What Shoptet does

Shoptet is a Czech-founded SaaS e-commerce platform, established in 2008 and headquartered in Prague, that has held the #1 position in the Czech e-commerce platform market since 2016. The company operates a cloud-hosted, all-in-one platform powering 47,266+ online stores that collectively process approximately 91 billion CZK in annual turnover and 43 million orders per year. Shoptet serves small and medium-sized businesses, entrepreneurs, and startups primarily in the Czech Republic and Slovakia, with a self-serve product-led growth model: merchants sign up online, use the platform free for 30 days, and then subscribe to tiered plans ranging from a free tier (10 products) to Premium (from 12,000 Kč/month for up to 100,000 products with custom design and private API). The core technology stack includes a WYSIWYG template editor, a private REST API with granular token-based permissions, and an extensible add-on marketplace, all delivered via private cloud hosting.

The company's business model spans multiple revenue streams: SaaS subscription fees (the primary revenue base), marketplace transaction commissions (2.59%-4.99% by tier), payment processing fees through Shoptet Pay (1.19%-1.99% + fixed), advertising management fees via Shoptet Kampaně (8.5%-10% of ad spend), premium custom-development services, add-on and extension subscriptions, and merchant financing through Shoptet Boost (up to 2.5M CZK). Shoptet has built an integrated ecosystem around the core platform including Shoptet Pay (payments), Shoptet Pokladna (POS), Shoptet Balíky (shipping with carrier integrations including GLS, Zásilkovna, Balíkobot, PPL, Česká pošta), Shoptet Kampaně (advertising), Obchodiště (B2B wholesale marketplace), and Eshopiště (marketplace for buying/selling e-shops). Distribution is primarily digital self-serve via shoptet.cz and shoptet.sk, augmented by a certified Shoptet Partners program, content marketing through Shoptet Univerzita (35+ expert contributors) and the Shoptet Poradna Facebook community, and event sponsorship including the Reshoper conference.

The company operates as a privately held Czech joint-stock company (Shoptet, a.s.) with 101-250 employees across offices in Prague (HQ and registered address) and Brno. Funding history is modest — approximately $417K disclosed across two early rounds (2011 and 2014, the latter with Impulse Ventures) — and the company is described as founder-led with Samuel Huba as CEO, Miroslav Uďan as Chairman of the Supervisory Board, and Ondřej Brablc as Director of Operations. Recent strategic activity centers on AI capability integration (Margly.io AI advisor, Marketing Miner AI Visibility & SEO add-on, both launched June 2026), new language support (Greek, Ukrainian), EU regulatory compliance features, and logistics expansion (GLS integration), all of which signal continued product-led expansion beyond the Czech and Slovak core.

Name

Shoptet

Legal name

Shoptet, a.s.

Website

https://shoptet.cz

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

Shoptet is a Czech-founded SaaS e-commerce platform powering 47,266+ online stores that process 91 billion CZK in annual turnover, primarily serving SMBs and startups in the Czech Republic and Slovakia via tiered subscriptions, integrated payments, and a modular add-on ecosystem.

Ownership category

akta.pro rank

Product category

E-commerce Platform Software

akta.pro primary industry

Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)

Keywords

• E-commerce platform
• Online store builder
• SaaS e-commerce
• Payment processing
• Shipping management

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription (Platform Rental): Monthly or annual subscription fees for e-commerce platform access. Tiers range from free (10 products) to Enterprise (50,000 products, 4,690 Kč/month). Revenue generated from recurring subscription fees with annual discount option of 10%.
2. Marketplace Commission: Transaction fees ranging from 2.59% to 4.99% depending on plan tier for marketplace sales functionality.
3. Shoptet Pay Payment Processing: Payment gateway revenue from card transaction fees (1.19%-1.99% + fixed fee per transaction depending on plan).
4. Premium Services: Shoptet Premium tier (from 12,000 Kč/month) offering custom design, private API, dedicated support, and bespoke development services.
5. Add-ons and Extensions: Paid add-ons including Shoptet Kampaně (9-10% ad spend fee), inventory management, accounting integrations, and third-party partner extensions.
6. Shoptet Boost Financing: Merchant financing service offering up to 2.5 million CZK for e-shop growth, likely generating interest/fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels11 records

Core offering

Shoptet provides a cloud-based SaaS e-commerce platform that enables businesses, primarily SMBs, to create, manage, and scale online stores. The platform offers integrated end-to-end services including website building, payment processing (Shoptet Pay), shipping management (Shoptet Balíky), point-of-sale (Shoptet Pokladna), marketing tools (Shoptet Kampaně), and merchant financing (Shoptet Boost), eliminating the need for multiple third-party integrations.

Product overview

Shoptet is a SaaS e-commerce platform delivered as a cloud-hosted, all-in-one solution. The core platform (Shoptet) provides the e-shop builder, hosting, administration, and base functionality, while a modular ecosystem of integrated products extends capabilities across payments (Shoptet Pay), point-of-sale (Shoptet Pokladna), logistics (Shoptet Balíky), advertising (Shoptet Kampaně), and financing (Shoptet Boost). Additional value services include Shoptet Univerzita (in-platform education), Shoptet Developers (API/programming access), Shoptet Partneři (certified specialist network), Shoptet Doplňky (add-on marketplace), Obchodiště (B2B wholesale marketplace), and Eshopiste.cz (e-shop buying/selling platform). An enterprise tier, Shoptet Premium, adds private API access, custom design, and bespoke development on top of the standard platform. Tariffs range from Free (10 products) to Enterprise (50,000 products), with Shoptet Premium offering up to 100,000 products and custom development.

