Chas Everitt International Property

What Chas Everitt International Property does

Chas Everitt International Property Group is a privately held South African real estate brokerage and franchise operator founded in 1976 and headquartered in Randburg (Johannesburg). The company is registered as First Realty Central (PTY) Ltd, trading as Chas Everitt International Properties Group, and operates through a franchise model with 100+ offices across South Africa plus international locations in Zimbabwe (Harare, Bulawayo, Arundel) and Dubai. It serves individual residential buyers, sellers, renters, commercial property clients, and high-net-worth buyers through its Luxury Portfolio International division, led by CEO Berry Everitt (group) and Rory O'Hagan (Luxury Portfolio division).

The company's core offering is property sales and rental services facilitated by 1001-5000 agents across its franchise network, with revenue derived from transaction commissions, rental agency fees, and franchise fees. The underlying technology platform consists of the Prop Data-powered property listings portal, the internal C3 agent and client management system, the Chas Everitt Connect mobile application (iOS and Android), property email alerts, and bond/transfer cost calculators. The company extends its service perimeter through partnerships with BetterBond (bond origination), Currencies Direct (FX), Private Property (portal distribution), Leading Real Estate Companies of the World (70+ country referral network), Luxury Portfolio International (200 countries, US$250bn+ network volume), and LookSee (energy performance certification verified by SANEDI).

Its go-to-market combines a distributed franchise field-sales motion with direct-to-consumer digital channels (website, mobile app, email alerts), positioning Chas Everitt as a full-stack property services platform rather than a pure listings marketplace. The model is fragmented at the customer level — each transaction is discrete — and the franchisor's economic exposure is concentrated in franchise/technology/brand fees rather than per-deal commissions, which the parent does not directly earn. The company holds no external funding, has no disclosed parent or holding entity, and remains family-controlled after nearly 50 years of operation.

Name

Chas Everitt International Property

Legal name

First Realty Central (PTY) Ltd TA Chas Everitt International Properties Group

Website

https://chaseveritt.co.za

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Chas Everitt International Property is a South African real estate brokerage franchise group operating 100+ offices across South Africa, Zimbabwe, and Dubai, serving residential buyers, sellers, renters, and HNW clients through commission-based sales, rentals, and an integrated proptech platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Randburg

HQ country

South Africa

HQ region

Africa

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales

Revenue model

1. Property Sales Commission: Commission-based revenue from residential and commercial property sales. Agents facilitate transactions between buyers and sellers, earning commission on successful property sales.
2. Rental Services: Rental agency services providing property management and tenant placement for residential and commercial properties.
3. Franchise Fees: Revenue from franchise operations across the Chas Everitt network of property offices throughout South Africa.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels9 records

Core offering

Chas Everitt International Property is a South African real estate company that facilitates residential and commercial property sales, rentals, and related services through a franchise network of 100+ offices. The company connects buyers, sellers, and tenants through licensed property agents, supported by international network affiliations (LeadingRE and Luxury Portfolio International) for cross-border referrals and high-net-worth buyer access. Core transactions are complemented by integrated add-on services such as bond origination referrals (BetterBond), conveyancing, currency transfers (Currencies Direct), and energy performance certification (LookSee).

Product overview

Chas Everitt International Property is a leading South African real estate company offering a comprehensive suite of property services. The core offering consists of residential and commercial property sales and rental services, supported by a network of local franchise offices across South Africa. The company operates a platform-plus-partner model, where the primary property transaction services are enhanced through integrated financial services (bond origination via BetterBond, currency transfers via Currencies Direct) and an international network affiliation (Leading Real Estate Companies of the World). Additional value-added services include development marketing, conveyancing referrals, property email alerts, financial calculators, and the Lifesaver programme for distressed property sales. The company also offers technology-enabled tools including a mobile app and NOMAD flexible agent model.

