What EZLinks Golf does

EZLinks Golf, founded in 1995 and headquartered in Chicago, is a leading provider of cloud-based golf course management software and operates the GolfNow tee time marketplace. Now doing business as "GolfNow for Business" under Versant Media, the company serves approximately 9,000 golf course partners across public courses, private clubs, and off-course facilities (driving ranges, indoor venues) globally, connecting them to a network of 3.9 million active golfers and GolfPass members. The platform is built on a modular architecture: core products include the Tee Time Marketplace (golfer discovery and booking), GN Pro (cloud course software with tee sheet, POS, payment processing, and mobile check-in), and GN Premier (private club membership, F&B, and member billing). Add-on modules include ATHENA (AI-driven predictive tee time pricing), Data & Analytics (BI and benchmarking), Connect (marketing services), Spotlight (elevated marketplace placements), ClubBuy (group purchasing), Mobile Ordering, and integrated Payments and POS systems.

The company monetizes through a multi-stream revenue model: software subscription fees (annual billing, quote-based), marketplace commissions from courses listing tee times on GolfNow, transaction-based payment processing fees, and revenue share from ClubBuy group purchasing partnerships. Go-to-market combines a consultative direct enterprise sales motion ("Book a demo" / "Contact us" CTAs targeting golf course decision-makers) with a marketplace-driven organic acquisition channel that funnels golfers directly to partner courses. Distribution is reinforced by affiliated consumer brands — GolfNow.com, GolfPass, TeeOff, and BRS Golf (UK) — which collectively route demand into the marketplace.

The company employs 251-500 people and has pursued an active inorganic growth strategy, completing acquisitions of Golfswitch (2015), IBS (2016), and Distinct Software Solutions (2017), alongside a Series 4 funding round led by Providence Equity Partners in 2017. EZLinks is recognized by third-party industry reports as one of four key players in the global golf course management software market — a market valued at $468M-$634M and projected to grow at 8.8% CAGR through 2033, with North America representing 40% of demand and over 175 courses switching tee-sheet or booking engine vendors in the first four months of 2025 alone.

Name

EZLinks Golf

Legal name

EZLinks Golf (legal entity name not explicitly disclosed in source material)

Website

https://ezlinksgolf.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

251–500 employees

Short description

EZLinks Golf, operating as GolfNow for Business, provides cloud-based golf course management software and operates the GolfNow tee time marketplace, serving 9,000+ public courses, private clubs, and off-course facilities with AI-driven pricing, POS, payments, and member management tools.

Ownership category

akta.pro rank

Product category

Golf Course Management Software

NAICS

Golf Courses and Country Clubs (713910)

akta.pro primary industry

Golf Simulators, Nets & Practice Equipment Retail (CRAMAGAI)

Keywords

• Golf course management software
• Tee time booking platform
• Private club management
• Golf point of sale
• Tee time marketplace

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Software Subscriptions (GN Pro, GN Premier): Cloud-based software platform fees charged to golf courses and clubs for tee sheet management, POS, booking engine, and analytics capabilities. Tiered offerings provide different feature sets for public courses vs. private clubs.
2. Tee Time Marketplace Commission: Golf courses pay to list tee times on the GolfNow marketplace which reaches 3.9 million golfers. Revenue derived from transaction fees and featured placement options (Spotlight elevated placements).
3. Payment Processing Fees: Integrated payment processing for online and in-person transactions generates transaction-based revenue from golf courses.
4. ClubBuy Group Purchasing: Group purchasing program that generates revenue through supplier partnerships for course equipment, clubhouse supplies, and food and beverage procurement.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

EZLinks Golf provides cloud-based golf course management software and the GolfNow Tee Time Marketplace to golf course operators. Its product suite includes GN Pro for daily-fee and public course operations, GN Premier for private club and membership management, an online tee time booking marketplace reaching 3.9 million golfers across 9,000 course partners, and supporting modules for payments, POS, mobile ordering, marketing, predictive pricing, and group purchasing.

Product overview

GolfNow for Business offers a modular platform-plus-products architecture consisting of core products (Tee Time Marketplace, GN Pro, GN Premier) complemented by specialized add-on modules. The Tee Time Marketplace provides golfer discovery and booking across a network of 9,000+ course partners with access to 3.9 million active bookers. GN Pro delivers cloud-based course software with tee sheet management, POS, payment processing, and mobile capabilities. GN Premier extends the platform for private clubs with advanced membership functionality, F&B and event management, and member billing tools. Supporting modules include ATHENA (predictive/prescriptive tee time modeling), Data & Analytics (business intelligence), Payments (processing), Point of Sale, Mobile Ordering, Tee Sheet Management, Booking Engine, Spotlight (elevated placements), Connect (marketing), and ClubBuy (group purchasing).

