Westbuild

What Westbuild does

Westbuild (legal entity: West Build Products Pty Ltd) is an independent, family-owned Western Australian manufacturer of packaged dry-mix building products, founded in the mid-1980s by Tony Parlapiano and headquartered at a manufacturing facility in Wangara, WA. The company produces a broad portfolio spanning dry-mix concretes and mortars (e.g., Structural24, Concrete40, KWIKSET, M4 Mortar), building sands and aggregates, tile adhesives (including the FlexiPack range), floor levelling and screeding products, construction grouts, concrete repair mortars, and the Westbuild PRO specialty line covering waterproofing systems, primers, and additives. Products are sold in DIY small bags, 20kg Handy-Pak bags, and 1-tonne bulk bags.

The company's principal technical differentiator is its patented rainproof polyethylene packaging using Labyrinth Seal technology — the first such offering in the Australian market — which enables outdoor storage, extends shelf life, and reduces product leakage versus paper-bagged alternatives. Manufacturing runs at approximately 3,500 bags per hour with 700 tonnes of raw material storage across 12 silos, supporting both branded SKUs and toll manufacturing for white-label and private-label customers.

Westbuild's go-to-market is a hybrid wholesale model. Branded products reach end users through a Western Australian distribution network that includes major hardware chains (Bunnings, Mitre 10, Home Hardware, Stratco), specialist tile merchants, plumbing outlets, and garden/landscaping centres, supplemented by an owned GPS-tracked direct-to-site delivery fleet serving Perth metro resellers. A separate toll manufacturing revenue stream produces contract-manufactured dry-mix products for local, national, and international partners, providing incremental utilization and B2B diversification. The customer base comprises professional tradesmen, DIY/home-improvement consumers, and B2B contract-manufacturing partners, with all retail distribution confined to Western Australia.

Name

Westbuild

Legal name

West Build Products Pty Ltd

Website

https://westbuildgroup.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Westbuild is a family-owned Western Australian manufacturer of packaged dry-mix building products — concrete, mortars, tile adhesives, waterproofing, and aggregates — selling through major hardware chains and a Perth direct-to-site fleet, with a patented rainproof packaging technology as its key differentiator.

Ownership category

akta.pro rank

Product category

Packaged Building Materials Manufacturing

NAICS

Cement and Concrete Product Manufacturing (3273)

SIC

Concrete Products, Except Block & Brick (3272)

akta.pro primary industry

Concrete, Cement & Aggregates Retail (Bagged Mix, Sand, Gravel) (CRAIAEAG)

Keywords

• Packaged dry-mix concrete
• Building mortars suppliers
• Tile adhesive products
• Construction sands aggregates
• Rainproof packaging manufacturer

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Packaged Building Products Sales: Sale of dry-mix concrete, mortars, tile adhesives, waterproofing products, sands, aggregates and repair mortars through a network of resellers and direct delivery. Products sold in various packaging sizes from 5kg DIY bags to 1 tonne bulk bags.
2. Toll Manufacturing & Contract Packaging: Manufacturing products for local, national and international companies on a continuous supply basis. Services include product development, raw material sourcing, production, packaging (white label/private label), warehousing and distribution.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Westbuild manufactures and supplies a comprehensive range of packaged cementitious dry-mix building products — including dry-mix concretes, building mortars, tile adhesives, construction grouts, floor levellers, screeds, repair mortars, sands, and aggregates — packaged predominantly in its patented rainproof polyethylene bags with Labyrinth Seal technology. Products are sold in sizes from small DIY bags (5–9.5 kg) to 1 tonne bulk bags, and distributed through hardware chains, tile merchants, plumbing outlets, and direct-to-site delivery in Perth. The company also provides toll manufacturing and contract packaging services for third-party brands.

