Sunnies Studios

What Sunnies Studios does

Sunnies Studios is a direct-to-consumer eyewear brand founded in 2013 and headquartered in San Juan, Puerto Rico, selling sunglasses, prescription glasses, anti-radiation (blue light) eyewear, and the Sunnies Flask line of insulated water bottles. The company operates a Shopify-based e-commerce platform supplemented by physical retail stores in the Philippines, with worldwide shipping supported in both USD and PHP. Customer-facing technology includes a Virtual Try-On feature for online eyewear fitting, and the company maintains an active presence across Instagram, TikTok, Facebook, and other social channels to drive brand discovery and engagement. A charity partnership with HOPE is part of the brand's positioning.

The company's revenue model is transaction-based DTC commerce: sunglasses are priced between $22 and $55, prescription frames between $60 and $145, with cross-border fulfillment and an extension into lifestyle hydration via the Flask line broadening the average basket and repeat-purchase potential. Distribution combines owned e-commerce, physical retail in the Philippines, and social commerce channels, with the San Juan headquarters anchoring operations across geographies.

Customer segments are mass-market consumer, spanning fashion-oriented sunglasses buyers, blue light eyewear users, prescription eyeglass customers, and lifestyle accessory purchasers — with no disclosed B2B or institutional channel. The brand positions itself around seasonal collection cycles, lifestyle imagery, and a social-impact narrative through its HOPE partnership.

Name

Sunnies Studios

Website

https://sunniesstudios.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Sunnies Studios is a direct-to-consumer eyewear brand, founded in 2013 and based in Puerto Rico, selling sunglasses, prescription glasses, blue-light eyewear, and insulated bottles globally through e-commerce and physical retail stores in the Philippines.

Ownership category

akta.pro rank

Headquarters

HQ city

San Juan

HQ country

Puerto Rico

HQ region

Latin America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Optical Eyewear Sales: Direct sales of prescription glasses and frames at $60-$145 price points
2. Sunglasses Sales: Direct sales of non-prescription sunglasses at $22-$55 price points
3. Anti-Rad Eyewear Sales: Blue light protection eyewear for digital device users
4. Sunnies Flask Sales: Customizable insulated water bottles with various cap, bottle, and accessory combinations priced $25-$67
5. Accessories: Eyewear cases, cleaning cloths, lens cleaner sprays, and merchandise
6. Lens Upgrades: Additional lens customization options including Sun Adaptive, Screen Safe, Tints Rx, Ultrathin, and Airlens upgrades at $15-$45 additional cost

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Sunnies Studios is a direct-to-consumer eyewear and lifestyle accessories brand. It designs, brands, and sells prescription glasses, sunglasses, and blue light (Anti-Rad) eyewear through its own e-commerce storefront and physical retail stores, with a Virtual Try-On fitting capability. The company also offers the Sunnies Flask line of customizable insulated water bottles and related lifestyle merchandise.

Product overview

Sunnies Studios is a lifestyle eyewear and accessories brand offering three core product lines: Optical Eyewear (prescription glasses at $60), Sun (sunglasses at $25-$40), and Anti-Rad Eyewear (blue light protection glasses). Their portfolio also includes the Sunnies Flask line of insulated water bottles available in three variants (Bubble, Pebble, and Robo Flask) ranging from $30-$67 with customizable colors and free engraving. The company operates as a direct-to-consumer brand built on Shopify, providing Virtual Try-On capabilities for online eyewear fitting and offering various lens upgrade options including photochromic, blue light filtering, and tinting services. Merchandise items like eyewear cases, cleaning supplies, and lifestyle accessories round out the product ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• Sunnies Flask: Insulated water bottles and hydration products sold under the Sunnies brand, including Pebble Flask, Bubble Flask, and Robo Flask with various sizes and customization options.

