Schick

What Schick does

Schick is a 100-year-old personal care brand founded in 1921 by Colonel Jacob Schick and currently operated as a wholly-owned subsidiary of Edgewell Personal Care Company (NYSE: EWC). The brand designs, manufactures, and markets wet-shave razors, blade refills, shave preparations, and adjacent hair-removal products serving both male and female consumers. Its portfolio spans men's brands (Schick Hydro Sensitive, Xtreme 3, Ultra Pivot, Quattro), men's shave-gel and skincare lines (Edge), and traditional safety razors (Wilkinson Sword), alongside women's razor and grooming brands (Hydro Silk, Intuition, Skintimate, Quattro for Women, Silk Effects), and a growing dermaplaning and waxing range.

Technically, Schick's differentiation rests on proprietary mechanical and formulation IP rather than software: the portfolio includes Curve Sensing® five-blade cartridges, Hydra-Boost® serum-enclosed blade cartridges, Skin Guards on every blade for sensitive skin, Ultra Pivot multi-position locking heads, and Intuition's 360° built-in lathering bar with organic shea butter. The brand cites more than 500 patented innovations across its history and positions sustainability (reduced plastic, sustainable materials) as part of its product roadmap. The technology stack is therefore physical-product R&D rather than digital platform architecture.

Schick sells exclusively through third-party retail and e-commerce partners — Amazon, Walmart, Target, CVS, Kroger, and Walgreens in the US, plus country-specific websites across 30+ markets in the Americas, Europe, Asia Pacific, the Middle East and Africa. The dedicated schick.com site is no longer shoppable and redirects consumers to retailers. Revenue mechanics are predominantly consumable-driven: razor handles serve as the acquisition vehicle while recurring blade refills (designed for roughly one month of use) and shave-gel/after-shave consumables drive repeat revenue. Marketing has been repositioned in 2026 around a 'Do Right By Your Skin' skincare-first platform featuring Nick Jonas as global ambassador and BBH USA as creative partner, alongside a Skin Care Project in Japan in partnership with ARROWS targeting high-school education on shaving technique.

Name

Schick

Legal name

Edgewell Personal Care Company

Website

https://schick.com

Company type

Private

Founded year

1921

Operating status

Operating

Headcount range

1–10 employees

Short description

Schick is a 100-year-old razor and personal care brand, wholly owned by Edgewell Personal Care (NYSE: EWC), selling men's and women's wet-shave razors, blade refills, shave gels, dermaplaning tools, and at-home wax products through major US mass and drug retailers and 30+ international country sites.

Ownership category

akta.pro rank

Product category

Consumer Personal Care — Razors and Shave Care

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Men’s Hair Styling & Grooming (Pomades, Gels, Sprays, Hair Tonics) (CRABAGAE)

Keywords

• Razor systems
• Shave care products
• Women's hair removal
• Men's grooming tools
• Dermaplaning devices

Headquarters

HQ city

Shelton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel

Revenue model

1. Razor Hardware Sales: Sale of razors and grooming tools including Hydro Sensitive, Xtreme 3, Quattro, Ultra Pivot, and dermaplaning wands
2. Blade Refills and Consumables: Ongoing sales of blade refills, estimated to last about one month per refill based on usage
3. Shave Gels and Skin Care Products: Sale of supporting shave gels and skincare products under the Edge and Skintimate brands including cooling gels, sensitive formulations, and moisturizing options

Go-to-market motion1 record

Distribution channels7 records

Marketing channels6 records

Core offering

Schick designs, manufactures, and distributes a portfolio of men's and women's razors, shave gels, skincare products, and hair-removal tools under brands including Schick, Hydro Silk, Intuition, Skintimate, Quattro, Silk Effects, Edge, and Wilkinson Sword. Products are sold globally through mass-market retailers and e-commerce channels, supported by 500+ patented innovations and a brand heritage dating to 1921.

