Platinum Ceramics Industry

What Platinum Ceramics Industry does

PT Platinum Ceramics Industry is an Indonesian manufacturer of ceramic tiles founded on October 19, 1971, and headquartered in Surabaya, East Java. The company operates across the residential, hospitality, commercial-office, and architecture-and-design customer segments, producing floor, wall, and decorative tiles through three production facilities in Surabaya, Gresik, and Bekasi, supported by a workforce of 5,001–10,000 employees. Its product portfolio is split between two core brands — Platinum Ceramics (premium, positioned around elegance and sophisticated design motifs including marble, stone, wood, and terrazzo) and Asia Tile (value-tier, positioned as an accessible 'smart choice') — plus specialty sub-brands Titanium Granite (granite and sintered stone) and Infiniti (anti-slip wet-area tiles). The company self-describes as the first Indonesian ceramic tile factory to adopt advanced digital automation technology, and its products carry both SNI (Indonesian National Standard) and EN (European Standard) certifications issued by the LPBPK Bandung Laboratory.

Distribution is conducted through six company-owned showrooms (Jakarta, Surabaya, Semarang, Bandung, Denpasar, Medan), five regional sales offices, a partner retail network managed by field merchandiser staff, and digital channels including a Matterport-powered Virtual Showroom 360, an interactive Tile Try-On visualization tool, a tile calculator, and downloadable product catalogs. Revenue is generated through one-time sales of tiles, granite, and sintered stone products at quote-based pricing that is not publicly disclosed. Recent strategic activity includes a multi-product launch cycle at IndoBuildTech 2025 (Surface Sense, Step Safe, Beyond Border, Perfect Fit, Pastel Harmony), the April 2026 opening of a lifestyle-anchored 'Living Gallery' concept showroom in Semarang with an integrated 'Blue Doors' coffee experience, and ongoing ecosystem investment through the annual Platinum Architectural Design Competition. The company remains privately held with no external PE/VC backing and is controlled by founding shareholders including Halim Sudarga, with May Tjoe as CEO and Jali Wijaya as Marketing Director.

Name

Platinum Ceramics Industry

Legal name

PT Platinum Ceramics Industry

Website

https://platinumceramics.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

PT Platinum Ceramics Industry is an Indonesian ceramic tile manufacturer founded in 1971, producing floor, wall, and decorative tiles across two brands — premium Platinum Ceramics and value-tier Asia Tile — plus granite and sintered stone sub-brands for residential, hospitality, commercial, and architectural customers across Indonesia.

Ownership category

akta.pro rank

Headquarters

HQ city

Surabaya

HQ country

Indonesia

HQ region

Asia

Offices14 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ceramic Tile Sales: One-time sale of ceramic floor, wall, and decorative tiles through company showrooms and partner retail stores.
2. Granite and Sintered Stone Sales: Sales of granite tiles and large-format sintered stone products under Titanium Granite and Infiniti brands.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

PT Platinum Ceramics Industry manufactures and sells ceramic floor, wall, and decorative tiles for residential, hospitality, commercial, and architectural-design customers in Indonesia and select export markets. The company operates two primary consumer brands — Platinum Ceramics (premium, 'Elevating Every Spaces with Elegance') and Asia Tile (value, 'Smart Choice for Every Space') — alongside sub-brands Titanium Granite (granite tiles and large-format sintered stone) and Infiniti (anti-slip ceramic tiles). Products are sold through six company-owned showrooms, partner retail stores, and regional sales offices.

Product overview

PT Platinum Ceramics Industry is a leading Indonesian ceramic tile manufacturer established in 1971, operating two primary brands: Platinum Ceramics (premium positioning 'Elevating Every Spaces with Elegance') and Asia Tile (value positioning 'Smart Choice for Every Space'). The company produces floor tiles, wall tiles, and decorative tiles with various surface finishes including Glossy, Matt, and Superstop. Products come in multiple sizes (25X40 to 80X80) and motifs (Marble, Industrial, Stone, Terrazzo, Wood, Geometric, Plain). The company offers digital tools including Tile Try-On visualization, Tile Calculator, and downloadable catalogues. Production facilities are located in Surabaya, Gresik, and Bekasi with sales offices and showrooms across Indonesia.

