Ajlan & Bros

Name

Ajlan & Bros

Legal name

AJLAN BIN ABDULAZIZ ALAJLAN & BROS CO.

Website

https://ajlanbros.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Textile and Apparel Manufacturing and Sales: Core business generating revenue through manufacture and sale of traditional Saudi/Gulf menswear including shemagh, ghutra, thobes, and underwear under proprietary brands (Brogeh, Drosh, Sami) and international brand partnerships. Products sold through retail stores, e-commerce, and wholesale distribution.
2. Real Estate Development: Major revenue stream through development and sale of residential, commercial, and industrial land projects across Saudi Arabia including Dammam, Khobar, Riyadh, and other cities. Projects include master-planned communities, industrial parks, and mixed-use developments sold via auction and direct sales.
3. Logistics and Distribution Services: AJEX logistics subsidiary provides end-to-end logistics solutions including parcel transport, warehousing, and distribution across the Middle East and China. Revenue generated from shipping, fulfillment, and supply chain management services for regional e-commerce and business customers.
4. Strategic Investments and Joint Ventures: Equity investments and joint ventures across diverse sectors including mining (gold, precious metals), water desalination, semiconductors, renewable energy, financial services, and flour milling. Revenue from dividends, capital gains, and strategic partnerships.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Ajlan & Bros manufactures and sells traditional Saudi and Gulf men's clothing—shemagh (yashmagh), ghutra, thobes, and underwear—under proprietary brands Brogeh, Drosh, and Sami through a network of retail stores, an own e-commerce platform (ajstore.com), and wholesale distribution. The group is also diversified into real estate development across Saudi Arabia, end-to-end logistics services through its AJEX subsidiary (a joint venture with SF International), and strategic investments in mining, renewable energy, water desalination, and financial services.

Product overview

Ajlan & Bros is a unified e-commerce and retail platform offering traditional Saudi and Gulf men's clothing products. The portfolio centers on shemagh (Yashmagh), ghutra, thobes, and underwear across multiple sub-brands including Brogeh, Drosh, and Sami. The company operates its own Ajstore.com e-commerce platform alongside retail branches throughout Saudi Arabia and GCC countries. Products range from everyday traditional wear to premium collections, including seasonal winter items, with international brand partnerships complementing its proprietary brands.

Differentiator

Problem solved

Functional benefit

Brands

• Brogeh: Shemagh brand known for international quality standards in manufacturing with affordable prices. Leading brand in Saudi Arabia and Gulf region.
• Drosh
• Sami

Products and services

• Thobe Traditional Saudi men's thobe (robe) available in various styles and collections, including the Drosh Fur collection reported as the best-selling thobe in the Kingdom; sold to individual consumers through retail stores and ajstore.com e-commerce platform.
• Ghutra Traditional headscarf (ghutra) for men; part of the core traditional clothing product line sold through retail branches and online channels.
• Yashmagh (Shemagh) Traditional shemagh (headscarf) for men sold under multiple brands including Brogeh and Sami, featuring various designs, colors, and seasonal variations.
• Winter Collection Seasonal winter clothing collection including winter-appropriate shemaghs and garments designed for cold weather, featuring special materials suited for each season.
• Underwear Men's underwear and undergarments under the Drosh brand, known for 100% natural materials that do not cause allergies, certified by Allergy UK.
• International Brands Portfolio Portfolio of internationally branded traditional clothing products distributed through licensed partnerships and wholesale arrangements, featuring global fashion standards alongside traditional designs.
• Brogeh Shemagh Brand Proprietary shemagh and ghutra brand produced by the Suzu Daylon factory with OEKO-TEX 1000 certification; the brand holds the largest market share in Saudi Arabia and the Gulf region and is priced approximately half the cost of competitors while maintaining high quality.
• Drosh Brand Premium underwear and thobe brand made with 100% natural materials certified by Allergy UK and SGS as allergen-free and environmentally safe; best-selling thobe and underwear brand in Saudi Arabia.
• Sami Shemagh Brand High-end shemagh brand representing Arab originality combined with English craftsmanship, featuring top-of-the-line designs and positioned at a higher price point reflecting superior materials.
• AJEX Logistics Services End-to-end logistics and parcel delivery services including cross-border e-commerce shipping, warehousing, and distribution across the Middle East and China, serving e-commerce businesses and corporate customers.
• Real Estate Development Development and sale of residential, commercial, and industrial land projects across Saudi Arabia including master-planned communities, industrial parks, and mixed-use developments sold via auction and direct sales.

