The Right Step
The Right Step is a Texas-based addiction treatment provider founded in 1990 and operated as a subsidiary of Promises Behavioral Health, delivering a full continuum of drug and alcohol care—detox, residential, outpatient, dual diagnosis, and aftercare—primarily reimbursed through major PPO insurance networks at facilities in Houston and Wimberley.
- Company typePrivate
- Founded1990
- HeadquartersEuless, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Right Step does
The Right Step is a Texas-based addiction treatment provider operating two physical facilities in Houston and Wimberley, and it is a subsidiary of Promises Behavioral Health, which also operates a facility in Brentwood, Tennessee. Founded in 1990, the company delivers a full continuum of care spanning medically supervised drug and alcohol detox, residential inpatient rehabilitation, intensive outpatient (IOP) and partial hospitalization (PHP) programs, dual diagnosis treatment for co-occurring mental health conditions, and gender-specific programming for men and women. The therapeutic stack is built on evidence-based modalities including Cognitive Behavioral Therapy, Dialectical Behavior Therapy, motivational interviewing, 12-step work, and positive psychology, alongside differentiated offerings such as the Rising Strong™ program, the Positive Recovery Approach, and a Chronic Relapse Track. Two-year complimentary aftercare and the Rooted lifelong alumni program extend the relationship beyond the billable treatment episode, providing weekly meetings, peer support, and virtual sessions.
Revenue is generated primarily through insurance reimbursement, with the company contracted as in-network with most major PPO networks and offering complimentary benefits verification and 24/7 phone-based admissions. The go-to-market motion is sales-led and direct-to-consumer, anchored by prominent phone numbers, an SEO-optimized website, social channels, and a nationwide outreach team that manages referrals from addiction therapists, recovery physicians, and clinical treatment professionals. Customer segments span individuals seeking addiction treatment, families of addicts served through family therapy and weekend programming, healthcare professionals and referrers, and gender-specific use cases including veterans and first responders. The company positions itself on affordability relative to luxury centers, while holding Joint Commission, NIH, and SAMHSA accreditations and LegitScript certification that gate in-network status and digital distribution in regulated behavioral health.
The Right Step firmographics
Firmographics- Name
- The Right Step
- Legal name
- The Right Step
- Website
- https://rightstep.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Right Step is a Texas-based addiction treatment provider founded in 1990 and operated as a subsidiary of Promises Behavioral Health, delivering a full continuum of drug and alcohol care—detox, residential, outpatient, dual diagnosis, and aftercare—primarily reimbursed through major PPO insurance networks at facilities in Houston and Wimberley.
- Ownership category
- akta.pro rank
The Right Step industry classification
Industry- Product category
- Addiction Treatment Services
- NAICS
- Residential Mental Health and Substance Abuse Facilities (62322), Outpatient Mental Health and Substance Abuse Centers (621420), Outpatient Mental Health and Substance Abuse Centers (62142)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE)
- akta.pro secondary industries
- Outpatient Substance Use Treatment Programs (IOP/PHP/OP) (HLAFACAF), Outpatient Substance Use Disorder (SUD) Treatment Programs (HLAFABAD), Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN)
Keywords
Where The Right Step is headquartered
LocationHeadquarters
- HQ city
- Euless
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
The Right Step business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Technology or R&D
Revenue model
- Addiction Treatment Services: The company generates revenue through providing addiction treatment services including medical detox, inpatient rehab, outpatient programs (IOP and PHP), and aftercare. Revenue is substantially derived from insurance reimbursements as they accept most PPO network insurance plans and work directly with insurance companies to maximize coverage for clients.
- Insurance-Verified Treatment: Revenue is collected through insurance verification and claims processing. The company provides complimentary benefits checks and works with insurance providers to determine coverage levels before treatment begins.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Treatment cost varies based on program type and length of stay |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
The Right Step product offering
Product offeringCore offering
The Right Step is a Texas-based addiction treatment provider that delivers a full continuum of care for adults struggling with substance use and co-occurring mental health disorders. Service offerings include medically supervised detox, residential inpatient rehab, partial hospitalization (PHP), intensive outpatient (IOP), dual diagnosis treatment, gender-specific men's and women's tracks, and a free lifetime aftercare/alumni program delivered from its Houston and Wimberley campuses.
