Brazil Games
Brazil Games is a non-profit export sector project, founded in 2013 by Abragames and ApexBrasil, that promotes Brazilian game studios internationally by organizing delegations to major trade events (Gamescom, GDC, Tokyo Game Show), facilitating business matchmaking with global publishers and investors, and running the Brazil Games Accelerator program.
- Company typePrivate
- Founded2013
- HeadquartersBrasil, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Brazil Games does
Brazil Games is a non-profit export sector project created in 2013 by Abragames (Brazilian Association of Game Developers, founded 2004) in partnership with ApexBrasil, the Brazilian Trade and Investment Promotion Agency. The program operates from Brazil and serves Brazilian game development companies seeking to internationalize, providing subsidized access to major international trade events (Gamescom Germany, Gamescom Latam, GDC, Tokyo Game Show, XDS, Devcom), business matchmaking with publishers and investors, specialized consultancy, and promotional materials. Its underlying offering is a curated delegation-and-mentorship service rather than a technology product: qualifying studios sign an Adhesion Agreement, pay recurring annual membership fees, and gain access to collective pavilions, matchmaking platforms (MeetToMatch, GDC Swapcard), and the Brazil Games Accelerator program launched in 2024.
The business model is non-profit and grant-supported rather than venture-backed. Revenue mechanics consist of (1) annual association/membership fees from member studios on a recurring subscription basis, and (2) ApexBrasil co-funding for event participation and operational costs. Distribution is executed through event-driven GTM: physical delegations of 30-46+ studios at major international trade shows, supported by a multi-channel content marketing operation (LinkedIn, Instagram, TikTok, YouTube), the annual Pesquisa Game Brasil (PGB) survey, and PR agencies (Drone for Brazil, HomeRun internationally). Governance is by a Management Committee comprising Abragames, sector companies, the executive manager, and the ApexBrasil project manager.
Brazil Games serves a horizontal segment of Brazilian game studios ranging from solo startups to mid-market service providers (e.g., Aoca Game Lab, ARVORE, Minimol Games, Kokku, Aquiris) working in co-development, art production, engineering, QA, porting, audio, VR/AR, mobile, and PC. Its primary value proposition addresses Brazilian studios' structural barriers to internationalization, notably the funding gap for scaling from work-for-hire to original IP development. Institutional positioning is reinforced by the 2024 approval of the Marco Legal dos Games (Lei 14.852/2024) and the WTPO 2024 award for inclusion-and-sustainability programming, situating Brazil Games as the official ApexBrasil-backed national export initiative for a sector that grew 13.5% annually to US$2.3 billion in 2022.
Brazil Games firmographics
Firmographics- Name
- Brazil Games
- Legal name
- Brazil Games – Export Program
- Website
- https://brazilgames.org
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Brazil Games is a non-profit export sector project, founded in 2013 by Abragames and ApexBrasil, that promotes Brazilian game studios internationally by organizing delegations to major trade events (Gamescom, GDC, Tokyo Game Show), facilitating business matchmaking with global publishers and investors, and running the Brazil Games Accelerator program.
- Ownership category
- akta.pro rank
Brazil Games industry classification
Industry- Product category
- Trade Promotion Services
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events (7113)
- akta.pro primary industry
- Sports/Racing Game Studios (MPAFAAAJ)
- akta.pro secondary industry
- Regional/Continental Confederations & Associations (MPAKAFAD)
Keywords
Where Brazil Games is headquartered
LocationHeadquarters
- HQ city
- Brasil
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Brazil Games business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Association/Membership Fees: Brazil Games charges membership fees to participating studios. The program operates as a non-profit sectoral export project; member companies pay association fees to the Brazil Games Export Sector Project and must remain current on financial obligations to maintain benefits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Entrante (New Member) tier with event discount |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
Brazil Games product offering
Product offeringCore offering
Brazil Games is a non-profit export sector project that promotes the Brazilian game development industry internationally on behalf of Abragames and ApexBrasil. Its core offering is the Brazil Games Export Program, a membership-based service that qualifies Brazilian game studios for export, coordinates national delegations of 30–46+ studios to major international trade events (Gamescom, Gamescom Latam, GDC, Tokyo Game Show, XDS, Devcom), arranges business matchmaking between member studios and international publishers, investors, and partners, and delivers consultancy, promotional materials, and digital promotion of member studios. It is operated as a trade-promotion program, not a product or technology company.
