GolfMore

What GolfMore does

GolfNext ApS (formerly GolfMore) is a Danish golf technology company founded in 2012 that provides self-service payment and venue-operations software to golf clubs, driving ranges, golf and leisure complexes, and golf academies. The company is headquartered in Ry, Denmark, and operates with a small team of 1–10 employees. It rebranded from GolfMore to GolfNext in 2025, repositioning around a full-venue platform rather than its original driving-range heritage.

The platform comprises four integrated modules: a Driving Range Management System supporting card, app, mobile wallet, and PIN-code payments with real-time analytics and 24/7 revenue capture; a Self-Service Kiosk for unattended greenfee, equipment rental, and pro shop transactions; a Simulator Management system that prevents unpaid play by gating simulator power-on to confirmed bookings; and a Voucher Management system for digital issuance and redemption from single tickets to bulk packages. The stack is built on an Open Platform architecture with plug-and-play integrations to leading industry software providers, explicitly marketed as no vendor lock-in with future-proof hardware. The platform serves 400+ venues across 18 countries, with 340K+ active app users and 500M+ balls dispensed in 2025.

The business model is subscription-based SaaS licensing of the platform to venues, supplemented by associated hardware for kiosk and simulator installations. Pricing is not publicly disclosed and the company employs an enterprise field-sales motion with consultative demos targeted at venue operators. The company is privately held with no disclosed funding rounds, parent company, or institutional investors, and is founder- or management-owned based on long-tenured customer relationships dating back to 2012.

Name

GolfMore

Legal name

GolfNext ApS

Website

https://golfmore.eu

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

GolfNext ApS (formerly GolfMore) is a Danish golf technology company founded in 2012 that provides self-service payment, kiosk, simulator, and voucher management software to 400+ golf venues across 18 countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Ry

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Platform/SaaS Licensing: Revenue generated from licensing the GolfNext platform to golf venues for driving range management, self-service kiosks, simulator management, and voucher management. The platform enables 24/7 revenue capture without staffing overhead.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

GolfMore (now operating as GolfNext ApS) provides a unified self-service software platform for golf venues, comprising four integrated modules: Driving Range Management, Self-Service Kiosk, Simulator Management, and Voucher Management. The platform supports multiple payment methods (card, mobile app, mobile wallet, PIN code) with real-time analytics, 24/7 revenue capture, and open architecture that integrates with third-party industry software.

Product overview

GolfNext is a unified platform offering four integrated modules: Driving Range Management System, Self-Service Kiosk, Simulator Management, and Voucher Management. Built on an Open Platform architecture, the system covers every touchpoint from the driving range to the first tee, enabling players to use card, app, mobile wallet, or PIN code for transactions. The platform provides real-time analytics, 24/7 revenue capture, and plug-and-play integrations with industry software providers.

Differentiator

Problem solved

Functional benefit

Products and services

• Driving Range Management System The company's flagship driving range management product, supporting card, app, mobile wallet, or PIN code payments. Provides real-time analytics and 24/7 revenue capture for golf venue operators, replacing token-based payment systems with a fully digital setup. Targeted at golf clubs, driving ranges, and golf & leisure complexes.
• Self-Service Kiosk

Quantifiable outcome

• 500M+ balls dispensed in 2025
• +3 more outcomes

Named customers14 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Integration Partners (Various)coreTechnology or IntegrationGolfNext maintains an open platform with seamless integrations to the industry's leading software providers. The platform offers plug-and-play integrations that work with customers' favorite software now and in the future. The company references an 'Integration Partners' page on their website though specific partner names are not disclosed in the source material.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• EZLinks Golf: EZLinks Golf offers tee-time management, POS, and online booking for golf courses, overlapping with GolfNext's driving-range, kiosk, and voucher-management product surface.
• ClubReady: ClubReady provides club management software for golf and fitness studios, including POS, scheduling, and member management — competing in the same venue-operations software category as GolfNext.
• Lightspeed Golf: Lightspeed Golf (formed from the Chronogolf acquisition) is a leading cloud-based management platform for golf courses, offering tee sheets, payments, and online booking — directly comparable to GolfNext's venue-management and payment offerings.
• TeeSnap: TeeSnap provides cloud-based tee sheet, POS, and online booking tools for golf courses — a direct functional overlap with GolfNext's venue-management and self-service kiosk capabilities.
• ForeTees: ForeTees is a tee-time and member-booking platform used by private and semi-private clubs, addressing the same golf-venue digital-management workflows that GolfNext targets.
• Gallus Golf: Gallus Golf is a golf management software provider focused on tee sheets, marketing automation, and online booking, comparable to GolfNext's golf-venue technology stack.
• Club Prophet Systems: Club Prophet Systems delivers full club-management software (POS, tee sheets, member billing) to golf and country clubs, a similar end-to-end venue-management proposition to GolfNext.

Emerging players

• Golf Genius: Golf Genius focuses on tournament management and event software for golf clubs — an adjacent use case to GolfNext's venue-operations suite with overlapping customer base at golf clubs.

Broad incumbents

• Lightspeed POS: Lightspeed is a large generalist POS and commerce platform whose Lightspeed Golf vertical competes with GolfNext; as a broader incumbent, Lightspeed can bundle golf-specific capabilities into a wider retail/restaurant portfolio.
• Jonas Club Software: Jonas Club Software is a long-standing incumbent in private club management software (golf, country, athletic clubs), serving similar end customers as GolfNext but with a broader, more enterprise focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/golfmore

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GolfMore