Differentiator

Problem solved

Functional benefit

Products and services

• GolfNow Tee Time Marketplace Online marketplace that connects partner golf courses with golfers seeking tee times, providing expanded golfer reach, advanced tee sheet, point of sale, secure payment processing, mobile check-in, and robust data and analytics for courses looking to attract new golfers and spark growth.
• GN Pro Cloud-based course software giving public and daily-fee golf courses total control over their operations via tee sheet management, data and analytics, payment processing, point of sale, and mobile check-in and payments.
• GN Premier Full club and membership solution for private clubs that delivers advanced membership functionality, F&B and event management, accounting and reporting tools for member billing, and robust data and analytics to support a sophisticated member experience.
• ATHENA Predictive and prescriptive tee time modeling tool that provides data-driven recommendations to optimize golf course pricing and scheduling decisions based on thousands of data points.
• ClubBuy Group purchasing program that enables golf courses to save money on course equipment, clubhouse supplies, and food and beverage items without membership fees.
• Connect All-in-one marketing service that helps golf courses attract and retain golfers through various promotional channels delivered by the GolfNow for Business team.
• Data & Analytics Business intelligence and benchmarking tool that delivers clear data and personalized reports for course operators to gain total control over their bottom line.
• Payments Online and in-person payment processing solution enabling transactions anytime for golf courses, designed for a seamless payment experience for golfers and staff.
• Point of Sale Integrated POS system that tracks inventory, logs customer data, and simplifies checkouts for pro shop and course-side operations.
• Mobile Ordering Mobile-enabled tool that simplifies golfer check-ins and orders, enabling seamless mobile-based ordering and service for golf course operators.
• Tee Sheet Management Customizable tee sheet solution providing unmatched control and flexibility for golf course scheduling and booking management.
• Booking Engine Tee time booking engine that enables golf courses to sell tee times directly on their own website.
• Spotlight Elevated tee time placement service that provides premium positioning within the GolfNow marketplace to increase course visibility and drive bookings.
• Website and App Development Website and app development service that helps golf courses strengthen their online presence and customer acquisition channels.
• Off-Course Bookings Marketplace booking offering that brings golfers to off-course venues such as driving ranges and indoor golf facilities via the GolfNow platform.

Quantifiable outcome

• Over 175 golf courses in North America adopted new tee-sheet or booking engine vendors in the first four months of 2025
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• GolfNowcoreOthersGolfNow is the consumer-facing tee time booking platform and affiliate brand under the same parent company (Versant Media). The GolfNow marketplace connects golfers with partner golf courses and drives bookings to the GolfNow for Business platform.
• GolfPasscoreOthersGolfPass is the membership and content subscription service that provides golfers with exclusive benefits and content. GolfPass members are part of the 3.9 million active bookers accessible to GolfNow for Business course partners.
• TeeOffminorOthersTeeOff is an affiliated golf booking platform that directs golfers to book tee times. Part of the multi-platform golf booking ecosystem.
• BRS (UK)minorOthersBRS Golf is the UK-based golf booking platform (brsgolf.com) operating in the UK market as part of the GolfNow for Business international presence.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Teesnap: Teesnap offers cloud-based golf course management software with tee sheet, POS, and online booking features for public courses and ranges. It is a direct competitor to EZLinks in the SMB segment with an emphasis on simplicity and mobile-first design.
• ClubTec: ClubTec offers club management software for golf and country clubs, covering member management, accounting, and POS. It targets a similar private and semi-private club customer base as EZLinks' GN Premier offering.
• Lightspeed Golf: Lightspeed Golf is the golf-vertical product from Lightspeed Commerce, offering integrated POS, tee sheet, and e-commerce for golf courses and pro shops. It is directly comparable to EZLinks' GN Pro offering, leveraging Lightspeed's broader commerce platform to serve multi-location and retail-oriented golf operators.
• Club Prophet Systems: Club Prophet Systems provides point-of-sale and management software for golf courses, pro shops, and ranges. It targets the same SMB and mid-market golf operators as EZLinks and competes directly on tee sheet, POS, and inventory functionality.
• ForeUp: ForeUp provides golf course management software including tee time booking, POS, and league management for public and private courses. It serves a similar SMB customer base to EZLinks with a modern cloud-based architecture and competes for the same course operator wallet share.
• Chronogolf PRO: Chronogolf PRO offers cloud-based golf course management software with online booking, tee sheet management, and POS. It is a direct competitor to EZLinks in the golf management software category, sharing the same SMB public-course customer base and modern cloud-native architecture.
• GolfNow Central (NBC Sports Next): GolfNow Central is the golf course management software arm of NBC Sports Next, offering tee sheet, booking, and marketing tools to golf operators. It competes head-to-head with EZLinks/GolfNow for Business, leveraging NBC Sports' media distribution to drive golfer acquisition into the platform.
• Club Essential: Club Essential provides club management software for private clubs and golf facilities, including member management, billing, and communications. It is comparable to EZLinks' GN Premier product and competes for the same private club customer segment.
• Jonas Club Management: Jonas Club Management provides club management software solutions for private and semi-private clubs, including member billing, accounting, and POS. It is directly comparable to EZLinks as one of the four named key players in the global golf software market and competes for the same private club and public course operators.

Emerging players

• NorthStar Club Management: NorthStar provides cloud-based club and course management software focused on private and resort clubs. It is a smaller, niche competitor in the same golf software category with partial overlap to EZLinks' GN Premier offering, primarily serving mid-sized private clubs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/versant-media
• Xx.com/ezlinks

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EZLinks Golf