What Sebastiani does

Sebastiani Vineyards & Winery is a Sonoma County wine producer founded in 1904 by Italian immigrant Samuele Sebastiani, operating today as a privately held subsidiary of Foley Family Wines following Bill Foley's 2008 acquisition. The winery produces a portfolio of premium wines including Cabernet Sauvignon (Alexander Valley and the flagship Cherryblock from a 1961 Old Vines block), Chardonnay (Patrick's Vineyard, Carneros), Sauvignon Blanc, Rosé of Pinot Noir (Carneros), Merlot, Zinfandel, and Pinot Noir sourced from Sonoma Valley, Alexander Valley, Carneros, Dry Creek, and Russian River Valley AVAs. Production uses traditional methods with notable historic infrastructure including antique redwood tanks (including a 59,600-gallon Christian Brothers vat from 1950), French and American oak aging, and stainless steel fermentation for select whites and rosé.

The company monetizes through five channels: direct wine sales via the Foley Food & Wine Society e-commerce storefront, subscription-based wine club memberships (the Legacy Wine Club with 4-, 6-, and 12-bottle tiers at $200-$650 per release), on-site tasting room revenue at 389 4th Street East Sonoma, private event hosting (weddings, corporate, birthdays) on the Tuscan-architecture grounds, and merchandise sales. The wine club is the structural anchor of revenue, generating recurring quarterly and twice-yearly shipments with a minimum two-shipment commitment and providing members access to library wines, 20% discounts, complimentary tastings for up to four guests, and reciprocal benefits across 16 Foley sister properties.

Sebastiani's customer base spans premium wine enthusiasts and collectors, wine tourists visiting Sonoma, and trade distribution partners. The brand is supported by a multi-channel marketing mix including the Sebastiani website, Sonoma Living Blog, social media, email, the Foley Food & Wine Society storefront, and experiential marketing through winery events and private gatherings. The company maintains an active wine industry profile, with multiple 90+ point scores from Wine Enthusiast, Wine Advocate, and the Press Democrat North Coast Wine Challenge, particularly for the Cherryblock Cabernet Sauvignon and North Coast Merlot expressions.

Name

Sebastiani

Legal name

Foley Family Wines, Inc.

Website

https://sebastiani.com

Company type

Private

Founded year

1904

Operating status

Operating

Headcount range

101–250 employees

Short description

Sebastiani Vineyards & Winery is a 120-year-old Sonoma County winery producing premium Cabernet, Chardonnay, Rosé, and other varietals, serving wine club members, tourists at its Sonoma tasting room, and trade partners via direct-to-consumer sales through the Foley Family Wines portfolio.

Ownership category

akta.pro rank

Headquarters

HQ city

Sonoma

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Direct Wine Sales: Direct-to-consumer wine sales through tasting room, online store, and wine club shipments. Includes premium single bottles, wine club memberships, and limited-production/library wines.
2. Wine Club Memberships: Quarterly and twice-yearly wine club shipments (4, 6, and 12 bottle options) with average costs ranging from $200-$235 to $605-$650 per release. Includes 20% discount for members on wine purchases.
3. Tasting Experiences: Revenue from winery visits including seated wine tastings, tours, and experiences. Complimentary tastings provided to wine club members (up to 4 guests).
4. Private Events: Revenue from hosting events including weddings, birthdays, and corporate events at the historic winery with Tuscan architecture, private meeting rooms, and outdoor grounds.
5. Merchandise Sales: Wine club members receive 10% discount on merchandise purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Sebastiani is a Sonoma County winery that produces, ages and sells premium varietal wines (Cabernet Sauvignon, Chardonnay, Sauvignon Blanc, Rosé, Merlot and Zinfandel) sourced from Sonoma Valley, Alexander Valley, Carneros, Dry Creek and Russian River Valley AVAs. The company operates a direct-to-consumer go-to-market through a downtown Sonoma tasting room, the Legacy Wine Club (4, 6 and 12 bottle quarterly/twice-yearly memberships), the Foley Food & Wine Society e-commerce store, and on-site private events. Its flagship offering is the Cherryblock Cabernet Sauvignon from an Old Vines block planted in 1961.

Product overview

Sebastiani is a pioneering producer of Sonoma County wine with a 120-year history. The company offers a portfolio of premium wines including Sauvignon Blanc, Rosé, Chardonnay, and multiple Cabernet Sauvignon expressions (Alexander Valley and flagship Cherryblock). Sebastiani operates the Legacy Wine Club with 4-bottle, 6-bottle, and 12-bottle membership options providing exclusive wine access, 20% member discounts, complimentary tastings, and partner winery benefits. The winery also provides visitor experiences including tastings, tours, and private events at their historic Sonoma property.