Product overview

Westbuild is an independent family-owned Western Australian manufacturer of packaged building products, offering a comprehensive portfolio organized into distinct product lines. The core offering consists of Dry-Mix Concretes and Building Mortars (including Structural24 Rapid Strength Concrete, Concrete40 High Strength, KWIKSET fast-setting concrete, and M4 Mortar High Strength in grey and cream), Building Sands and Aggregates (such as asphalt, blue metal, cracker dust, and various sands), Tile Adhesives (including the FlexiPack range with products like Ultra Grip, CEMCO 20, Extrabond, Mastic, Geoflex, HTS White, and FlexBond), Floor Levelling and Screeding Products (Level It, Engineered Screed, Easy Screed), Construction Grouts (Class A and HES High Early Strength), and Concrete Repair and Reinstatement Mortars. The Westbuild PRO sub-brand provides specialty waterproofing systems (Wet Area Waterproofing, PolyWeb), cement additives and primers (Flexible Additive Fortifier and Primer, Multi Surface Prime and Prep), and cleaning products. Products are available in various packaging formats including Handy-Pak 20kg bags, DIY small bags (5-9.5kg), and 1 Tonne Bulk Bags. A key innovation is the Rainproof packaging technology - first to market in Australia with tear-resistant polyethylene bags that allow outdoor storage and extended shelf life. The company also offers toll manufacture and contract packaging services for third-party brands, and direct-to-site delivery in the Perth metro area.

Differentiator

Problem solved

Functional benefit

Brands

• Handy-Pak: Conveniently packaged building products for the trade and home improvement markets, including concrete mixes, mortar mixes, WA building sands, aggregates and asphalt repair products in 20kg UV stabilised polyethylene bags.
• KWIKSET™
• Concrete40™
• Rainproof Bags
• FlexiPack™
• Geoflex™
• Pave N'Lock™

