Basemap
Basemap is a UK-based private software and data company that provides multi-modal travel time analysis, transport data, and digital mapping solutions to government agencies, the NHS, and engineering consultancies via its TRACC, DataCutter, Highways Analyst, and EVR product suite.
- Company typePrivate
- Founded2013
- HeadquartersGuildford, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Basemap does
Basemap is a Guildford, UK-based private software and data company that provides transport planning, travel time analysis, and digital mapping solutions to UK central and local government, the NHS, transport authorities, and engineering consultancies. Its core platform, TRACC, is a multi-modal travel time analysis tool that calculates journey times across public transport, walking, cycling, and driving using authoritative geospatial datasets (Ordnance Survey, Trafficmaster GPS, NaPTAN, TNDS/NCSD timetables) and supports what-if scenario modelling and accessibility reporting. The portfolio is extended by DataCutter, a cloud-based data marketplace exposing 16,000+ international GTFS feeds, 4M+ POIs, and 500K+ UK transport stops; Highways Analyst, a cloud platform for processing billions of GPS counts; and EVR, an AI-powered electric vehicle routing product forecasting energy consumption across 12+ variables.
Revenue is generated primarily through recurring software subscriptions (TRACC Desktop, Remote Server, Concurrent, and Web tiers priced from £4,900 to £16,000+ per year), data product sales (Points of Interest at £0.03-0.21 per point, public transport data, speed data), and ancillary training and consultancy services. Go-to-market is a hybrid model combining direct enterprise sales targeting government and large consultancies (with a dedicated Sales Manager hired in 2025) and a self-serve product-led growth motion via DataCutter's freemium Starter tier. Distribution leverages the UK Public Sector Geospatial Agreement (PSGA) channel and long-standing partnerships with Ordnance Survey, Traveline, and the Department for Transport, which collectively lower the cost of public sector adoption and create a defensible incumbency in UK authoritative transport data production.
Basemap firmographics
Firmographics- Name
- Basemap
- Legal name
- Basemap
- Website
- https://basemap.co.uk
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Basemap is a UK-based private software and data company that provides multi-modal travel time analysis, transport data, and digital mapping solutions to government agencies, the NHS, and engineering consultancies via its TRACC, DataCutter, Highways Analyst, and EVR product suite.
- Ownership category
- akta.pro rank
Basemap industry classification
Industry- Product category
- Transport Planning Software
- NAICS
- Support Activities for Transportation (488), Other Support Activities for Transportation (4889), Transit and Ground Passenger Transportation (485)
- SIC
- Transportation Services (4700), Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)
- akta.pro primary industry
- Transit, Traffic & Mobility Data Platforms (BPAMANAH)
- akta.pro secondary industries
- Traffic & Revenue Analytics, Forecasting & Performance Reporting for Tolling (TLAJABAI), Transit Signal Priority (TSP) & Emergency Vehicle Preemption (EVP) (TLAJACAK)
Keywords
Where Basemap is headquartered
LocationHeadquarters
- HQ city
- Guildford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Basemap business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Software Licenses: Annual subscription licenses for TRACC (Standard Desktop, Remote Server, Concurrent, Web variants), Highways Analyst, and EVR. Pricing varies by deployment type and user capacity. TRACC Web offers cloud-hosted access with monthly fees based on storage and RAM specifications.
- Data Products: Sale of transport datasets including Points of Interest (priced per point with volume discounts from £0.03-0.21 per point), public transport data, speed data, and road network data. Revenue generated through DataCutter platform with tiered subscription plans (Starter FREE, Silver, Gold, PSGA).
- Training Services: Two-day TRACC training courses delivered at company headquarters in Guildford, Surrey. Additional product support through ticket portal.
