What Eismann does

Eismann (legal entity: eismann Tiefkühl-Heimservice GmbH) is a German direct-to-consumer frozen food home delivery service founded circa 1975 and headquartered at Seibelstraße 36, D-40822 Mettmann, Germany. The company offers more than 700 frozen food products across 15 categories — ice cream, ready meals, vegetables, fruit, pizza, meat, poultry, potato products, side dishes, fish and seafood, bakery items, soups, meat substitutes, fine foods and desserts — and serves a base of approximately 800,000 customers across Germany. Distribution is integrated: customers pre-order through an in-house ecommerce platform at eismann.de and native iOS/Android apps, and orders are fulfilled via personal sales representatives (Eismann/Eisfrau) who deliver to the doorstep on a roughly three-week cadence. Payment is collected at the point of delivery via cash, PayPal, or SEPA direct debit; no subscription or minimum order is required for existing customers. Workforce size is in the 1,001–5,000 employee band.

The revenue model is pay-as-you-go with per-unit (kilogram/liter) pricing, supplemented by an "eismannPLUS" premium membership sub-brand, a "Family Club" for parents, a small B2B corporate office-snacks concept, and a "Produkte von Johann Lafer" co-branded premium line developed with the Austrian celebrity chef. The technology stack is conventional ecommerce and marketing analytics — Google Analytics/AdWords/AdSense, Microsoft Clarity, ABLyft, Uptain, Sovendus, Link11, easyfeedback, and CRIF credit checks — with no proprietary platform IP, no AI capability disclosures, and no patents disclosed. The company holds organic certifications in Germany (DE-ÖKO-013) and Austria (AT-BIO-902), MSC and ASC certifications for sustainable fish and aquaculture products, multiple DLG quality awards, and the 2025 Top Employer Germany and Top Service recognitions. Eismann operates an in-house B2C logistics network but no parent company, subsidiaries, funding rounds, or M&A history are disclosed.

Name

Eismann

Legal name

eismann Tiefkühl-Heimservice GmbH

Website

https://shop.eismann.de

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

101–250 employees

Short description

Eismann is a German frozen food home delivery service founded circa 1975, offering more than 700 products across 15 categories to roughly 800,000 households nationwide via personal sales representatives, an e-commerce storefront, and native mobile apps.

Ownership category

akta.pro rank

Product category

Frozen Food Retail

NAICS

Packaged Frozen Food Merchant Wholesalers (424420), Packaged Frozen Food Merchant Wholesalers (42442), Frozen Specialty Food Manufacturing (311412)

SIC

Retail-Food Stores (5400), Food And Kindred Products (2000), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Online Cold-Chain & Frozen Food Delivery (AFAIAMAL)

akta.pro secondary industries

Prepared Meal Subscriptions (Chef-Prepared, Recurring) (CRAHAJAD), Ice Cream & Frozen Desserts Wholesale (AFAIAHAC), Frozen Snacks & Appetizers (CRADADAD)

Keywords

• Frozen food delivery
• Home grocery service
• Frozen meal retail
• Direct-to-consumer food
• Frozen food catalog

Headquarters

HQ city

Mettmann

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Frozen Food Retail Sales: Revenue is generated through direct sales of frozen food products to consumers via personal home delivery. Customers order products online or through the Eismann app, and their local Eismann representative delivers the order to their doorstep. Payment is collected via cash, PayPal, or SEPA direct debit at the time of delivery. There is no subscription fee or commitment required.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Eismann sells more than 700 premium frozen food products across 15 categories (ice cream, ready meals, vegetables, fruit, pizza, meat, poultry, potato products, side dishes, fish and seafood, bakery items, soups, meat substitutes, fine foods, and desserts) directly to German households through a door-to-door home delivery model. Customers pre-order online or via app, and a personal Eismann representative (Eismann/Eisfrau) delivers the order to the customer's home approximately every three weeks on a recurring, no-commitment basis. Payment is collected on delivery via cash, PayPal, or SEPA direct debit.

Product overview

Eismann is a German frozen food home delivery service offering over 700 premium frozen food products through an integrated platform combining online shop, mobile app, and personal home delivery service. The core product portfolio spans fifteen distinct frozen food categories: Ice Cream (Eis) including vegan options and Johann Lafer branded products, Ready Meals (Fertiggerichte), Vegetables (Gemüse) with organic options, Fruit (Obst), Pizza, Meat (Fleisch), Poultry (Geflügel), Potato Products (Kartoffelprodukte), Side Dishes (Beilagen), Fish & Seafood (Fisch & Meeresfrüchte) with MSC/ASC certified sustainable options, Bakery Products (Backwaren), Soups (Suppen & Einlagen), Meat Substitutes (Fleischersatz) including vegan options, Fine Foods & Delicatessen (Feinkost & Delikatessen), and Desserts. The company operates a unique hybrid distribution model combining e-commerce ordering with personal door-to-door delivery by sales representatives across Germany, accompanied by a mobile app for iOS and Android, B2B corporate solutions, and a family loyalty program.

Differentiator

Problem solved

Functional benefit

Brands

• eismann PLUS: Premium membership or loyalty program offering additional benefits to customers.

