iTero Intraoral Scanner

Name

iTero Intraoral Scanner

Legal name

Align Technology, Inc.

Website

https://itero.com

Company type

Public

Operating status

Operating

Ownership category

akta.pro rank

Product category

Dental Intraoral Imaging Equipment

NAICS

Dental Equipment and Supplies Manufacturing (339114), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Dental Equipment & Supplies (3843), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Intraoral Optical Scanning & Digital Impression Centers (HLABAIAE)

akta.pro secondary industries

Digital Prosthodontics & CAD/CAM Restorations (Chairside/Clinic-Based) (HLABAFAH), Orthodontic Appliances & Aligners Fabrication (HLABAJAD), Medical & Dental Prototyping (Models, Guides, Pre-Op Planning) (IMAAAFAI)

Keywords

• Intraoral scanning systems
• Digital dental impressions
• 3D dental imaging
• CAD/CAM dental workflows
• Orthodontic visualization tools

Headquarters

HQ city

San Jose

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Intraoral Scanner Hardware Sales: Sale of iTero intraoral scanner devices (iTero Lumina, Element Plus Series, Element Flex) as capital equipment purchases to dental practices and labs. Pricing varies by model and configuration (cart, mobile, PC). Service plan subscription required after the first year.
2. Annual Service Plan / Subscription: Annual service plans covering remote support, hardware replacement, software fixes, OS upgrades, feature updates, unlimited cloud storage (up to 7 years), and unlimited scans. Required subscription after first year. Provides recurring revenue stream.
3. iTero Store (Accessories): Sale of scanner accessories such as sleeves, wheel stands, and other supplies through the iTero Store (store.itero.com, shop.itero.com).
4. Financing Options: Financing options and special offers available for scanner purchases, providing flexible payment arrangements for dental practices.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

iTero designs, manufactures, and sells digital intraoral scanning hardware and software used by dental practices, orthodontists, and dental laboratories. The scanners capture 3D digital impressions of patients' dentition and integrate with the Invisalign case submission workflow, the MyiTero cloud portal, and lab-side CAD software such as exocad. The portfolio spans the iTero Lumina flagship, iTero Element Plus Series, iTero Element 5D, and the portable iTero Element Flex, supported by a recurring annual service plan.

Product overview

iTero Intraoral Scanner is a portfolio of dental intraoral scanning solutions owned by Align Technology. The product lineup consists of three scanner tiers: iTero Lumina (next-generation flagship with Multi-Direct Capture technology, photorealistic 3D imaging, and fastest performance), iTero Element Plus Series (gold standard with enhanced computing and clinical applications), and iTero Element 5D Imaging System (smart value with NIRI caries detection). The portable iTero Element Flex serves practices requiring mobility. The ecosystem is extended by software platforms including MyiTero Portal for cloud-based case management and lab communication, Align Oral Health Suite for comprehensive diagnostics, iTero-exocad Connector for CAD workflow integration, and iTero Design Suite for in-practice 3D printing. Supporting technologies include iTero NIRI for caries detection, TimeLapse for monitoring, Occlusogram for occlusion analysis, and Outcome Simulator Pro for treatment visualization. The portfolio supports both restorative (crowns, bridges, implants, dentures) and orthodontic (Invisalign) workflows with scientific accuracy backed by peer-reviewed studies.

Differentiator

Problem solved

Functional benefit

Brands

• iTero Lumina: Next-generation intraoral scanner with Multi-Direct Capture (MDC) technology, featuring 3x larger field of view and 2x faster scanning speed.
• iTero Element Plus Series
• iTero Element 5D Imaging System
• iTero Element Flex
• MyiTero
• Align Oral Health Suite
• Invisalign Outcome Simulator Pro

