Mimer

What Mimer does

Mimer (legal name Bostads AB Mimer) is a municipal housing company (allmännyttigt bostadsföretag) headquartered in Västerås, Sweden, and wholly owned by Västerås Municipality (Västerås Stad). Founded in 1920, it is the largest housing company in the city, managing approximately 24 residential areas ranging from Centrum to peripheral neighborhoods such as Vallby, Skultuna, and Öster Mälarstrand. The company provides 1–3 room rental apartments (29–84 square meters), alongside differentiated housing concepts including student housing, senior living ('Lätt att leva 55+'), and a co-living brand ('Livet'). Additional services include commercial premises rental (Mimers lokaler), storage and parking rentals, EV charging infrastructure, and balcony maintenance.

The company operates a direct-to-consumer go-to-market via its website (mimer.nu), with apartments allocated through a points-based queue system (köpoäng) plus a parallel 'poängfritt' (points-free) channel for select units. Four dedicated district managers and area-specific letting officers handle tenant acquisition across geographic zones. Revenue is generated almost entirely through recurring monthly rental payments from residential and commercial tenants, with rents negotiated annually through formal hyresförhandlingar. Mimer employs 101–250 staff and is led by CEO Catherina Fored, who took office in mid-September 2024, with Besnik Avdiu as CFO. The company runs sustainability programs including 'Gröna Mimer' (beekeeping, waste sorting, community gardening) and the '#waterhack' water conservation initiative, which has cumulatively saved 13.3 million liters of water (equivalent to over 35,000 bathtubs).

Name

Mimer

Legal name

Bostads AB Mimer

Website

https://mimer.nu

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

101–250 employees

Short description

Mimer (Bostads AB Mimer) is the largest municipal housing company in Västerås, Sweden, providing rental apartments, student housing, senior living, and co-living across 24 neighborhoods. Founded in 1920, it is wholly owned by Västerås Municipality.

Ownership category

akta.pro rank

Product category

Residential Rental Housing

NAICS

Residential Property Managers (531311), Lessors of Residential Buildings and Dwellings (53111)

SIC

Operators Of Apartment Buildings (6513)

akta.pro primary industry

Homeowners Association (HOA) Management (BPAJAHAB)

Keywords

• Residential rental housing
• Municipal housing services
• Student housing
• Senior living housing
• Co-living apartments

Headquarters

HQ city

Västerås

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Rental Income: Primary revenue stream from monthly rental payments for residential apartments, student housing, and commercial premises across Västerås. Tenants pay rent according to the rental agreement, with rent negotiations conducted annually.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Bostads AB Mimer is the largest municipal housing company (allmännyttigt bostadsföretag) in Västerås, Sweden, founded in 1920. It provides rental apartments, student housing, senior living (Lätt att leva 55+), co-living concepts (Livet), and commercial premises across more than 24 residential areas in Västerås. Apartments are allocated via a points-based queue system (köpoäng), with a points-free (poängfritt) option for certain properties.

Product overview

Mimer operates as a unified housing platform offering rental apartments across multiple residential areas in Västerås, Sweden. The core offering consists of standard rental housing supplemented by specialized segments including student apartments, senior living (Lätt att leva 55+), and co-living (Livet). Additional services include commercial premises rental, point-free rental options, environmental sustainability initiatives (Gröna Mimer), and community programs. The company manages approximately 25 residential areas including Bäckby, Centrum, Pettersberg, Skiljebo, Malmaberg, and others, providing housing options ranging from 1 to 3-room apartments with sizes from 29 to 84 square meters.

