Effectix

What Effectix does

Effectix is a full-service digital marketing agency operating as Effectix.com, s.r.o., with its headquarters in Prague (Sokolovská 668/136d) and a regional office in Bratislava (Jarošova 1), serving enterprise and mid-market clients across the Czech Republic, Slovakia, and the broader CEE region. The company was co-founded by CEO Karol Veleba in 2015 and runs a 51-100 person team organized into specialized departments covering PPC, SEO, social media management, creative strategy, UX analysis, RTB/programmatic, branding, and strategic consulting, led by COO Michal Horňák, CTO Radim Kracík, and Chief Sales Officer Dominik Kohel. Its customer base of 200+ projects includes enterprise logos such as DHL, Decathlon, MetLife, JTI, Herbalife, Kooperativa, L'Occitane, Foodora, and CCC alongside Czech and Slovak SMBs.

The agency monetizes through project-based and retainer service agreements sold via direct sales (Prague) and inside sales (Bratislava) teams, with multi-year contracts and a quote-based pricing model (publicly undisclosed minimum order CZK 500 net of VAT). Its technology foundation rests on third-party platforms rather than proprietary software: Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Sklik, DV360, Shoptet (Gold partner), Mergado (Gold partner), and analytics stacks including GA4, Looker Studio, Ahrefs, Collabim, Marketing Miner, and Screaming Frog. Differentiated credentials include Google Premier Partner 2025 status (top 3% of CZ agencies), CEE Digital Alliance membership (top 15 agencies in CEE), the invitation-only Google Accelerate for Agencies AI program, Gold Shoptet and Gold Mergado partner tiers, and IAB Slovakia and Czech AI Association memberships. In 2025 the firm launched AI SEO (AEO/GEO/AIO), a service optimizing client content for citation by Google Overviews, ChatGPT, Gemini, and Perplexity, leveraging generative AI (ChatGPT, Claude) in production workflows and positioning AI as an emerging service line on top of its human-led delivery model.

Name

Effectix

Legal name

Effectix.com, s.r.o.

Website

https://effectix.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Effectix is a full-service digital marketing agency headquartered in Prague with a regional office in Bratislava, delivering PPC, SEO, social media, and creative strategy services to enterprise and mid-market clients across the Czech Republic, Slovakia, and the CEE region.

Ownership category

akta.pro rank

Product category

Digital Marketing Agency Services

NAICS

Advertising Agencies (541810), Marketing Consulting Services (541613)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Brand Experience (BX) & Service Design (BPAFAEAI), Influencer Strategy & Campaign Management (MPAAAHAA)

Keywords

• Digital marketing agency
• Performance marketing services
• SEO and PPC campaigns
• Social media advertising
• Creative marketing strategy

Headquarters

HQ city

Praha

HQ country

Czechia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Digital Marketing Services: Full-service digital marketing agency providing PPC, SEO, social media management, creative strategy, UX analysis, and content marketing on a contractual basis. Revenue generated through monthly service fees, project-based fees, and retainer arrangements. Minimum order value CZK 500 net of VAT per order.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Effectix is a full-service digital marketing agency providing integrated performance marketing services under custom contracts. Core deliverables span PPC campaign management (Google Ads, Sklik), SEO (including new AI SEO services), social media advertising (Facebook, Instagram, LinkedIn, TikTok, Pinterest), creative strategy, programmatic RTB via Google DV360, UX analysis, branding/rebranding, and strategic consulting. Services are sold and delivered to B2B clients in Czech Republic, Slovakia, and the broader CEE region, leveraging tier-1 partnerships (Google Premier Partner, Gold Shoptet and Mergado partner, CEEDA member) and proprietary data from 200+ projects.

Product overview

Effectix is a full-service digital marketing agency offering a unified platform of performance marketing services. The core offering consists of PPC Campaigns, SEO Services, and Social Media Management supported by Creative Strategy services. Additional specialized modules include AI SEO (Answer/Generative Engine Optimization), Branding/Rebranding, UX Analysis, RTB/Programmatic Campaigns, Strategic Consulting, and Keyword Analysis. The portfolio integrates with major advertising platforms (Google Ads, Facebook, Instagram, LinkedIn, TikTok), e-commerce platforms (Shoptet, Google Merchant Center), and analytics tools (Google Analytics, Ahrefs, Collabim, Marketing Miner). Performance claims include +320% organic traffic growth, 3.8:1-5.5:1 ROI, and +150% organic traffic for Slovak clients.

