What Atlanta Dental Spa does

Atlanta Dental Spa, P.C. is an independently owned, multi-location dental practice founded in 2004 by Dr. Peter Boulden and headquartered in Brookhaven, Georgia, operating five clinics across the Atlanta metropolitan area (Buckhead, Poncey-Highland, Brookhaven, Johns Creek, and East Cobb). The practice delivers comprehensive dental care across four service categories: General Dentistry (cleanings, fillings, emergency care, TMJ/TMD treatment), Restorative Dentistry (implants, crowns, bridges, dentures), Cosmetic Dentistry (porcelain veneers, no-prep veneers, bonding, full mouth reconstruction, teeth whitening, Invisalign, Botox, gum contouring), and Oral Surgery (All-on-X full-arch implants, sedation dentistry, wisdom teeth removal). It is among the top 1% of Invisalign providers in the U.S. and holds IV sedation permits at all five metro locations, an arrangement uncommon among Georgia practices.

The practice is built on a direct-to-consumer professional services model, monetizing high-ticket cosmetic and surgical procedures (All-on-X implants, full-mouth reconstruction, veneers, TMJ Botox) alongside routine preventive care. Pricing is quote-based and not publicly disclosed; the practice accepts most PPO insurance plans as an out-of-network provider, operates the ADS Dental Savings Plan membership for uninsured patients, and integrates six third-party financing partners (Affirm, Cherry, CareCredit, Proceed Finance, LendingClub, Sunbit) to support cash-pay conversion. It also sells a proprietary Swirl Electric Toothbrush at retail ($39), used as a free new-patient acquisition tool.

Atlanta Dental Spa's technology stack combines third-party clinical tools (iTero digital intraoral scanners, 3D cone-beam CT imaging with low radiation exposure, Invisalign clear aligners, Perio Protect trays) with an AI-marketed diagnostics layer. Marketing is content-led, spanning a blog, video vlog, location-specific SEO, virtual smile-preview consultations, a $100-credit referral program, and active presence on Instagram, Facebook, X, and Yelp. The practice reports 10,000+ smiles transformed, 1,900-2,700+ five-star reviews, back-to-back Best Cosmetic Dentist 2024 awards, and a 2026 Best Dentist in Atlanta recognition from the Bulletproof Dental Podcast.

Name

Atlanta Dental Spa

Legal name

Atlanta Dental Spa, P.C.

Website

https://atlantadentalspa.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Atlanta Dental Spa is an independently owned, five-location dental practice in the Atlanta metro area, founded in 2004, offering general, restorative, cosmetic, and oral surgery services to individual and family patients, including Invisalign, All-on-X implants, and IV sedation.

Ownership category

akta.pro rank

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Dental Services: Comprehensive dental care services across General Dentistry, Restorative Dentistry, Cosmetic Dentistry, and Oral Surgery. Revenue generated through patient visits, procedures, and treatments including veneers, implants, crowns, bridges, dentures, Invisalign, Botox, and sedation dentistry.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Atlanta Dental Spa is a multi-location dental practice providing comprehensive oral healthcare across four service categories: General Dentistry (cleanings, fillings, TMJ treatment, emergency care), Restorative Dentistry (implants, crowns, bridges, dentures), Cosmetic Dentistry (porcelain veneers, Invisalign, teeth whitening, Botox, bonding, full mouth reconstruction), and Oral Surgery (All-on-X implants, sedation dentistry, wisdom teeth removal). The practice differentiates through a spa-like atmosphere, advanced technology (3D CT scans, iTero scanners, AI diagnostics), and IV sedation available at all five metro Atlanta locations.

