What Basewin Technology does

Basewin Technology (上海盛本智能科技股份有限公司), founded in 2010 and headquartered at the Innovation Building, Caohejing Development Zone in Shanghai's Xuhui District, is an AIoT-oriented intelligent hardware product and full-lifecycle service provider listed on China's NEEQ (New Third Board) under stock code 837920 in the Innovation Layer. The company operates three product sectors. The Financial Payment sector builds Android smart POS terminals certified for PCI-PTS, EMV, Paypass/Paywave, PBOC, UnionPay QuickPass, with support for NFC, magnetic stripe, IC card, and QR code payments, integrated with Alipay, WeChat Pay, Apple Pay, and UnionPay cloud flash pay rails. The Automatic Identification sector produces ruggedized (IP65/IP67) handheld data-capture terminals with 1D/2D barcode scanning and HF/UHF RFID, deployed by logistics and e-commerce customers including JD.com for AI-driven logistics. The Industrial Manufacturing sector, launched in 2024, supplies online tension monitoring systems for textile, paper, metal, and packaging production lines, combining tension sensors, controllers, CAN communication, and TCS software.

The company monetizes through direct enterprise sales (B2B) of hardware plus customization, professional services for the full product lifecycle from concept and prototype through mass production, and brand-licensed international distribution of the SmartPeak (世麦) sub-brand across 60+ countries via 80+ global channel partners. Pricing is quote-based with multi-year contracts; no public price list is published. Commercial reach spans North America, South America, Europe, Asia, Africa, and Oceania, with 80%+ of 2023 revenue from international markets. Core technology partnerships with Qualcomm (Snapdragon-based terminal platform) and Alipay (sound-wave payment) anchor the silicon and payment-ecosystem layer, while China UnionPay selected Basewin for an exclusive electronic-scale device renovation bid in 2018. Headcount is reported in the 251-500 range, the CEO is Zhong Qinsheng (钟芩盛), and the registered legal entity is Shanghai Shengben Intelligent Technology Co., Ltd., a public limited company incorporated in Shanghai.

Name

Basewin Technology

Legal name

上海盛本智能科技股份有限公司

Website

https://basewin.com

Company type

Public

Founded year

2010

Operating status

Operating

Headcount range

251–500 employees

Short description

Basewin Technology (Shanghai, China) is an AIoT intelligent hardware maker operating three product lines: certified Android smart POS terminals (Financial Payment), ruggedized barcode/RFID data-capture terminals for logistics (Automatic Identification), and online tension monitoring systems for textile, paper, and metal factories (Industrial Manufacturing), distributed globally via its SmartPeak (世麦) sub-brand.

Ownership category

akta.pro rank

Product category

Intelligent Hardware / Smart POS Terminals

NAICS

Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Computer Terminals (3575), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

POS Terminals & All-in-One Retail Computers (HDACAKAA)

akta.pro secondary industries

Embedded & HMI Electronics Manufacturing (Industrial PCs, HMIs, Panel PCs) (IMAGAGAD), Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers) (IMAHAHAH)

Keywords

• Intelligent POS terminals
• Financial payment terminals
• Automatic identification devices
• Industrial tension monitoring
• Smart hardware manufacturing

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. 智能硬件产品销售 (Intelligent Hardware Product Sales): Basewin generates primary revenue from designing, manufacturing, and selling intelligent terminals including financial POS terminals, automatic identification data capture devices, and industrial monitoring systems under the SmartPeak (世麦) brand. Products are sold globally through direct sales and channel partners.
2. 智能终端全生命周期管理服务 (Full Lifecycle Intelligent Terminal Management Services): Provides complete software and hardware product R&D services from prototype validation, design and development, production and manufacturing to global sales, including backend and terminal management system development for customers. Revenue is earned through one-time project fees and ongoing technical service contracts.
3. 国际品牌授权与海外销售 (International Brand Licensing and Overseas Sales): The SmartPeak (世麦) brand operates internationally through channel partners and distributors, generating recurring revenue from brand licensing and product sales across 60+ countries. Over 80% of 2023 revenue came from international markets.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Basewin Technology designs, manufactures, and sells intelligent hardware products including financial smart POS terminals (under the SmartPeak/世麦 brand), automatic identification/data capture devices with 1D/2D scanning and RFID, and online tension monitoring systems for industrial manufacturing. The company provides full lifecycle intelligent hardware management services from concept validation, prototype verification, design and development, and production to global sales, serving financial institutions, logistics operators, petroleum companies, and industrial manufacturers.