Differentiator

Problem solved

Functional benefit

Products and services

• PPC Campaigns Performance marketing service covering Google Ads and Sklik campaign management with transaction/sales optimization, ROAS improvement, brand awareness building, comprehensive account auditing, and strategy design for B2B clients in CZ/SK/CEE.
• SEO Services Search engine optimization service including complete SEO management, website analysis, keyword analysis, content creation, backlink acquisition, and technical fixes. Reported to achieve +320% organic traffic growth in the first year and 3.8:1 average ROI across 180+ SEO projects.
• Social Media Management Social media advertising and content creation service across Facebook, Instagram, Pinterest, TikTok, and LinkedIn, including performance campaigns, content creation with graphics and copywriting, and influencer partnerships.
• Creative Strategy Marketing communication strategy and creative concept development including brief creation, competitive analysis, consumer insights research, and concept creation with graphic designers and copywriters.
• Performance Marketing Comprehensive online marketing performance improvement service combining PPC, SEO, social media, UX, and content strategy to deliver measurable business outcomes.
• Branding / Rebranding Brand development service that the firm reports increases brand awareness by 230% and customer loyalty by 85% based on analysis of 45 branding projects, including brand strategy and multi-channel campaign execution.
• AI SEO AI-focused search optimization for Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and AI Optimization (AIO), optimizing content for citation by AI systems such as Google Overviews, ChatGPT, Gemini, and Perplexity.
• UX Analysis User experience analysis identifying e-shop deficiencies in selection, purchase, and navigation, including e-shop layout analysis, call-to-action evaluation, checkout process optimization, and A/B testing using Smartlook.
• RTB Campaigns Real-time bidding programmatic advertising using Google Display & Video 360 (DV360) for sophisticated demographic and behavioral targeting, premium placement access, and interactive banner formats on a CPM model.
• Strategic Consulting Marketing strategy consulting including Business Manager setup, advanced analytics, data interpretation, brief preparation, and campaign strategy design. Firm reports 180% better data-driven decisions and +95% ROI improvement across 90+ consulting projects.
• Technical SEO Audit Website technical analysis covering robots.txt, sitemap, 404 errors, structured data, URL structure, page speed, and crawlability improvements for search engine robots.

Quantifiable outcome

• +320% average organic traffic growth for clients
• +8 more outcomes

Named customers32 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

AI capability6 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• GooglecoreTechnology or IntegrationGoogle Premier Partner 2025 (top 3% of agencies). Google Accelerate for Agencies member — invitation-only AI program. VIP support from Google including data, tools, and knowledge. Google Display & Video 360 (DV360) platform used for RTB campaigns.
• CEE Digital Alliance (CEEDA)coreStrategic or Co-development PartnerAlliance of top 15 agencies in Central and Eastern Europe. Effectix is one of only 2 Czech Republic members among 15 total. Enables cross-border marketing campaign execution across any CEE country (PPC, SEO, social media).
• ShoptetcoreTechnology or IntegrationGold Shoptet Partner — highest partner tier. Effectix is an expert in all Shoptet functions with dozens of positive client references. Provides e-shop clients with comprehensive Shoptet optimization and marketing services including Shoptimist division.
• IAB SlovakiaminorStrategic or Co-development PartnerMember of IAB Slovakia — largest internet advertising association in the Slovak digital market. 44 members including major publishers, media agencies, and key players in internet advertising.
• Czech AI Association (Česká asociace umělé inteligence)minorStrategic or Co-development PartnerPartner of the Czech AI Association platform dedicated to education, networking, information dissemination, understanding, and finding opportunities to use artificial intelligence for business improvement.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Publicis Groupe: Global advertising holding company operating full-service creative, media and digital agencies (Publicis, Leo Burnett, Saatchi & Saatchi, Digitas). Directly comparable to Effectix as a full-service marketing services provider, but operating at vastly larger scale and across all geographies, with full-service campaigns that compete for the same enterprise marketing budgets in CEE.
• WPP plc: World's largest advertising holding company with Wunderman Thompson, Ogilvy, VMLY&R and GroupM media agencies. Operates full-service digital marketing networks including performance, SEO, social media and creative services that compete directly with Effectix for enterprise client mandates and CEE cross-border campaigns.
• Dentsu: Global advertising holding company operating Dentsu Creative, Merkle (performance marketing), Isobar (digital) and Carat (media). Highly comparable to Effectix as a full-service performance and creative provider with deep platform-vendor partnerships and AI capabilities across digital marketing, although at a vastly larger scale.
• Accenture Song: Global digital agency and consulting arm of Accenture offering experience design, performance marketing, commerce and AI-driven campaign operations. Competes with Effectix for enterprise digital transformation mandates and brings similar full-service digital marketing offerings, but bundled into broader consulting engagements.
• Dept Agency: European-headquartered digital agency combining creative, performance, technology and data services for brands across EMEA and globally. Closest mid-to-large European peer in scope (PPC, SEO, social, creative strategy, AI services) and one that has actively expanded into CEE, competing with Effectix for cross-border enterprise work.
• AKQA: Global digital creative and innovation agency (part of WPP/Capgemini) offering advertising, experience design and performance marketing to enterprise clients. Directly comparable offering set (PPC, SEO, social, creative, AI-driven campaign work) with comparable global brand references and platform credentials.
• R/GA: International digital creative and consulting agency offering brand, experience, performance marketing and AI work. Comparable to Effectix as a full-service digital agency that combines creative strategy with performance execution, although R/GA operates at a substantially larger global footprint and brand tier.
• Isobar: Global digital experience and commerce agency within Dentsu, focused on performance marketing, commerce enablement and platform-driven campaigns. Closely aligned with Effectix's positioning on Google/Meta platform delivery, programmatic and e-commerce integrations across multiple geographies.
• Havas Media: Global media and digital marketing network within Havas, providing performance media, SEO, social and creative services to enterprise clients. Provides comparable integrated media + creative service layers to Effectix, but as part of a multinational portfolio competing for global advertiser budgets.
• Wavemaker: Global media agency (within WPP/GroupM) offering media planning, buying, performance, SEO and content services. Comparable to Effectix's core PPC and SEO/performance practice, but operating as part of a holding-company group with significantly broader geographic and capability reach in CEE.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/effectixcom

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Effectix