Landmark Group
Landmark Group is a Dubai-headquartered, privately held retail and hospitality conglomerate operating more than 50 owned and licensed fashion, lifestyle, home, and electronics brands across the Middle East, Africa, India, and Southeast Asia, serving value and mid-market consumer segments through physical stores, e-commerce, franchise partnerships, and the Shukran loyalty programme.
- Company typePrivate
- Founded1973
- HeadquartersDubai, United Arab Emirates
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Landmark Group does
Landmark Group is a privately held Dubai-headquartered retail and hospitality conglomerate founded in 1973, operating more than 50 owned and licensed brands across the Middle East, Africa, India, and Southeast Asia. Its retail portfolio spans value and mid-market fashion (Max Fashion, Splash, Redtag, Babyshop), lifestyle, home, and electronics categories, distributed through company-operated physical storefronts, brand-owned e-commerce platforms, and franchise partnerships with Indian conglomerates including Aditya Birla Fashion, Arvind Brands, Trent Ltd, and Reliance Group for Tier-3 city expansion. The group also operates shopping centres, hospitality brands (including Krispy Kreme doughnut franchise rights in India, currently under negotiation for divestiture), and the Shukran loyalty programme, which is integrated with ADNOC Rewards under what is described as the region's largest cross-platform loyalty partnership.
Landmark Group's underlying technology stack combines enterprise financial planning (IBM Planning Analytics) with retail e-commerce and order management (Unicommerce) deployed across UAE and Saudi Arabia. The group's privacy policy discloses the use of AI-based profiling for personalised product recommendations and targeted advertising, while its CSR and brand-building efforts include the annual Beat Diabetes community event, the Edge of Life campaign pledge, and mobile medical van deployment in India through the Hans Foundation. Sustainability initiatives include a DHL Express partnership using Sustainable Aviation Fuel to decarbonise regional supply chains.
The group's business model is primarily direct-to-consumer retail through owned and licensed brands, complemented by franchising income, shopping-centre management, and loyalty-driven cross-channel commerce. Pricing is positioned at the value and mid-market tiers (e.g., Max Fashion's value fashion positioning; Dh10 entry for the LIZ sale event), and customer segments centre on families, trendsetters, budget-conscious shoppers, and the mid-market across MENA, India, and Southeast Asia. Marketing is executed through a multi-channel mix spanning LinkedIn, Instagram, Facebook, influencer-led seasonal campaigns, community events, and the Shukran loyalty ecosystem, with no public listing or disclosed revenue.
Landmark Group firmographics
Firmographics- Name
- Landmark Group
- Legal name
- Landmark Group
- Website
- https://landmarkgroup.com
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Landmark Group is a Dubai-headquartered, privately held retail and hospitality conglomerate operating more than 50 owned and licensed fashion, lifestyle, home, and electronics brands across the Middle East, Africa, India, and Southeast Asia, serving value and mid-market consumer segments through physical stores, e-commerce, franchise partnerships, and the Shukran loyalty programme.
- Ownership category
- akta.pro rank
Landmark Group industry classification
Industry- Product category
- Multi-Brand Retail
- NAICS
- All Other General Merchandise Retailers (455219)
- SIC
- Retail-Family Clothing Stores (5651), Retail-Misc General Merchandise Stores (5399), Retail-Variety Stores (5331)
- akta.pro primary industry
- General Apparel Retail (Specialty & Mass) (CRAAABAA)
- akta.pro secondary industries
- Regional Mass Merchandisers (CRAGABAB), Specialty & Entertainment Venue Property Management (BPAJAGAO)
Keywords
Where Landmark Group is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices1 record
Markets served
Landmark Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail Operations: Multi-brand retail operations including fashion, lifestyle, home, and electronics through owned brands like Max Fashion, Splash, Redtag, and Babyshop across physical stores and e-commerce platforms.
- Hospitality: Hospitality operations including Krispy Kreme doughnuts franchise rights in India.
