HeadBlade, Inc.

What HeadBlade, Inc. does

HeadBlade, Inc. is a US-based, privately held direct-to-consumer grooming products company founded by Todd Greene in 1997, with commercial operations dating to 1999. The company designs and sells razors and care products specifically engineered for head shaving, built around a patented omni-directional HEAD pivot mechanism that contours to the scalp — a purpose-built architecture distinct from face razors. Its product portfolio centers on the MOTO (4th-generation) razor family, including the new MOTO Steel premium tier, complemented by ATX and Sport variants, a proprietary blade cartridge ecosystem (HB6/HB4/HB2 refills), and head-specific consumables (HeadSlick shaving cream, HeadLube moisturizing lotion). The company also operates the Aveline sub-brand targeting women's body shaving. HeadBlade monetizes through a single-website (headblade.com) DTC storefront selling hardware as one-time purchases and blades/creams as recurring consumables, with an SMS-based subscription channel and affiliate program layered on top. The company ships to 70+ countries, supports a HeadBlade International reseller program, and operates with 11–50 employees out of Gardena, California, with no disclosed external funding.

Name

HeadBlade, Inc.

Legal name

HeadBlade, Inc.

Website

https://HeadBlade.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

HeadBlade is a privately held US DTC company that designs and sells the patented MOTO razor and proprietary blade ecosystem built specifically for head shavers, selling globally via its e-commerce storefront and a women's Aveline sub-brand.

Ownership category

akta.pro rank

Headquarters

HQ city

Gardena

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Product Sales - Razors: Sale of proprietary head shaving razors including MOTO series, ATX razors, Sport Razor, and specialty razors. Hardware products sold as one-time purchases with accessory/add-on potential.
2. Blade Cartridge Refills: Recurring sales of replacement blade cartridges (HB6, HB4, HB2) for proprietary razor systems. Repeat purchase consumables drive recurring revenue.
3. Shaving Creams & Lotions: Sale of head-specific shaving creams (HeadSlick) and moisturizing lotions (HeadLube). Complementary consumable products that support the core razor platform.
4. Subscription/Recurring Orders: Subscription management via text allowing customers to set up recurring blade and cream orders. Drives predictable recurring revenue through consumable replenishment.
5. Kits & Bundles: Pre-configured shaving kits combining razors, blades, and creams at bundled pricing. Simplifies purchase decision and increases average order value.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

HeadBlade designs, manufactures, and sells razors and shaving care products specifically engineered for head shavers, anchored by the patented omni-directional MOTO pivoting razor. The product ecosystem includes multiple razor models (MOTO, MOTO Steel, ATX, Sport), proprietary replacement blade cartridges (HB6, HB4, HB2), head-specific shaving creams (HeadSlick), and moisturizing lotions (HeadLube), with an Aveline sub-brand serving women shavers.

Product overview

HeadBlade, Inc. is a specialized personal grooming company that designs and sells razors and care products specifically for head shavers. The product portfolio centers on the patented MOTO razor series (4th generation omni-directional pivoting razor), complemented by multiple blade refill options (HB2, HB4, HB6), specialized shaving creams (HeadSlick), and moisturizing lotions (HeadLube). The company also offers a sub-brand called Aveline for Women with gender-specific razors, blades, and shaving products. Additional offerings include branded apparel, accessories, and gift cards. All products are sold through the company's e-commerce platform, with international shipping available to multiple countries.

Differentiator

Problem solved

Functional benefit

Brands

• Aveline: A razor and shaving product line specifically designed for women, including Aveline Razor, Aveline Razor Blades, and Aveline Shaving Cream & Lotions.

