Caster Communications

What Caster Communications does

Caster Communications is a privately held, boutique B2B public relations and marketing agency founded in 1998 and headquartered in Newport, Rhode Island. The firm operates with a headcount of 1-10 employees and self-positions as "small but mighty," specializing exclusively in technology sectors with deep focus on smart home automation, IoT, audio/video distribution, security, and streaming media. Its client roster is concentrated in these adjacent verticals and includes enterprise category leaders and emerging players such as Crestron, Shelly, Vanco International, NAGRAVISION, Hunter Douglas, Knowles, Abode, Alfred International, Airzone, Ayla Networks, and Khronos Group, alongside technology standards consortia including Z-Wave Alliance and Khronos.

The agency's service offering integrates public relations, media outreach, content creation, social media management, strategic consulting, product-launch execution, event management, digital marketing, and a more recent AI + Search Visibility practice, delivered through a model the firm describes as measured, narrative-driven, and outcome-oriented. Caster has documented case-study results including 260+ consumer-facing media placements for a single Knowles ingredient-brand campaign, 75 top-tier placements in one announcement week for Abode, and seven product awards including TIME Magazine Most Innovative Product recognition for Hunter Douglas. Revenue is generated through professional-services retainers and project-based engagements on multi-year contracts, with no public pricing or rate card; all offerings are tailored per client scope. Distribution to clients is direct, relationship-led, and global in scope despite the single Newport office, with no disclosed subsidiaries, parent company, funding rounds, or institutional investors.

Name

Caster Communications

Legal name

Caster Communications, Inc.

Website

https://castercomm.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Caster Communications is a boutique B2B technology public relations and marketing agency founded in 1998 and based in Newport, RI. It serves smart home, IoT, audio/video, security, streaming, and standards-body clients with earned media, content, social media, product launch, and AI search visibility services on multi-year retainers.

Ownership category

akta.pro rank

Product category

Public Relations Services

akta.pro primary industry

Technology & B2B PR (MPAAADAC)

Keywords

• Technology public relations
• B2B PR agency
• Smart home marketing
• IoT media relations
• Product launch communications

Headquarters

HQ city

Newport

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. PR Agency Services: Professional services revenue model providing public relations, marketing communications, media relations, content creation, social media management, and strategic consulting to technology companies. Revenue generated through service retainers and project-based engagements with clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Caster Communications is a B2B public relations and integrated marketing agency that provides media relations, social media management, content creation, strategic communications consulting, product launch support, event management, and AI-enhanced search visibility services for technology companies. The firm concentrates on technology verticals including smart home, IoT, connected devices, and AV/streaming sectors. Founded in 1998 and based in Newport, Rhode Island, it operates as a small specialty agency serving primarily B2B technology clients.

Product overview

Caster Communications is a technology-focused PR and marketing agency offering comprehensive communications services including public relations, social media marketing, strategic consulting, content creation, media relations, product launch services, digital marketing, event management, and AI-enhanced search visibility services for technology companies. The agency represents clients in smart home automation (Crestron, Shelly), audio/video distribution (Vanco), streaming security (NAGRAVISION), security/safety (Timeli), and adjacent technology sectors. Crestron products include the Home OS smart home automation platform, DM NAX audio-over-IP distribution, 80 Series Touch Screens, Collab Compute AI-powered collaboration hardware, Cevo Mini Remote, Cameo and Horizon keypad lines, and integration partnerships with Lutron Ketra, myQ, Yale Pro, Tesla, DoorBird, and Sonos. Shelly products include the Gen4 Series smart devices with multi-protocol support (Wi-Fi, Bluetooth, Zigbee, Matter) and Wave Z-Wave devices certified for SmartThings. Vanco products include professional AV solutions, Dante audio adapters, Beale Street Audio architectural speakers, and Evolution (EVO-IP) AV-over-IP systems. NAGRAVISION offers NAGRA Venturi streaming security with anti-piracy capabilities. Niobium provides The Fog IaaS for fully homomorphic encryption workloads. Timeli offers a portable personal safety device with GPS and emergency communication features.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Relations and Media Relations

Quantifiable outcome

• Over 260 consumer-facing media placements for single ingredient brand campaign
• +2 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration48 records

AI capability8 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Khronos GroupcoreStrategic or Co-development Partner · 1 January 2017Long-term PR partnership since 2017 supporting Khronos Group and Metaverse Standards Forum. Caster provides deep knowledge of working groups, technical initiatives, and broader industry, consistently delivering clear, effective messaging.
• Z-Wave AlliancecoreStrategic or Co-development PartnerOngoing PR and communications partnership with Z-Wave Alliance, a consortium dedicated to solidifying Z-Wave as the standard for wireless smart home products. Alliance formed in January 2005 with members leading the home controls market.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Walker Sands: Mid-sized B2B technology PR and marketing agency with similar focus on enterprise technology clients. Comparable scale and service mix including media relations, content, and demand generation.
• Hotwire PR: Global technology PR and communications agency with consumer electronics and B2B technology practices. Overlapping client verticals including consumer tech and IoT-adjacent categories.
• Ketner Group: Boutique integrated PR and marketing agency focused on retail, consumer technology, and IoT brands — directly overlapping Caster's smart home/consumer electronics specialization.
• Codeword: Tech-forward PR and communications agency serving B2B and consumer technology companies with integrated earned media, content, and brand storytelling — directly comparable to Caster's model.
• ARPR (Affect): Tech-focused PR agency representing B2B technology and consumer electronics brands. Comparable service offerings around media relations, analyst relations, and product launches.
• RH Strategic: Specialized PR firm focused on technology, cybersecurity, and emerging tech sectors. Comparable boutique scale and B2B tech client roster.
• bambū (formerly Lewis Global Communications): Boutique B2B technology PR agency serving enterprise software, IoT, and consumer technology clients — directly comparable specialization and client mix to Caster.
• Source Code Communications: Boutique PR and communications agency representing technology and consumer brands with emphasis on earned media and product launches — directly comparable service model.

Broad incumbents

• Edelman: World's largest PR firm with a substantial technology and consumer electronics practice. Competes for enterprise tech accounts but offers vastly broader global scale and service breadth than Caster.
• Weber Shandwick: Global communications leader with deep technology, consumer electronics, and IoT practices. Competes for the same enterprise technology clients as Caster but with significantly larger resources and international footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/castercomm
• LinkedInlinkedin.com/company/caster-communications
• Instagraminstagram.com/castercomm
• Xx.com/castercomm

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Caster Communications