Workshop Coffee
Workshop Coffee is a London-based specialty coffee roaster founded in 2011, selling single origin and blend coffees via e-commerce, subscriptions, and wholesale to cafes, restaurants, luxury hotels, and workplaces, with roasting operations in Hatfield and a retail cafe in Belgravia.
- Company typePrivate
- Founded2011
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Workshop Coffee does
Workshop Coffee is a UK-based specialty coffee roaster founded in 2011, operating from London with a dedicated roasting facility in Hatfield. The company roasts single origin coffees, signature house blends (Article, Legacy, Pillar), decaffeinated options, capsules, cold brew, specialty instant, and the Pinnacle limited-edition micro-lot range. Underlying capabilities include direct-trade sourcing relationships with over 375 producers across Peru, Ethiopia, and Colombia, rigorous green coffee assessment protocols (moisture content, water activity, UV fluorescence, cupping), and nitrogen-flushed packaging that extends freshness up to six months from roast date. Roasting is performed to order at the Hatfield facility.
The business operates a multi-channel revenue model combining direct-to-consumer e-commerce (powered by Shopify), a subscription program (offering 25% off with free UK shipping), retail at the Workshop Cafe & Academy in Belgravia, and a B2B wholesale program supplying cafes, independent restaurants, luxury hotels, and workplaces. Wholesale is a full-service model that includes equipment sourcing and installation, barista training, and ongoing support, with named accounts spanning Fortitude Bakehouse, Bluebird Brothers, Raffles London at The OWO (120 rooms), The Langham (380 rooms), Wild Honey (Michelin-starred), Sofitel St. James, Mandarin Oriental, Claridge's, and Dinner by Heston Blumenthal. Adjacent revenue streams include brewing equipment (espresso machines, grinders, pour-over gear), MiiR drinkware, gift subscriptions, and collaborative merchandise with Tanner Bates and Tender. The company markets through content (journal, brew guides), organic social (Instagram, TikTok, YouTube, Pinterest), email, and the Workshop Rewards loyalty program. Legally operating as Workshop Trading (London) Ltd, the firm is privately held with no disclosed institutional investors, subsidiaries, or M&A activity.
Workshop Coffee firmographics
Firmographics- Name
- Workshop Coffee
- Legal name
- Workshop Trading (London) Ltd
- Website
- https://workshopcoffee.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Workshop Coffee is a London-based specialty coffee roaster founded in 2011, selling single origin and blend coffees via e-commerce, subscriptions, and wholesale to cafes, restaurants, luxury hotels, and workplaces, with roasting operations in Hatfield and a retail cafe in Belgravia.
- Ownership category
- akta.pro rank
Workshop Coffee industry classification
Industry- Product category
- Specialty Coffee Roasting
- NAICS
- Coffee and Tea Manufacturing (311920), Beverage Manufacturing (3121)
- SIC
- Beverages (2080), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)
- akta.pro secondary industries
- Coffee (Roasted, Ground, Whole Bean) (CRADAHAG), Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ), Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG), RTD Coffee Production (Non-Dairy/Non-Alcoholic) (AFAFABAE)
Keywords
Where Workshop Coffee is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Workshop Coffee business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others
Revenue model
- Direct Coffee Sales: Retail sales of roasted coffee beans through e-commerce website. Products include single origins, house blends, decaf, capsules, cold brew, and specialty instant. Sold in 100g, 250g, 500g and 1kg bag sizes.
- Coffee Subscriptions: Recurring subscription model offering 25% savings on regular orders. Options include single origin filter, single origin espresso, house blend (Article), office subscriptions, and gift subscriptions.
- Equipment & Accessories: Sale of coffee brewing equipment including espresso machines, grinders, filter brewing equipment, and accessories. Includes MiiR drinkware, AeroPress, V60 drippers, and barista tools.
- Wholesale B2B: Wholesale supply of specialty coffee to cafes, restaurants, hotels, and workplaces. Includes equipment sourcing, installation, training, and ongoing support services.
