What Lamborghini Lisboa does

Automobili Lamborghini S.p.A., a wholly owned subsidiary of Audi AG (Volkswagen Group) since 1998, designs, manufactures, and sells ultra-luxury high-performance vehicles from its Sant'Agata Bolognese headquarters in Italy. Founded in 1963 by Ferruccio Lamborghini, the company operates a portfolio centered on the Revuelto (HPEV plug-in hybrid supercar with V12 and three electric motors), the Temerario (hybrid twin-turbo V8 supercar), and the Urus SE / Urus SE Performante (Super SUV with plug-in hybrid technology), complemented by limited-edition Few-off models (e.g., Fenomeno) and motorsport-derived vehicles via Squadra Corse. The technical stack includes the Lamborghini Infotainment System (LIS), the UNICA customer mobile app, the Lamborghini Connect services platform (with Vision Unit / LAVU three 4K cameras, Connected Telemetry 2.0, Memories Recorder, Dashcam, and 24/7 Vehicle Tracking System), and integration with Apple CarPlay, Android Auto, Spotify, and Amazon Alexa.

The business model blends one-time new vehicle sales with several recurring and adjacent revenue streams: after-sales services through certified dealer and Lamborghini Training Academy technicians; Polo Storico classic-car restoration, certification, and original spare parts; Ad Personam personalization (400+ colors, 96% vehicle penetration) generating per-unit customization uplift; connected services subscriptions; Lamborghini Financial Services (financing, leasing, insurance); and brand-extension licensing royalties across fashion (Tod's, Macron), sports (Babolat, Ducati), audio (Sonus faber), marine (CAYAGO), real estate (Dar Global), toys (LEGO, Hot Wheels), and gaming (Epic Games / Fortnite, Fast ForWorld). Go-to-market runs through an exclusive global dealer network with online configurator and enquiry channels, plus Ad Personam Studios in Sant'Agata Bolognese, Tokyo, and New York; the primary customer is Ultra-High-Net-Worth Individuals, with secondary segments in corporate fleets and motorsport participants. FY2025 delivered a record 10,747 vehicles and €3.20B turnover with a 24% operating margin.

Name

Lamborghini Lisboa

Legal name

Automobili Lamborghini S.p.A.

Website

https://lamborghini-lisboa.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

11–50 employees

Short description

Automobili Lamborghini S.p.A., an Audi AG-owned Italian ultra-luxury supercar manufacturer, designs and sells the Revuelto, Temerario, and Urus SE hybrid performance vehicles plus limited-edition Few-off models to Ultra-High-Net-Worth individuals worldwide through an exclusive dealer network.

Ownership category

akta.pro rank

Headquarters

HQ city

Sant'Agata Bolognese

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Vehicle Sales: New super sports vehicle sales including models Revuelto (HPEV hybrid), Urus SE (Super SUV), and Temerario (high-performance hybrid). Direct sales through dealer network and online configurator. Premium pricing with extensive customization options through Ad Personam program.
2. After-Sales Services: Certified repairs, maintenance, warranty services, spare parts distribution, extended warranty programs. Includes classic car restoration through Polo Storico and original spare parts for vintage models covering 80% of original range.
3. Connected Services & Digital: Connected services subscription through UNICA app, remote vehicle management, infotainment system with Apple CarPlay and Android Auto, online radio, and digital content access.
4. Brand Extensions & Merchandise: Licensed collaborations including fashion (Tod's, Macron), sports equipment (Babolat, Ducati), home audio (Sonus faber), sea toys (CAYAGO), collectibles (Hot Wheels, LEGO), and branded merchandise through Lamborghini Store.
5. Financial Services: Automobili Lamborghini financial services offering financing, leasing, and insurance products for vehicle purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Lamborghini Lisboa is an authorized dealership in Lisbon, Portugal, part of the global Lamborghini dealer network that sells new super sports vehicles (Revuelto, Temerario, Urus SE, Urus SE Performante, and Few-off limited editions), supports Ad Personam personalization, and provides certified after-sales service, original spare parts, warranty extension, and Lamborghini Financial Services. Customers configure vehicles online via the Lamborghini configurator and finalize purchases, personalization, deliveries, and ownership services through the dealership.

Product overview

Automobili Lamborghini offers a portfolio of high-performance luxury vehicles and related services. The core product lineup includes the Revuelto (first HPEV plug-in hybrid supercar with V12), the Temerario (hybrid twin-turbo V8 supercar), and the Urus SE/SE Performante (Super SUV with plug-in hybrid technology). Supporting services include Lamborghini UNICA app for remote vehicle connectivity, Lamborghini Connect for connected services, Ad Personam personalization program (with 400+ colors, featured on 96% of vehicles), Lamborghini Polo Storico for classic car preservation, and comprehensive after-sales services. The brand also operates limited-edition Few-off program, motorsport models division, and driving experience programs. The company closed 2025 with 10,747 cars delivered and €3.20 billion turnover.