Product overview
The Right Step is a family of Texas drug rehab centers offering a full continuum of addiction treatment services. The portfolio spans multiple levels of care: Medical Drug Detox (the entry point for safe withdrawal management), Inpatient Drug Rehab (residential 24/7 care), and Outpatient Drug Rehab (including Intensive Outpatient Program/IOP and Partial Hospitalization Program/PHP for flexible treatment). Core therapeutic programs include Addiction Therapy Programs (CBT, DBT, individual, group, family therapy), Dual Diagnosis Treatment (addressing co-occurring mental health conditions), and specialized tracks for Men's and Women's addiction treatment, Anxiety, and Depression. Aftercare Programs provide two years of complimentary weekly support groups, while the Rooted Alumni Program offers lifelong peer community through in-person and virtual meetings. The programs work together as a coordinated continuum from detox through residential treatment, outpatient transitions, and long-term aftercare support.
Differentiator
Problem solved
Functional benefit
Brands
- Rooted: Free alumni community program for clients who completed treatment, offering weekly support meetings, 12-step work, peer support groups, social activities, and virtual meetings across the country.
Products and services
- Medical Detox Program Medically supervised withdrawal management for individuals physically dependent on drugs or alcohol, with 24/7 clinical monitoring. Designed for adults entering treatment for substance use disorder.
- Residential Inpatient Rehab 24/7 live-in treatment program combining individual therapy, group therapy, and evidence-based modalities (CBT, DBT, 12-step, motivational interviewing) for adults with substance use and co-occurring disorders.
- Partial Hospitalization Program (PHP) Day treatment program offering structured therapy and clinical programming during the day while patients return home or to sober living in the evening. Used as a step-down from residential care or as an entry point for stabilization.
- Intensive Outpatient Program (IOP) Outpatient program providing several hours of therapy per day, several days per week, allowing patients to maintain work, school, or family commitments while in treatment.
- Dual Diagnosis Treatment Integrated treatment program for individuals with co-occurring substance use disorder and mental health conditions such as depression, anxiety, PTSD, or bipolar disorder. Delivered in residential and outpatient levels of care.
- Men's Rehab Program Gender-specific treatment track for men, including therapy groups and clinical content tailored to male patients' experience of addiction and recovery.
- Women's Rehab Program Gender-specific treatment track for women, including therapy groups and clinical content tailored to female patients' experience of addiction and recovery.
- Rising Strong Program Specialty program based on Brené Brown's research addressing shame, vulnerability, and resilience in recovery from addiction.
- Positive Recovery Program Strength-based specialty program emphasizing positive psychology and whole-life recovery from addiction.
- Chronic Relapse Track Specialty program for patients with a history of multiple relapses, providing a more intensive and structured clinical approach to address chronic relapse patterns.
- Family Program Therapy and education program for the family members of patients in treatment, designed to support the patient's recovery and the family's own healing process.
- Aftercare Program Continued care programming for patients who have completed primary treatment, providing ongoing group support, relapse prevention, and recovery maintenance.
- Alumni Program Free, lifetime alumni community and programming for former patients, providing ongoing peer support, events, and recovery resources.
Quantifiable outcome
- Two years of complimentary aftercare groups provided to all clients who complete treatment
- +1 more outcomes
Companies that use The Right Step
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles3 records
The Right Step technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Right Step partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Promises Behavioral HealthcoreThe Right Step is part of the Promises Behavioral Health family of treatment centers. As a subsidiary, The Right Step benefits from shared resources, brand recognition, and a nationwide network of treatment facilities. The Right Step Houston location and Promises Behavioral Health operate under the same corporate umbrella, sharing best practices and treatment approaches.