Product overview

Basewin Technology (上海盛本智能科技股份有限公司) is an AIoT IoT and intelligent hardware product solution provider offering intelligent hardware full life-cycle management and professional technical services including concept validation, prototype verification, design and development, manufacturing, and quality control. The company operates three main product sectors: Financial Payment (金融支付板块) providing smart POS terminals supporting PCI-PTS, EMV, NFC, and QR code payments; Automatic Identification (自动识别板块) offering handheld terminals with 1D/2D barcode scanning and HF&UHF RFID for logistics and retail; and Industrial Manufacturing (工业智造板块) featuring online tension monitoring systems for Industry 4.0 applications. Under the SmartPeak (世麦智能) sub-brand, the company produces POS terminals including P90, P2000L, P1000, P500, and QR series products serving global markets across 60+ countries with over 5 million cumulative shipments.

Differentiator

Problem solved

Functional benefit

Brands

• 世麦智能 (SmartPeak): 自有品牌，创立于2014年，专注于金融智能支付终端产品的全球化。2023年世麦全球战略合作伙伴超过80家，产品覆盖全球60+个国家和地区，全球发货超500万台。
• SmartPeak
• 盛本快算
• 世麦 (Shima)

Products and services

• Online Tension Monitoring System (在线张力监测系统) Industrial 4.0 tension monitoring solution comprising control host (industrial PC), up to 32 configurable tension controllers, up to 384 configurable tension sensors, CAN communication cards, and TCS system software with brackets and accessories. Provides real-time tension data collection, wireless communication, and central monitoring for textile, paper, metal, and packaging manufacturing processes, enabling defect reduction (28% yarn breakage and 19% fabric defect reduction documented at a textile customer) and equipment lifespan optimization.
• Full-Screen Smart POS (全屏智能POS) Android-based full-screen intelligent POS terminal with 5.5-inch IPS HD display supporting magnetic stripe cards, IC cards, contactless IC cards, and QR code scanning. Built on Qualcomm/MediaTek hardware platforms with 4G full-network connectivity, Wi-Fi, and Bluetooth, targeting financial institutions, acquiring organizations, and merchants requiring PCI-PTS/EMV/Paypass/Paywave certified payment acceptance.
• Keypad Data Collection Terminal (带按键数据采集终端) Android-based automatic identification terminal with built-in 1D/2D laser scanning and NFC, featuring a 4-inch touchscreen, IP65 dust/water/shock resistance, Qualcomm/MediaTek/UNISOC hardware platform, and optimized physical keyboard for efficient data entry. Targets logistics, warehousing, express delivery, retail, and e-commerce customers needing ruggedized data capture devices.
• P90 Wireless POS Terminal (P90无线POS终端) Wireless smart POS terminal under the SmartPeak (世麦) brand for enterprise mobile payment applications. Unveiled at the 2019 Seamless Middle East exhibition in Dubai as the new flagship addition to the P-series product line.
• P2000L Smart Mobile POS Terminal (P2000L智能移动POS终端) High-end flagship smart mobile POS terminal in the SmartPeak P-series with full Android 9.0 upgrade, powerful performance, and rich features designed for intelligent enterprise payment applications.
• QR200 Cloud Flash Pay Terminal (QR200云闪付终端) Cloud flash pay terminal that passed UnionPay Quick Pass Best Practice certification. Supports dynamic QR code generation, UnionPay QR code, WeChat QR code, and Alipay QR code. Won exclusive bid for the China UnionPay electronic scale equipment renovation project in 2018.
• P1000 Smart POS Terminal (P1000智能POS终端) Smart mobile POS terminal in the SmartPeak P-series for enterprise mobile payment terminals; supports multi-payment methods for merchants and payment service providers.
• P500 Smart POS Terminal (P500智能POS终端) Smart mobile POS terminal in the SmartPeak P-series for enterprise mobile payment terminals; supports QR-code based handheld micro-payment and small-merchant payment scenarios.
• Full Industry-Chain Smart POS Service Framework (智能硬件全产业链技术服务框架) Comprehensive B2B service offering covering concept validation, prototype verification, design and development, manufacturing, and quality control for intelligent hardware products, with backend and terminal management system development. Targeted at innovation-driven enterprises needing end-to-end intelligent hardware lifecycle services.

Quantifiable outcome

• SmartPeak brand achieved 125% annual compound growth rate from 2016 to 2023
• +4 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability6 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core, minor and moderate.

