Assisi Animal Health

What Assisi Animal Health does

Assisi Animal Health, founded in 2010 and headquartered in Grand Rapids, Michigan, is a veterinary medical device company that designs, manufactures, and commercializes a family of targeted Pulsed Electromagnetic Field (tPEMF) therapy devices for companion animals and horses. The company's product line comprises five core hardware SKUs — Assisi LOOP® (localized healing for clinical and take-home use), LOOP Lounge® (full-body treatment in three pad sizes), DentaLOOP™ (oral and dental pain), Calmer Canine® (drug-free anxiety treatment), and EquiLOOP® (equine therapy) — all built on the same underlying tPEMF platform that delivers precisely tuned micro-currents to damaged tissue to trigger the animal's natural anti-inflammatory response. The technology is described as adapted from an FDA-cleared human medical treatment, providing a regulatory and clinical validation foundation. Assisi reports having treated more than 50,000 pets cumulatively.

The company operates a dual go-to-market model combining direct-to-consumer e-commerce (shop.assisi.zomedica.com) for pet parents and a professional veterinary channel where clinics purchase for in-clinic use and dispense as take-home therapy under wholesale pricing. Marketing efforts include content marketing through the company website and blog, active social media presence on Facebook, Instagram, YouTube, and LinkedIn, and a continuing education (CE) credit webinar program for veterinary professionals featuring named industry experts such as Kara Burns and Leilani Alvarez. All revenue derives from hardware sales of tPEMF devices; pricing is not publicly disclosed.

Assisi operates as a brand subsidiary within Zomedica Corp., a publicly traded veterinary health company whose broader portfolio includes ZOM·DX diagnostics (TRUFORMA, TRUVIEW, VETGuardian PLUS), PulseVet shock wave therapy, and VETIGEL hemostatic products. The company has 11-50 employees, serves primarily the North American market, and reported two 2025 product launches (LOOP Lounge and EquiLOOP) as its most recent commercial activity. No independent venture capital or private equity backing is disclosed.

Name

Assisi Animal Health

Legal name

Assisi Animal Health

Website

http://assisianimalhealth.com/

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Assisi Animal Health, a subsidiary of Zomedica Corp., designs and sells targeted pulsed electromagnetic field (tPEMF) therapy devices — including the Assisi LOOP, LOOP Lounge, DentaLOOP, Calmer Canine, and EquiLOOP — to veterinarians and pet parents for drug-free pain, inflammation, anxiety, and post-surgical healing in companion animals and horses.

Ownership category

akta.pro rank

Product category

Veterinary Medical Devices

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Electromedical & Electrotherapeutic Apparatus (3845), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Rehabilitation & Physical Therapy Devices (Laser, Hydrotherapy, TENS) (HLAMAFAK)

akta.pro secondary industry

Surgical & Procedural Instruments (Scalpels, Forceps, Retractors) (HLAMAFAA)

Keywords

• Veterinary medical devices
• Pulsed electromagnetic field therapy
• Pet pain management
• Animal rehabilitation devices
• Companion animal therapeutics

Headquarters

HQ city

Ann Arbor

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. tPEMF Device Sales: Sale of targeted pulsed electromagnetic field therapy devices including Assisi LOOP, LOOP Lounge, DentaLOOP, Calmer Canine, and EquiLOOP. Products available both for in-clinic use and take-home therapy.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Assisi Animal Health designs, manufactures, and sells FDA-cleared-style targeted Pulsed Electromagnetic Field (tPEMF) therapy devices for animals, including localized, full-body, dental, anxiety, and equine treatment products. Devices are sold directly to pet parents via the company's online store and wholesale to veterinary clinics for in-clinic use and client dispensing, providing drug-free, non-invasive pain, inflammation, and anxiety therapy.