Product overview

Schick is a personal care brand under Edgewell Personal Care Company with over 100 years of history (since 1921) offering a comprehensive portfolio of razors, shave gels, and hair removal products for both men and women. The men's line includes Schick brand razors (Hydro Sensitive, Xtreme 3, Ultra Pivot, Quattro), Edge shave gels and skincare products, and Wilkinson Sword traditional safety razors. The women's line features Hydro Silk razors with curve-sensing technology and dermaplaning tools, Intuition razors with built-in lathering bars, Skintimate shave gels, Quattro for Women, and Silk Effects Plus. The brand has patented over 500 innovations and is committed to sustainability through using sustainable materials and reducing plastic waste. Products are available through major retailers including Amazon, Walmart, Target, CVS, Kroger, and Walgreens.

Differentiator

Problem solved

Functional benefit

Brands

• Edge: Shave gel and post-shave care products for men, featuring cooling formulas with eucalyptus and tea tree, as well as sensitive skin formulations.
• Wilkinson Sword
• Hydro Silk
• Intuition
• Skintimate
• Quattro for Women
• Silk Effects

Products and services

• Schick Hydro Sensitive Razor

Quantifiable outcome

• 84% of men never received instruction on proper shaving methods, highlighting opportunity for education-based marketing
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered minor and core.

• ARROWSminorStrategic or Co-development Partner · 26 June 2026Schick Japan partnered with ARROWS, which operates Japan's largest educator platform, to launch educational classes for high school students on proper shaving techniques as part of the Skin Care Project. The initiative includes distributing educational materials compatible with high school health classes.
• BBH USAcoreStrategic or Co-development Partner · 29 April 2026BBH USA developed the creative campaign 'Do Right By Your Skin' for Schick, using skincare brand marketing visuals and ingredients-focused messaging to reposition shaving as a skin-care step rather than merely hair removal.
• Nick JonascoreGTM or Marketing PartnerGlobal superstar Nick Jonas serves as featured ambassador for Schick's 'Do Right By Your Skin' campaign, helping reposition the brand around skin-first shaving principles.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Billie: DTC women's body care and razor brand acquired by Procter & Gamble in 2021. Billie directly targets the same women's grooming consumer as Schick's Hydro Silk and Intuition brands, with a subscription model and body-positive positioning.
• Gillette: Procter & Gamble's flagship men's razor brand and the global category leader. Schick directly competes with Gillette on shelf placement, blade technology, and brand spend across essentially the same consumer segments and retail channels.
• Harry's: DTC-native men's shaving and grooming brand with a direct-to-consumer subscription model. Harry's competes with Schick for the same male shaver demographic but with first-party data, subscription economics, and a digital brand-building playbook that Schick lacks.
• Cremo: Men's grooming brand offering shaving creams, aftershave, and barbershop-style grooming products widely sold in US mass and drug channels. Cremo is a partial-overlap competitor to Schick's men's grooming portfolio, particularly the Edge shave gel line.
• Venus: P&G's women's razor brand, the dominant competitor to Schick's Hydro Silk, Intuition, and Skintimate franchises. Both brands target female shavers across drug, mass, and grocery channels with multi-blade system razors and shave preparation SKUs.
• Flamingo: Women's body care brand launched by Harry's Inc. with razors, body care, and hair removal products. Direct competitor to Schick's women's portfolio (Hydro Silk, Intuition, Skintimate) in DTC channels and increasingly in mass retail.
• Dorco: South Korean razor manufacturer and brand selling multi-blade system razors and replacement cartridges globally, with strong US e-commerce presence. Dorco competes with Schick in both men's and women's system-razor segments, often at a lower price point.

Emerging players

• Estrid: DTC women's razor brand with a subscription model and design-led positioning, primarily in the UK and European markets. Estrid represents the same DTC subscription threat in women's shaving that Harry's represents in men's.
• Bevel: Men's grooming brand originally focused on razors and shave products for men of color, now owned by Procter & Gamble via Walker & Company. Bevel is a more specialized competitor to Schick's men's line, particularly in textured-hair and sensitive-skin segments.
• Oui the People: Premium women's shaving and body care brand focused on sensitive-skin razors and skincare-grade shave products. Competitor in the premium women's segment where Schick's Hydro Silk and the 'Do Right By Your Skin' repositioning are also competing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Schick
• YouTubeyoutube.com/c/Schick1921
• Facebookfacebook.com/schickintuition
• Instagraminstagram.com/schick
• TikToktiktok.com/@schick
• LinkedInlinkedin.com/company/schick-manufacturing-inc-

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schick