- Gifts & Merchandise: Gift cards, bundles (Coffee & Socks Set), brewing bundles, merchandise including t-shirts, tote bags, and collaborative products with partners like Tanner Bates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single Origin Coffee - from $14.00 to $26.00 |
| Subscription | Monthly | Coffee Subscriptions - 25% savings |
| Unit Pricing | Pay-as-you-go | Equipment Range - $9 to $3,433 |
| Subscription | Multi-year contract | Gift Subscriptions |
| Unit Pricing | Pay-as-you-go | Capsules - $10 to $11 |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Workshop Coffee product offering
Product offeringCore offering
Workshop Coffee is a UK specialty coffee roaster that sources, roasts, and distributes single origin coffees, house blends, capsules, cold brew, specialty instant, and limited micro-lot Pinnacle coffees. The company operates a direct-to-consumer e-commerce site with subscriptions, a wholesale B2B program serving hotels, restaurants, cafes, and offices, and the Workshop Cafe & Academy in Belgravia, London offering retail coffee, food, and hands-on brewing masterclasses. Coffee is roasted to order at the Hatfield facility and packaged using nitrogen flushing to extend freshness.
Product overview
Workshop Coffee is a UK specialty coffee roaster operating since 2011 with a direct-to-consumer e-commerce platform built on Shopify. The core offering centres on specialty roasted coffee products: single origin coffees (rotating seasonal selections), house blends (Article, Legacy, Pillar), capsules, cold brew, specialty instant, and Pinnacle limited lots. The business extends through adjacent categories including brewing equipment (espresso machines, grinders, filter brewers), reusable drinkware (MiiR brand), and merchandise. Distribution channels include direct consumer subscriptions (home delivery with 25% subscription discount), office wholesale, and the Workshop Cafe & Academy retail location. The company operates a loyalty programme (Workshop Rewards) and wholesale programme for hospitality partners. Roasting occurs in Hatfield, with coffee nitrogen-flushed and packed in post-consumer recycled plastic bags.
Differentiator
Problem solved
Functional benefit
Brands
- Pinnacle: Limited edition micro-lot coffees featuring rare cultivars, experimental processes, and distinctive flavour profiles. Launched summer 2024.
Products and services
- Single Origin Coffee Seasonally sourced single origin specialty coffees from specific farms, regions, and producers around the world, showcasing distinctive terroir and flavour profiles. Available in 100g, 250g, 500g, and 1kg bag sizes.
- House Blends Signature house blends comprising seasonally refreshed lots from trusted suppliers, including Article (espresso/filter), Legacy (elevated blend), and Pillar (filter blend).
- Capsules
- Cold Brew Coffee Ready-to-drink cold brew coffee in cans, featuring the perennially available El Nevado single origin Colombian espresso.
- Coffee Spritz Ready-to-drink Coffee Spritz canned beverage featuring complex, bittersweet citrus and refreshing flavours from Huila, Colombia, sourced from multiple small-scale producers.
- Specialty Instant Coffee Premium instant coffees made from best-selling blends including Specialty Instant Classic and Specialty Instant Bright, ready to prepare in seconds.
- Pinnacle Limited Lots Limited edition micro-lot coffees showcasing rare cultivars, experimental processing methods, and exceptional quality from unique origins, allocated to the community first before public release.
- Decaf and Half Caff Coffee Decaffeinated and half-caffeine coffee options including La Plata Decaf and Reset Half Caff blend, processed using sugar cane ethyl acetate method.
- Coffee Subscriptions Regular delivery subscriptions for single origin espresso, single origin filter, house blends, and office coffee, offering 25% discount with free UK shipping.
- Office Coffee Subscription Wholesale subscription service for offices and businesses delivering espresso, decaf espresso, and single origin options in 2kg or 6kg quantities on a recurring basis.
- Gift Subscriptions Prepaid gift subscriptions for coffee lovers, available for single origin filter, single origin espresso, and house blend options, delivered monthly to the recipient.
- Espresso Machines Home espresso machines including Sage Bambino, Sage Barista Pro, Lelit Bianca V3, Lelit MaraX, and The Oracle Dual Boiler, ranging from $454 to $3,433, with free coffee subscriptions on select premium models.
- Coffee Grinders Precision coffee grinders including Baratza Encore ESP, Baratza Vario+, Sage Smart Grinder Pro, and Sage Barista Express Impress, starting from $220, with free subscription offers bundled.
- Filter Brewing Equipment Pour-over and filter brewing equipment including Hario V60 drippers, Fellow Stagg [X] and [XF] pourover brewers, AeroPress, and Luxe Precision Brewer.
- Reusable Cups and Flasks (MiiR) Vacuum-insulated stainless steel drinkware from MiiR, including Camp Cups, Tumblers, and Wide Mouth Bottles in various sizes with Thermo 3D insulation technology, priced from $14 to $60.
