Broadjam

Music Licensing Platformbroadjam.com

Broadjam is an online music licensing marketplace connecting tens of thousands of independent musicians globally with film, TV, advertising, and music supervisor buyers, generating revenue via subscription tiers, per-submission fees, and marketplace credits, powered by its proprietary MetaJam® platform.

Company typePrivate
Founded1999
HeadquartersMadison, United States
Headcount1–10
GTM typeB2B and B2C
OfferingSoftware

What Broadjam does

Broadjam is a privately held online music platform founded in 1999 and operated by Broadjam, Inc., a Delaware corporation headquartered in Barneveld, Wisconsin. The platform connects independent musicians and songwriters with music licensing opportunities from film, TV, advertising, labels, libraries, publishers, and music supervisors. Its core product is a music licensing marketplace where artists submit songs for placement; verified past placements include the Discovery Network, NFL, NBA, MTV, WE TV, Pac-12 Network, and the Marvel film Guardians of the Galaxy Vol. 3. Additional products include Premium Pitches (upsell for premium opportunities), Pro Reviewers (critiques by industry experts), the 6-Pack Competition (exclusive songwriting contest), and peer-review community features such as Top 10 Charts, Showdown, and Review Songs.

The platform is powered by MetaJam®, Broadjam's proprietary registered software system that manages music files and metadata, powers search engines and database queries, and supports artist website creation with custom domain hosting available on the PRIMO MoB tier. Broadjam generates revenue through tiered monthly subscriptions (Mini MoB and PRIMO MoB), per-submission transaction fees for licensing pitches, and a non-refundable Marketplace Credits (PCs) system for platform purchases. Distribution is entirely self-serve via the broadjam.com website, with the platform claiming reach across 190+ countries.

The company operates with a very small team (1-10 employees) and has bootstrapped operations without disclosed external funding. Distribution is augmented by partnerships with music industry organizations including NAMM, MAMA's, WAMI, CRS, MIDI, and Songwriter Universe, which provide credibility and cross-promotion. The company is led by founder Roy Elkins. No AI/ML capabilities, acquisitions, funding rounds, or leadership changes beyond the founder are disclosed in the available data.

Broadjam firmographics

Firmographics

Name: Broadjam
Legal name: Broadjam, Inc.
Website: https://broadjam.com
Company type: Private
Founded year: 1999
Operating status: Operating
Headcount range: 1–10 employees
Short description: Broadjam is an online music licensing marketplace connecting tens of thousands of independent musicians globally with film, TV, advertising, and music supervisor buyers, generating revenue via subscription tiers, per-submission fees, and marketplace credits, powered by its proprietary MetaJam® platform.
Ownership category
akta.pro rank

Broadjam industry classification

Industry

Product category: Music Licensing Platform
NAICS: Music Publishers (512230), Music Publishers (51223), Motion Picture and Sound Recording Industries (512)
akta.pro primary industry: Micro-Licensing & Direct Licensing Platforms (UGC, SMB venues, online uses) (MPAIAKAJ)
akta.pro secondary industry: Brand Partnerships & Music Placement Services (Non-Exclusive Brand Deals) (MPAIALAM)

Keywords

Music licensing platform
Independent music marketplace
Sync licensing services
Songwriter competitions
Artist web hosting

Where Broadjam is headquartered

Location

Headquarters

HQ city: Madison
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Broadjam business model

Business model

GTM type: B2B and B2C
Offering type: Software
Cost components: Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

Subscription Services: Broadjam generates revenue through tiered subscription memberships (Mini MoB, PRIMO MoB) offering varying levels of access to music licensing opportunities, submission credits, hosting services, and pro reviewer access. Monthly billing with no refunds for monthly subscriptions.
Music Licensing Submissions: Artists pay to submit music for licensing opportunities including Premium Pitches and music licensing deliveries. Revenue generated from submission fees per opportunity.
Purchase Credits System: Marketplace credits (PCs) used for purchasing products and services on the platform. Credits are non-refundable and non-returnable, can be purchased by buyers and used for platform transactions.

Pricing tiers

Model	Billing	Price
Subscription	Monthly	Mini MoB Subscription
Subscription	Monthly	PRIMO MoB Subscription

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Broadjam product offering

Product offering

Core offering

Broadjam operates an online music licensing marketplace that connects independent musicians and songwriters with music supervisors, filmmakers, advertising agencies, labels, libraries, and publishers seeking music for film, TV, advertising, and other media projects. The platform offers paid subscription tiers (Mini MoB, PRIMO MoB), per-submission licensing services (Premium Pitches), professional song critiques (Pro Reviewers), songwriting contests, and artist website hosting, all powered by its proprietary MetaJam® music management technology.

Product overview

Broadjam is a unified online music platform for independent artists that combines music licensing submission, artist web hosting, and social review features. The core offering centers on Music Licensing and Premium Pitches for placing songs with film, TV, advertising, and music supervisors, complemented by Pro Reviewers for professional critiques, songwriting Contests and the exclusive 6-Pack Competition for competitive opportunities. Discovery features include Top 10 Charts, Free Music, Search Songs, Review Songs, and Showdown for peer engagement. Website Hosting (PRIMO MoB tier) enables artists to build personal websites with custom domains, while MetaJam® technology powers the underlying search engines, database queries, and content management. The platform serves artists from over 190 countries.