Product overview
Brazil Games is a non-profit export sector project created by Abragames (Brazilian Association of Game Developers) in partnership with ApexBrasil (Brazilian Trade and Investment Promotion Agency). It is not a product company but rather an industry association and trade promotion program that provides services to Brazilian game development companies. The organization offers international trade promotion services including participation in international events (such as GDC, Gamescom, Tokyo Game Show, XDS), business matchmaking, workshops with international experts, specialized consultancies, and promotional materials. The project supports Brazilian companies developing digital games on national territory and aims to internationalize their activities. Associated member studios offer a wide range of services including game development, art production, engineering, QA, porting, audio, and specialized game development services.
Differentiator
Problem solved
Functional benefit
Products and services
- Brazil Games Export Program Membership-based export promotion program for Brazilian game development studios. Members gain access to international trade event delegations (Gamescom, Gamescom Latam, GDC, Tokyo Game Show, XDS, Devcom), business matchmaking platforms, specialised consultancy, promotional materials, digital promotion via Brazil Games social channels, and ongoing mentorship. Studios must be based in Brazil, developing digital games for export, and pass a profile review to be admitted.
- Brazil Games Accelerator Government-backed accelerator program in partnership with ApexBrasil that supports Brazilian game studios with mentorship and capacity building to develop and scale their businesses internationally. The latest cohort received over 150 applications, significantly exceeding the expected approximately 100.
- Pesquisa Game Brasil (PGB) Industry Survey Annual research initiative (Pesquisa Game Brasil / PGB) that publishes market data and insights on Brazilian gamers, providing demographic, behavioural, and market intelligence that positions Brazil as a significant gaming market and supports the program's thought-leadership and export-promotion narrative.
Quantifiable outcome
- US$ 200 million+ in business prospects generated at Gamescom Latam 2024 matchmaking sessions
- +2 more outcomes
Companies that use Brazil Games
Customer profileNamed customers10 records
Segments1 record
Ideal customer profiles1 record
Brazil Games technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Brazil Games partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- ApexBrasil (Agência Brasileira de Promoção de Exportações e Investimentos)coreApexBrasil is Brazil Games' primary strategic partner, providing funding, institutional backing, and access to Brazil's national trade promotion infrastructure. Brazil Games is one of ApexBrasil's sectoral export projects. The partnership involves co-funding event participation, providing trade promotion resources, and supporting the internationalization of Brazilian game studios.
- ABRAGAMES (Associação Brasileira das Desenvolvedoras de Jogos)coreABRAGAMES is the Brazilian Association of Game Developers that created Brazil Games as its export sector project. ABRAGAMES represents and serves its members by strengthening the national digital games industry. Brazil Games is the international-facing arm of ABRAGAMES, operating the export program in partnership with ApexBrasil.
- Embratur (Brazilian Tourist Board)coreAbragames and Embratur launched the 'Brasil Tá Pra Game' award, promoting the connection between game development companies and tourism. The initiative awards games that use Brazilian cultural dimensions and assets in their narrative, art, music, sound design, and gameplay. Three best initiatives are awarded up to R$70,000. President of Embratur Marcelo Freixo participated in the formalization of the partnership at gamescom latam.
- Turistech HubminorPartner in the Brazil Challenge Tá Pra Game initiative, joining Embratur and Abragames to promote Brazilian tourism through digital games by incorporating elements of national culture such as art, music, and history.
- HomeRun (International PR Agency)minorHomeRun is Brazil Games' international public relations agency, handling global media outreach and communications for the program and its member studios.
- Drone (National PR Agency)minorDrone handles Brazil Games' national public relations and media relations within Brazil.
- NordicityminorNordicity conducted a study ('The Golden Opportunity') positioning Brazil as a global leader in the Electronic Games Industry, providing research and market intelligence that supports the program's export promotion narrative.
- Gamescom LatamcoreGamescom Latam is a major international partner hosting Brazil Games delegations. Abragames curated over 40 hours of B2B content at gamescom latam 2024 and hosted a dedicated booth for member studios. The event attracts publishers, developers, and investors from across the globe.
- External Development Summit (XDS)minorXDS is the only annual international games industry event focused on external development. Brazil Games brings member studios specializing in co-development, art production, engineering, QA, and localization to XDS for structured networking with international clients.
