What SIM Supply does

SIM Supply is a privately held, for-profit B2B e-commerce distributor of industrial and MRO (Maintenance, Repair, and Operations) supplies headquartered at 1001 7th Avenue East, Hibbing, Minnesota, United States. Founded in 1983, the company operates a self-serve online storefront powered by BigCommerce that aggregates 30+ product categories — including adhesives and sealants, fasteners, HVAC, plumbing, pumps, lighting, lab and medical supplies, safety/security, tools, electrical, and industrial supplies — and carries hundreds of recognized brand lines such as 3M, Milwaukee Tool, Parker, Dayton, Global Industrial, Condor, Westward, Lyle, and OSG.

The platform is organized around three navigational axes — Categories, Industries (Agriculture, Mining, Construction, Education, Government, Healthcare, Hospitality, Manufacturing, Office Supply, Transportation, Utilities), and Departments — supporting self-service procurement for facility, maintenance, and operations buyers. No proprietary technology, mobile app, API/SDK, patents, certifications, or AI/ML capabilities are disclosed; the core technology is the BigCommerce storefront and a supporting content/SEO marketing layer (blog, newsletter, organic search).

SIM Supply generates revenue through transactional, one-time product sales at individually listed prices with MSRP and promotional (Daily Deals) pricing visible to buyers. There is no subscription, tiered SaaS pricing, or recurring revenue model. Distribution is direct-to-customer e-commerce only — no physical retail, third-party marketplaces, or channel partnerships are indicated — and the company ships domestically within the United States. Ownership, leadership team, and institutional investor information are not disclosed in available sources.

Name

SIM Supply

Legal name

SIM Supply

Website

https://simsupply.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

SIM Supply is a privately held B2B e-commerce distributor of industrial and MRO supplies, operating a BigCommerce storefront from Hibbing, Minnesota, that aggregates 30+ product categories and hundreds of brand lines for buyers across 11 industries in the United States.

Ownership category

akta.pro rank

Product category

Industrial Supplies Distribution

NAICS

Industrial Supplies Merchant Wholesalers (423840)

SIC

Wholesale-Machinery, Equipment & Supplies (5080), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Wholesale-Hardware (5072)

akta.pro primary industry

Automotive, Tools & Industrial Supplies (B2B) (CRAEAEAH)

Keywords

• Industrial supplies
• MRO products
• Facility maintenance supplies
• Industrial tools equipment
• Safety equipment supplies

Headquarters

HQ city

Hibbing

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Revenue model

1. Product Sales: SIM Supply generates revenue through direct product sales of industrial supplies, MRO (Maintenance, Repair, and Operations) products, tools, and equipment. Customers purchase items individually at listed prices through the e-commerce website, with no subscription or recurring revenue model indicated.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

SIM Supply is a B2B distributor of industrial supplies, maintenance/repair/operations (MRO) products, tools, and equipment operating a BigCommerce-powered e-commerce storefront. The company sells a multi-brand catalog spanning 30+ product categories and 11+ industry verticals to US-based business customers, including manufacturers, contractors, government, healthcare, and hospitality buyers.

Product overview

SIM Supply is a B2B/MRO (Maintenance, Repair, and Operations) industrial supply distributor operating as a multi-brand e-commerce platform powered by BigCommerce. The company offers an extensive portfolio of industrial products organized across multiple categories including Adhesives/Sealants/Tape, Automotive, Building Materials, Fasteners, Hardware, HVAC, Industrial, Lab Supplies, Lighting, Medical Supplies, MRO Supplies, Office, Plumbing, Pumps, Tools, Electrical, and Safety/Security. The platform features hundreds of brand portfolios including Parker (industrial fittings, valves, filtration, cylinders), Lyle (safety signage and labels), Milwaukee Tool (power tools, hand tools, abrasives, cutting tools), 3M, Dayton, Global Industrial, Condor, Westward, and OSG. Products are sold to customers across industries including Agriculture, Mining, Construction, Education, Government, Healthcare, Hospitality, Manufacturing, Office Supply, Transportation, and Utilities. The company is headquartered in Hibbing, Minnesota.