- Consultancy Services: Professional consulting services for transport analysis projects. Terms and conditions documentation available for consultancy engagements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | TRACC Standard Desktop License - Single machine local installation for individual users |
| Subscription | Annual | TRACC Remote Server License - Multi-tenancy remote access |
| Subscription | Annual | TRACC Concurrent License - Unlimited installs with user-based access control |
| Subscription | Monthly | TRACC Web Cloud License - Fully managed cloud-hosted access |
| Subscription | Annual | EVR Starter Plan - Entry-level EV routing for small fleets |
| Subscription | Annual | EVR Bronze Plan - Mid-tier fleet management |
| Subscription | Annual | EVR Silver Plan - Growing fleet operations |
| Subscription | Annual | EVR Gold Plan - Unlimited enterprise scale |
| Freemium | Pay-as-you-go | DataCutter Starter (FREE) - Entry access to limited datasets |
| Subscription | Annual | DataCutter Silver - Enhanced data access |
| Subscription | Annual | DataCutter Gold - Full dataset access |
| Subscription | Annual | DataCutter PSGA - Public sector data access |
| Unit Pricing | Annual | Points of Interest (POI) Data - Volume-based pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Basemap product offering
Product offeringCore offering
Basemap develops and sells multi-modal transport planning software (TRACC, Highways Analyst, EVR) and curated transport datasets (public transport timetables, speed data, Points of Interest) through its DataCutter cloud platform. The company produces authoritative UK public transport data (TNDS/NCSD) for Traveline and central government, and licenses its software to local authorities, the NHS, transport consultancies, emergency services, and fleet operators.
Product overview
Basemap is a transport software and data solutions company offering a portfolio of interconnected products centered on travel time analysis and transport data. The core platform is TRACC, the UK's leading multi-modal transport planning software that calculates accurate travel times across all transport modes. TRACC is complemented by Highways Analyst for road network speed analysis and DataCutter, a cloud-based data portal providing access to Basemap's extensive transport datasets. The company also offers specialized solutions including EVR for electric vehicle fleet routing and Route Lines for bus network visualization. Data products include speed and average travel time datasets, Points of Interest data, and comprehensive public transport timetable data (TNDS/NCSD). These products integrate seamlessly with each other, allowing users to access data through DataCutter and use it directly within TRACC for accessibility analysis.
Differentiator
Problem solved
Functional benefit
Brands
- TRACC: The UK's leading multi-modal transport planning software for travel time analysis across public transport, walking, cycling, and driving.
- DataCutter
- Highways Analyst
- EVR (Electric Vehicle Routing)
- Routelines
- TM Speeds
- BM-SpeedLimits
Products and services
- TRACC TRACC is the UK's leading multi-modal transport planning software that produces accurate travel times and distances for all public transport modes, cycling, walking, and driving. It generates detailed what-if scenarios, travel time contours, thematic maps, and comprehensive reports for transport planners, local authorities, consultancies, and other organisations.
- Highways Analyst
- DataCutter DataCutter is a cloud-based data portal providing instant access to high-quality datasets including public transport (GTFS), Points of Interest, bus routes, road networks, postcodes, and census data. Users can draw boundaries and download curated datasets for any location in Great Britain or globally, with coverage spanning 16,000+ international transit providers.
- Average and Speed Limit Data (TM Speeds and BM-SpeedLimits)
- EVR (Electric Vehicle Routing)
- Route Lines
- Points of Interest (POI) Data
- Public Transport Data (TNDS/NCSD)
- TRACC Training Courses
Quantifiable outcome
- 112+ hours saved on single project
- +6 more outcomes
Companies that use Basemap
Customer profileNamed customers16 records
Segments6 records
Ideal customer profiles6 records
Basemap technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature5 records
Basemap partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- TrafficmastercorePartnership with Trafficmaster to develop TM Speeds dataset leveraging their market-leading raw GPS speed data for transport planning, congestion analysis, and route optimisation.
- Ordnance SurveycoreBasemap collates and refines speed limit data to enhance OS premium products including ITN, Highways Network, and Multi-Modal Routing Network. Provides authoritative POI and road network data through PSGA for public sector.
- TravelinecoreBasemap has been producing TNDS and NCSD data for Traveline and central government for over a decade, establishing leadership in public transport data production.
- Department for TransportcoreDfT supplied congestion data used by Highways Analyst for English highways agencies; Basemap produces journey time statistics for DfT using TRACC.