- Brewing Accessories Accessories including filters, bamboo stirrers, coffee measuring scoops, milk pitchers, and BWT water filter cartridges to support home brewing.
- Single Origin Drinking Chocolate Single origin 72% dark chocolate flakes made from Heirloom Cacao Preservation accredited cocoa beans from Huila, Colombia, offered as a complementary hot beverage to coffee.
- Gift Cards Digital gift cards available in variable amounts for purchase of coffee, equipment, and accessories on the Workshop Coffee website.
- Merchandise and Collaborations Branded merchandise including Workshop T-shirts, tote bags, and collaborations with partners such as Tender (coffee-dyed socks), Tanner Bates (leather coasters), and MiiR (drinkware).
- Wholesale Coffee Programme Specialty coffee wholesale programme for cafes, restaurants, hotels, and workplaces, including equipment supply, installation, barista training, and ongoing support, with minimum volumes around 6kg per week.
- Coffee Masterclasses Hands-on educational experiences and coffee masterclasses delivered at the Workshop Cafe & Academy in Belgravia, London SW1.
Quantifiable outcome
- Coffee freshness maintained for up to 6 months from roast date through nitrogen flushing
- +2 more outcomes
Companies that use Workshop Coffee
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles5 records
Workshop Coffee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Workshop Coffee partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and minor.
- MiiRcorePartnership with MiiR for drinkware including camp cups, tumblers, and water bottles. MiiR is a certified B Corporation and Climate Neutral, with 1% for the Planet membership. Products feature vacuum insulation technology and support nonprofit organizations.
- Valle IncacorePeruvian coffee association providing single origin coffees. Relationship since 2018 with 375+ producer members in Cusco region. Association provides agronomical advice, training, and pre-financing to farmers.
- Snap CoffeecoreEthiopian exporter established in 2008 by Negusse Debela Weldyes. Multiple wet mills and dry processing facility. Partnership since Workshop's inception in 2011, 8+ years of close collaboration.
- Caravela / RGCcoreColombian green coffee exporter with 8-year relationship. Operates PECA (Coffee Growers Education Program) supporting smallholder producers. Works with 1,746 producers across 52 communities in Colombia alone.
- World Coffee ResearchminorCharitable partnership where $5 from each MiiR x World Coffee Research product sale is donated to support WCR's work in protecting and enhancing long-term coffee availability.
- Tanner BatesminorCollaborative leather goods partnership creating handmade vegetable-tanned leather coasters. Tanner Bates is known for exceptional, long-lasting leather goods.
- TenderminorCollaboration with Gloucestershire-based Tender (William Kroll) for natural woollen socks dyed using Workshop Coffee. Coffee & Socks Set bundle available.
- KintominorJapanese tableware brand collaboration for Source Roast Brew Cup made from tempered glass.
- Fortitude BakehousecoreWholesale partner - acclaimed London bakery serving Workshop Coffee seasonal single origins and house blends. Custom La Marzocco Linea PB and rotating filter batch brew.
- Bluebird BrotherscoreFamily-run cafe near Clapham Junction serving exceptional coffee since 2019. Multiple weekly deliveries with roastery visits and cupping sessions.
- Raffles London at The OWOcoreFull coffee program for 120-room luxury hotel including equipment installation, single origin coffees and blend concepts across all hotel spaces.
- The LanghamcoreLong-standing wholesale partnership for 380-room luxury hotel. Coffee across all service areas with ongoing training and support.
- Wild HoneycoreMichelin-starred fine dining restaurant with rotating single origin espressos and coffee across all service areas including in-room capsules at Sofitel St. James.
- Mandarin OrientalminorLuxury hotel wholesale partner.
- Claridge'sminorLuxury hotel wholesale partner.
- Dinner by Heston BlumenthalminorMichelin-starred restaurant wholesale partner.
- 1% for the PlanetminorEnvironmental membership through MiiR partnership. 1% of sales donated to nonprofit organizations working to empower communities and invest in environmental health.
- TracksmithminorPremium athletic apparel brand wholesale partner.
Scale indicators4 records
Expansion highlights5 records
Workshop Coffee competitors and assessment
Company assessmentDirect peers
- Origin Coffee: UK specialty coffee roaster with direct trade sourcing, wholesale hospitality supply, and DTC subscriptions. Comparable to Workshop on UK specialty positioning, B2B hospitality accounts, and relationship-driven sourcing model.
