Poulin Grain
Poulin Grain is a fourth-generation, family-owned animal feed manufacturer founded in 1932, producing E-TEC equine and species-specific livestock feeds across three Northeast US mills and distributing through hundreds of independent retailers and bulk farm delivery.
- Company typePrivate
- Founded1932
- HeadquartersNewport, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Poulin Grain does
Poulin Grain Inc. is a fourth-generation, family-owned animal feed manufacturer founded in 1932 and headquartered in Newport, Vermont. The company produces a diversified portfolio of bagged and bulk feed products spanning 13+ species categories — equine (its flagship), dairy, poultry, beef, sheep, goat, pig, rabbit, pet, wild bird, specialty, organic, and feed ingredients — distributed through hundreds of independently owned retailers across the Northeast United States (VT, NH, ME, MA, CT, RI, NY) and via direct bulk delivery to larger farms.
Its core technology is the E-TEC equine feed platform, developed in partnership with Kentucky Equine Research (since 1996) and equine nutritionist Steve Duren Ph.D. of Performance Horse Nutrition, LLC (since 2002). The E-TEC line features proprietary nutritional components including the GI Pro3 pro/pre/postbiotic blend, Ca+RE EQ algae-derived calcium, organic chromium supplementation, and live cell yeast, formulated for horses with metabolic, gastric, and performance-sensitive needs. A complementary capability is the in-house NIR (near-infrared spectroscopy) forage and feed testing laboratory, which processes approximately 15,000 samples per year and underpins free personalized nutrition consultations.
The business model is straightforward physical-goods manufacturing and wholesale distribution: Poulin Grain produces feed at three facilities (Newport VT, Swanton VT, Canton NY, each designed for 80,000-ton capacity), sells through independent dealers at retailer-set prices, and supplements revenue with on-farm service work and bulk delivery. Volume exceeded 250,000 tons in 2015, and the company has produced a cumulative 4 million tons since 1984. The company is privately held under Josh and Jenna Poulin, with no external investors or parent company, and has no disclosed revenue figure.
Poulin Grain firmographics
Firmographics- Name
- Poulin Grain
- Legal name
- Poulin Grain Inc.
- Website
- https://poulingrain.com
- Company type
- Private
- Founded year
- 1932
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Poulin Grain is a fourth-generation, family-owned animal feed manufacturer founded in 1932, producing E-TEC equine and species-specific livestock feeds across three Northeast US mills and distributing through hundreds of independent retailers and bulk farm delivery.
- Ownership category
- akta.pro rank
Poulin Grain industry classification
Industry- Product category
- Animal Feed Manufacturing
- NAICS
- Animal Food Manufacturing (3111), Other Animal Food Manufacturing (311119), Animal Food Manufacturing (31111)
- SIC
- Agricultural Prod-Livestock & Animal Specialties (200)
- akta.pro primary industry
- Livestock Complete Feed Milling & Blending (Cattle/Swine/Poultry) (AFADAIAA)
- akta.pro secondary industries
- Complete Equine Feeds (Pelleted/Extruded/Textured) (AFADAEAA), Bagged Retail Commodity Feeds (Small Pack Formats) (AFADAIAJ), Animal Nutrition & Feeding Support Services (On-Farm Feeding, Feed Management) (AFAEALAJ), Performance & Health Outcome Consulting (growth, FCR, milk yield, gut health) (AFADAMAG), Equine Organic/Non-GMO/Natural Feeds (AFADAEAI), Textured/Sweet Feed Blending (Molasses-Based) (AFADAIAE), Livestock & Poultry Nutrition (Feed & Premixes) (HLAMAHAD)
Keywords
Where Poulin Grain is headquartered
LocationHeadquarters
- HQ city
- Newport
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Poulin Grain business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Bagged Feed Sales: Sale of packaged feed products through independent retail dealers across the Northeast for various species including equine, dairy, poultry, beef, sheep, goats, pigs, rabbits, pets, and wild birds.
- Bulk Feed Sales: Large-scale feed delivery to farms and commercial operations with customized nutrition programs and on-farm service support.
- Organic Feed Products: Certified organic feed products for various livestock species sold through the same dealer network.