Quantifiable outcome

• 15% sales increase despite 20% market decline in 2009
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

24 partnerships are on record, tiered minor, core and major.

• Platinum Group Metals Ltd.minorStrategic or Co-development Partner · 8 February 2026Ajlan & Bros partnering with Platinum Group Metals Ltd. for development of smelter facility in Saudi Arabia for precious metals processing.
• AJEX Logistics ServicescoreChannel Partner/ Reseller/ Distributor · 28 August 2025AJEX is a Saudi logistics company backed by Ajlan & Bros Holding. DHL eCommerce invested in a minority stake in AJEX as part of its strategy to invest over €500 million in Middle East operations. AJEX provides cross-border logistics, parcel delivery, and warehousing services across the Middle East and China.
• Saudi AramcocoreStrategic or Co-development Partner · 1 January 2022Ajlan & Bros and Saudi Aramco signed MoU for evaluating opportunities to establish a carbon fiber factory in Saudi Arabia. Additional agreement for semiconductor investment and plastic recycling factory cooperation.
• QNB GroupmajorStrategic or Co-development Partner · 1 January 2022Strategic partnership announced between QNB Group and Ajlan & Bros Holding Group to develop and expand digital banking presence in Saudi Arabia.
• Chifeng GoldmajorStrategic or Co-development Partner · 1 January 2022Ajlan & Bros Mining signed Gold Exploration Cooperation Agreement with Chifeng Gold for precious metals exploration activities.
• Norin MiningmajorStrategic or Co-development Partner · 1 January 2022Strategic cooperation agreement signed between Norin Mining and Ajlan & Bros Mining for mining sector collaboration and resource development.
• Hanergy InternationalmajorStrategic or Co-development Partner · 1 January 2022Billion-dollar agreement signed with Hanergy International for solar and renewable energy technology deployment in Saudi Arabia.
• WateriseminorStrategic or Co-development Partner · 1 January 2022Ajlan & Bros and Waterise signed MoU for developing new water desalination technology in partnership with Jeddah Central Development.
• Bahwan Group (Oman)majorStrategic or Co-development Partner · 1 January 2022Saudi-Omani joint cooperation with Bahwan Group valued at US$ 3 billion covering logistics, services, and investment activities.
• Malaysian CompaniesmajorStrategic or Co-development Partner · 1 January 2022Agreements worth US$ 7 billion signed with leading Malaysian companies under patronage of Malaysian Prime Minister for diversified investment projects.
• NSX LtdminorStrategic or Co-development Partner · 1 January 2022JV term sheet signed for development of new Saudi Securities Exchange with NSX Ltd.
• Saudi-Chinese Business CouncilmajorStrategic or Co-development Partner · 1 January 2022Ajlan & Bros Deputy Chairman Mohammed Al Ajlan serves as Chairman of Saudi-Chinese Business Council, facilitating bilateral trade and investment cooperation.
• NADEC, Al Rajhi International, OlammajorStrategic or Co-development Partner · 1 January 2022Consortium led by Ajlan & Bros acquired MC2 flour mill company for SR 2.13 billion as part of Saudi flour milling sector privatization.
• Saudi Water Partnership CompanymajorStrategic or Co-development Partner · 1 January 2022Foundation stone laid for Jubail 3B Independent Water Project in partnership with Saudi Water Partnership Company and ENGIE.
• Saudi Grains OrganizationmajorStrategic or Co-development Partner · 1 January 2022Consortium participation in privatization of Saudi flour milling sector through acquisition of flour mill companies.
• Saudi Aramco InvestmentscoreStrategic or Co-development Partner · 1 January 2022Ajlan & Bros partnership with Aramco for semiconductor investment and plastic recycling factory establishment.
• Moxico ResourcesminorStrategic or Co-development Partner · 1 January 2022Moxico Resources and Ajlan & Bros awarded Al-Khunayqiyah mining project license by Saudi Arabia.
• SF InternationalcoreStrategic or Co-development Partner · 1 January 2021SF International (顺丰速运) partnered with Ajlan & Bros to establish AJEX joint logistics venture for cross-border e-commerce and parcel delivery services in Middle East markets. AJEX obtained parcel transport license from Saudi CITC.
• Saudi Logistics Academy (SLA)minorStrategic or Co-development Partner · 1 January 2021AJEX, backed by Ajlan & Bros, partnered with Saudi Logistics Academy launched by the Saudi government in 2021 to develop logistics talent. AJEX is the largest program partner committed to employing 150 Saudi graduates from the academy.
• dnataminorStrategic or Co-development Partner · 1 January 2021Joint venture formed between dnata and Ajlan & Bros to explore digital transformation and technology opportunities in logistics and aviation services.
• B-BrickminorStrategic or Co-development Partner · 1 January 2021Joint venture agreement signed with B-Brick for development of technology solutions.
• RedBookminorChannel Partner/ Reseller/ Distributor · 1 January 2021AJEX partnership with RedBook targeting SAR 91 billion logistics market in Saudi Arabia.
• Sound Group (Chinese)majorStrategic or Co-development Partner · 1 January 2019SR 1 billion investment agreement with Sound Group for expansion of Ajlan & Bros manufacturing factories in China.
• Emaar PropertiesmajorStrategic or Co-development Partner · 1 January 2012SR 400 million Islamic-compliant closed real estate investment fund established with Emaar Properties and Arbah Financial Company for Kingdom-wide property development.