Products and services

• Eis (Ice Cream) Frozen ice cream products including various flavors, ice pops, portion ice, waffle ice, vegan varieties, specialty items like Eis-Zauberkiste and Eis-Snack, and Johann Lafer branded collaborations such as Marillenknödel Eis.
• Fertiggerichte (Ready Meals) Prepared frozen meals including pizza, pasta, lasagna, stir-fry dishes, soups, and side dishes designed for quick preparation with homemade taste, including both meat and vegetarian options.
• Gemüse (Vegetables) Flash-frozen vegetables including young peas, princess beans, creamed spinach, cabbage varieties, broccoli, brussels sprouts, and kale, available as single products and vegetable mixes including organic options.
• Obst (Fruit) Flash-frozen fruits and berry varieties for versatile culinary use.
• Pizza Frozen pizzas including varieties such as Piccini Margherita, Mini Pizza 5 Käse, and Pizzaschiffchen Tomate & Mozzarella.
• Fleisch (Meat) Premium frozen meat including pork, beef, lamb, and game in various cuts, marinades, and specialty items such as Spare Ribs, Rumpsteak mariniert, and Nürnberger Rostbratwürste.
• Geflügel (Poultry) Frozen poultry products including chicken and turkey with items such as Chicken Wings (Classic and Hot 'n spicy), Chicken Burger Quinoa, Hähnchen-Knusperstreifen, and duck products.
• Kartoffelprodukte (Potato Products) Frozen potato products including Pommes frites for fryer, oven, and air fryer, croquettes, Rösti, Reibekuchen, Herzogin-Kartoffeln, and Gnocchi.
• Beilagen (Side Dishes) Prepared side dishes and accompaniments designed to complement main courses.
• Fisch & Meeresfrüchte (Fish & Seafood) Frozen fish products including traditional varieties such as Pollock, tuna, cod, and plaice, plus seafood specialties including MSC-certified Backfisch and ASC-certified Riesengarnelen-Spieße.
• Backwaren (Bakery Products) Frozen bakery items that can be quickly baked at home, including bread rolls, baguettes, quiches, Gebackener Camembert, cakes, tarts, and pastries such as Mini-Berliner and Quarkbällchen.
• Suppen & Einlagen (Soups & Broths) Frozen soups and soup ingredients for quick meal preparation.
• Fleischersatz (Meat Substitutes) Plant-based meat alternatives including vegan products such as Veganes Knusperschnitzel and vegan kein-Hack Bällchen.
• Feinkost & Delikatessen (Fine Foods & Delicatessen) Gourmet and specialty frozen food items including premium prepared dishes and delicacies.
• Desserts Frozen dessert products including cakes, tarts, and sweet treats for finishing meals.
• Online Shop & Home Delivery Service Online ordering platform with personal home delivery across Germany; customers order via website or app and products are delivered to their doorstep by Eismann's personal delivery drivers, with no minimum order value for existing customers and free delivery.
• eismann App Mobile application available on iOS and Android for convenient ordering of frozen food products on smartphones and tablets.
• B2B Corporate Solutions Business-to-business concepts providing frozen food solutions for corporate clients and office environments, including office snacks and workplace provisioning.
• Family Club (eismann easy Family) Free parent and baby club offering welcome gifts and regular visits from eismann representatives to discuss product interests with families.
• Products by Johann Lafer Chef-branded product line developed in partnership with Austrian celebrity chef Johann Lafer, including specialty dishes such as Marillenknödel Eis.

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Johann LafercoreStrategic or Co-development PartnerCelebrity chef Johann Lafer has a partnership with Eismann to produce exclusive products under his brand. Products include Marillenknödel Eis (Apricot Dumpling Ice Cream) and other culinary items. The partnership positions Eismann as a premium food provider with chef-endorsed quality.
• Sovendus GmbHminorGTM or Marketing PartnerSovendus GmbH provides voucher offer services for Eismann. When customers make purchases, pseudonymized data (hash of email, IP address, order details) is shared with Sovendus to display relevant voucher offers. This is a standard e-commerce partnership for promotional value.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bofrost: Bofrost is Eismann's closest European competitor, operating an almost identical direct-to-consumer home-delivery model for frozen food via personal sales representatives in Germany and other European markets.
• Kochzauber: Kochzauber is a German DTC frozen-meal home-delivery service using personal consultants, closely mirroring Eismann's rep-based model but with a narrower focus on ready-to-eat meals and side dishes.
• Picnic: Picnic is an app-based online grocery delivery service now operating in Germany with a milkman-style scheduled model; it competes with Eismann for household grocery share but via a no-rep, app-first interface.

Broad incumbents

• HelloFresh: HelloFresh is a leading DTC meal-kit subscription service headquartered in Germany; it overlaps with Eismann's convenience-meal positioning but competes via weekly fresh-ingredient kits rather than frozen finished meals.
• REWE Lieferservice: REWE's online grocery delivery arm offers home-delivered groceries including frozen food across Germany, competing with Eismann via a supermarket-backed assortment rather than a field-sales model.
• EDEKA Bringmeister: Bringmeister is the online home-delivery arm of EDEKA, one of Germany's largest grocery retailers, offering same-day and next-day delivery of frozen food that overlaps directly with Eismann's assortment.
• Iglo: Iglo is a leading European frozen food brand (fish, vegetables, ready meals) sold through retail; it competes indirectly with Eismann's assortment via supermarket channels rather than direct home delivery.
• Dr. Oetker: Dr. Oetker is a major German food manufacturer whose frozen pizza and convenience ranges (e.g., Ristorante) compete with Eismann's pizza and ready-meal categories through traditional retail distribution.
• Nestlé Deutschland: Nestlé produces and distributes major frozen and chilled food brands in Germany (including Wagner and Buitoni pizzas); it competes with Eismann via supermarket distribution rather than direct home delivery.

Emerging players

• Flink: Flink is a German quick-commerce operator delivering groceries, including frozen items, in minutes via local dark stores; it competes with Eismann for impulse and convenience frozen food occasions but with much shorter delivery windows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/eismannDE
• Instagraminstagram.com/eismann.de
• YouTubeyoutube.com/channel/UCxXqVhKqT9Q0V4LpVNLV4_A

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eismann