- On-Farm Services: Consultation services including forage analysis, nutrition program development, and herd health monitoring provided as part of customer support to drive product sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Products sold through independent retailers at varying price points based on product type and formulation |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels8 records
Poulin Grain product offering
Product offeringCore offering
Poulin Grain manufactures and distributes a wide range of animal nutrition products, including equine, dairy, poultry, beef, sheep, goat, pig, rabbit, pet, and wild bird feeds, as well as feed ingredients. Products are sold through an independent dealer network across the Northeast United States and supported by complimentary on-farm services including NIR forage testing, nutrition consultations, and customized feeding programs. The company also operates three manufacturing facilities in Vermont and New York producing bagged and bulk feed.
Product overview
Poulin Grain is a family-owned animal feed manufacturer offering a diversified portfolio of feeds across multiple product lines and services. The core product portfolio includes E-TEC® horse feeds (Fibre-Max, Balancer, Carb Safe, One, Senior Low Carb) featuring proprietary technologies like GI Pro3 and Ca+RE EQ algae-derived calcium; organic poultry feeds (Poultry Grower Pellets, Broiler Grower Crumbles, Chick Starter Mash, Turkey Grower Pellet, Layer Mash/Pellet); organic dairy feeds (Calf & Heifer Pellet, High Energy Dairy Pellets); organic pig feeds (Pig Grower Pellets); and feed ingredients (Cornmeal, Cracked Corn, Soybean Meal, Whole Corn, Kelp Meal, Ultra Flake, Rolled Oats, Whole Oats, Alfalfa Pellets, Timothy Pellets, Alfalfa/Timothy Cubes, Alfalfa Cubes, Beet Pulp). Services include bagged feed retail distribution, bulk feed services, complimentary NIR forage testing laboratory, and personalized nutrition consultations with feed experts. Products are distributed through hundreds of independent retailers across the Northeast United States.
Differentiator
Problem solved
Functional benefit
Brands
- E-TEC: Premium horse feed line developed in partnership with Kentucky Equine Research, featuring science-based technology for performance-focused nutrition. Products include E-TEC Fibre-Max, E-TEC Balancer, E-TEC Carb Safe, E-TEC One, and E-TEC Senior Low Carb.
Products and services
- E-TEC® Equine Feed Line
- Organic Poultry Feeds Certified organic poultry feed range for broilers, layers, turkeys, pheasants, ducks, geese, and game birds across various life stages from chick starter to laying hen.
- Organic Dairy Feeds Certified organic dairy feed products for calf starters, heifer development, and lactating dairy cows, including molasses-coated calf/heifer pellet and high-energy dairy pellets.
- Organic Pig Feeds Certified organic pelleted feed ration with 16% minimum crude protein for growing piglets, hogs, and maintenance of sows and gilts.
- Feed Ingredients Individual feed ingredients for custom ration balancing including corn products, soybean meal, oat products, kelp meal, beet pulp, and alfalfa/timothy cubes and pellets.
- Bagged Feed Distribution Services Bagged feed distribution service making products available to retail customers through hundreds of independent retailers across the Northeast.
- Bulk Feed Delivery Services Large-scale bulk feed delivery to farms and commercial operations with customized nutrition programs, on-farm service support, and personalized feeding recommendations.
- NIR Forage and Feed Testing Complimentary NIR (near-infrared spectroscopy) forage and feed testing laboratory service that analyzes customer samples to enable precise nutrition recommendations for dairy and bag feed customers.
- Personalized Nutrition Consultation Free personalized one-on-one consultation with feed experts providing customized feeding recommendations based on individual forage analysis, animal type, and operational needs.
Quantifiable outcome
- Heifer Optimizer program designed to deliver 1,300+ lb heifer into the milking string at 22 months of age
- +2 more outcomes
Companies that use Poulin Grain
Customer profileNamed customers5 records
Segments12 records
Ideal customer profiles4 records
Poulin Grain technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Poulin Grain partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Performance Horse Nutrition, LLC (Steve Duren Ph.D.)coreConsulting agreement signed May 2002 with Steve Duren Ph.D. and Performance Horse Nutrition, LLC. The company began to formulate horse feeds and supply the industry with cutting edge products and services, further enhancing their equine nutrition expertise.
- Kentucky Equine ResearchcoreStrategic agreement announced February 1996 with Kentucky Equine Research, a world leader in Equine Management. Poulin Grain began manufacturing a new horse feed line in conjunction with Kentucky Equine Research, providing access to cutting-edge equine nutrition science and research-backed formulations.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
Poulin Grain competitors and assessment
Company assessmentBroad incumbents
- Purina Animal Nutrition (Land O'Lakes): Largest U.S. animal feed manufacturer with multi-species offerings across equine, dairy, livestock, and poultry. Directly comparable product portfolio and target customer base, with significantly larger scale, broader geographic reach, and deeper R&D resources.