- Playing for the PlanetminorAbragames and Brazil Games promote the Playing for the Planet Award, which rewards game studios for sustainability in game creation and distribution, green narratives, and environmental action leadership.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Brazil Games competitors and assessment
Company assessmentDirect peers
- Games from Spain (ICEX): Spain's ICEX-backed video games export promotion program, structurally analogous to Brazil Games — a government-supported initiative coordinating Spanish studio delegations at international trade events (GDC, Gamescom) and facilitating business matchmaking with global publishers and investors.
- IGDA (International Game Developers Association): Global professional association for game developers offering networking, mentorship, and advocacy services — comparable to Brazil Games in serving the internationalization needs of game developers, though with a global rather than single-country focus.
- Game Poland / Indie Games Poland Foundation: Polish government and industry-supported program promoting Polish game developers internationally, coordinating national pavilions at major trade events and providing matchmaking services — a near-identical model to Brazil Games and a key competitor for international publisher attention.
- Creative BC / Interactive / Digital Media BC: Canadian province-level industry promotion organization supporting interactive digital media studios with export promotion, matchmaking, and trade event coordination — comparable to Brazil Games in providing subsidized international market access for member studios.
Regional players
- GameDev.hu / Hungarian Game Industry Association: Hungarian game industry association promoting Hungarian game studios at international events — comparable emerging-market export promotion model to Brazil Games, but serving a much smaller Central European ecosystem.
- SNJV (Syndicat National du Jeu Vidéo): French national video game industry trade association promoting French studios and supporting their international development — structurally comparable to Brazil Games but focused on the French market and EU ecosystem.
Broad incumbents
- KOCCA (Korea Creative Content Agency): Korean government agency supporting export of creative content including games, providing matchmaking, co-funding international delegations, and operating a globally scaled version of the export promotion model Brazil Games delivers for Brazilian studios.
- game - Verband der deutschen Games-Branche: German Games Industry Association representing and promoting the German game industry, organizing national presence at international events including Gamescom (hosted in Germany) — comparable to Brazil Games as an industry association with government coordination.
- UKIE (UK Interactive Entertainment Association): UK trade association for the interactive entertainment industry, promoting British game studios internationally and providing export support services — directly analogous to Brazil Games but with a longer history and more mature UK game industry base.
Emerging players
- Game Bakers (association-style, not the studio): Less relevant — a French studio, not a promotion program. Omitted from peer set in favor of closer matches.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Brazil Games social profiles
Digital presenceBrazil Games financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brazil Games leadership team
Management profileNumber of profiles
Profiles4 records
Brazil Games funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brazil Games M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brazil Games
What does Brazil Games do?
Brazil Games is a non-profit export sector project that promotes the Brazilian game development industry internationally on behalf of Abragames and ApexBrasil. Its core offering is the Brazil Games Export Program, a membership-based service that qualifies Brazilian game studios for export, coordinates national delegations of 30–46+ studios to major international trade events (Gamescom, Gamescom Latam, GDC, Tokyo Game Show, XDS, Devcom), arranges business matchmaking between member studios and international publishers, investors, and partners, and delivers consultancy, promotional materials, and digital promotion of member studios. It is operated as a trade-promotion program, not a product or technology company.
Is Brazil Games a public or private company?
Brazil Games is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Brazil Games founded?
Brazil Games was founded in 2013. It employs 11 to 50 people.
Where is Brazil Games based?
Brazil Games is headquartered in Brasil, Brazil, in the Latin America region.
How does Brazil Games make money?
One revenue line is on record: association/Membership Fees.
Who are Brazil Games's main competitors?
Direct peers on record are Games from Spain (ICEX), IGDA (International Game Developers Association), Game Poland / Indie Games Poland Foundation and Creative BC / Interactive / Digital Media BC. Regional players are GameDev.hu / Hungarian Game Industry Association and SNJV (Syndicat National du Jeu Vidéo). Broad incumbents are KOCCA (Korea Creative Content Agency), game - Verband der deutschen Games-Branche and UKIE (UK Interactive Entertainment Association). Game Bakers (association-style, not the studio) is listed as an emerging player.
Does Brazil Games have an API?
No public API is recorded for Brazil Games.
What industry is Brazil Games in?
Brazil Games's product category is Trade Promotion Services. Its primary akta.pro industry code is MPAFAAAJ, Sports/Racing Game Studios, with a secondary code of MPAKAFAD, Regional/Continental Confederations & Associations. Its NAICS code is 7113.