Products and services

• iTero Lumina Intraoral Scanner Flagship intraoral scanner based on iTero Multi-Direct Capture (MDC) optical imaging, available in Cart, Mobile, and PC configurations, used by general dentists, orthodontists, and dental labs for digital impressions, Invisalign case submissions, and restorative CAD workflows.
• iTero Element Plus Series Mid-tier intraoral scanner with 20% faster processing, integrated intraoral camera, and seamless Invisalign connectivity, available in Cart and Mobile configurations for general dental and orthodontic practices.
• iTero Element 5D Imaging System Smart-value intraoral scanner with embedded NIRI technology for interproximal caries detection above the gingiva, confocal 3D scanning, and HD color imaging, used in general dental practices for diagnosis and impressions.
• iTero Element Flex Portable wand-only intraoral scanner with custom carrying case designed for mobility between operatories and offices, featuring enhanced color imaging, wand touchpad interface, and certified connectivity with Invisalign and third-party systems.
• iTero Scanner Service Plan Annual subscription service plan covering remote support, hardware replacement, software fixes, OS upgrades, feature updates, GDPR- and HIPAA-compliant unlimited cloud storage for up to 7 years, and unlimited scans; required after the first year of scanner ownership.

Quantifiable outcome

• Full-arch scan in 30 seconds (iTero Lumina) and full-mouth scan in under 60 seconds (iTero Element Plus Series)
• +13 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability7 records

Feature9 records

Partnerships

Two partnerships are on record, tiered core.

• exocadcoreTechnology or IntegrationiTero scanners integrate directly with exocad CAD/CAM software through the iTero-exocad Connector, enabling dental labs to receive scans and design prosthetics (models, bite splints, restorations) within exocad. Additional exocad integration enables NIRI images and intraoral photos to be accessed within the software for aesthetic anterior restorations. The iTero-exocad caLABrate Certification Program trains labs on digital adoption.
• 40+ Dental Practice Software and Imaging System IntegrationscoreTechnology or IntegrationiTero technology offers seamless integration with more than 40 dental partners including practice management software, imaging systems, and 3D printers. Enables practices to connect iTero data into their existing digital workflows without disrupting current systems.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• 3Shape: Denmark-based developer of the TRIOS intraoral scanner, the most direct global competitor to iTero. Both serve dental practices and labs with 3D digital impression hardware, cloud platforms, and CAD/CAM integrations, competing head-to-head on accuracy, speed, and ecosystem.
• Dentsply Sirona: Major dental equipment manufacturer offering the CEREC Primescan and Omnicam intraoral scanners. Directly competes with iTero across restorative and orthodontic workflows, with bundled CAD/CAM production (CEREC milling) as a key differentiator.
• Medit: South Korean manufacturer of the Medit i900 and i700 intraoral scanners, a fast-growing direct competitor known for open architecture, aggressive pricing, and rapid iteration. Targets the same GP and ortho segments as iTero with an open-platform strategy.
• Carestream Dental: Provider of CS 3700 and CS 3800 intraoral scanners serving dental practices and DSOs. Directly competes with iTero in digital impression workflows and offers comparable AI and practice management integrations.
• Planmeca: Finnish dental equipment manufacturer offering the Planmeca Emerald intraoral scanner. Competes with iTero as part of an integrated chairside CAD/CAM workflow including imaging, milling, and software.
• Envista Holdings (KaVo): Through its KaVo and Nobel Biocare brands, Envista offers intraoral scanning solutions (e.g., KaVo IXC) directly competing with iTero across restorative and implant workflows. Operates an integrated digital dentistry portfolio.

Emerging players

• Shining 3D: Chinese manufacturer of intraoral scanners (Aoralscan) and broader 3D scanning portfolio. An emerging global player with competitive pricing, expanding into North American and European dental markets where iTero is established.
• VATECH: South Korean dental imaging company offering the EzScan intraoral scanner alongside broader dental imaging equipment. Competes in the GP and ortho segments with a regionally focused approach in APAC.

Others

• exocad (Align Technology): CAD/CAM dental software platform acquired by Align Technology. Strategic partner via the iTero-exocad Connector, providing the lab-side design workflow that iTero scans feed into. Comparable as the lab-side ecosystem layer adjacent to intraoral scanning.
• Align Technology (Invisalign): Parent company of iTero and maker of Invisalign clear aligners. iTero is tightly integrated with Invisalign workflows (auto-upload, Outcome Simulator), making Align both the owner and the most important ecosystem partner/distribution channel for iTero scanners.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/iteroscanner

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iTero Intraoral Scanner