Products and services

• MOTO Razors Flagship 4th-generation head shaver featuring patented omni-directional HEAD pivot technology that contours to the head for the closest, fastest head shave possible. Sold to men who shave their heads.
• MOTO Steel Razor Heavyweight stainless steel razor with gunmetal finish, built for durability. Includes 3 HB6 blades and a 2-year warranty. Pre-order $49.99, regular $79.99.
• ATX Razors Razor line within the MOTO series offering alternative design configurations for head shavers.
• Sport Razor Razor designed for active lifestyles and sport-oriented head shavers.
• HB6 Blade Cartridge Refills Premium replacement blade cartridges compatible with MOTO razor series, marketed as the sharpest and most durable blades for head shaving.
• HB4 Blade Cartridge Refills Mid-tier replacement blade cartridges for HeadBlade razors offering reliable shaving performance.
• HB2 Blade Cartridge Refills Entry-level replacement blade cartridges for HeadBlade razors.
• HeadSlick Shaving Cream Shaving cream specifically formulated for head shaving — light foam, naturally refreshing, and extremely slick for a smooth shave.
• HeadLube Lotions Moisturizing lotions for post-shave head care and skin hydration.
• Shaving Kits Pre-configured bundles combining razors, blades, and shaving creams (e.g., MOTO Kit with HeadSlick 5oz) for complete head shaving solutions at bundled pricing.
• Aveline Razor Razor designed specifically for women as part of the Aveline sub-brand, for body hair shaving needs.
• Aveline Razor Blades Replacement blade kit for the Aveline Razor, containing 4 blade cartridges.
• Aveline Shaving Cream & Lotions Shaving creams and lotions formulated specifically for women's head and body shaving needs.
• Gift Cards Digital gift cards available for purchase to give the HeadBlade shaving experience to others.

Quantifiable outcome

• First razor specifically designed for head shavers - established 1997

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Skull Shaver: Skull Shaver is the most direct competitor to HeadBlade, offering multi-blade head-shaving razors designed specifically for bald head maintenance with similar pivot technology and cartridge-based consumable model.
• Bevel: Bevel is a men's grooming brand offering single-blade safety razors and shave care products targeted at men with sensitive skin and coarse hair. Shares HeadBlade's focus on specialized men's grooming solutions and direct-to-consumer positioning.

Broad incumbents

• Gillette (Procter & Gamble): Gillette is the dominant global razor brand and the incumbent threat in HeadBlade's space. Operates broadly in men's and women's shaving with massive marketing budgets and broad retail distribution that HeadBlade must compete against.
• Schick (Edgewell Personal Care): Schick is the second major mass-market razor brand and competes across men's and women's shaving. As a broad incumbent, it has the scale to enter niche categories like head shaving through product extensions.
• Harry's: Harry's is a DTC men's grooming brand offering razors, blades, and shave care with a subscription model. It competes with HeadBlade on the DTC razor subscription model and brand positioning rather than on head-shaving specialization.
• Dollar Shave Club: Dollar Shave Club pioneered the razor-subscription DTC model and now offers men's grooming products broadly. Although not head-shaving specialized, it represents the subscription razor competition that commoditizes the broader category.
• The Art of Shaving: The Art of Shaving is a premium men's grooming brand offering razors, blades, and shave care products with a focus on traditional wet shaving. Overlaps with HeadBlade on the premium men's grooming positioning and shave care products.
• Wilkinson Sword: Wilkinson Sword is a traditional razor and blade brand with global presence, particularly strong in Europe. As a broad incumbent it competes in the men's razor category where HeadBlade operates and serves as another potential entrant into the head-shaving niche.

Emerging players

• Billie: Billie is a women's body-shaving brand with a DTC subscription model. It is most directly comparable to HeadBlade's Aveline sub-brand, targeting similar female consumers seeking quality body-shaving products.
• Athena Club: Athena Club is a women's body-care brand offering razors, blades, and personal care via subscription. Shares Aveline's focus on the female body-shaving consumer with a similar DTC subscription model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/headblade
• Instagraminstagram.com/headblade
• Xx.com/headblade
• Facebookfacebook.com/headblade
• LinkedInlinkedin.com/company/headblade-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HeadBlade, Inc.