Differentiator

Problem solved

Functional benefit

Brands

• Titanium Granite Tile: Granite tiles and sintered stone products featuring Surface Sense technology with textured surface innovations ranging from porcelain glass to rock grip.
• Infiniti

Products and services

• Platinum Ceramics (Premium Brand) Premium ceramic tile brand offering high-quality floor, wall, and decorative tiles with sophisticated designs across motifs (marble, industrial, stone, terrazzo, wood, geometric, plain), colors, surface finishes (glossy, matt, superstop), and sizes (25X40 to 80X80), targeted at premium residential, hospitality, and commercial projects.
• Asia Tile (Value Brand) Value-oriented ceramic tile brand offering quality tiles at accessible price points across multiple motifs, colors, surface finishes (glossy, matt), and sizes (20X40 to 50X50), targeted at price-sensitive residential and small-commercial buyers in Indonesia.
• Titanium Granite Tile Sub-brand of Platinum Ceramics Industry offering granite tiles and large-format sintered stone products featuring Surface Sense technology with textured surface innovations ranging from porcelain glass (smoothest) to rock grip (roughest), targeted at premium residential and commercial applications.
• Infiniti (Anti-Slip Tiles) Sub-brand of Platinum Ceramics Industry offering ceramic tiles with Step Safe anti-slip technology whose smooth surface becomes more textured when exposed to water, designed for wet areas such as bathrooms, pools, and outdoor applications.
• Beyond Border (Platinum Ceramics Collection) Tile collection under the Platinum Ceramics brand featuring globally inspired motifs for elegant and authentic spatial aesthetics, targeted at premium residential and commercial design projects.
• Perfect Fit (Platinum Ceramics Collection) Tile collection under the Platinum Ceramics brand featuring rectified tiles with precision-cut uniform sizing enabling minimal grout lines and clean modern installations, targeted at design-led residential and commercial projects.
• Pastel Harmony (Asia Tile Collection) Tile collection under the Asia Tile brand featuring soft and refreshing pastel color tones designed to bring cheerful and lively appearance to interior spaces, targeted at value-oriented residential buyers.
• Platinum Ceramics Atelier Series Premium tile collection under the Platinum Ceramics brand featuring elegant patterns and high-precision designs, launched alongside the Living Gallery showroom concept, targeted at premium residential and interior design projects.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mulia Industrindo (Mulia Ceramics): One of Indonesia's largest ceramic tile manufacturers with a multi-brand portfolio across floor, wall, and porcelain tiles. Direct competitor to Platinum Ceramics in domestic mass and premium tile segments.
• Arwana Citramulia: Indonesian publicly-listed ceramic tile producer (Arwana brand) serving residential and commercial markets. Direct competitor with comparable product breadth and nationwide Indonesian distribution.
• Roman Ceramics (Grand Elephant): Established Indonesian ceramic tile maker under the Roman and Granito brand names. Closely comparable product, distribution, and customer segments to Platinum Ceramics.
• KIWI Ceramics: Indonesian ceramic tile manufacturer producing floor and wall tiles for mass and mid-tier segments. Overlaps with Platinum Ceramics' Asia Tile value brand.

Broad incumbents

• Kajaria Ceramics: India's largest ceramic tile manufacturer with global distribution. Comparable in scale, multi-brand portfolio, and exposure to Asian construction cycles.
• RAK Ceramics: UAE-headquartered global tile and sanitaryware manufacturer with operations across the Middle East, Europe, and Asia. Comparable in product range, certifications, and export orientation.
• Mohawk Industries: World's largest flooring manufacturer with ceramic tile brands (Marazzi, Daltile). Comparable in digital manufacturing, design-driven collections, and certified quality programs.

Regional players

• SCG Ceramics (Siam Cement Group): Thailand-based ceramic tile subsidiary of SCG serving ASEAN markets. Comparable regional peer with overlapping Southeast Asian distribution and similar product categories.

Emerging players

• Florim (Florim Ceramiche): Italian large-format porcelain and sintered stone producer. Comparable in premium sintered stone innovation (akin to Titanium Granite) and design-forward collections.
• Crossville (Curran Group): US-based porcelain tile manufacturer focused on commercial specification and design collections. Comparable in trade-show-driven specification sales and innovation-led positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/PlatinumCeramic
• Facebookfacebook.com/platinumceramicsindustry
• LinkedInlinkedin.com/company/pt-platinum-ceramics-industry/about
• Instagraminstagram.com/platinumceramicsindustry/?hl=en

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Platinum Ceramics Industry