The Right Step

What The Right Step does

The Right Step is a Texas-based addiction treatment provider operating two physical facilities in Houston and Wimberley, and it is a subsidiary of Promises Behavioral Health, which also operates a facility in Brentwood, Tennessee. Founded in 1990, the company delivers a full continuum of care spanning medically supervised drug and alcohol detox, residential inpatient rehabilitation, intensive outpatient (IOP) and partial hospitalization (PHP) programs, dual diagnosis treatment for co-occurring mental health conditions, and gender-specific programming for men and women. The therapeutic stack is built on evidence-based modalities including Cognitive Behavioral Therapy, Dialectical Behavior Therapy, motivational interviewing, 12-step work, and positive psychology, alongside differentiated offerings such as the Rising Strong™ program, the Positive Recovery Approach, and a Chronic Relapse Track. Two-year complimentary aftercare and the Rooted lifelong alumni program extend the relationship beyond the billable treatment episode, providing weekly meetings, peer support, and virtual sessions.

Revenue is generated primarily through insurance reimbursement, with the company contracted as in-network with most major PPO networks and offering complimentary benefits verification and 24/7 phone-based admissions. The go-to-market motion is sales-led and direct-to-consumer, anchored by prominent phone numbers, an SEO-optimized website, social channels, and a nationwide outreach team that manages referrals from addiction therapists, recovery physicians, and clinical treatment professionals. Customer segments span individuals seeking addiction treatment, families of addicts served through family therapy and weekend programming, healthcare professionals and referrers, and gender-specific use cases including veterans and first responders. The company positions itself on affordability relative to luxury centers, while holding Joint Commission, NIH, and SAMHSA accreditations and LegitScript certification that gate in-network status and digital distribution in regulated behavioral health.

Name

The Right Step

Legal name

The Right Step

Website

https://rightstep.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

The Right Step is a Texas-based addiction treatment provider founded in 1990 and operated as a subsidiary of Promises Behavioral Health, delivering a full continuum of drug and alcohol care—detox, residential, outpatient, dual diagnosis, and aftercare—primarily reimbursed through major PPO insurance networks at facilities in Houston and Wimberley.

Ownership category

akta.pro rank

Product category

Addiction Treatment Services

NAICS

Residential Mental Health and Substance Abuse Facilities (62322), Outpatient Mental Health and Substance Abuse Centers (621420), Outpatient Mental Health and Substance Abuse Centers (62142)

SIC

Services-Health Services (8000)

akta.pro primary industry

Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE)

akta.pro secondary industries

Outpatient Substance Use Treatment Programs (IOP/PHP/OP) (HLAFACAF), Outpatient Substance Use Disorder (SUD) Treatment Programs (HLAFABAD), Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN)

Keywords

• Addiction treatment services
• Drug and alcohol rehab
• Medical detox programs
• Dual diagnosis treatment
• Residential inpatient rehab

Headquarters

HQ city

Euless

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Addiction Treatment Services: The company generates revenue through providing addiction treatment services including medical detox, inpatient rehab, outpatient programs (IOP and PHP), and aftercare. Revenue is substantially derived from insurance reimbursements as they accept most PPO network insurance plans and work directly with insurance companies to maximize coverage for clients.
2. Insurance-Verified Treatment: Revenue is collected through insurance verification and claims processing. The company provides complimentary benefits checks and works with insurance providers to determine coverage levels before treatment begins.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

The Right Step is a Texas-based addiction treatment provider that delivers a full continuum of care for adults struggling with substance use and co-occurring mental health disorders. Service offerings include medically supervised detox, residential inpatient rehab, partial hospitalization (PHP), intensive outpatient (IOP), dual diagnosis treatment, gender-specific men's and women's tracks, and a free lifetime aftercare/alumni program delivered from its Houston and Wimberley campuses.

Product overview

The Right Step is a family of Texas drug rehab centers offering a full continuum of addiction treatment services. The portfolio spans multiple levels of care: Medical Drug Detox (the entry point for safe withdrawal management), Inpatient Drug Rehab (residential 24/7 care), and Outpatient Drug Rehab (including Intensive Outpatient Program/IOP and Partial Hospitalization Program/PHP for flexible treatment). Core therapeutic programs include Addiction Therapy Programs (CBT, DBT, individual, group, family therapy), Dual Diagnosis Treatment (addressing co-occurring mental health conditions), and specialized tracks for Men's and Women's addiction treatment, Anxiety, and Depression. Aftercare Programs provide two years of complimentary weekly support groups, while the Rooted Alumni Program offers lifelong peer community through in-person and virtual meetings. The programs work together as a coordinated continuum from detox through residential treatment, outpatient transitions, and long-term aftercare support.

Differentiator

Problem solved

Functional benefit

Brands

• Rooted: Free alumni community program for clients who completed treatment, offering weekly support meetings, 12-step work, peer support groups, social activities, and virtual meetings across the country.