- Nutrena (Cargill): National feed brand owned by Cargill offering equine, dairy, poultry, livestock, and pet feeds through dealer networks. Closely comparable multi-species bagged feed model and dealer-driven distribution.
- ADM Animal Nutrition: Global agribusiness's animal nutrition division offering complete feeds, premixes, and ingredients across species. Comparable product portfolio with materially larger scale and ingredient sourcing advantages.
- Cargill Animal Nutrition: Global animal nutrition business owning Nutrena and Blue Seal feed brands. Most direct competitive overlap with Poulin across species and channels, with vastly greater scale, capital, and ingredient procurement leverage.
Direct peers
- Triple Crown Nutrition: Premium equine feed specialist with science-forward formulations. Closely comparable to Poulin's E-TEC equine positioning, with overlapping target customers (performance, senior, metabolic horse owners) and similar dealer-distributed model.
- Tribute Equine Nutrition: Equine-focused premium feed brand with proprietary formulations targeting performance, senior, and metabolic horse segments. Directly comparable to E-TEC product positioning and equine customer base.
- Kent Nutrition Group: Regional U.S. feed manufacturer with comparable multi-species portfolio (equine, dairy, livestock, poultry). Closely aligned dealer-based distribution model and similar mid-market positioning.
- Hubbard Feeds: Alltech-affiliated regional feed manufacturer serving equine, dairy, beef, and poultry customers. Comparable multi-species portfolio and dealer-driven distribution with similar Northeast/Midwest regional orientation.
- Blue Seal Feeds (Cargill): Historical Northeast feed brand with deep regional roots, previously distributed alongside Poulin Grain products. Highly comparable Northeast dealer network and multi-species product range.
Regional players
- Standlee Premium Western Forage: Premium forage and feed ingredient supplier focused on the Western U.S. market. Comparable in the ingredient/forage category that Poulin sells into, with overlapping equine customer base but different geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Poulin Grain social profiles
Digital presencePoulin Grain financial estimates
Financial estimateRevenue estimate
Valuation estimate
Poulin Grain leadership team
Management profileNumber of profiles
Profiles3 records
Poulin Grain funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Poulin Grain M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Poulin Grain
What does Poulin Grain do?
Poulin Grain manufactures and distributes a wide range of animal nutrition products, including equine, dairy, poultry, beef, sheep, goat, pig, rabbit, pet, and wild bird feeds, as well as feed ingredients. Products are sold through an independent dealer network across the Northeast United States and supported by complimentary on-farm services including NIR forage testing, nutrition consultations, and customized feeding programs. The company also operates three manufacturing facilities in Vermont and New York producing bagged and bulk feed.
Is Poulin Grain a public or private company?
Poulin Grain is a private company. It is classified as family owned and is currently operating.
When was Poulin Grain founded?
Poulin Grain was founded in 1932. It employs 101 to 250 people.
Where is Poulin Grain based?
Poulin Grain is headquartered in Newport, United States, in the North America region.
How does Poulin Grain make money?
Four revenue lines are on record. Bagged Feed Sales are the primary driver. The others are bulk Feed Sales, organic Feed Products and on-Farm Services.
Who are Poulin Grain's main competitors?
Broad incumbents on record are Purina Animal Nutrition (Land O'Lakes), Nutrena (Cargill), ADM Animal Nutrition and Cargill Animal Nutrition. Direct peers are Triple Crown Nutrition, Tribute Equine Nutrition, Kent Nutrition Group, Hubbard Feeds and Blue Seal Feeds (Cargill). Standlee Premium Western Forage is listed as a regional player.
Does Poulin Grain have an API?
No public API is recorded for Poulin Grain.
What industry is Poulin Grain in?
Poulin Grain's product category is Animal Feed Manufacturing. Its primary akta.pro industry code is AFADAIAA, Livestock Complete Feed Milling & Blending (Cattle/Swine/Poultry), with a secondary code of AFADAEAA, Complete Equine Feeds (Pelleted/Extruded/Textured). Its NAICS code is 3111 and its SIC code is 200.