Square Mile Coffee Roasters

Name

Square Mile Coffee Roasters

Legal name

The Square Mile Coffee Roasters LTD

Website

https://shop.squaremilecoffee.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting

NAICS

Coffee and Tea Manufacturing (31192)

SIC

Beverages (2080)

akta.pro primary industry

Coffee Roasting & Grinding (AFAFADAB)

akta.pro secondary industries

Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ), Coffee (Roasted, Ground, Whole Bean) (CRADAHAG), Coffee, Tea & Cacao Experiences (Roastery Tours, Tastings) (THAJAGAH)

Keywords

• Specialty coffee roasting
• Coffee subscriptions
• Wholesale coffee supply
• Barista training services
• Coffee equipment retail

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. E-commerce Coffee Sales: Direct-to-consumer online sales of whole bean coffee including seasonal releases, espresso blends, filter coffees, and decaf options. Products shipped same-day roasted.
2. Coffee Subscriptions: Ongoing and fixed-term subscription plans (weekly, fortnightly, monthly) for espresso, filter, and decaf coffees. Includes Twelve Lessons in Coffee educational subscription at £162.50 per quarter.
3. Wholesale Coffee Supply: B2B wholesale service supplying coffee beans to coffee shops, restaurants, businesses, and offices globally.
4. Equipment Sales: Sales of espresso machines (Sage), grinders, brewers, and accessories. Includes water preparation products like Lotus Water Drops.
5. Events and Training: Roastery tours and tastings (£35), corporate events, and Prufrock Barista Training Centre courses ranging from home barista to SCA certified modules.
6. Books and Merchandise: Coffee-related books including The World Atlas of Coffee, The Book of Coffee, and branded merchandise including apparel and accessories.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Square Mile Coffee Roasters is a London-based specialty coffee roaster that sources seasonal, single-origin green coffees through longstanding direct-trade supplier relationships, roasts them in-house at its East London roastery, and distributes them via a direct-to-consumer e-commerce platform, recurring coffee subscriptions, and a global wholesale division supplying cafes, restaurants, offices, and hospitality businesses. The company also operates the Prufrock Barista Training Centre, runs roastery tours and corporate events, and sells the Twelve Lessons in Coffee educational subscription program.

Product overview

Square Mile Coffee Roasters operates a direct-to-consumer e-commerce platform built on Shopify, offering specialty coffee products and services. The core offering consists of seasonal whole bean coffees split into espresso blends (Red Brick, Choc Ice, Sweetshop, Aquiares, Mikuba), single origin filter coffees (Nafuna, Lalesa Ephtah, Mwirua Mitondo), and decaffeinated options (Decaf Espresso, Decaf Filter, Half Caff). Complementary product lines include Coffee Subscriptions (ongoing and fixed-term plans), the Twelve Lessons in Coffee educational subscription program with Thinkific-hosted video lessons, brewing equipment (espresso machines, grinders, V60 brewers, accessories), coffee books and journals, branded merchandise, and wholesale supply for businesses. The company also operates the Prufrock Barista Training Centre (SCA-accredited) and hosts roastery tours, tastings, and corporate events. Coffee is roasted daily and shipped within 24 hours of roasting.

Differentiator

Problem solved

Functional benefit

Products and services

• Whole Bean Coffee (Espresso, Filter, Decaf) Seasonal specialty coffee offerings including espresso blends (Red Brick, Choc Ice, Sweetshop, Aquiares, Mikuba), single origin filter coffees (The Filter Blend, Nafuna, Lalesa Ephtah, Mwirua Mitondo), and decaf options (Decaf Espresso, Decaf Filter, Half Caff). Roasted fresh and dispatched the same day for individual home brewing consumers and wholesale buyers.
• Coffee Subscriptions

Quantifiable outcome

• Founded in 2008, playing a significant role in establishing London's specialty coffee scene