- Shopping Centers: Shopping center operations across Middle East, Africa, India, and Southeast Asia.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Value fashion for budget-conscious shoppers |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Landmark Group product offering
Product offeringCore offering
Landmark Group operates a multi-brand retail portfolio of owned and franchise fashion, lifestyle, home, and electronics brands (including Max Fashion, Splash, Redtag, and Babyshop) through physical stores and e-commerce channels across the Middle East, India, Africa, and Southeast Asia. The group also runs shopping centres and a hospitality division anchored by Krispy Kreme franchise rights in India, supported by the Shukran customer loyalty programme.
Product overview
Landmark Group is a diversified retail and hospitality enterprise operating across the Middle East, Africa, India, and Southeast Asia. Its core product offering is a portfolio of owned and licensed retail brands — primarily Max Fashion in the value fashion segment — complemented by shopping centres, hospitality brands, and loyalty programmes (Shukran). The group also operates an e-commerce technology stack (powered by Unicommerce) and enterprise financial planning systems (IBM Planning Analytics). Its social impact initiatives include the Beat Diabetes campaign and the mobile medical van programme. Recent portfolio developments include a potential divestment of Krispy Kreme India franchise rights and a major cross-platform loyalty partnership with ADNOC Distribution.
Differentiator
Problem solved
Functional benefit
Products and services
- Max Fashion Value fashion brand under Landmark Group offering affordable, trend-driven apparel and accessories for men, women, and children across the Middle East, India, and Southeast Asia, with seasonal collections including Ramadan and Autumn/Winter lines.
- Landmark Retail Retail division of Landmark Group encompassing multiple fashion, lifestyle, and home brands across the Middle East, Africa, India, and Southeast Asia, operating both physical stores and e-commerce channels.
- Shukran Loyalty Programme Landmark Group's proprietary customer loyalty rewards programme enabling customers to earn and redeem points across the group's retail brands, with cross-platform integration into ADNOC Rewards for broader redemption across the UAE.
- Krispy Kreme (India Franchise Rights) Krispy Kreme doughnut franchise rights for the Indian market held by Landmark Group, with Curefoods in early-stage negotiations to acquire these rights and Landmark Group potentially investing in Curefoods' $40 million funding round.
- Landmark Shopping Centres Landmark Group's shopping centre operations across the Middle East, Africa, India, and Southeast Asia, supporting its multi-brand retail and franchise portfolio.
Quantifiable outcome
- 75% reduction in employee time spent on budgeting and consolidation
- +1 more outcomes
Companies that use Landmark Group
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Landmark Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature2 records
Landmark Group partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, minor and flagship.
- Hans FoundationcoreCollaboration between Hans Foundation and Landmark Group launched 3 mobile medical vans for Ludhiana's high-risk zones including brick kiln workers, daily wage laborers, and slum residents. The initiative aims to improve healthcare access for underserved communities for one year.
- CurefoodsminorCurefoods is in early-stage negotiations with Landmark Group to acquire the rights to sell Krispy Kreme doughnuts in India. The deal could also involve Landmark Group investing in Curefoods' $40 million funding round.
- IBMcoreLandmark Retail implemented IBM Planning Analytics which reduced employee time spent on budgeting and consolidation by 75% while improving governance across multiple brands and countries.
- DHL ExpresscoreDHL Express and Landmark Group partnered to decarbonise regional supply chains using DHL's GoGreen Plus programme with Sustainable Aviation Fuel (SAF) for international air freight operations. Every tonne of SAF used reduces carbon emissions by up to 80%, with the collaboration formalised in Dubai reflecting commitment to climate goals.
- ADNOC DistributionflagshipADNOC Distribution and Landmark Group launched the region's largest loyalty partnership enabling cross-platform point conversion between ADNOC Rewards and Shukran programs, offering new benefits for members across the UAE. The partnership aims to enhance customer experience and support ADNOC Distribution's strategy to increase non-fuel transactions by 50% by 2028.
- UnicommercecoreLandmark Group partnered with Unicommerce to adopt e-commerce technology enhancing business operations across UAE and Saudi Arabia, enabling seamless inventory management, order processing, and multi-channel retail operations.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Landmark Group competitors and assessment
Company assessmentEmerging players
- Ounass: UAE-headquartered luxury fashion e-commerce platform owned by Al Tayer Group. Comparable as a Dubai-based digital fashion retailer serving MENA customers, though focused on the premium tier above Landmark's core value proposition.