- LegitScriptminorThe Right Step website is LegitScript-approved, displaying the LegitScript verification seal. This indicates compliance with LegitScript's standards for healthcare and addiction treatment providers, providing consumers with verification of legitimacy and regulatory compliance.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
The Right Step competitors and assessment
Company assessmentDirect peers
- American Addiction Centers: National multi-state operator of residential, outpatient, and detox SUD programs — directly comparable full continuum-of-care model, similar insurance-driven GTM, and similar Texas footprint overlap.
- Hazelden Betty Ford Foundation: Long-established nonprofit SUD treatment provider offering residential, outpatient, and recovery services across multiple U.S. sites — directly comparable continuum-of-care, accreditation profile, and evidence-based therapy mix.
- Caron Treatment Centers: Multi-site nonprofit SUD provider offering inpatient, outpatient, chronic relapse, and gender-specific programming — directly comparable specialty programming and clinical depth.
- Recovery Centers of America: Multi-state for-profit SUD operator with similar insurance-driven admissions model, full continuum-of-care services, and comparable marketing-led patient acquisition approach.
- Gateway Foundation: Large nonprofit SUD provider operating residential, outpatient, and detox programs across multiple states — comparable service breadth, accreditations, and dual diagnosis capabilities.
- Summit Behavioral Health: Multi-state SUD and mental health provider offering residential and outpatient services — comparable insurance-credentialed model and continuum-of-care delivery.
- Lakeview Health: Residential and outpatient SUD provider with gender-specific and chronic relapse programming — comparable specialty tracks and evidence-based therapy mix.
- Mountainside Treatment Center: Northeast-based SUD provider offering detox, residential, IOP, and family programming — directly comparable continuum-of-care model with holistic therapy offerings.
- Beach House Center for Recovery: Florida-based residential and outpatient SUD provider with chronic relapse and dual diagnosis specialty tracks — comparable clinical programming and insurance-led admissions.
Broad incumbents
- Promises Behavioral Health: The Right Step's parent company — a multi-brand behavioral health platform operating treatment centers nationwide; comparable service model but at greater scale and broader geographic reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The Right Step social profiles
Digital presenceThe Right Step compliance and trust
Trust signalCompliance2 records
The Right Step financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Right Step leadership team
Management profileNumber of profiles
The Right Step funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Right Step M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Right Step
What does The Right Step do?
The Right Step is a Texas-based addiction treatment provider that delivers a full continuum of care for adults struggling with substance use and co-occurring mental health disorders. Service offerings include medically supervised detox, residential inpatient rehab, partial hospitalization (PHP), intensive outpatient (IOP), dual diagnosis treatment, gender-specific men's and women's tracks, and a free lifetime aftercare/alumni program delivered from its Houston and Wimberley campuses.
Is The Right Step a public or private company?
The Right Step is a private company. It is classified as corporate owned and is currently operating.
When was The Right Step founded?
The Right Step was founded in 1990. It employs 1 to 10 people.
Where is The Right Step based?
The Right Step is headquartered in Euless, United States, in the North America region.
How does The Right Step make money?
Two revenue lines are on record. Addiction Treatment Services are the primary driver. The others are insurance-Verified Treatment.
Who are The Right Step's main competitors?
Direct peers on record are American Addiction Centers, Hazelden Betty Ford Foundation, Caron Treatment Centers, Recovery Centers of America, Gateway Foundation, Summit Behavioral Health, Lakeview Health, Mountainside Treatment Center and Beach House Center for Recovery. Promises Behavioral Health is listed as a broad incumbent.
Does The Right Step have an API?
No public API is recorded for The Right Step.
What industry is The Right Step in?
The Right Step's product category is Addiction Treatment Services. Its primary akta.pro industry code is HLAFACAE, Residential Substance Use Rehabilitation (Inpatient Rehab), with a secondary code of HLAFACAF, Outpatient Substance Use Treatment Programs (IOP/PHP/OP). Its NAICS code is 62322 and its SIC code is 8000.