Products and services

• Structural24 Rapid Strength Concrete High strength, fast setting dry-mix concrete with typical structural strengths of 28MPa achieved within 24 hours; supplied in rainproof polyethylene packaging for professional tradesmen and structural applications.
• Concrete40 High Strength Concrete Higher strength concrete for structural use providing an engineered solution for both on-site and around-the-home applications; supplied in rainproof polyethylene packaging.
• KWIKSET Fast Setting Concrete Fast setting concrete mix with rapid set time of 5 to 15 minutes for quick repair and anchoring jobs; available in 20kg and 30kg rainproof tear-resistant bags.
• Concrete General Purpose Dry-Mix Ready-to-use pre-mixed concrete (cement, sand, aggregates — just add water) suitable for small and structural jobs; available in 9.5kg, 20kg, and 30kg bags.
• Sand and Cement Dry-Mix Premixed blend of GP cement and clean sharp sand for topping, general repair work, and cement patching; available in 9.5kg DIY and 20kg rainproof bags.
• GP Mortar General Purpose Ready-to-use premixed mortar in grey and cream colours for general repair work, paving headers, and brick or block work.
• M4 Mortar High Strength Premixed M4 mortar blend conforming to AS3700 for industrial, commercial and residential brick or block construction including coastal, river, retaining wall, and aggressive soils applications; available in grey and cream.
• Pave N'Lock Paving Joint Compound Blend of sands, GP cement and gelling agents for filling joints between paving blocks and bricks where flexibility is required; activates with fine mist spray to form a hard durable joint.
• Asphalt Pak Cold Mix Asphalt Cold mix asphalt in a bag for permanent repairs to roads, highways, driveways and footpaths; can be stored for long periods and takes traffic immediately on placement.
• Metal 14mm Blue Metal Stone 14mm blue metal stone for use around building sites, homes, gardens and in concrete mix; available in 20kg bags, bulk bags, and full pallets.
• Cracker Dust 2mm Fine Blue Metal 2mm fine blue metal dust used as a hard base under synthetic lawn and paving, and for general handyman projects, gardens, footpaths and landscaping.
• White Sand / White Washed Sand West Australian white sand for diverse building, home, and garden uses; suitable for preparing white mortars, jointing cement, and as playground sand.
• Plastering Sand Screened West Australian sand for general plastering and rendering including topping mixes; best for rendering brick or block work.
• Brickies Sand General purpose building sand ideal for repair work, brick and block mortar, and as paver's gap sand; used for mixing with cement to form brick/block mortar.
• Kiln-Dried Sand White kiln-dried sand for artificial turf infill, paving joints, general landscaping, and preparation of white mortars or jointing cement; supplied in rainproof bag.
• Concrete Mix Builders Mix (1 Tonne Bulk Bag) Premium blend of brickies sand and blue metal aggregate (approximately 1:2 ratio) designed to be mixed with cement for general concrete works; supplied in 1 Tonne bulk bags.
• Ultra Grip FlexiPack Tile Adhesive Cement-based polymer-fortified wall and floor tile adhesive with higher bond strength for all tile types; water-resistant and suitable for continuous water immersion including swimming pools and showers; supplied in FlexiPack polyethylene packaging.
• CEMCO 20 Flexible Tile Adhesive Ultra light cream economical rubber-modified flexible tile adhesive (C1S1TE) for most tile types and substrates where slight movement is anticipated; supplied in FlexiPack packaging.
• Extrabond Flexible Tile Adhesive Economical water-resistant rubber-modified tile adhesive (C1S1TE) for most substrates where slight movement is anticipated; high coverage formula supplied in FlexiPack.
• Extrabond Off White Ceramic Tile Adhesive Premium quality water-resistant cement-based ceramic tile adhesive (C1) with extra smooth workable mortar for most ceramic tiles; supplied in FlexiPack.
• Mastic FlexiPack Tile Adhesive White premium grade highly workable tile adhesive with micro fibre technology for exceptional workability, extended open time, and fibre reinforced flexibility.
• Geoflex C2S2TE Tile Adhesive High tensile strength cement-based flexible tile adhesive with highest flexibility classification (C2S2TE), for areas subject to vibration and thermal movement; ideal for large format tiles, premium stone, marble and porcelain.
• HTS White High Tensile Strength Tile Adhesive Cement-based polymer-fortified adhesive (C2TE) for fixing large format tiles, premium stone, marble and porcelain; no vertical slump, with extended open time.
• FlexBond High Performance Tile Adhesive High polymer loading white tile adhesive (C2S1TE) for glass mosaics, stone, porcelain and dense bodied tiles; suitable for heavy pedestrian traffic and absorbs movement from early age concrete.
• Level It Self-Levelling Floor Underlay Free flowing self-levelling underlay (30mm to feather edge in a single application) for floor levelling prior to installation of floor coverings; highly modified crack and shrinkage compensated.
• Floor Leveller 1-25mm Compound Smooth free-flowing rapid drying levelling compound for floor preparation prior to carpet, vinyl or tile installation, with adjustable consistency.
• Fairing Mortar (Polymer Modified) Polymer modified fine feathering mortar for thin layer applications producing a natural concrete grey appearance on concrete or masonry surfaces.
• Engineered Screed (40 MPa High Build) Fast drying high strength polymer modified cementitious high build screed (shrinkage compensated, up to 40 MPa) for internal and external applications.
• Easy Screed Mix Factory prepared premixed blend of premium dried sands and general purpose cement delivering consistent screed performance without on-site batching issues.
• Construction Grout General Purpose General purpose cementitious grout based on Portland cement and graded aggregates for grouting anchor bolts, starter bars, precast panels, and filling voids, recesses and core holes.
• Construction Grout Class A Class A shrinkage compensated grout (up to 50 MPa) for grouting around anchor bolts and starter bars, and filling voids, recesses and core holes.
• HES Grout High Early Strength Rapid setting grout with high early strength and final compression up to 90 MPa, offering excellent impact and thermal resistance; available in 8kg pail and 20kg bag formats.
• ULW Ultra Lightweight Mortar Fine lightweight polymer modified mortar for concrete/masonry repairs, providing high build, thermal insulation, fire resistance, and application up to 75mm without slumping.
• Kwikcrete Fast Setting Plumbing/Repair Mortar Ready-to-use fast setting medium build repair mortar for masonry repair and reinstatement, patching, pan bedding, and general plumbing repair work; begins hardening in 15-20 minutes.
• Concrete Repair High Build Mortar 10-100mm Heavy duty polymer modified structural patching mortar with high ultimate compressive strength and abrasion resistance for 10-100mm structural concrete repair applications.
• Concrete Repair Fairing and Smoothing Mortar 0-5mm Ready-to-use mortar for thin layer patching, smoothing and repair (0-5mm) producing a natural concrete grey appearance on concrete or masonry surfaces.
• Structural Repair High Strength Mortar (50 MPa+) High performance compound for extremely durable abrasion-resistant repairs to spalled and damaged concrete in vertical, horizontal or overhead surfaces.
• Bulk Fill Mortar High Build Course Screeding Engineered polymer modified course mortar for constructing concrete floor ramps, building up levels, creating falls and levelling; ideal application thickness 10-100mm with rapid strength gain.
• Westbuild PRO Wet Area Waterproofing Membrane Polyurethane modified permanently flexible rapid drying Class III waterproof membrane compliant with AS4858:2004, AS3740:2010, AS4654 and Low VOC Green Star standards for wet area waterproofing.
• Westbuild PRO PolyWeb Reinforcement Fabric Strong flexible fabric designed to reinforce Westbuild PRO Wet Area Waterproofing to form an integrated membrane sheet; enhances tensile strength, tear resistance, crack bridging, and puncture resistance.
• Westbuild PRO High Strength Grout Cleaner Commercial strength solution for removing cement residue from newly tiled surfaces after grouting and rejuvenating old tile and grout installations.
• Westbuild PRO Flexible Additive Fortifier and Primer Multipurpose SBR polymer additive for cement-based products, improving workability, durability, strength, adhesion, and chemical/moisture resistance across tiling and waterproofing systems.
• Westbuild PRO Multi Surface Prime and Prep One-coat primer system that instantly prepares and improves adhesion of tiling systems, waterproofing membranes, renders, and levelling mortars to non-porous surfaces without etching or grinding.
• Grey Cement General Purpose (DIY Bags) General purpose Portland cement for concreting, paving, bricklaying, patching, and rendering; conforms to AS3972; available in 6kg DIY and 20kg bags.
• Plaster for Casting 5kg (DIY) Easy-to-mix plaster for casting, modelling, sculpting, and general plaster repairs and patching; medium hardness suitable for carving and turning.
• Fast Set Repair Mortar 9kg (DIY) Conveniently packaged medium-build fast set repair mortar for general repair work and cement patching around home or building site.
• Rainproof Dry As A Bone Packaging Technology Revolutionary rainproof, tear-resistant, eco-friendly polyethylene packaging using patented Labyrinth Seal technology — first to market in Australia — enabling outdoor storage, extended shelf life, reduced dust, and reduced product leakage.
• 1 Tonne Bulk Bag Packaging Large format 1 Tonne bulk bag packaging for sands, aggregates, and specialty building pre-mixes delivered directly to job sites for maximum value on larger projects.
• Direct-to-Site Delivery Service Own-fleet GPS-tracked delivery service in the Perth metropolitan area for approved resellers with accounts, covering full pallet quantities and 1 tonne bulk bags, with optional customer unload or Westbuild Hiab unload.
• Toll Manufacture and Contract Packaging Contract manufacturing service for dry powdered building products covering product development, raw material sourcing, production, packaging (including white label and private label), warehousing, and distribution for local, national, and international customers.

