Vogel Media

What Vogel Media does

Vogel Communications Group, operating under the Vogel Media brand, is a privately-held German B2B specialist communications and information group founded in 1891 and headquartered in Würzburg, structured as a GmbH & Co. KG. The group is a holding combining approximately 110 trade publication titles, 100+ digital platforms and communities, 300+ business events annually, and nine specialized communications agencies organized across five sectors: automotive, industry, IT, law/business/tax, and B2B communications. Reported scale is approximately 920 employees and approximately 100 million euros in turnover, with international operating subsidiaries in Thalwil, Switzerland (Vogel Communications Group AG) and Beijing (Beijing Jigong Vogel Media Advertising Co. Ltd.). Leadership comprises Managing Director Matthias Bauer and Chief Communications Officer Tim Bartl.

The group's product surface spans 250+ services across trade media (notable brands include PROCESS in German, English, Chinese, and Indian editions, and PharmaTEC), business events, agency services (PR, performance marketing, market research, communications strategy via schoesslers, eviom, HRtbeat, MEORGA and others), training and specialist literature (IWW Institute, WIN-Verlag), address solutions, and Data & Generative AI Services (Data M-Services). Operating subsidiaries include Vogel IT-Medien, Vogel Event Solutions, Vogel Corporate Solutions, WIADOK, and the Vogel Ventures corporate venturing arm, which together function as an integrated media-events-agency-services platform rather than a single-product publisher.

Monetization is diversified across trade media advertising, event ticketing and sponsorship, agency service fees, and subscription-based training and literature sales, sold predominantly through sales-led B2B engagement targeting enterprise clients in the German-speaking DACH region with selected international extensions. The business model is consequently a hybrid of media, events, and professional services rather than a pure subscription or pure advertising model, with the address-solutions and AI/data services lines representing incremental non-media monetization channels layered on the group's editorial and audience assets.

Name

Vogel Media

Legal name

Vogel Communications Group GmbH & Co. KG

Website

https://vogel.com

Company type

Private

Founded year

1891

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Vogel Communications Group is a privately-held German B2B specialist communications holding (founded 1891, HQ Würzburg) operating ~110 trade publications, 100+ digital platforms, 300+ events, and nine agencies across automotive, industry, IT, law/business/tax, and B2B communications, serving enterprise clients in DACH and Asia.

Ownership category

akta.pro rank

Product category

B2B Trade Media & Communications Services

NAICS

Advertising, Public Relations, and Related Services (5418), Marketing Consulting Services (541613), Advertising Agencies (541810)

SIC

Services-Advertising (7310), Services-Management Services (8741)

akta.pro primary industry

Technology & B2B PR (MPAAADAC)

akta.pro secondary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

Keywords

• B2B trade media
• Specialist publications
• Trade event management
• Corporate communications services
• Performance marketing agency

Headquarters

HQ city

Würzburg

HQ country

Germany

HQ region

Europe

Offices12 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Trade Media Advertising: Revenue from advertising and sponsorship within trade publications across multiple industry sectors.
2. Business Events: Revenue from organizing and hosting specialist congresses and business events such as the PROCESS Energy Summit.
3. Agency Services: Comprehensive communications agency services including public relations, performance marketing, market research, and communication strategy consulting.
4. Training and Specialist Literature: Further training programs and specialist literature publications for professional development.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Vogel Communications Group is a B2B specialist information provider and communications house that publishes approximately 110 trade titles across five verticals (automotive, process industry, IT, law/business/tax, and B2B communications) and operates nine communications agencies. Its sellable offerings include trade media, trade events, public relations, performance marketing, market research, communication strategy, data/generative AI services, address/targeting solutions, Chinese market entry support, and seminars/specialist literature, delivered to business clients seeking vertical reach and integrated communications execution.

Product overview

Vogel Communications Group is a leading B2B communications and specialist information provider that operates as a unified platform combining 9 communications agencies and approximately 110 trade publications across five key sectors (automotive, industry, information technology, law/business/tax, and B2B communications). The group offers 250+ services including Data & Generative AI Services, Event Solutions, Trade Media & Trade Events, Performance Marketing, Public Relations, and Market Research Solutions. Key subsidiaries and brands include Vogel IT-Medien, WIN-Verlag, IWW Institute, PROCESS media brand (with German, English, Chinese and Indian editions), PharmaTEC, and 100+ digital platforms and communities. International presence includes subsidiaries in Switzerland (Vogel Communications Group AG) and China (Beijing Jigong Vogel Media Advertising). The group organizes 300+ business events annually through its agency network including Vogel Event Solutions, Vogel Corporate Solutions, schoesslers, eviom, Data M-Services, MEORGA, HRtbeat, and WIADOK, supported by venture arm Vogel Ventures.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 250+ services for professional and successful corporate communications
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles6 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and major.