Differentiator

Problem solved

Functional benefit

Brands

• Squadra Corse: Motorsport division handling GT3, Super Trofeo, and racing programs including the SC63 endurance racer
• Polo Storico
• Ad Personam
• Lamborghini Connect
• UNICA
• Fast ForWorld

Products and services

• Revuelto Lamborghini's first HPEV plug-in hybrid supercar, combining a naturally aspirated V12 engine with three electric motors for ultra-high-performance super sports driving. Targeted at ultra-high-net-worth individuals seeking flagship hybrid supercar performance.
• Temerario New generation hybrid super sports car with a twin-turbo V8 engine combined with electric motors, representing Lamborghini's next-generation hybrid supercar offering. Targeted at affluent customers seeking next-generation hybrid supercar performance.
• Urus SE Second generation Super SUV with plug-in hybrid powertrain, offering enhanced performance and efficiency in Lamborghini's luxury SUV segment. Targeted at ultra-high-net-worth customers seeking a high-performance hybrid SUV.
• Urus SE Performante Top performance variant of the Urus Super SUV lineup, combining high-performance plug-in hybrid technology with luxury SUV practicality. Targeted at luxury SUV buyers seeking the highest-performance variant in the lineup.
• Lamborghini UNICA App Exclusive mobile application for Lamborghini customers enabling remote vehicle monitoring, remote control (lock/unlock, climate, charging), geofencing, fuel/mileage tracking, performance analytics, driving session analysis, and service booking. Targeted at Lamborghini vehicle owners.
• Lamborghini Connect Connected services platform providing remote vehicle operations, vehicle tracking, climate control, remote charging management, security monitoring, and integration with the UNICA app for Lamborghini owners. Targeted at existing Lamborghini vehicle owners.
• Lamborghini Polo Storico Classic car preservation center offering archive services, certification of authenticity, restoration, and original spare parts for historic Lamborghini vehicles, covering over 80% of the original spare parts range. Targeted at owners of classic Lamborghini models from 350 GT to Diablo.
• Ad Personam Personalization Program Personalization program allowing customers to customize colors, materials, finishes, and accessories on Lamborghini vehicles, with over 400 colors available and 96% of vehicles featuring at least one personalized detail. Targeted at customers seeking bespoke vehicle configurations.
• Service & Maintenance Certified repairs, maintenance services, and original spare parts distribution through the official Lamborghini dealer network, delivered by Lamborghini Training Academy certified technicians. Targeted at existing Lamborghini vehicle owners.
• Warranty Extension Extended warranty programs for Lamborghini vehicles ensuring continued protection beyond the standard warranty period. Targeted at existing Lamborghini vehicle owners seeking additional coverage.
• Lamborghini Financial Services Financial services including leasing, financing, and insurance products tailored for Lamborghini vehicle purchases. Targeted at Lamborghini customers and corporate fleet buyers.
• Vision Pack (Lamborghini Vision Unit / LAVU) Vision Pack add-on featuring Lamborghini Vision Unit (LAVU) with three integrated 4K cameras (front road, seatback, and emotion) and dedicated control unit enabling Connected Telemetry 2.0, Memories Recorder, and Dashcam features. Targeted at Lamborghini owners seeking advanced in-car telemetry and recording capabilities.
• Driving Programs (Esperienza) Esperienza and other driving experience programs offering customers exclusive access to drive Lamborghini vehicles in various settings and locations. Targeted at Lamborghini owners and prospects seeking driving experiences.
• Few-off Limited Edition Models Limited edition vehicle program featuring exclusive models such as Fenomeno, Fenomeno Roadster, Countach LPI 800-4, and Sián FKP 37 as collector's items. Targeted at ultra-high-net-worth collectors and Lamborghini enthusiasts.
• Motorsport Models (Squadra Corse) Motorsport-derived vehicles including Temerario GT3, Huracán GT3 EVO2, Huracán Super Trofeo EVO2, SC63, and Essenza SCV12 for track-focused racing customers. Targeted at professional racing drivers, gentleman drivers, and motorsport teams.
• Lamborghini Store (Merchandise) Official Lamborghini merchandise store featuring apparel, accessories, scale models, collectibles, and licensed collaborations. Targeted at Lamborghini owners, fans, and collectors.

Quantifiable outcome

• 96% of vehicles feature at least one Ad Personam personalized detail
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core, minor and flagship.