Differentiator

Problem solved

Functional benefit

Products and services

Music Licensing Submission service that lets independent musicians and songwriters pitch songs for music licensing opportunities with film, TV, advertising, labels, libraries, publishers, and music supervisors. Targeted at independent artists seeking sync placements.
Premium Pitches Enhanced submission service that lets artists pitch music for placement in higher-value premium licensing opportunities, upsold from standard submissions. Targeted at independent musicians seeking higher-value sync deals.
Pro Reviewers Service that lets musicians have their songs critiqued by industry experts and professional songwriters. Targeted at independent artists seeking professional feedback to improve their craft.
6-Pack Competition Broadjam-exclusive songwriting competition in which artists submit batches of songs for judging. Targeted at songwriters seeking competitive exposure and recognition.
Contests Regional and international songwriting and music contests that members can enter to gain exposure and recognition. Targeted at songwriters and musicians seeking competitive opportunities.
Website Hosting Hosting service that lets artists set up a personal website with their own custom domain name using Broadjam-designed templates, included with the PRIMO MoB subscription. Targeted at independent musicians seeking a professional web presence.

Companies that use Broadjam

Customer profile

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Broadjam technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

Broadjam partnerships and signals

Strategic signal

Partnerships

Five partnerships are on record, tiered minor.

NAMMminorGTM or Marketing PartnerPartnership with NAMM (National Association of Music Merchants) to provide pro industry services like online voting and contests for the music industry community.
MAMA's (Mothers Against Murderers Association)minorGTM or Marketing PartnerPartnership to provide pro industry services. MAMA's is an organization focused on preventing violence and murder through music education and awareness.
WAMIminorGTM or Marketing PartnerWisconsin Area Music Network (WAMI) partnership providing pro industry services like online voting and contests for Wisconsin music community.
CRSminorGTM or Marketing PartnerCountry Radio Seminar (CRS) partnership offering industry services including online voting and contests for country music professionals.
Songwriter UniverseminorGTM or Marketing PartnerPartnership with Songwriter Universe magazine and media outlet to provide online voting and contest services for songwriters.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broadjam competitors and assessment

Company assessment

Emerging players

Songtrust: Music publishing administration and global royalty collection service for songwriters — adjacent to Broadjam's rights-and-licensing focus but centered on royalty collection rather than sync pitching.
Sentric Music: Royalty-free music publishing administration and rights management platform. Overlaps with Broadjam in the publishing-administration layer for independent songwriters.

Direct peers

Songtradr: A venture-backed B2B music licensing platform offering sync licensing for film, TV, ads, and games with a global catalog — directly comparable to Broadjam in connecting artists and music supervisors for placement opportunities.
Pond5: Marketplace for royalty-free music, sound effects, and footage used by filmmakers and content creators. Comparable to Broadjam as a self-serve marketplace model with broad genre and metadata-driven search.
Musicbed: Curated sync music licensing platform for film, TV, and advertising, focused on independent artists and high-end placements — comparable on the supply (indie artists) and demand (supervisors) sides.
TAXI Music: Independent musician submission service connecting songwriters with music supervisors and A&R reps — highly comparable in artist-submission-driven sync opportunities.

Broad incumbents

Epidemic Sound: Subscription music licensing service targeting content creators, YouTubers, and brands — comparable in delivering rights-cleared music for video use, though at significantly larger scale than Broadjam.
Artlist: Subscription-based music and SFX licensing platform for video creators, advertisers, and filmmakers. Overlaps with Broadjam's sync and licensing focus but operates at much larger scale with a broader creator base.
Audio Network: Production music and sync licensing catalog serving film, TV, advertising, and gaming. Competes with Broadjam on the music supervisor side for high-volume, broadcast-grade music licensing.

Others

Splice: Subscription marketplace for music samples, loops, and sound design tools used by producers. Adjacent rather than directly competitive — relevant for indie creators who may also be Broadjam members.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Broadjam financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Broadjam leadership team

Management profile

Number of profiles

Profiles1 record

Broadjam funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Broadjam M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Broadjam

What does Broadjam do?

Is Broadjam a public or private company?

Broadjam is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Broadjam founded?

Broadjam was founded in 1999. It employs 1 to 10 people.

Where is Broadjam based?

Broadjam is headquartered in Madison, United States, in the North America region.

How does Broadjam make money?

Three revenue lines are on record. Subscription Services are the primary driver. The others are music Licensing Submissions and purchase Credits System.

Who are Broadjam's main competitors?

Emerging players on record are Songtrust and Sentric Music. Direct peers are Songtradr, Pond5, Musicbed and TAXI Music. Broad incumbents are Epidemic Sound, Artlist and Audio Network. Splice is listed as an others.

Does Broadjam have an API?

No public API is recorded for Broadjam.

What industry is Broadjam in?

Broadjam's product category is Music Licensing Platform. Its primary akta.pro industry code is MPAIAKAJ, Micro-Licensing & Direct Licensing Platforms (UGC, SMB venues, online uses), with a secondary code of MPAIALAM, Brand Partnerships & Music Placement Services (Non-Exclusive Brand Deals). Its NAICS code is 512230.