Differentiator

Problem solved

Functional benefit

Products and services

• Standard Rental Apartments Standard rental apartments (1-3 rooms, 29-84 sqm) for general renters across 24 residential areas in Västerås, including Bäckby, Centrum, Malmaberg, Skiljebo, and others.
• Student Housing Dedicated student apartments and student-specific housing services for students seeking affordable housing near educational institutions in Västerås, with student team support.
• Senior Living (Lätt att leva 55+) Senior-friendly housing concept for residents aged 55 and above, featuring special accommodations, community activities, and an active aging focus.
• Co-living (Livet) Co-living concept branded as 'Livet' offering community-oriented living arrangements with shared spaces and social activities for residents seeking social interaction.
• Local Rental Spaces (Mimers lokaler) Commercial and business premises available for rent in Mimer's residential properties across Västerås.
• Security Housing (Trygghetsboende) Security housing concept designed for comfortable, safe, and active living, typically targeting older residents seeking additional services and security features.
• Cooperative Rental Housing (Kooperativ hyresrätt) Cooperative rental housing concept where tenants participate in the management and have influence over their housing environment.
• Parking Spaces (Hyra bilplats) Parking spaces for rent at Mimer's properties, with EV charging infrastructure available for tenants.
• Storage Units (Hyra förråd) Storage units available for rent to tenants at Mimer's residential properties.

Quantifiable outcome

• Water savings of 13.3 million liters through #waterhack initiative (8M retained + 5.3M new savings)

Named customers1 record

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Västerås stad (Västerås Municipality)coreOthersMimer is a municipal housing company (allmännyttigt bostadsföretag) owned by Västerås stad. The company operates within the municipal housing framework and collaborates with the city on social initiatives, sustainability programs, and community development. The municipality is the owner and primary stakeholder.

Scale indicators4 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Stockholmshem: Stockholm's largest municipal housing company (allmännyttigt bostadsföretag), operating tens of thousands of rental apartments with a queue-based allocation system. Closest functional peer to Mimer given identical public-housing mandate, similar GTM (points queue), and diversified housing concepts.
• Svenska Bostäder: Stockholm municipal housing company managing ~30,000 apartments with a köpoäng-based letting system. Directly comparable to Mimer in structure (city-owned), operations (rental of multifamily stock), and tenant allocation mechanic.
• Familjebostäder: City of Stockholm-owned housing company operating a large rental portfolio with points-based queue allocation and mixed demographic housing concepts. Shares Mimer's municipal-ownership model and tenant-services orientation.
• Poseidon: Gothenburg municipal housing company managing ~26,000 apartments via a queue-based letting system. Directly analogous to Mimer as another Swedish allmännyttigt bostadsföretag operating a regional rental portfolio.
• Bostadsbolaget (Gothenburg): Gothenburg's other large municipal housing company with comparable scale, queue-based allocation, and demographic-segmented housing concepts. Closest geographic analogue outside Stockholm to Mimer's Västerås footprint.

Broad incumbents

• Heimstaden: Major Swedish/Nordic residential real estate company owning and operating tens of thousands of rental apartments across multiple countries. Comparable in scale and core activity (residential letting) but privately held and geographically broader than Mimer.
• Wallenstam: Swedish residential and commercial real estate company with a large Stockholm/Gothenburg rental apartment portfolio. Overlaps with Mimer in operating multifamily rental housing, but operates as a listed REIT with broader geographic and product mix.
• Akelius Residential Property: Swedish-headquartered residential real estate owner-operator with a large Nordic/German multifamily portfolio. Comparable as a major regional incumbent in the same product category as Mimer.
• Rikshem: Swedish residential property company focused on rental apartments and senior housing. Comparable in core business (rental multifamily) and in offering senior-segment housing concepts that parallel Mimer's Lätt att leva 55+ and trygghetsboende.
• Stena Fastigheter: Large Swedish residential real estate owner-operator managing thousands of rental apartments, primarily in Gothenburg and Stockholm. Comparable in scale and product (multifamily rental) but privately held by Stena Group with broader geographic scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BostadsABMimer
• LinkedInse.linkedin.com/company/bostads-ab-mimer
• Instagraminstagram.com/bostadsabmimer
• Xx.com/bostadsabmimer

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mimer