Scale indicators25 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Fawaz Abdulaziz Alhokair Holding: Saudi family-owned fashion and lifestyle retail group operating leading apparel brands across KSA and GCC. Closest comparable to Ajlan & Bros's core textile/retail franchise and regional multi-brand retail distribution model.
• Al Tayer Group: UAE-based diversified conglomerate with fashion/luxury retail (Harvey Nichols, Bloomingdale's) and lifestyle brands plus manufacturing and real estate arms. Comparable breadth across apparel sourcing/wholesale and Gulf regional retail like Ajlan & Bros.
• Apparel Group: UAE-headquartered fashion and footwear retail conglomerate operating 2,000+ stores across GCC, India and Africa under licensed brands. Comparable as a Gulf-region multi-brand apparel retailer with comparable scale and logistics intensity.
• Dar Al Arkan Real Estate Development: Saudi-listed real estate developer of master-planned residential and commercial communities across KSA. Directly comparable to Ajlan & Bros's real estate arm given identical Saudi land-development focus and similar auction-driven sales model.

Broad incumbents

• Landmark Group: UAE-based diversified retail conglomerate spanning apparel (Max, Splash, Babyshop), hospitality and healthcare across MENA and India. Comparable in GCC apparel retail footprint and conglomerate scale to Ajlan & Bros's mixed retail + investments model.
• Majid Al Futtaim: UAE diversified lifestyle conglomerate with malls, retail (fashion, Carrefour), and leisure across MENA. Comparable in scale and in operating large regional retail + property portfolios alongside non-retail investments.

Regional players

• Aramex: UAE-listed regional logistics and parcel-delivery company serving e-commerce and B2B customers across MENA. The most direct comparable for AJEX Logistics Services given overlapping courier, warehousing and cross-border capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ajlanbros
• Facebookfacebook.com/ajlanandbros

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ajlan & Bros