Differentiator

Problem solved

Functional benefit

Products and services

• MRO Supplies Maintenance, repair, and operations supplies for facility upkeep and equipment maintenance, sold to industrial and commercial buyers.
• Tools Hand tools, power tools, and tool accessories for professional and industrial use.
• Fasteners Industrial fasteners including screws, bolts, nuts, washers, and specialized fastening solutions.
• HVAC Heating, ventilation, and air conditioning equipment and components for commercial and industrial facilities.
• Electrical Products Electrical products including wiring, components, and equipment for industrial and commercial electrical systems.
• Plumbing Plumbing equipment, pipes, valves, and fittings for commercial and residential applications.
• Pumps Various types of pumps for fluid transfer and handling in industrial applications.
• Safety and Security Personal protective equipment, safety signage, and security products for workplace safety compliance.
• Lighting LED and traditional lighting products including bulbs, fixtures, and outdoor lighting solutions.
• Adhesives, Sealants and Tape Industrial adhesives, sealants, and tapes for construction, manufacturing, and maintenance applications.
• Medical Supplies Medical and healthcare supplies for clinical and facility applications.
• Lab Supplies Laboratory supplies and equipment for scientific and research applications.

Segments6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves1 record

Direct peers

• Grainger (W.W. Grainger): Grainger is the largest U.S. industrial MRO distributor, offering a comparable multi-category catalog of tools, fasteners, safety, electrical, and janitorial products through its own e-commerce platform and branch network. It targets the same industrial, government, and healthcare buyers that SIM Supply serves, making it the most direct competitor in the same online MRO channel.
• MSC Industrial Direct: MSC Industrial is a large U.S. metalworking and MRO distributor selling cutting tools, abrasives, fasteners, and maintenance supplies via catalog and online channels. Its product mix overlaps heavily with SIM Supply's tools, fasteners, and industrial categories, and it serves the same manufacturing and construction customer base.
• Fastenal: Fastenal distributes fasteners, tools, safety, and industrial supplies through a combination of onsite vending, branch locations, and e-commerce. It overlaps directly with SIM Supply on fasteners, tools, and safety categories, and serves many of the same manufacturing and construction verticals.
• McMaster-Carr: McMaster-Carr is a pure-play e-commerce industrial supplier known for an exceptionally broad SKU catalog of hardware, fasteners, tools, and electrical components. It competes with SIM Supply for the same online, self-serve industrial buyer in many of the same categories.
• Global Industrial: Global Industrial distributes material handling, storage, janitorial, and MRO products online and through catalogs - notably, Global Industrial is also carried as a brand on SIM Supply's storefront. Its product breadth and target verticals (industrial, government, healthcare, education) closely track SIM Supply's positioning.
• Uline: Uline is a major distributor of shipping, packaging, industrial, and janitorial supplies sold via catalog and online channels to North American businesses. Its combination of packaging, MRO, and facility supplies overlaps with several of SIM Supply's product categories and B2B customer segments.
• Zoro: Zoro is an e-commerce-focused industrial supply distributor carrying tools, MRO, fasteners, electrical, and janitorial products from hundreds of brands. It is a direct e-commerce competitor to SIM Supply, targeting self-serve B2B buyers across similar industrial verticals.

Broad incumbents

• HD Supply Holdings (now White Cap): White Cap (formerly part of HD Supply) is a large, broad-line construction and industrial distributor serving professional contractors with tools, fasteners, safety, and janitorial supplies. Its product categories and construction/government customer base substantially overlap SIM Supply's, though it operates at far greater scale.
• Amazon Business: Amazon Business is the B2B arm of Amazon selling industrial, MRO, office, and janitorial supplies to business customers with enterprise procurement features. It competes broadly with SIM Supply in many of the same categories and uses its marketplace scale, logistics, and procurement integrations as structural advantages.

Emerging players

• Kitting Source / E&R Industrial Sales: E&R Industrial Sales is a niche online industrial supply distributor carrying Parker, 3M, and other brands in categories such as pneumatics, hydraulics, filtration, and fasteners - a SKU set that closely tracks several of SIM Supply's branded sub-portfolios, including its Parker line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/simsupply

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SIM Supply