Sale of shock wave therapy systems to veterinary practices. The PulseVet device is sold as a capital equipment purchase to veterinary clinics, equine practices, and rehabilitation centers. Multiple testimonial quotes indicate the device generates additional revenue for practices and pays for itself within months.
2. Accessories and Consumables: Sales of hand pieces and trode sets including the X-Trode hand pieces and Equine Trode Set. Multiple size options suggest ongoing replacement and expansion purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Pulse Veterinary Technologies (PulseVet) designs, manufactures, and sells high-energy focused electrohydraulic shock wave therapy systems for veterinary applications. The core PulseVet Shock Wave System is a portable, non-invasive medical device used by veterinarians to treat pain, reduce inflammation, and accelerate healing in companion animals (dogs, cats) and equine patients, supported by proprietary X-Trode hand pieces and the Equine Trode Set accessories.

Product overview

Pulse Veterinary Technologies offers a portfolio of veterinary shock wave therapy products for animals. The core offering is the PulseVet Shock Wave System, a high-energy focused sound wave therapy device that is non-invasive and non-surgical. This system is complemented by X-Trode™ hand pieces featuring proprietary reflector geometry for more comfortable treatments, and the Equine Trode Set with four sizes providing custom penetration depths for various equine indications. The products work together as a complete shock wave therapy solution for veterinary practices treating both small animals and equine patients.

Differentiator

Problem solved

Functional benefit

Brands

• PulseVet Shock Wave System: High-energy focused sound wave therapy system for animals - a non-invasive, non-surgical treatment for pain relief, inflammation reduction, and improved healing.
• X-Trode
• Equine Trode Set

Products and services

• PulseVet Shock Wave System A high-energy focused electrohydraulic shock wave therapy system for animals providing non-invasive, non-surgical treatment for pain relief, inflammation reduction, and improved healing. Features include a swivel screen, Bluetooth operation, and preset treatment parameters for various indications. Sold as capital equipment to veterinary clinics, equine practices, and rehabilitation centers.
• X-Trode Hand Pieces
• Equine Trode Set

Quantifiable outcome

• Patients can go from daily NSAID use and weekly PSGAG injections to no medications at all using PulseVet therapy
• +5 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• Zomedica (Parent Company)coreOthersPulseVet is a brand under Zomedica, a veterinary health company. Zomedica develops and commercializes diagnostics and therapeutics for companion animals. PulseVet operates as a product line within the Zomedica family of brands alongside TRUFORMA, TRUVIEW, VETGuardian PLUS, and Assisi LOOP.
• US Equestrian TeamsflagshipGTM or Marketing PartnerPulseVet is a proud supporter of US Equestrian Teams. Dr. Kimberly D. Snyder serves as FEI Official Veterinary Delegate and US PARA Equestrian Team Veterinarian, providing high-profile endorsement and credibility in the equestrian sports community.

Scale indicators3 records

Direct peers

• Multi Radiance Medical: Multi Radiance Medical manufactures super pulsed laser and electromagnetic therapy devices used in veterinary rehabilitation. Its products compete with PulseVet for similar indications (pain, inflammation, tendon/ligament healing) in equine and small-animal practices.
• Storz Medical: Storz Medical is the other major manufacturer of electrohydraulic and electromagnetic shock wave therapy devices used in both human and veterinary medicine. It is the most direct head-to-head competitor to PulseVet in veterinary shock wave, with comparable indication coverage in equine and small-animal rehabilitation.
• Assisi Animal Health: Assisi manufactures the Assisi LOOP targeted PEMF (tPEMF) therapy device for companion animals. It is a sister brand under Zomedica and competes with PulseVet for the same veterinary pain-management and rehabilitation budget, making it the most directly comparable and informative peer.
• Respond Systems: Respond Systems makes pulsed electromagnetic field (PEMF) therapy devices for equine and companion animals. It competes with PulseVet in the rehabilitation/performance-recovery segment and is frequently purchased by the same equine vet practices as an alternative or complement.
• Companion Animal Health (LiteCure): Companion Animal Health (the veterinary division of LiteCure) sells therapeutic laser / photobiomodulation systems to veterinary practices. It addresses the same chronic-pain, inflammation, and post-surgical recovery use cases as PulseVet, making it a directly competitive modality alternative in clinics.

Broad incumbents

• BTL Group: BTL is a large established manufacturer of shock wave, electromagnetic, and aesthetic therapy devices, primarily in human medicine. It is a broad incumbent whose shock wave technology is relevant and increasingly sold into veterinary channels, putting it on the same modality footprint as PulseVet at greater scale.
• DJO / Chattanooga: DJO (Chattanooga division) supplies a broad portfolio of rehabilitation and pain-management devices, including shock wave systems used in physical therapy and sports medicine. As a broad incumbent, it competes with PulseVet via overlapping shock wave and rehab technology distributed through wider clinical channels.

Emerging players

• VetStem Biopharma: VetStem provides autologous stem cell and platelet therapy services for equine and companion animal orthopedic injuries. It targets overlapping orthopedic, tendon, and joint indications as PulseVet and represents an emerging regenerative-medicine alternative that competes for veterinary practice spend.

Market position

Strengths4 records

Weaknesses4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@pulseveterinary
• Facebookfacebook.com/PulseVet
• LinkedInlinkedin.com/company/pulsevet
• Instagraminstagram.com/pulsevet_shockwave
• Xx.com/PulseVet

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pulse Veterinary Technologies