Differentiator

Problem solved

Functional benefit

Brands

• Shoptet Pay: Payment gateway service for online payments, including card payments and transaction processing.
• Shoptet Pokladna
• Shoptet Premium
• Shoptet Balíky
• Shoptet Kampaně
• Shoptet Boost
• Shoptet Univerzita
• Obchodiště
• Eshopiště

Products and services

• Shoptet (Core E-commerce Platform) Cloud-based SaaS platform that allows merchants to create, manage, and scale online stores with built-in website builder, product catalog, order management, and admin tools. Designed for small and medium-sized businesses launching or growing their e-commerce presence.
• Shoptet Premium Premium subscription tier of the Shoptet e-commerce platform for large and enterprise customers requiring custom solutions, dedicated onboarding, and bespoke features.
• Shoptet Pay Integrated online payment gateway service enabling merchants to accept online card and alternative payment methods directly through their Shoptet storefront, with built-in fraud protection and settlement.
• Shoptet Pokladna Point-of-sale (POS) system including hardware terminals and software for in-person retail transactions, fully integrated with the Shoptet e-commerce platform for unified inventory, customer, and order management across online and offline channels.
• Shoptet Balíky Shipping management and label-generation service that connects Shoptet merchants with multiple Czech and EU carriers, automates label printing, tracking, and delivery status sync into the merchant's storefront.
• Shoptet Kampaně Integrated performance-marketing and ad-management service that helps Shoptet merchants run paid search, comparison-shopping, and retargeting campaigns directly from the platform admin, with consolidated reporting.
• Shoptet Boost Working-capital and revenue-based financing product providing qualifying Shoptet merchants with cash advances or short-term loans, repaid as a share of monthly revenues.
• Obchodiště B2B wholesale marketplace operated by Shoptet that connects merchants for buying and selling goods at wholesale terms, integrated with the Shoptet storefront.
• Eshopiste.cz Marketplace where entrepreneurs can buy and sell existing e-commerce businesses, including transfer of established Shoptet storefronts.

Quantifiable outcome

• 47,266 active e-shops on platform
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration39 records

AI capability8 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core.

• GLScoreTechnology or Integration · 25 June 2026GLS courier service integrated into Shoptet Balíky Komplet, offering delivery to addresses and 6,200+ pickup points in Czech Republic including 2,000+ GLS Boxes. Next business day delivery to most Czech addresses and 2-3 business days to most European countries. Includes online tracking and automatic insurance up to 20,000 Kč.
• GooglecoreTechnology or IntegrationGoogle Ads and Google Analytics integrations available through Shoptet platform. Enables merchants to manage advertising campaigns and track performance directly from e-shop administration.
• Meta (Facebook/Instagram)coreTechnology or IntegrationMeta advertising integration through Shoptet Kampaně allowing merchants to run Facebook and Instagram ad campaigns directly from platform.
• HeurekacoreTechnology or IntegrationProduct comparison platform integration for Czech market, enabling merchants to list products on Heureka.cz price comparison service.
• SeznamcoreTechnology or IntegrationCzech search engine advertising integration (Sklik) allowing merchants to run search ads on Seznam.cz.
• ZásilkovnacoreTechnology or IntegrationZásilkovna parcel locker network integration enabling merchants to offer pickup at thousands of locations in Czech Republic.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Wix: Website builder with integrated e-commerce functionality targeting SMBs and entrepreneurs globally. Operates broadly in website creation with overlapping e-commerce capabilities; competitive with Shoptet's no-code, all-in-one positioning.
• Shopify: Global #1 SaaS e-commerce platform serving SMBs and enterprises worldwide. Operates in Czech Republic and Slovakia as a direct competitor, offering storefront creation, payments (Shop Pay), shipping, and POS via Shopline-equivalent functionality. Comparable as the category leader that Shoptet competes with in its home market.

Direct peers

• Webareal: Czech e-commerce SaaS platform headquartered in Czech Republic serving SMBs with similar online store builder functionality. Shoptet explicitly offers migration tools from Webareal, indicating direct competitive overlap in the Czech market.
• Eshop-rychle: Czech e-commerce platform targeting SMBs with quick e-shop setup, comparable in pricing tier structure and target market. Shoptet offers migration paths from Eshop-rychle, confirming direct competitive positioning in the Czech SMB segment.
• Fastcentrik: Czech e-commerce SaaS provider enabling merchants to build online stores, serving SMB customers in Czech Republic and Slovakia. Direct competitor with Shoptet offering dedicated migration tools for transferring stores between platforms.
• BigCommerce: Public SaaS e-commerce platform offering storefront, payments, shipping, and omnichannel capabilities for SMB through enterprise merchants. Direct horizontal peer with similar module ecosystem (payments, shipping, multi-channel).
• WooCommerce: Open-source WordPress-based e-commerce platform popular with SMBs. Shoptet offers dedicated migration tools from WooCommerce, indicating merchants frequently switch from this platform; competes for the same self-serve SMB segment.
• Upgates: Czech e-commerce SaaS platform serving SMBs with similar self-serve online store creation, payment processing integration, and shipping logistics functionality. Direct competitive peer in the Czech market with overlapping SMB target segment.

Emerging players

• Shopline: Asia-origin e-commerce SaaS platform increasingly expanding into European markets with integrated payments, POS, and logistics features. Notable as a regional challenger with comparable omnichannel commerce/click-and-collect platform approach.
• Shopware: European-headquartered open-source e-commerce platform serving SMB through enterprise merchants with strong DACH market presence. Comparable as a regional/European-focused e-commerce platform player competing for the same merchant base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/shoptet
• YouTubeyoutube.com/channel/UCrmFOFsJ7Nd3viUS_Kf5jsg
• Facebookfacebook.com/shoptet
• LinkedInlinkedin.com/company/shoptet
• Instagraminstagram.com/shoptet.cz

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shoptet