Products and services

• Optical Eyewear (Prescription Glasses) Prescription glasses with multi-coated lenses (scratch-resistant, anti-glare, UV protection). Frames start at $60 with premium frames up to $145, available in acetate, metal, recycled polyester, and biodegradable materials. For consumers seeking fashionable, affordable prescription eyewear.
• Sunglasses (Sun) Non-prescription sunglasses with UV400 protection blocking 100% of UV rays. Most frames priced at $40, including styles such as Stevie, Coco, Div, Uma, and Sonny. Targeted at fashion-conscious consumers.
• Polarized Sunglasses Polarized sunglasses that reduce glare while providing UV protection, including models Simone ($48-$55), Billie, Zoe ($70), Nolan ($60), Ford, Leon, Rome, Val, and Luca, made with recycled polyester material.
• Anti-Rad Eyewear (Blue Light Glasses) Ready-to-wear frames designed for blue light protection during daily screen time. Reduces digital eye strain and headaches, enhances focus and learning, and promotes quality sleep. Models priced $35 (Gatsby) to $55 (Selene).
• Sunnies Flask (Insulated Water Bottles) Insulated water bottles available in three cap types (Pebble, Bubble, Robo) and sizes from 16oz to 64oz. Customizable with 50+ color options and complimentary engraving. Keeps drinks cold all day. For students and active lifestyle consumers.
• Bubble Flask Insulated water bottle featuring a dual-access Bubble cap designed for faster flow and zero spills. Priced at $45 for the bottle, with cap and accessory upgrade options.
• Pebble Flask Insulated water bottle featuring a leak-proof, ergonomic Pebble cap inspired by the shape of a pebble. Prices range from $30-$45 depending on bottle size.
• Robo Flask Insulated water bottle featuring a spill-proof Robo cap designed for straw users, with an easy-to-cut straw that fits all sizes. Prices range from $30-$55.
• Eyewear Cases and Accessories Protective eyewear cases including Hard Case ($8.50), Pebble Hard Case, and Ribbed Sac ($6.50), plus eyewear care items like Clean Lens spray ($11), cleaning cloths, and 3-Piece Clean Cloth ($4.50).

Quantifiable outcome

• Prescription glasses at $60 base price, sunglasses at $25
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• HOPE (Helping Overcome Poverty through Education)minorStrategic or Co-development PartnerCharitable partnership where a portion of Lite Bottle (Nata color) sales helps build public school classrooms in the Philippines through HOPE organization. Each purchase includes a free sticker pack. This is a social impact initiative rather than commercial partnership.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Warby Parker: Warby Parker is the leading direct-to-consumer eyewear retailer selling prescription glasses, sunglasses, and contact lenses online and through physical retail. It is the closest comparable to Sunnies Studios given its DTC model, virtual try-on technology, and affordable-to-mid price positioning.
• Zenni Optical: Zenni Optical is a major online-only eyewear retailer offering affordable prescription glasses and sunglasses starting at very low price points. It competes directly with Sunnies Studios on affordability, online try-on, and DTC prescription fulfillment.
• EyeBuyDirect: EyeBuyDirect is an online-first eyewear retailer offering prescription glasses, sunglasses, and blue light glasses at mass-market price points. It directly competes with Sunnies Studios across optical, sun, and anti-radiation categories.
• GlassesUSA: GlassesUSA is an online optical retailer selling prescription eyewear, sunglasses, and contact lenses with virtual try-on. It is comparable to Sunnies Studios on DTC prescription fulfillment and broad eyewear catalog.
• Diff Eyewear: Diff Eyewear is a DTC eyewear brand offering prescription glasses, sunglasses, and blue light eyewear with a focus on charitable give-back programs. It overlaps with Sunnies Studios on the youth/fashion-conscious positioning, social impact narrative, and direct-to-consumer model.
• Quay Australia: Quay Australia is an affordable fashion sunglasses brand with strong social media presence targeting style-conscious consumers. It is comparable to Sunnies Studios on affordable sunglasses pricing, Instagram-led marketing, and youth-lifestyle positioning.
• Blenders Eyewear: Blenders Eyewear is a direct-to-consumer sunglasses brand selling affordable polarized and lifestyle sunglasses online. It directly competes with Sunnies Studios on the Sun product line, social-media-driven acquisition, and accessible price points.
• Goodr: Goodr is a DTC sunglasses brand offering affordable, polarized running and lifestyle sunglasses with a playful brand voice. It is comparable to Sunnies Studios on affordable sunglasses pricing and irreverent social-media marketing.
• Frames Direct: Frames Direct is an online eyewear retailer selling prescription glasses, sunglasses, and designer frames with a virtual try-on experience. It overlaps with Sunnies Studios on DTC optical retail and virtual try-on functionality.

Broad incumbents

• Oakley: Oakley is an established global sports and lifestyle eyewear brand (owned by EssilorLuxottica) selling sunglasses and prescription optics across performance and fashion segments. It is comparable to Sunnies Studios as a broad incumbent competing in the sunglasses and optical categories where Sunnies operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Customer concentration

• Xx.com/SunniesStudios
• Facebookfacebook.com/SunniesStudios
• Instagraminstagram.com/sunniesstudios
• Pinterestpinterest.ph/sunniesstudios
• TikToktiktok.com/@sunniesstudiosofficial?lang=en
• LinkedInlinkedin.com/company/sunnies-studios

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunnies Studios