bofrost*
- Company typePrivate
- Founded1966
- HeadquartersStraelen, Germany
- Headcount5,001–10,000
- GTM typeB2C
- OfferingHardware or Manufacturing
bofrost* firmographics
Firmographics- Name
- bofrost*
- Legal name
- bofrost* Dienstleistungs GmbH & Co. KG
- Website
- https://bofrost.de
- Company type
- Private
- Founded year
- 1966
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
bofrost* industry classification
Industry- Product category
- Frozen Foods
- NAICS
- Packaged Frozen Food Merchant Wholesalers (42442), Frozen Specialty Food Manufacturing (311412), Ice Cream and Frozen Dessert Manufacturing (311520)
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Ice Cream & Frozen Desserts (2024)
- akta.pro primary industry
- Bulk Frozen & Refrigerated Wholesale-to-Consumer (CRAHAMAL)
- akta.pro secondary industry
- Frozen prepared meals & entrées manufacturing (AFAKAHAA)
Keywords
Where bofrost* is headquartered
LocationHeadquarters
- HQ city
- Straelen
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
bofrost* business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Direct Frozen Food Sales: bofrost* generates revenue through direct-to-consumer sales of frozen food products delivered to customers' homes. Customers place orders via sales representatives, online shop, mobile app, or phone, and pay upon delivery. The company offers over 800 products including ice cream, ready meals, fish, vegetables, meat, poultry, bakery items, and specialty products.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
bofrost* product offering
Product offeringCore offering
bofrost* sells over 800 frozen food products directly to consumers' homes, including ice cream, ready meals, fish and seafood, vegetables and fruit, meat and poultry, pizza, snacks, baked goods, desserts, and kitchen utensils. Orders are placed through personal home visits by sales representatives, the bofrost.de online shop, the bofrost* mobile app, or phone ordering, with flexible delivery scheduling and payment upon delivery.
Product overview
bofrost* is a frozen food direct-sales company operating a platform-plus-services model. The core offering consists of frozen food products delivered directly to customers' homes through a network of 258 branches across 11 European countries, serving 3.7 million customers. The product portfolio centers on frozen foods organized into categories: Eis (ice cream), Fertige Gerichte (ready meals), Fisch & Meeresfrüchte (fish & seafood), Gemüse & Obst (vegetables & fruit), Fleisch & Geflügel (meat & poultry), Pizza & Snacks, Brot & Brötchen (bread & rolls), Kuchen & Torten (cakes & tarts), Süßspeisen (desserts), and non-food items like kitchen utensils. Specialized sub-brands include bofrost*free (lactose-free and gluten-free products), bofrost*high Protein (high-protein offerings), dolcedo (premium alcoholic sorbets), and Von Meisterhand (handcrafted ice cream specialties). The bofrost*plus. program provides customer loyalty benefits. Services include a free nutritional counseling team, online shopping and mobile apps (iOS/Android), and the direct-sales delivery model with personal sales representative consultations.
Differentiator
Problem solved
Functional benefit
Brands
- dolcedo: Brand under which alcoholic sorbet products are sold, such as Aperol Spritz sorbet.
Quantifiable outcome
- Products typically contain more vitamins than fresh produce that is only refrigerated during transport and storage due to rapid shock-freezing
Companies that use bofrost*
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
bofrost* technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
bofrost* partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
bofrost* competitors and assessment
Company assessmentEmerging players
- Picnic: Picnic is a Netherlands-based online grocery delivery service with a hub-and-spoke model. Comparable DTC home-delivery DNA to bofrost*, but operates as a general grocery including frozen, with an app-first, no-sales-rep model.
- HelloFresh: HelloFresh is the European leader in meal-kit DTC delivery, headquartered in Germany. Targets the same convenience-seeking household consumer with food delivered to the home, representing an alternative format to bofrost*'s frozen-assortment model.
- Marley Spoon: Marley Spoon operates meal-kit DTC delivery in Germany and other European markets. Competes with bofrost* for time-pressed household meal occasions through a different but adjacent DTC format.
Broad incumbents
- Birds Eye (Nomad Foods): Birds Eye is a UK/European frozen-food brand competing in fish, chicken, and prepared meals. Overlaps with bofrost*'s product categories but sells primarily through grocery retail rather than DTC.
- Frosta AG: Frosta is a major German frozen food manufacturer with broad retail distribution. They compete with bofrost* at the product/brand level via supermarket shelves while bofrost* sells DTC, making them an adjacent incumbent in the same frozen categories.
- Iglo (Nomad Foods): Iglo is one of Europe's leading frozen food brands (fish, vegetables, ready meals) sold through retail channels. Comparable product mix to bofrost* across fish, vegetables, and ready meals, but distributed via supermarkets rather than directly to consumers.
- McCain Foods: McCain is the global leader in frozen potato products and prepared frozen meals. Competes with bofrost* in pizza, snacks, and frozen prepared meals via supermarket distribution.
- Findus Group: Findus produces frozen fish, vegetables, and ready meals across Europe under multiple regional brands. Highly comparable category footprint to bofrost* in frozen prepared meals, fish, and vegetables, distributed via retail.
- Dr. Oetker (Frozen Pizza): Dr. Oetker's Ristorante and Casa di Mama pizza lines compete directly with bofrost*'s frozen pizza and snacks range. Comparable product category and European market presence, sold through grocery retail.
Direct peers
- Eismann: Eismann is the closest direct competitor to bofrost*, operating a near-identical DTC home-delivery model for frozen food across Germany and select European countries. Both players use sales-rep visits, freezer-truck home delivery, and a multi-SKU frozen assortment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
bofrost* social profiles
Digital presencebofrost* compliance and trust
Trust signalCompliance6 records
bofrost* financial estimates
Financial estimateRevenue estimate
Valuation estimate
bofrost* leadership team
Management profileNumber of profiles
Profiles2 records
bofrost* funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
bofrost* M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about bofrost*
What does bofrost* do?
bofrost* sells over 800 frozen food products directly to consumers' homes, including ice cream, ready meals, fish and seafood, vegetables and fruit, meat and poultry, pizza, snacks, baked goods, desserts, and kitchen utensils. Orders are placed through personal home visits by sales representatives, the bofrost.de online shop, the bofrost* mobile app, or phone ordering, with flexible delivery scheduling and payment upon delivery.
Is bofrost* a public or private company?
bofrost* is a private company. It is classified as unknown and is currently operating.
When was bofrost* founded?
bofrost* was founded in 1966. It employs 5,001 to 10,000 people.
Where is bofrost* based?
bofrost* is headquartered in Straelen, Germany, in the Europe region.
How does bofrost* make money?
One revenue line is on record: direct Frozen Food Sales.
Who are bofrost*'s main competitors?
Emerging players on record are Picnic, HelloFresh and Marley Spoon. Broad incumbents are Birds Eye (Nomad Foods), Frosta AG, Iglo (Nomad Foods), McCain Foods, Findus Group and Dr. Oetker (Frozen Pizza). Eismann is listed as a direct peer.
Does bofrost* have an API?
No public API is recorded for bofrost*.
What industry is bofrost* in?
bofrost*'s product category is Frozen Foods. Its primary akta.pro industry code is CRAHAMAL, Bulk Frozen & Refrigerated Wholesale-to-Consumer, with a secondary code of AFAKAHAA, Frozen prepared meals & entrées manufacturing. Its NAICS code is 42442 and its SIC code is 2030.