• DucaticoreStrategic or Co-development PartnerDucati and Lamborghini share Motor Valley roots with focus on performance and design precision. Collaborative products include Diavel 1260, Streetfighter V4, and Panigale V4 reinterpreted in Lamborghini style, maintaining both brand identities while delivering exclusive products.
• BabolatminorStrategic or Co-development PartnerCollaboration on high-performance padel rackets (BL001, BL002, BL003) using carbon fiber and Koridion foam technology from Lamborghini super sports cars. BL001 produced at Sant'Agata Bolognese carbon fiber department.
• CAYAGOminorStrategic or Co-development PartnerCAYAGO developed SEABOB SE63 for Automobili Lamborghini - a high-performance sea toy inspired by Lamborghini super sports car design language, distinctive power button, and signature liveries.
• Dar GlobalminorStrategic or Co-development PartnerReal estate collaboration with Dar Global featuring exclusive villas in Benahavís, Spain (Costa del Sol) with architecture inspired by Lamborghini design codes, bold lines, and premium materials.
• Sonus faberminorStrategic or Co-development PartnerCollaboration created Il Cremonese Ex3me Automobili Lamborghini Edition - limited-edition floorstanding speaker with exposed carbon fiber, materials inspired by super sports car interiors, merging aesthetics and acoustic engineering.
• Tod'sminorStrategic or Co-development PartnerFashion collaboration reinterpreting Tod's Gommino loafers and sneakers through selected leathers, clean lines, and Lamborghini design elements including the distinctive 'Y' symbol integrated into the sole.
• LEGO GroupminorStrategic or Co-development PartnerLEGO collaboration creating remote-control Revuelto model with app-based driving system, transforming HPEV supercar character into building block format combining immediacy and innovation.
• XerjoffminorStrategic or Co-development PartnerLuxury fragrance collaboration between Lamborghini and Xerjoff creating exclusive perfume collection embodying brand values in scent form.
• MacronminorStrategic or Co-development PartnerActivewear collection collaboration with Macron bringing Lamborghini-inspired sportswear and athletic apparel to market.
• DreamHackminorGTM or Marketing PartnerLamborghini participated as Main Automotive Partner at DreamHack Atlanta gaming festival, third global participation following Dallas and Stockholm events, engaging with gaming community through Fortnite and Fast ForWorld collaborations.
• Epic Games (Fortnite)minorGTM or Marketing PartnerLamborghini collaborated with Epic Games on Fortnite integration including special vehicle liveries, dedicated Automobili Lamborghini Fortnite island, and Fast ForWorld virtual universe for gaming and digital culture.
• Audi AG (Parent Company)flagshipOthersAutomobili Lamborghini S.p.A. is a company with sole shareholder subject to management and coordination of AUDI AG. Parent company ownership provides access to VW Group technology, platforms, and resources.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Rolls-Royce Motor Cars: BMW Group ultra-luxury brand (Phantom, Spectre, Cullinan) at the apex of automotive luxury. Comparable Bespoke personalization, owner experiences, and UHNWI clientele; broader portfolio and electric (Spectre) transition parallel.
• Porsche: VW Group sibling producing 911, Taycan, Cayenne, Panamera. Much larger volume luxury/performance incumbent — comparable electrification transition (Taycan), similar customer overlap, and shared group resources/platforms with Lamborghini.
• Bentley: VW Group sibling under Bentley Motors producing ultra-luxury grand tourers and SUVs (Continental, Bentayga). Comparable bespoke Mulliner personalization program and UHNWI customer focus, though broader portfolio and higher unit volumes than Lamborghini.
• Maserati: Italian luxury/performance brand within Stellantis (MC20, GranTurismo, Grecale). Comparable Italian heritage and exotic positioning, though broader price range and significantly higher volume than Lamborghini.

Direct peers

• Pagani: Italian ultra-limited hypercar maker (Zonda, Huayra, Utopia). Closest peer in production scale (few hundred units/year), bespoke build model, and UHNWI collector focus — though without Lamborghini's broader lineup and dealer network.
• Ferrari: Closest direct peer: Italian luxury supercar manufacturer with a comparable model lineup (mid-engine sports cars, flagship hypercars, GT cars), bespoke personalization programs, motorsport involvement (F1, endurance), and a similar UHNWI customer base. Public-listed (NYSE: RACE) benchmark for ultra-luxury auto valuation multiples.
• Koenigsegg: Swedish ultra-limited hypercar manufacturer (Jesko, Gemera, CC850) with proprietary technology including innovative drivetrains. Comparable Few-off collector model and low-volume direct-to-customer sales approach.
• Aston Martin: British ultra-luxury sports car maker (DB12, Vantage, Valkyrie) competing for similar UHNWI buyers. Comparable direct-sales dealer model and personalization (Q by Aston Martin).
• McLaren Automotive: British luxury supercar manufacturer producing mid-engine hybrid and ICE supercars (750S, Artura, P1 successor) at low volumes with similar bespoke and motorsport strategies. Comparable pricing band and target customer.
• Bugatti: VW Group sibling (under Porsche) producing limited-volume hypercars (Chiron, Tourbillon) at even smaller scale than Lamborghini. Direct peer on hypercar exclusivity, Few-off limited edition model, and VW Group platform synergies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Lamborghini
• YouTubeyoutube.com/channel/UC9DXZC8BCDOW6pYAQKgozqw
• Facebookfacebook.com/Lamborghini
• LinkedInlinkedin.com/company/lamborghini-lisboa
• Instagraminstagram.com/lamborghini/?hl=en
• TikToktiktok.com/@lamborghini?lang=en

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lamborghini Lisboa