Differentiator

Problem solved

Functional benefit

Brands

• Chas Everitt Luxury Portfolio: Luxury real estate division serving high-net-worth clients with global reach through Luxury Portfolio International network.
• Chas Everitt Lifesaver Programme

Products and services

• Property Sales Services
• Property Rental Services

Quantifiable outcome

• LeadingRE global network covers more than 70 countries
• +2 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• LookSee (Energy Performance Certification)coreTechnology or Integration · 1 January 2026Chas Everitt has partnered with LookSee developers to offer energy performance certification for existing homes. The system analyses electricity bills, solar inverter readings, and carbon performance to certify home energy efficiency. Certified properties receive energy and carbon ratings verified by SANEDI (South African National Energy Development Institute).
• Leading Real Estate Companies of the World (LeadingRE)coreChannel Partner/ Reseller/ DistributorChas Everitt is the South African member of Leading Real Estate Companies of the World, providing access to a global network of professionals facilitating cross-border property transactions. This network covers more than 70 countries, enabling seamless international property referrals and relocations for clients.
• Luxury Portfolio InternationalcoreChannel Partner/ Reseller/ DistributorChas Everitt is the South African affiliate of Luxury Portfolio International, the luxury division of LeadingRE. This partnership provides access to more than 3 million high net worth and ultra-high net worth individuals in 200 countries, with the network selling more than US$250 billion worth of real estate annually. Anneke Buys and Amanda Colombo serve as top-selling representatives in Val de Vie and surrounding estates.
• BetterBondcoreChannel Partner/ Reseller/ DistributorPartnership with BetterBond for home loan and bond origination services. BetterBond provides bond calculators, affordability tools, and mortgage services that complement Chas Everitt's property transaction services. BetterBond CEO Rudi Botha participates in company events.
• Private PropertyminorChannel Partner/ Reseller/ DistributorProperty listing distribution partnership through Private Property.co.za, one of South Africa's major property portals, extending the reach of Chas Everitt property listings to a broader audience of potential buyers and renters.
• Currencies DirectminorChannel Partner/ Reseller/ DistributorPartnership with Currencies Direct for currency transfer services, providing international clients with currency exchange and transfer capabilities when transacting in foreign markets or relocating internationally.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Seeff Properties: South African residential real estate franchise group with national branch coverage and a luxury division. Directly comparable as a same-country, similarly structured real estate brokerage competing for the same buyer, seller, and rental pool.
• Pam Golding Properties: South African real estate group with strong luxury and international referral focus and multiple branch offices. Closely comparable to Chas Everitt's Luxury Portfolio division and overlapping coverage in premium suburbs.
• Jawitz Properties: South African residential real estate group operating through a branch and franchise model across multiple provinces. Comparable as a direct domestic competitor in the same residential sales and rentals category.
• Engel & Völkers: Global luxury-focused real estate franchise specializing in premium residential and commercial brokerage. Closely comparable to Chas Everitt's Luxury Portfolio division in target customer, brand-led service model, and cross-border referral flow.
• Sotheby's International Realty: Global luxury real estate network affiliated with the Sotheby's auction brand, serving HNW buyers internationally. Comparable to Chas Everitt's Luxury Portfolio offering in customer segment and global referral mechanics.
• Harcourts: Australia-founded real estate franchise network with international operations across multiple continents. Comparable as a similarly structured franchise-driven residential real estate group targeting both mainstream and luxury segments.

Broad incumbents

• RE/MAX: Global real estate franchise network with hundreds of thousands of agents across franchise offices. Comparable as a global franchise-driven brokerage model, though substantially larger and more diversified geographically than Chas Everitt.
• Coldwell Banker: Large US-headquartered real estate franchise with global affiliate network. Comparable in franchise model and residential brokerage focus, though operating at substantially larger scale than Chas Everitt.
• Keller Williams Realty: One of the largest real estate franchise networks globally, with a tech-forward, agent-centric model. Comparable as a global franchise-driven residential brokerage competitor, though materially larger and with deeper technology investment.
• Century 21: Global real estate franchise with broad residential and commercial coverage across dozens of countries. Comparable as a franchise-led international residential brokerage, albeit with longer global brand history and broader geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ChasEveritt

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chas Everitt International Property