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• Prufrock Barista Training CentrecoreStrategic or Co-development PartnerIntegrated training facility within Square Mile's roastery. Hosts SCA-certified barista training courses, home barista workshops, and professional development programs. Events team includes SCA-accredited trainers Tom and Sara who host Square Mile Events and training sessions.
• SagecoreChannel Partner/ Reseller/ DistributorOfficial reseller of Sage espresso machines including Barista Pro (£729.95) and Bambino Plus (£399.95). Offers 15% discount on first 6 coffee subscription shipments with machine purchase.
• ThinkificcoreTechnology or IntegrationHosting platform for Twelve Lessons in Coffee video lessons. Subscription members access learning content, video lessons, and community discussion features through the Thinkific platform.
• Long Miles CoffeecoreStrategic or Co-development PartnerCoffee producer partner for Burundi coffees. Sources from Heza Washing Station with unique 'Coffee Scouts' program addressing local farming challenges. Products include Mikuba, Heza Hills, and The Filter Blend components.
• Origin Coffee LabcoreStrategic or Co-development PartnerPartnership for El Pato decaf blend from Peru's Tabaconas region. Collaborated on developing the Marshell hybrid coffee profile for the region.
• Royal MailminorOthersPrimary shipping partner for UK orders. Free Royal Mail Tracked 48 shipping included with orders. 2kg weight limit for international Royal Mail shipments.
• DHL ExpressminorOthersInternational shipping partner for orders over 2kg. Primary carrier for EU and international orders above weight limits.
• PayPal, Shopify Payments, and StripeminorOthersPayment processing partners. Company is PCI DSS compliant for secure credit card processing.
• Ephtah Coffee ExportcoreStrategic or Co-development PartnerEthiopian coffee exporter centered on women. Provides agricultural training, day care for producers, and AMA Commitment program for female producers. Source of Lalesa Ephtah extended fermentation natural coffee.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pact Coffee: UK specialty coffee roaster with direct-trade sourcing, strong subscription model, and DTC e-commerce focus. Closely comparable business model to Square Mile's DTC and subscription channels targeting home brewers and offices.
• Hasbean Coffee: UK specialty coffee roaster focused on single-origin and direct-trade coffees with a global DTC e-commerce and wholesale offering. Directly competes in the same specialty single-origin product category and channels.
• Workshop Coffee: London specialty coffee roaster and café operator with a strong training and wholesale programme. Comparable in product mix, London HQ, and emphasis on barista education through its own training centre.
• Origin Coffee Lab: UK specialty coffee roaster known for direct relationships with producers and high-end single-origin releases. Comparable in sourcing philosophy, premium positioning, and overlapping producer relationships (e.g., Peru).
• Caravan Coffee Roasters: London-based specialty roaster with restaurants, wholesale supply, and a coffee training school. Comparable multi-channel model combining restaurants/cafés, wholesale, and education in the same UK market.
• Extract Coffee Roasters: UK specialty coffee roaster with direct trade, barista training, and wholesale supply. Comparable in scale, mission-driven sourcing, and combination of roasting and education offerings.

Broad incumbents

• Blue Bottle Coffee: Large, well-capitalized third-wave specialty coffee brand with roasteries, cafés, and DTC channels globally. Comparable in single-origin philosophy and DTC/subscription model but operates at a much larger scale with institutional backing.
• Counter Culture Coffee: US specialty coffee roaster with direct-trade sourcing, wholesale, training, and sustainability focus. Comparable in direct-trade ethos, training programs, and B2B/wholesale channels, though US-focused.
• Intelligentsia Coffee: Established US third-wave specialty roaster known for direct trade and barista training programmes. Comparable in single-origin focus, training-led positioning, and wholesale coffee program.

Emerging players

• Dark Arts Coffee: UK specialty coffee roaster with bold branding and growing wholesale and DTC footprint. Comparable in specialty single-origin and roast style but smaller scale and earlier-stage brand presence.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@squaremilecoffeeroasters
• Facebookfacebook.com/squaremilecoffee
• Instagraminstagram.com/squaremilecoffee
• TikToktiktok.com/@squaremilecoffeeroasters
• Xx.com/squaremile

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Square Mile Coffee Roasters