• 9 Communications Agencies and Service ProviderscoreStrategic or Co-development PartnerInternal group structure comprising 9 specialized agencies including Vogel Event Solutions, Vogel Corporate Solutions, schoesslers GmbH, MEORGA GmbH, eviom GmbH, HRtbeat GmbH, Data M-Services GmbH, and Vogel Ventures. These operate independently under the VCG umbrella but collaborate to deliver integrated B2B communications solutions.
• 110 Trade Publications EcosystemcoreStrategic or Co-development PartnerNetwork of approximately 110 trade publications across five key sectors (automotive, industry, IT, law/business/tax, B2B communications) including IWW Institute, Vogel IT-Medien, WIN-Verlag, and international editions. These provide content partnerships and editorial credibility.
• Vogel IT-Medien GmbHcoreStrategic or Co-development PartnerSubsidiary specializing in IT sector trade media, publishing trade journals and operating online portals for the information technology industry.
• Vogel Event Solutions GmbHcoreStrategic or Co-development PartnerSubsidiary operating the Vogel Convention Center in Würzburg and organizing business events including specialist congresses like PROCESS Energy Summit.
• schoesslers GmbHmajorStrategic or Co-development PartnerAgency subsidiary with offices in Hamburg, Cologne, and Würzburg providing HR communications and consulting services.
• eviom GmbHmajorStrategic or Co-development PartnerMunich-based digital marketing agency specializing in online marketing and performance marketing services.
• Vogel Corporate Solutions GmbHmajorStrategic or Co-development PartnerCorporate communications solutions provider offering strategic communications services.
• WIADOK GmbH & Co. KGmajorStrategic or Co-development PartnerOsnabrück-based service provider within the Vogel group, part of the diversified service offering.
• Beijing Jigong Vogel Media Advertising Co. Ltd.majorStrategic or Co-development PartnerInternational subsidiary in Beijing, China providing localized B2B communications and media services in the Chinese market.
• Vogel Communications Group AG (Switzerland)majorStrategic or Co-development PartnerSwiss subsidiary in Thalwil providing Vogel communications services to the Swiss market.
• IWW Institute for Knowledge in the Economy GmbHmajorStrategic or Co-development PartnerInstitute for knowledge in the economy with offices in Nordkirchen and Düsseldorf, providing specialized B2B content and research services.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• IDG Communications (International Data Group): Global B2B technology media and events company (CIO, Computerworld, IDG Events) — comparable to Vogel in combining vertical B2B trade publications with industry events in the IT sector.
• Heise Medien: German IT trade media publisher (c't, iX, heise online) operating trade publications and events in the IT vertical — directly comparable to Vogel's Vogel IT-Medien subsidiary.
• Verlagsgruppe Handelsblatt: German publishing group behind Handelsblatt and specialized B2B trade media (e.g., Energiewirtschaft, Versicherungswirtschaft, Banken + Partner) — competes directly with Vogel's industry-specific trade publication portfolio.
• Ebner Verlag: Ulm-based German B2B media company with multiple trade journals, events, and digital platforms — directly comparable in operating model and DACH B2B vertical focus to Vogel.
• Deutscher Fachverlag (dfv): Frankfurt-based German B2B media group operating trade publications, events, and services across food, hospitality, retail, and industrial sectors — the closest direct peer to Vogel's DACH trade-media-plus-agency model.

Broad incumbents

• Serviceplan Group: Largest independent German agency group with integrated communications, digital, and content services — competes with Vogel's agency services portfolio (schoesslers, eviom, Vogel Corporate Solutions) across DACH B2B clients.
• Wolters Kluwer: Global B2B information, software, and services company with deep vertical expertise in legal, tax, and regulatory markets — comparable to Vogel's law/business/tax vertical in particular.
• Axel Springer (B2B segments): Major German media and digital classifieds group with B2B media brands (e.g., eMarketer, idealo, StepStone) — broad incumbent with overlapping B2B media and marketing capabilities versus Vogel.
• Haymarket Media Group: International B2B and consumer media group operating trade publications and events across multiple verticals — overlaps with Vogel's multi-vertical trade-media-plus-events model but at significantly larger global scale.
• Reed Exhibitions / RELX (Reed Elsevier): Global events and B2B information group — comparable in its combination of trade events, exhibitions, and B2B data services, though at much larger scale than Vogel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/vbm_gschunk
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Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vogel Media