- Climpson & Sons: London-based specialty coffee roaster with cafe (Climpson's Arch) and wholesale hospitality clients. Comparable to Workshop on London HQ, roastery + cafe combination, and B2B hospitality focus.
- Square Mile Coffee Roasters: London-based specialty coffee roaster serving wholesale and DTC channels with strong sourcing reputation. Closely comparable to Workshop on London HQ, wholesale hospitality focus, and specialty single-origin portfolio.
- Pact Coffee: UK subscription-focused specialty coffee roaster selling direct-to-consumer with strong brand presence. Directly comparable to Workshop on DTC e-commerce, subscription model, and UK specialty positioning.
- Monmouth Coffee: London specialty coffee roaster with multiple cafe locations and wholesale accounts. Comparable to Workshop on London specialty roasting, cafe/retail presence, and wholesale hospitality supply.
- Caravan Coffee Roasters: London specialty coffee roaster operating restaurants/cafes and wholesale supply. Directly comparable to Workshop on London HQ, roastery + cafe model, and wholesale-to-hospitality positioning.
- Dark Arts Coffee Roasters: UK specialty coffee roaster serving wholesale cafes and DTC customers with strong brand identity. Comparable to Workshop on UK specialty roasting, wholesale cafe supply, and direct-to-consumer single-origin offerings.
Broad incumbents
- Blue Bottle Coffee: Global specialty coffee brand with cafes, DTC subscriptions, and wholesale. Comparable to Workshop on specialty single-origin focus, subscription commerce, and cafe-as-brand-experience model — operates at much larger scale globally.
- Stumptown Coffee Roasters: Large US specialty coffee roaster with DTC subscriptions, wholesale accounts, and cafe locations. Comparable to Workshop on specialty roasting, multi-channel distribution, and cafe presence — operates at significantly larger scale.
- Counter Culture Coffee: US specialty coffee roaster focused on direct trade, sustainability, and wholesale to cafes/hospitality. Comparable to Workshop on direct trade sourcing emphasis, sustainability storytelling, and wholesale-to-hospitality positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Workshop Coffee social profiles
Digital presenceWorkshop Coffee compliance and trust
Trust signalCompliance3 records
Workshop Coffee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Workshop Coffee leadership team
Management profileNumber of profiles
Workshop Coffee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Workshop Coffee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Workshop Coffee
What does Workshop Coffee do?
Workshop Coffee is a UK specialty coffee roaster that sources, roasts, and distributes single origin coffees, house blends, capsules, cold brew, specialty instant, and limited micro-lot Pinnacle coffees. The company operates a direct-to-consumer e-commerce site with subscriptions, a wholesale B2B program serving hotels, restaurants, cafes, and offices, and the Workshop Cafe & Academy in Belgravia, London offering retail coffee, food, and hands-on brewing masterclasses. Coffee is roasted to order at the Hatfield facility and packaged using nitrogen flushing to extend freshness.
Is Workshop Coffee a public or private company?
Workshop Coffee is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Workshop Coffee founded?
Workshop Coffee was founded in 2011. It employs 101 to 250 people.
Where is Workshop Coffee based?
Workshop Coffee is headquartered in London, United Kingdom, in the Europe region.
How does Workshop Coffee make money?
Five revenue lines are on record. Direct Coffee Sales are the primary driver. The others are coffee Subscriptions, equipment & Accessories, wholesale B2B and gifts & Merchandise.
Who are Workshop Coffee's main competitors?
Direct peers on record are Origin Coffee, Climpson & Sons, Square Mile Coffee Roasters, Pact Coffee, Monmouth Coffee, Caravan Coffee Roasters and Dark Arts Coffee Roasters. Broad incumbents are Blue Bottle Coffee, Stumptown Coffee Roasters and Counter Culture Coffee.
Does Workshop Coffee have an API?
No public API is recorded for Workshop Coffee.
What industry is Workshop Coffee in?
Workshop Coffee's product category is Specialty Coffee Roasting. Its primary akta.pro industry code is THAFADAE, Coffee Roasters with Cafe (Roastery Cafes), with a secondary code of CRADAHAG, Coffee (Roasted, Ground, Whole Bean). Its NAICS code is 311920 and its SIC code is 2080.