Product overview

Atlanta Dental Spa is a dental practice offering comprehensive oral care across four main service categories: General Dentistry (cleanings, fillings, emergency care, TMJ treatment), Restorative Dentistry (dental implants, crowns, bridges, dentures), Cosmetic Dentistry (porcelain veneers, no-prep veneers, bonding, full mouth reconstruction, teeth whitening, Botox, gum contouring, and Invisalign as a top 1% provider), and Oral Surgery (All-On-X implants, sedation dentistry with IV capabilities at all 5 locations, wisdom teeth removal). The practice also operates a membership savings plan (ADS Dental Savings Plan), sells a proprietary Swirl Electric Toothbrush ($39), and employs advanced diagnostic technologies including 3D X-Ray CT scans and iTero digital scanners. The company integrates with multiple financing partners (Affirm, Cherry, CareCredit, Proceed Finance, LendingClub, Sunbit) for payment flexibility and uses a CareStack patient portal for bill payment. Founded in 2004 by Dr. Peter Boulden, the practice has five metro Atlanta locations and was named 2026 'Best Dentist in Atlanta' by Bulletproof Dental Podcast.

Differentiator

Problem solved

Functional benefit

Products and services

• General Dentistry Services
• Restorative Dentistry Services
• Cosmetic Dentistry Services
• Oral Surgery Services
• Invisalign Orthodontic Treatment
• All-On-X Full Arch Implants
• Sedation Dentistry
• Virtual Consultation Service
• ADS Dental Savings Plan
• Swirl Electric Toothbrush Proprietary electric toothbrush featuring 35,000 strokes per minute, 30-second zone timer, 2-minute auto shut-off, waterproof design, 21-day battery life, and three brush heads, available for $39.

Quantifiable outcome

• Over 10,000 smiles transformed
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• iTero (Align Technology)coreTechnology or IntegrationDigital intraoral scanning technology used at all five locations for 3D dental imaging, gum disease tracking, and fabrication of Perio trays and other dental appliances.
• Invisalign (Align Technology)coreTechnology or IntegrationClear aligner technology partnership. Atlanta Dental Spa is among the top 1% of Invisalign providers in the U.S.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Tend Dental: Modern, design-forward multi-location dental startup emphasizing tech-enabled patient experience and spa-like environments. Closest direct comp to ADS's premium positioning with comparable emphasis on technology and patient comfort.
• Apex Dental Partners: PE-backed dental group partnering with high-performing independent practices in select markets. Direct comp on the partner-acquisition side for any ADS growth/recapitalization scenario.

Broad incumbents

• Pacific Dental Services: Large DSO supporting hundreds of dental practices across the US. Comparable multi-location dental services platform with similar service breadth spanning general, restorative, and cosmetic dentistry.
• Smile Brands Dental: DSO operating multiple brands (Bright Now, Monarch Dental, etc.). Comparable as multi-location dental services platform serving general consumer and insurance-driven markets.
• Aspen Dental Management: PE-backed DSO with hundreds of Aspen Dental offices nationwide. Comparable as a multi-location, marketing-forward dental operator; competes for the same local patient base in markets where it overlaps.
• Mortenson Dental Partners: DSO with significant footprint across multiple states. Comparable as multi-location dental services operator with both general and specialty capabilities.
• Heartland Dental: Largest US dental support organization (DSO) backing thousands of affiliated practices. Comparable to ADS as a multi-location dental care provider, though at vastly greater scale and with DSO rather than independent ownership.
• Dental Care Alliance: DSO supporting hundreds of dental practices across the eastern US. Comparable as multi-location dental services platform with general, cosmetic, and specialty capabilities.
• Great Expressions Dental Centers: Multi-state DSO with hundreds of affiliated dental offices. Comparable as scaled dental care provider, though primarily insurance-driven vs. ADS's out-of-network/premium positioning.

Others

• Invisalign / Align Technology: Technology supplier rather than direct competitor. Comparable via ADS's top 1% Invisalign provider status; ADI represents a major referral relationship and revenue driver for ADS's cosmetic orthodontic offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/atldentalspa
• Facebookfacebook.com/atlantadentalspa
• Instagraminstagram.com/atlantadentalspa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlanta Dental Spa