Savoy Associates
Savoy Associates is a wholesale health insurance general agency that provides independent insurance brokers with access to 100+ carrier contracts, compliance support, marketing resources, and continuing education across 40+ states.
- Company typePrivate
- Founded1985
- HeadquartersFlorham Park, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Savoy Associates does
Savoy Associates is a wholesale health insurance general agency operating as a broker's broker, founded in 1985 and headquartered in Berkeley Heights, New Jersey, with offices across New Jersey, New York, Connecticut, Pennsylvania, Delaware, and Florida, and licensure in over 40 states. The company connects independent insurance brokers with 100+ carrier contracts spanning group health, specialty/ancillary benefits (dental, vision, life, disability, voluntary), Medicare, and individual ACA products. Its core product surface includes group health plans, specialty benefits, employer services and compliance (ACA, ERISA, COBRA, FMLA administration), M&A advisory for broker agencies, online benefit enrollment via third-party platforms (Employee Navigator, bswift, ease), and a dedicated consumer/senior markets channel branded My Savoy Benefits. Professional development for brokers is delivered through Savoy Academy, a continuing education platform offering state-approved CE courses, HRCI/SHRM credits, and monthly compliance webinars.
Underlying technology is predominantly a web-based content and services portal at savoyassociates.com supported by a proprietary knowledge base (230+ FAQs), a customizable marketing library (150+ documents), and integrations with third-party HRIS, payroll, enrollment, and analytics platforms; the company does not operate a software-as-a-service product or expose public APIs. Revenue is generated through transaction commissions and overrides from carriers on insurance products sold by broker partners, with broker access to Savoy's services provided free of charge. Customer segments are insurance brokers and agencies (primary, mid-market) and the small-to-mid-sized employers and Medicare beneficiaries reached indirectly through those brokers (secondary). The business is privately held under the legal entity Donald C. Savoy, Inc., with founder Don Savoy serving as CEO and Denise Rugel as President since April 2023.
Savoy Associates firmographics
Firmographics- Name
- Savoy Associates
- Legal name
- Donald C. Savoy, Inc.
- Website
- https://savoyassociates.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Savoy Associates is a wholesale health insurance general agency that provides independent insurance brokers with access to 100+ carrier contracts, compliance support, marketing resources, and continuing education across 40+ states.
- Ownership category
- akta.pro rank
Savoy Associates industry classification
Industry- Product category
- Insurance Brokerage Services
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (52421), Finance and Insurance (52)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Retail (Personal Lines) Insurance Brokerage (FSAEADAA)
Keywords
Where Savoy Associates is headquartered
LocationHeadquarters
- HQ city
- Florham Park
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
Savoy Associates business model
Business model- GTM type
- B2B
- Offering type
- Services
Revenue model
- Insurance Product Commissions: Savoy earns commissions from insurance carriers when their broker partners sell insurance products. This includes health insurance, specialty benefits, Medicare, and individual health products. General agencies typically earn overrides and commissions based on volume sold through their carrier contracts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Others | Free broker access to general agency services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Savoy Associates product offering
Product offeringCore offering
Savoy Associates operates as a health insurance general agency (broker's broker), providing independent insurance brokers and agencies with access to 100+ insurance carrier contracts across group health, specialty benefits, Medicare, and individual health lines. The company bundles these carrier relationships with administrative support, compliance and HR consulting, continuing education, marketing resources, and online enrollment technology for its broker partners.
Product overview
Savoy Associates operates as a health insurance general agency offering a portfolio of broker-facing products and services organized around a core general agency model. The primary offerings include Group Health Plans (small group, middle market, large group) and Specialty Benefits (dental, vision, life, disability, worksite/voluntary) as the core product lines, supported by add-on modules including Employer Services & Compliance (ACA, ERISA, COBRA, FMLA), Marketing Support Services, Online Benefit Enrollment (via Employee Navigator, bswift, ease), and Mergers & Acquisitions consulting. Individual/Senior market products are served through the My Savoy Benefits sub-brand, while broker professional development is delivered through Savoy Academy. The company functions as a traditional general agency (a broker's broker) connecting insurance carriers with independent brokers, rather than as a technology software platform.
Differentiator
Problem solved
Functional benefit
Brands
- Savoy Academy: Professional development and continuing education platform for health and life insurance brokers, offering CE courses, webinars, and training programs.
- My Savoy Benefits
- Savoy Employer Services
- Savoy ERISA Services
Products and services
- Savoy Academy Professional development and continuing education platform offering state-approved insurance CE courses, monthly Employer Services and Compliance webinars, HRCI and SHRM recertification credits, and a 230+ FAQ knowledge base for health and life insurance brokers.
- Group Health Plans
Companies that use Savoy Associates
Customer profileNamed customers3 records
Segments3 records
Savoy Associates technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration39 records
Feature3 records
Savoy Associates partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- AvMedcoreAvMed partnered with Savoy as a general agency partner for Florida. AvMed is one of the largest not-for-profit health plans in Florida with over 50 years of experience. This partnership empowers brokers to drive business growth and deliver enhanced client solutions.
- AetnacoreAetna and Savoy partnered in Florida to better serve brokers in developing their business growth. Aetna focuses on innovative product designs and cost savings for group clients.
- Anthem Blue Cross and Blue ShieldcoreAnthem Blue Cross and Blue Shield selected Savoy as a newly designated general agency partner to better serve brokers in developing their business growth in Connecticut.
- Florida BluecoreFlorida Blue selected Savoy as a newly designated general agency partner to better serve brokers in developing their business growth in Florida. All agencies selling Small Group business with Florida Blue are required to be aligned with a general agency partner.
- AflacminorWorksite and voluntary benefits carrier partner listed on Savoy's vendor partners page
- CignaminorHealth insurance carrier partner listed on Savoy's vendor partners page
- Guardian LifeminorLife and disability insurance carrier partner listed on Savoy's vendor partners page
- TransamericaminorLife insurance and financial services carrier partner listed on Savoy's vendor partners page
- Colonial LifeminorVoluntary benefits carrier partner listed on Savoy's vendor partners page
Scale indicators6 records
Recent moves9 records
Expansion highlights6 records
Savoy Associates competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights7 records
Customer concentration
Savoy Associates social profiles
Digital presenceSavoy Associates financial estimates
Financial estimateRevenue estimate
Valuation estimate
Savoy Associates leadership team
Management profileNumber of profiles
Savoy Associates subsidiaries and ownership
Company hierarchySubsidiaries5 records
Savoy Associates funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Savoy Associates M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Savoy Associates
What does Savoy Associates do?
Savoy Associates operates as a health insurance general agency (broker's broker), providing independent insurance brokers and agencies with access to 100+ insurance carrier contracts across group health, specialty benefits, Medicare, and individual health lines. The company bundles these carrier relationships with administrative support, compliance and HR consulting, continuing education, marketing resources, and online enrollment technology for its broker partners.
Is Savoy Associates a public or private company?
Savoy Associates is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Savoy Associates founded?
Savoy Associates was founded in 1985. It employs 101 to 250 people.
Where is Savoy Associates based?
Savoy Associates is headquartered in Florham Park, United States, in the North America region.
How does Savoy Associates make money?
One revenue line is on record: insurance Product Commissions.
Does Savoy Associates have an API?
No public API is recorded for Savoy Associates.
What industry is Savoy Associates in?
Savoy Associates's product category is Insurance Brokerage Services. Its primary akta.pro industry code is FSAEADAA, Retail (Personal Lines) Insurance Brokerage. Its NAICS code is 5242 and its SIC code is 6411.