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Adbri (Adelaide Brighton): Australia's largest cement and concrete products manufacturer, including packaged dry-mix and bagged cement through retail. Operates nationally with substantially larger scale, broader product mix and deeper retail relationships than Westbuild.
• Boral Limited: Diversified Australian building materials group covering cement, concrete, quarries and packaged products. Overlaps with Westbuild in dry-mix and bagged cement/mortar SKUs sold through hardware channels, but at national scale.
• Selleys: Iconic DIY and trade-adjacent building products brand (owned by DuluxGroup/Adbri) distributed through Bunnings, Mitre 10 and Home Hardware. Comparable go-to-market (hardware-channel DIY/trade) but broader sealants/adhesives focus rather than dry-mix.
• Holcim Australia: Global building materials group with Australian concrete, aggregate and bagged-product operations. Comparable in packaged cementitious product range but at multinational scale with full vertical integration from quarry to retail.
• Cement Australia: Australia's only national cement-only manufacturer supplying bulk and bagged cement across the country. Comparable upstream product family (GP cement, blended cements) sold via hardware channels, but nationally scaled and bulk-oriented.
• Hanson Australia (Heidelberg Materials): Major vertically-integrated supplier of concrete, cement, aggregates and bagged building products across Australia. Comparable in product family to Westbuild but operates at national scale with owned quarries and concrete plants.

Direct peers

• BGC Australia: Western Australia-headquartered integrated manufacturer of cement, concrete, masonry, aggregates and packaged building products serving the WA trade market. Closest geographic and product analogue to Westbuild, but with meaningfully broader scale and vertical integration.
• Cockburn Cement: Long-established WA-based cement and dry-mix manufacturer (now part of Adbri). Direct competitor in WA bagged cement, concrete and mortar categories with overlapping trade and retail accounts.
• Ardex Australia: Specialist manufacturer of tile adhesives, grouts, levellers and waterproofing systems sold through tile merchants and trade outlets. Directly comparable on tile adhesive chemistry and waterproofing membranes, the same categories in which Westbuild PRO competes.
• Mapei Australia: Global tile adhesives, grouts and waterproofing specialist with Australian operations. Direct overlap with Westbuild's tile adhesive range (FlexiPack, Geoflex, FlexBond) and Westbuild PRO waterproofing line, competing for the same tiler and trade accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/westernbuild
• LinkedInlinkedin.com/company/westbuild

Compliance13 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Westbuild