Product overview

Assisi Animal Health is a veterinary medical device company offering a suite of targeted Pulsed Electromagnetic Field (tPEMF™) therapy devices. The product portfolio consists of five core tPEMF devices: Assisi LOOP® (for localized healing in clinic and take-home use), LOOP Lounge® (for full body treatment with three pad sizes), DentaLOOP™ (for oral/dental pain management), Calmer Canine® (for canine anxiety treatment), and EquiLOOP® (for equine therapy). All products share the same proven tPEMF technology platform but are designed for different therapeutic applications and animal types. The company has treated more than 50,000 pets with their technology.

Differentiator

Problem solved

Functional benefit

Brands

• Assisi LOOP: Targeted pulsed electromagnetic field (tPEMF) therapy device for localized healing in pets
• LOOP Lounge
• DentaLOOP
• Calmer Canine
• EquiLOOP

Products and services

• Assisi LOOP® Targeted Pulsed Electromagnetic Field (tPEMF) therapy device for localized healing in pets. Clinically-proven to decrease pain and inflammation, accelerate healing in soft tissue and bone, and decrease the need for pharmaceuticals. Available for use in the clinic and as a take-home therapy for pet parents.
• LOOP Lounge® Full-body tPEMF treatment device for cats and dogs of all sizes, offering three pad sizes and a rechargeable battery. Delivers the same proven tPEMF signal as the Assisi LOOP for total body relief from pain and inflammation.
• DentaLOOP™ tPEMF therapy device designed specifically for oral and dental pain. Reduces oral and dental pain and inflammation after dental procedures, orofacial surgery, and trauma. Delivers the same proven tPEMF signal as the Assisi LOOP.
• Calmer Canine® Drug-free treatment system for canine separation anxiety. Delivers targeted PEMF signals to the area of the brain responsible for anxiety symptoms, offering long-term relief through safe, innovative technology.
• EquiLOOP® Equine-specific tPEMF therapy device delivering a micro-current to damaged tissue precisely tuned to trigger an animal's own natural anti-inflammatory process. Proven safe and effective for horses.

Quantifiable outcome

• Decreased pain and inflammation in treated pets
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Zomedica (Parent Company)coreOthersAssisi Animal Health operates as a brand under Zomedica, a veterinary health company. Zomedica develops and commercializes diagnostics and therapeutics for companion animals, with Assisi representing the company's tPEMF therapy division.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Multi Radiance Medical: Multi Radiance Medical manufactures super pulsed laser and photobiomodulation devices used by veterinary and rehab professionals for pain relief and tissue healing. Its product category and veterinary channel overlap with Assisi's tPEMF therapy line.
• Companion Therapy Laser (LiteCure): LiteCure's Companion Therapy Laser business sells FDA-cleared therapeutic laser systems marketed to veterinarians for pain, inflammation, and post-surgical recovery in companion animals. It competes head-to-head with Assisi in the non-invasive, drug-free veterinary pain management category.
• Respond PEMF Therapy Systems: Respond Systems markets PEMF blankets and devices widely used in equine and small-animal veterinary practice for recovery and inflammation. It competes with Assisi's LOOP and EquiLOOP in the veterinary PEMF equipment category.
• Magna Wave: Magna Wave develops and distributes pulsed electromagnetic field therapy devices used in both human and equine/small-animal settings. Its product line directly overlaps with Assisi's tPEMF offerings, competing for veterinary and pet parent customers in the same drug-free pain-and-inflammation niche.
• PulseVet (Zomedica): PulseVet, a sister brand under Assisi's parent Zomedica, sells focused shock wave therapy systems used by veterinarians for tendon, ligament, and orthopedic indications in companion animals. It is sold through the same veterinary channel that Assisi targets with tPEMF devices.

Broad incumbents

• BEMER Group: BEMER Group is an established PEMF device company focused primarily on human wellness and performance. It shares Assisi's core electromagnetic-field therapy technology and increasingly intersects in the pet/equine consumer market through similar channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Assisianimalhealth
• Facebookfacebook.com/assisianimalhealth
• LinkedInlinkedin.com/company/assisi-animal-health
• Instagraminstagram.com/assisianimalhealth
• Xx.com/assisiloop

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Assisi Animal Health