- Voga Closet: UAE-based online fast-fashion retailer operating across MENA targeting similar value-fashion and mid-market customer segments as Max Fashion. Emerging competitor in the same regional addressable market.
Broad incumbents
- Lulu Group International: UAE-headquartered retail conglomerate operating hypermarkets, department stores, and shopping malls across MENA, India, and Southeast Asia. Comparable conglomerate structure, similar regional footprint, and overlapping general-merchandise and apparel retail exposure.
- Majid Al Futtaim: Dubai-based retail and mall operator (Mall of the Emirates, Carrefour franchise, VOX Cinemas). Comparable to Landmark through its combination of shopping-center property management (BPAJAGAO overlap) and large-scale multi-brand retail operations across MENA.
- Al-Futtaim Group: UAE-based conglomerate operating multi-brand retail (IKEA, Marks & Spencer, Zara franchises), automotive, and real estate across MENA. Most structurally comparable peer to Landmark Group given shared Dubai headquarters, similar private conglomerate status, and overlapping fashion/lifestyle franchise footprint.
- Reliance Retail: India's largest organized retailer, operating fashion (Trends, Ajio), grocery, and electronics formats across thousands of stores. Comparable as an explicit Landmark franchise/partner peer in Tier-3 India expansion and as a regional benchmark for multi-format retail scale.
Direct peers
- Namshi: Dubai-headquartered online fashion retailer (Noon-owned) operating across MENA. Comparable as a regional fashion e-commerce competitor targeting similar mid-market and value-fashion customer segments that Landmark's Max Fashion and Splash brands serve.
- Aditya Birla Fashion and Retail: India-listed apparel retailer operating brands including Louis Philippe, Van Heusen, Allen Solly, and Pantaloons. Comparable value/mid-market fashion portfolio; also an explicit Landmark franchise partner.
- Trent Limited (Westside / Zudio): Indian listed retailer (Tata Group) operating Westside and Zudio value-fashion chains. Directly comparable value-fashion model; also an explicit Landmark franchise partner for Tier-3 India expansion.
- Apparel Group: UAE-based multi-brand fashion and lifestyle retailer operating 85+ brands across MENA, India, and Southeast Asia. Explicitly cited alongside Landmark Group's retail networks; closest direct competitor in the regional multi-brand apparel franchise model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Landmark Group social profiles
Digital presenceLandmark Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Landmark Group leadership team
Management profileNumber of profiles
Profiles19 records
Landmark Group subsidiaries and ownership
Company hierarchySubsidiaries1 record
Landmark Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Landmark Group M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Landmark Group
What does Landmark Group do?
Landmark Group operates a multi-brand retail portfolio of owned and franchise fashion, lifestyle, home, and electronics brands (including Max Fashion, Splash, Redtag, and Babyshop) through physical stores and e-commerce channels across the Middle East, India, Africa, and Southeast Asia. The group also runs shopping centres and a hospitality division anchored by Krispy Kreme franchise rights in India, supported by the Shukran customer loyalty programme.
Is Landmark Group a public or private company?
Landmark Group is a private company. It is classified as family owned and is currently operating.
When was Landmark Group founded?
Landmark Group was founded in 1973. It employs 5,001 to 10,000 people.
Where is Landmark Group based?
Landmark Group is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Landmark Group make money?
Three revenue lines are on record. Retail Operations are the primary driver. The others are hospitality and shopping Centers.
Who are Landmark Group's main competitors?
Emerging players on record are Ounass and Voga Closet. Broad incumbents are Lulu Group International, Majid Al Futtaim, Al-Futtaim Group and Reliance Retail. Direct peers are Namshi, Aditya Birla Fashion and Retail, Trent Limited (Westside / Zudio) and Apparel Group.
Does Landmark Group have an API?
No public API is recorded for Landmark Group.
What industry is Landmark Group in?
Landmark Group's product category is Multi-Brand Retail. Its primary akta.pro industry code is CRAAABAA, General Apparel Retail (Specialty & Mass), with a secondary code of CRAGABAB, Regional Mass Merchandisers. Its NAICS code is 455219 and its SIC code is 5651.