Scale indicators8 records
Recent moves7 records
Expansion highlights7 records
Basemap competitors and assessment
Company assessmentDirect peers
- TravelTime Platform: UK-based travel time analysis API and platform offering multi-modal journey time calculations. Most directly comparable to TRACC with overlapping target customers in transport planning, property, and location analytics.
- Citilabs: US-based transport planning software provider offering Cube and Streetlytics for travel demand modelling and accessibility analytics. Comparable to Basemap's TRACC in serving transport planning consultancies and government agencies.
- Remix (via): Transit planning platform serving public transit agencies with multimodal analysis and scenario planning (acquired by Via Transportation). Comparable to Basemap in serving transit authorities and consultancies for accessibility and routing analysis.
- Geolytix: UK-based location intelligence consultancy providing retail network planning, catchment analysis, and accessibility mapping. Comparable to Basemap in serving UK retail and public sector with geospatial analytics, though narrower in transport specialization.
Broad incumbents
- PTV Group: German transport planning software provider offering Visum, Vissim, and PTV Model2Go for traffic and transport modelling. Broader transport planning suite than Basemap but overlaps in public transport analysis and accessibility.
- Esri UK: UK arm of Esri, the dominant GIS platform provider. ArcGIS Network Analyst offers routing and accessibility capabilities that overlap with TRACC, but as part of a much broader geospatial platform targeting the same public sector customers.
- Mapbox: Location platform providing mapping, navigation, and routing APIs with mobility datasets. Comparable as an underlying data and routing infrastructure provider that enterprises and developers could use alongside or instead of Basemap's tools.
Others
- Steer (part of WSP): Global transport consultancy with proprietary analysis tooling and one of the named TRACC customers' competitors. Comparable as a buyer of similar data and as a service provider with overlapping transport planning expertise.
Emerging players
- Caliper Corporation: GIS and transportation software provider offering Maptitude and TransCAD for travel demand modelling and accessibility analysis. Comparable niche positioning to Basemap with smaller scale relative to Esri but similar government focus.
- Optibus: AI-powered public transportation operations platform for vehicle and crew scheduling, routing, and rostering. Comparable on the EVR side as an AI-driven transport optimization platform targeting fleet operators and transit agencies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Basemap social profiles
Digital presenceBasemap compliance and trust
Trust signalCompliance1 record
Basemap financial estimates
Financial estimateRevenue estimate
Valuation estimate
Basemap leadership team
Management profileNumber of profiles
Profiles14 records
Basemap funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Basemap M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Basemap
What does Basemap do?
Basemap develops and sells multi-modal transport planning software (TRACC, Highways Analyst, EVR) and curated transport datasets (public transport timetables, speed data, Points of Interest) through its DataCutter cloud platform. The company produces authoritative UK public transport data (TNDS/NCSD) for Traveline and central government, and licenses its software to local authorities, the NHS, transport consultancies, emergency services, and fleet operators.
Is Basemap a public or private company?
Basemap is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Basemap founded?
Basemap was founded in 2013. It employs 11 to 50 people.
Where is Basemap based?
Basemap is headquartered in Guildford, United Kingdom, in the Europe region.
How does Basemap make money?
Four revenue lines are on record. Software Licenses are the primary driver. The others are data Products, training Services and consultancy Services.
Who are Basemap's main competitors?
Direct peers on record are TravelTime Platform, Citilabs, Remix (via) and Geolytix. Broad incumbents are PTV Group, Esri UK and Mapbox. Steer (part of WSP) is listed as an others. Emerging players are Caliper Corporation and Optibus.
Does Basemap have an API?
No public API is recorded for Basemap.
What industry is Basemap in?
Basemap's product category is Transport Planning Software. Its primary akta.pro industry code is BPAMANAH, Transit, Traffic & Mobility Data Platforms, with a secondary code of TLAJABAI, Traffic & Revenue Analytics, Forecasting & Performance Reporting for Tolling. Its NAICS code is 488 and its SIC code is 4700.