Differentiator

Problem solved

Functional benefit

Brands

• Cherryblock Cabernet Sauvignon: Flagship wine sourced from original Old Vines block planted in 1961
• Legacy Wine Club

Products and services

• Sebastiani Sauvignon Blanc, Sonoma Valley Sauvignon Blanc sourced from Dry Creek Vineyards (Ferrari-Carano 72%, Beckman Ranch 28%); light, refreshing profile with aromas of white flower, citrus, honey, lime zest and flavors of fig and cut grass. Released to retail via the Foley Food & Wine Society wine shop.
• Sebastiani Carneros Rosé Rosé of Pinot Noir sourced from Ramal Vineyard in Carneros; 100% stainless steel, with strawberry, rose petal, and watermelon aromas and flavors and crisp acidity. Available retail at $28.00 (Wine Club $22.40).
• Sebastiani Cabernet Sauvignon, Alexander Valley Cabernet Sauvignon sourced from Maacama Vineyard in Alexander Valley; plush, deeply layered with black cherry, plum, tea leaf, and dark chocolate notes. Retail $55.00 (Wine Club $45.00). 2016 vintage received 95 points and Gold Medal at the Press Democrat North Coast Wine Challenge.
• Sebastiani Cherryblock Cabernet Sauvignon, Sonoma Valley Flagship wine with majority fruit from the Old Vines block planted in 1961; blend 92% Cabernet Sauvignon / 8% Merlot, aged 16 months in French oak. Retail $150.00 (Wine Club $120.00). Awarded 94 Points by Wine Enthusiast.
• Sebastiani Patrick's Vineyard Chardonnay, Carneros Full-bodied Chardonnay named after owner Bill Foley's son, aged 16 months in French and American oak (33% new). Aromas of coconut cream, ripe pineapple, vanilla spice with creamy butterscotch and tropical fruit flavors. Retail $45.00 (Wine Club $36.00).
• Sebastiani Legacy Wine Club Recurring subscription wine club offering exclusive access to limited-production and library wines, 20% savings on club releases and additional wine orders, complimentary tastings for up to four guests, and reciprocal benefits across Foley Family Wines sister properties. Three tiers: 4-bottle (~$200–$235/release, quarterly), 6-bottle (~$290–$330/release, quarterly), and 12-bottle (~$605–$650/release, twice-yearly). Minimum two-shipment commitment; cancellation requires 30-day notice.
• Winery Experiences and Private Events Tasting room experiences (seated tastings and walk-ins at the Sonoma bar daily 10:30AM–5PM), winery tours, and private event hosting (weddings, birthdays, corporate meetings) at the historic downtown Sonoma property with antique redwood tanks, original winemaking tools, Tuscan architecture, private meeting rooms, and outdoor grounds.

Quantifiable outcome

• 94 Points – Wine Enthusiast for Sebastiani Cherryblock Cabernet Sauvignon
• +6 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Foley Family WinescoreOthersParent company of Sebastiani. Bill Foley purchased Sebastiani in 2008. Sebastiani operates as part of the Foley Family Wines portfolio of wineries, vineyards, and distilleries. Foley Family Wines provides resources for wine production, distribution through Foley Food & Wine Society, and access to partner winery network.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Benziger Family Winery: Family-owned Sonoma Valley winery with a comparable DTC focus, estate vineyards across Sonoma Mountain, and a tasting experience model. Directly competes with Sebastiani for premium Sonoma wine tourists and DTC club memberships.
• Ridge Vineyards: Heritage California producer (founded 1885) with a similar DTC, library, and tasting-room-driven model, including flagship Monte Bello Cabernet and Lytton Springs Zinfandel at premium price points comparable to Sebastiani's Cherryblock.
• Cakebread Cellars: Second-generation, family-owned Napa Valley winery with a strong DTC, wine club, and tasting experience business; directly comparable premium price band and a similar Cab/Chardonnay portfolio emphasis.
• Jordan Vineyard & Winery: Premium Alexander Valley estate producer focused on Cabernet and Chardonnay, with a hospitality-led DTC model and tasting-room experiences. Directly comparable Sonoma AVA footprint and wine-club revenue structure.
• Silver Oak Cellars: Iconic Napa and Sonoma Cabernet house with a DTC-tilted model, multi-property tasting experiences, and a mailer program that competes for the same premium Sonoma Cabernet buyer as Sebastiani's Cherryblock.
• Kistler Vineyards: Boutique Sonoma/Carneros Chardonnay and Pinot Noir producer operating on a mailing-list-driven allocation model and limited DTC. Comparable ultra-premium positioning, though narrower portfolio than Sebastiani.
• Stag's Leap Wine Cellars: Premium Napa Valley Cabernet producer (S.L.V. and Fay) with a heritage Napa tasting experience and DTC/club program. Competes for the same ultra-premium Cabernet collector that Sebastiani targets with Cherryblock.
• Frog's Leap Winery: Napa-based estate winery with an estate-garden, Rutherford tasting experience comparable to Sebastiani's downtown Sonoma hospitality offering, and a comparable family-owned heritage premium position with a DTC subscription program.

Broad incumbents

• Robert Mondavi Winery: Mass-market premium Napa brand under Constellation Brands with a broader portfolio across price points and broader domestic and international distribution than Sebastiani, but overlapping on Sonoma/Napa Cabernet and Chardonnay.
• Kendall-Jackson: Large-scale premium California wine producer (parent Jessup Cellars/GAIC) with a much wider portfolio spanning price points and channels. Overlaps with Sebastiani in California Chardonnay and Cabernet but at a broader, more commercial scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/SebastianiWines
• Facebookfacebook.com/sebastianiwines
• Instagraminstagram.com/sebastianiwines

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sebastiani