Products and services

• Medical Detox Program Medically supervised withdrawal management for individuals physically dependent on drugs or alcohol, with 24/7 clinical monitoring. Designed for adults entering treatment for substance use disorder.
• Residential Inpatient Rehab 24/7 live-in treatment program combining individual therapy, group therapy, and evidence-based modalities (CBT, DBT, 12-step, motivational interviewing) for adults with substance use and co-occurring disorders.
• Partial Hospitalization Program (PHP) Day treatment program offering structured therapy and clinical programming during the day while patients return home or to sober living in the evening. Used as a step-down from residential care or as an entry point for stabilization.
• Intensive Outpatient Program (IOP) Outpatient program providing several hours of therapy per day, several days per week, allowing patients to maintain work, school, or family commitments while in treatment.
• Dual Diagnosis Treatment Integrated treatment program for individuals with co-occurring substance use disorder and mental health conditions such as depression, anxiety, PTSD, or bipolar disorder. Delivered in residential and outpatient levels of care.
• Men's Rehab Program Gender-specific treatment track for men, including therapy groups and clinical content tailored to male patients' experience of addiction and recovery.
• Women's Rehab Program Gender-specific treatment track for women, including therapy groups and clinical content tailored to female patients' experience of addiction and recovery.
• Rising Strong Program Specialty program based on Brené Brown's research addressing shame, vulnerability, and resilience in recovery from addiction.
• Positive Recovery Program Strength-based specialty program emphasizing positive psychology and whole-life recovery from addiction.
• Chronic Relapse Track Specialty program for patients with a history of multiple relapses, providing a more intensive and structured clinical approach to address chronic relapse patterns.
• Family Program Therapy and education program for the family members of patients in treatment, designed to support the patient's recovery and the family's own healing process.
• Aftercare Program Continued care programming for patients who have completed primary treatment, providing ongoing group support, relapse prevention, and recovery maintenance.
• Alumni Program Free, lifetime alumni community and programming for former patients, providing ongoing peer support, events, and recovery resources.

Quantifiable outcome

• Two years of complimentary aftercare groups provided to all clients who complete treatment
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Promises Behavioral HealthcoreStrategic or Co-development PartnerThe Right Step is part of the Promises Behavioral Health family of treatment centers. As a subsidiary, The Right Step benefits from shared resources, brand recognition, and a nationwide network of treatment facilities. The Right Step Houston location and Promises Behavioral Health operate under the same corporate umbrella, sharing best practices and treatment approaches.
• LegitScriptminorOthersThe Right Step website is LegitScript-approved, displaying the LegitScript verification seal. This indicates compliance with LegitScript's standards for healthcare and addiction treatment providers, providing consumers with verification of legitimacy and regulatory compliance.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• American Addiction Centers: National multi-state operator of residential, outpatient, and detox SUD programs — directly comparable full continuum-of-care model, similar insurance-driven GTM, and similar Texas footprint overlap.
• Hazelden Betty Ford Foundation: Long-established nonprofit SUD treatment provider offering residential, outpatient, and recovery services across multiple U.S. sites — directly comparable continuum-of-care, accreditation profile, and evidence-based therapy mix.
• Caron Treatment Centers: Multi-site nonprofit SUD provider offering inpatient, outpatient, chronic relapse, and gender-specific programming — directly comparable specialty programming and clinical depth.
• Recovery Centers of America: Multi-state for-profit SUD operator with similar insurance-driven admissions model, full continuum-of-care services, and comparable marketing-led patient acquisition approach.
• Gateway Foundation: Large nonprofit SUD provider operating residential, outpatient, and detox programs across multiple states — comparable service breadth, accreditations, and dual diagnosis capabilities.
• Summit Behavioral Health: Multi-state SUD and mental health provider offering residential and outpatient services — comparable insurance-credentialed model and continuum-of-care delivery.
• Lakeview Health: Residential and outpatient SUD provider with gender-specific and chronic relapse programming — comparable specialty tracks and evidence-based therapy mix.
• Mountainside Treatment Center: Northeast-based SUD provider offering detox, residential, IOP, and family programming — directly comparable continuum-of-care model with holistic therapy offerings.
• Beach House Center for Recovery: Florida-based residential and outpatient SUD provider with chronic relapse and dual diagnosis specialty tracks — comparable clinical programming and insurance-led admissions.

Broad incumbents

• Promises Behavioral Health: The Right Step's parent company — a multi-brand behavioral health platform operating treatment centers nationwide; comparable service model but at greater scale and broader geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rightsteprehab
• YouTubeyoutube.com/user/elementsbhealth
• Facebookfacebook.com/rightsteprehab
• LinkedInlinkedin.com/company/the-right-step

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Right Step