• China UnionPay (中国银联)coreStrategic or Co-development Partner · 19 December 2018China UnionPay selected Basewin's SmartPeak QR200 cloud flash payment terminal for its exclusive supply in the electronic scale-equipped acceptance device renovation project, demonstrating Basewin's position as a certified supplier for China's key payment infrastructure.
• China Telecom Xinjiang Enterprise Client Division (新疆电信政企客户事业部)minorStrategic or Co-development Partner · 12 November 2013Basewin signed a strategic cooperation agreement with China Telecom Xinjiang Enterprise Client Division to bring cost-effective intelligent terminal products and services to the Xinjiang region, promoting regional informatization development.
• China Mobile, China Unicom, China Telecom (三大运营商)moderateStrategic or Co-development Partner · 12 November 2013Basewin participated in the 2013 4th Mobile Payment Industry Annual Conference alongside China's three major telecom operators (China Mobile, China Unicom, China Telecom), China UnionPay, financial institutions, and other industry players to jointly promote an open and win-win mobile payment ecosystem.
• Alipay (支付宝)moderateStrategic or Co-development Partner · 5 September 2013Basewin collaborated with Alipay to launch the world's first commercial intelligent solution based on 'Qualcomm + Android' architecture that meets Alipay's sound wave payment standard. The solution enables intelligent transformation of traditional vending machines and outdoor multimedia advertising screens.
• Wuxi Longkun IoT (无锡龙坤物联网)minorStrategic or Co-development Partner · 14 May 2013Basewin and Wuxi Longkun IoT signed a strategic partnership agreement to collaborate on IoT technology applications. Longkun demonstrated sensor data and IoT technology capabilities, and both parties agreed to deepen cooperation in mobile IoT technology and application solutions.
• Qualcomm (高通)coreTechnology or IntegrationBasewin is an important partner of Qualcomm in the Greater China region. The company launched the Qualcomm quad-core (APQ8064) intelligent terminal technology solution at the end of 2012, and three smart terminal products (Micky, Rose+, Hummer) powered by Snapdragon S4 processors were published on Qualcomm's official website in 2013. Qualcomm platforms form the core hardware foundation of Basewin's intelligent terminal solutions.
• China Petroleum, Sinopec, CNOOC, ConocoPhillips (中国石油/石化/海油/康菲石油)moderateStrategic or Co-development PartnerBasewin participated in the China Petroleum & Natural Gas Industry Mobile Application Forum alongside major petroleum companies including CNPC, Sinopec, CNOOC, and ConocoPhillips. The company shared intelligent mobile terminal solutions for the petroleum and petrochemical industry, addressing needs in mobile applications, information security, and terminal platformization.
• JD.com (京东)moderateChannel Partner/ Reseller/ DistributorJD.com selected Basewin's automatic identification terminal products as important equipment for AI intelligent logistics, demonstrating JD's deployment of Basewin hardware in its logistics operations to improve efficiency and support AI intelligent logistics applications.
• Shanghai Jiao Tong University RFID and IoT Research Institute (上海交通大学RFID与物联网研究所)minorStrategic or Co-development PartnerResearch institution partnership with Shanghai Jiao Tong University's RFID and IoT Research Institute for collaborative technology development.
• Chinese Academy of Sciences Shanghai Institute of Microsystem and Information Technology (中国科学院上海微系统与信息技术研究所)minorStrategic or Co-development PartnerResearch institution partnership with CAS Shanghai Institute for collaborative R&D in microsystems and information technology.
• China Telecom Shanghai Research Institute (中国电信上海研究院)minorStrategic or Co-development PartnerResearch partnership with China Telecom's Shanghai Research Institute for telecommunications and IoT technology collaboration.

Scale indicators7 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Datalogic: Global industrial data capture and rugged mobile computer manufacturer with direct overlap to Basewin's automatic identification terminals in barcode scanning, RFID and ruggedized handheld form factors.
• CipherLab: Provider of rugged handheld data capture terminals and mobile computers, directly comparable to Basewin's automatic identification (1D/2D/RFID) terminal product line targeting logistics, retail and field operations.
• BBPOS: Hong Kong-based mobile POS and Android smart terminal maker with a comparable mid-tier focus on handheld mPOS and integrated payment acceptance devices targeting acquirers and fintech platforms.
• PAX Global: Hong Kong-listed global smart POS and payment terminal provider with a product line (Android smart terminals, unattended POS, multilane) that directly overlaps Basewin/SmartPeak's smart POS portfolio and similar financial certifications.
• Newpos (Xinguodu / 新国都): Shenzhen-based Chinese POS terminal and payment solution provider with overlapping offerings in smart POS, mPOS and merchant acquiring services, directly competing with Basewin on the same domestic and overseas UnionPay/EMV tender opportunities.
• Sunmi (商米科技): Chinese smart POS, handheld terminal and IoT hardware vendor that competes directly with Basewin/SmartPeak in Android-based smart POS, mobile data-capture terminals and retail/restaurant payment devices.

Broad incumbents

• Verifone: Global incumbent in payment terminals and POS solutions with broad portfolio across merchants, banks and financial institutions — a clear head-to-head competitor for SmartPeak's international financial acceptance terminal business.
• Ingenico (Worldline): Major global payment terminal vendor (now part of Worldline) with broad smart POS, unattended and integrated POS portfolio; competes with Basewin/SmartPeak for global acquiring banks and large merchant accounts across the same regulated payment ecosystems.
• NCR Corporation: Large global provider of POS, payment and retail technology with a broader portfolio; a comparable incumbent for SmartPeak when competing for large enterprise and financial institution retail tender opportunities.
• Zebra Technologies: Enterprise mobile computing, barcode scanning and RFID infrastructure provider that overlaps with Basewin's automatic identification business and already partners with Basewin on UWB-positioning solutions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Basewin Technology