What Choice Rehabilitation does

Choice Rehabilitation, LLC is a private, founder-led contract therapy company headquartered in Creve Coeur, Missouri. Founded in 2017 by Cheryl Strickland, the company delivers physical therapy, occupational therapy, and speech-language pathology services on a contract basis to skilled nursing facilities (SNFs), continuing care retirement communities (CCRCs), and assisted/independent living communities across five Midwestern states: Missouri, Illinois, Arkansas, Iowa, and Nebraska. Service lines cover gait and balance training, fall prevention, ADL training, dysphagia and cognitive-communication therapy, and other rehabilitative interventions for residents recovering from stroke, cardiac events, fractures, surgery, or managing progressive conditions such as Parkinson's, ALS, and Alzheimer's.

The company uses Net Health, a third-party electronic medical record and information management system deployed on Choice-provided computers at each partner facility, to plan treatments, track delivered minutes and CPT codes, and produce billing reports. Each facility is staffed with a dedicated Director of Rehabilitation (DOR) embedded in the facility team, supported by a Regional Manager, Clinical Application Manager, Vice President of Operations, and Vice President of Compliance & Education. Choice generates revenue by billing third-party payers — Medicare, Medicaid, commercial insurers, and patients — for therapy services delivered on-site at partner facilities. Its value proposition emphasizes person-centered care, measurable clinical outcomes, discharge-plan adherence, and rehospitalization avoidance.

The company is positioned as a mid-sized regional alternative to national contract therapy providers, with go-to-market executed via direct B2B sales to facility administrators. It maintains a formal HIPAA compliance program, a dedicated Compliance Hotline and Integrity Line, and social-media-driven employer branding (LinkedIn, Facebook, X/Twitter, Indeed) to recruit therapists. As of the input data, the company is founder-owned, has no disclosed external funding, no subsidiaries, and operates from a single Missouri headquarters.

Name

Choice Rehabilitation

Legal name

Choice Rehabilitation, LLC

Website

https://choicerehab.net

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

251–500 employees

Short description

Choice Rehabilitation, LLC is a private, founder-led contract therapy provider delivering physical, occupational, and speech therapy in skilled nursing facilities, CCRCs, and assisted/independent living communities across Missouri, Illinois, Arkansas, Iowa, and Nebraska.

Ownership category

akta.pro rank

Product category

Contract Rehabilitation Therapy Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Health Services (8000)

akta.pro primary industry

Geriatric Rehabilitation Programs (HLADAJAL)

akta.pro secondary industries

Outpatient Rehabilitation & Physical/Occupational/Speech Therapy Centers (HLAFABAB), Multidisciplinary Outpatient Rehab Centers (PT/OT/SLP) (HLADAJAG)

Keywords

• Contract therapy services
• Physical therapy
• Occupational therapy
• Speech therapy
• Skilled nursing rehabilitation

Headquarters

HQ city

Creve Coeur

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Contract Therapy Services Billing: Choice Rehabilitation generates revenue by providing physical therapy, occupational therapy, and speech therapy services to patients in skilled nursing facilities and related care settings. Services are billed to insurance companies, Medicare, Medicaid, and third-party payers. The company documents treatment in patient records and submits claims for payment through health plans. Some patients may pay out-of-pocket for services not covered by insurance.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Choice Rehabilitation is a contract therapy company providing physical therapy, occupational therapy, and speech therapy services to residents of skilled nursing facilities, continuing care retirement communities, and assisted/independent living communities. It embeds a dedicated Director of Rehabilitation at each partner facility and bills services to Medicare, Medicaid, insurers, and third-party payers.

Product overview

Choice Rehabilitation provides a unified suite of rehabilitation therapy services for patients in skilled nursing facilities. The company offers three core service lines: Physical Therapy, Occupational Therapy, and Speech Therapy. These services are delivered through individualized person-centered treatment plans tailored to meet specific needs of each patient. The company operates primarily in skilled nursing facilities, continuum care retirement communities, and assisted/independent living communities across Missouri, Illinois, Arkansas, Iowa, and Nebraska.

Differentiator

Problem solved

Functional benefit

Products and services

• Physical Therapy Services Physical therapy provided by Physical Therapists offering skilled treatment for deficits related to decreased coordination, activity tolerance, lower body range of motion and strength, and fall prevention. Services include balance training, bed mobility, therapeutic exercise, strengthening, and assistive device training for residents in skilled care settings.
• Occupational Therapy Services Occupational therapy helping patients perform activities of daily living with the greatest level of independence and safety, including dressing, bathing, toileting and cooking. Treatment focuses on increasing strength, mobility, endurance, range of motion, balance and coordination.
• Speech Therapy Services Speech-language pathology services treating swallowing disorders, cognitive-communication deficits, speech-language disorders, and voice disorders. Treatment plans include therapeutic and strengthening exercises, compensatory techniques, and modifications to help patients return to safe oral intake and effective communication.

Quantifiable outcome

• Choice works with facility partners to meet discharge plans and prevent unwarranted rehospitalizations

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Symbria: Provider of therapy, wellness, and pharmacy services to senior living and post-acute communities, with PT/OT/SLP delivered inside SNFs and CCRCs — directly overlapping with Choice's service mix, customer base, and on-site delivery model.
• Consonus Healthcare: Provider of contract rehabilitation, pharmacy, and consulting services to skilled nursing and senior living operators — overlapping PT/OT/SLP and SNF contract model comparable to Choice's core offering.
• Synergy Care: Contract therapy provider serving SNFs, CCRCs, and senior living communities with physical, occupational, and speech therapy — directly comparable services, customers, and B2B delivery model to Choice Rehabilitation.
• Functional Pathways: Contract rehabilitation therapy provider focused on skilled nursing and assisted living facilities, offering PT/OT/SLP through embedded clinical teams — same service lines, same customer type, and same on-site delivery structure as Choice Rehabilitation.
• FOX Rehabilitation: Therapy provider delivering physical, occupational, and speech therapy to older adults in senior living communities and via on-site models — overlapping target population (geriatric patients) and PT/OT/SLP service mix relevant to Choice's SNF/CCRC focus.
• Reliant Rehabilitation: National contract therapy company providing physical, occupational, and speech therapy to skilled nursing facilities and assisted living communities — same multiservice rehab offering, same SNF customer segment, and similar embedded-clinician operating model that Choice Rehabilitation pursues.

Broad incumbents

• Select Medical: Major US operator of specialty hospitals, outpatient rehab clinics, and contract therapy services — includes a contract therapy business serving SNFs and senior living communities comparable to Choice's offering, alongside a broader rehab portfolio.
• Encompass Health: Large publicly-traded owner/operator of inpatient rehabilitation hospitals and home health agencies, with a substantial post-acute therapy footprint. Broader portfolio including inpatient rehab, but overlapping rehabilitation category and SNF/post-acute customer reach relevant as a broader incumbent comparable to Choice.
• Powerback Rehab (formerly Genesis Rehab Services): Largest US contract therapy provider for SNFs and senior living communities, offering PT/OT/SLP to skilled nursing facilities and CCRCs — directly comparable service lines, customer types, and delivery model to Choice Rehabilitation, but with national scale and ownership within a large post-acute operator.
• ATI Physical Therapy: National physical therapy provider with outpatient clinics and on-site/wellness services to senior living and post-acute settings — overlaps Choice on PT/SLP service lines and on-site delivery to older adult populations, although primarily outpatient-clinic-led.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/choicerehab
• Facebookfacebook.com/choicerehab
• LinkedInlinkedin.com/company/choicerehabilitation

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Choice Rehabilitation