Sunnies Studios
Sunnies Studios is a direct-to-consumer eyewear brand, founded in 2013 and based in Puerto Rico, selling sunglasses, prescription glasses, blue-light eyewear, and insulated bottles globally through e-commerce and physical retail stores in the Philippines.
- Company typePrivate
- Founded2013
- HeadquartersSan Juan, Puerto Rico
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Sunnies Studios does
Sunnies Studios is a direct-to-consumer eyewear brand founded in 2013 and headquartered in San Juan, Puerto Rico, selling sunglasses, prescription glasses, anti-radiation (blue light) eyewear, and the Sunnies Flask line of insulated water bottles. The company operates a Shopify-based e-commerce platform supplemented by physical retail stores in the Philippines, with worldwide shipping supported in both USD and PHP. Customer-facing technology includes a Virtual Try-On feature for online eyewear fitting, and the company maintains an active presence across Instagram, TikTok, Facebook, and other social channels to drive brand discovery and engagement. A charity partnership with HOPE is part of the brand's positioning.
The company's revenue model is transaction-based DTC commerce: sunglasses are priced between $22 and $55, prescription frames between $60 and $145, with cross-border fulfillment and an extension into lifestyle hydration via the Flask line broadening the average basket and repeat-purchase potential. Distribution combines owned e-commerce, physical retail in the Philippines, and social commerce channels, with the San Juan headquarters anchoring operations across geographies.
Customer segments are mass-market consumer, spanning fashion-oriented sunglasses buyers, blue light eyewear users, prescription eyeglass customers, and lifestyle accessory purchasers — with no disclosed B2B or institutional channel. The brand positions itself around seasonal collection cycles, lifestyle imagery, and a social-impact narrative through its HOPE partnership.
Sunnies Studios firmographics
Firmographics- Name
- Sunnies Studios
- Website
- https://sunniesstudios.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Sunnies Studios is a direct-to-consumer eyewear brand, founded in 2013 and based in Puerto Rico, selling sunglasses, prescription glasses, blue-light eyewear, and insulated bottles globally through e-commerce and physical retail stores in the Philippines.
- Ownership category
- akta.pro rank
Where Sunnies Studios is headquartered
LocationHeadquarters
- HQ city
- San Juan
- HQ country
- Puerto Rico
- HQ region
- Latin America
Markets served
Sunnies Studios business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- Optical Eyewear Sales: Direct sales of prescription glasses and frames at $60-$145 price points
- Sunglasses Sales: Direct sales of non-prescription sunglasses at $22-$55 price points
- Anti-Rad Eyewear Sales: Blue light protection eyewear for digital device users
- Sunnies Flask Sales: Customizable insulated water bottles with various cap, bottle, and accessory combinations priced $25-$67
- Accessories: Eyewear cases, cleaning cloths, lens cleaner sprays, and merchandise
- Lens Upgrades: Additional lens customization options including Sun Adaptive, Screen Safe, Tints Rx, Ultrathin, and Airlens upgrades at $15-$45 additional cost
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Prescription Glasses |
| Unit Pricing | Pay-as-you-go | Sunglasses |
| Unit Pricing | Pay-as-you-go | Anti-Rad Eyewear |
| Unit Pricing | Pay-as-you-go | Sunnies Flask Products |
| Unit Pricing | Pay-as-you-go | Lens Upgrades |
| Unit Pricing | Pay-as-you-go | Accessories |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Sunnies Studios product offering
Product offeringCore offering
Sunnies Studios is a direct-to-consumer eyewear and lifestyle accessories brand. It designs, brands, and sells prescription glasses, sunglasses, and blue light (Anti-Rad) eyewear through its own e-commerce storefront and physical retail stores, with a Virtual Try-On fitting capability. The company also offers the Sunnies Flask line of customizable insulated water bottles and related lifestyle merchandise.
Product overview
Sunnies Studios is a lifestyle eyewear and accessories brand offering three core product lines: Optical Eyewear (prescription glasses at $60), Sun (sunglasses at $25-$40), and Anti-Rad Eyewear (blue light protection glasses). Their portfolio also includes the Sunnies Flask line of insulated water bottles available in three variants (Bubble, Pebble, and Robo Flask) ranging from $30-$67 with customizable colors and free engraving. The company operates as a direct-to-consumer brand built on Shopify, providing Virtual Try-On capabilities for online eyewear fitting and offering various lens upgrade options including photochromic, blue light filtering, and tinting services. Merchandise items like eyewear cases, cleaning supplies, and lifestyle accessories round out the product ecosystem.
Differentiator
Problem solved
Functional benefit
Brands
- Sunnies Flask: Insulated water bottles and hydration products sold under the Sunnies brand, including Pebble Flask, Bubble Flask, and Robo Flask with various sizes and customization options.
Products and services
- Optical Eyewear (Prescription Glasses) Prescription glasses with multi-coated lenses (scratch-resistant, anti-glare, UV protection). Frames start at $60 with premium frames up to $145, available in acetate, metal, recycled polyester, and biodegradable materials. For consumers seeking fashionable, affordable prescription eyewear.
- Sunglasses (Sun) Non-prescription sunglasses with UV400 protection blocking 100% of UV rays. Most frames priced at $40, including styles such as Stevie, Coco, Div, Uma, and Sonny. Targeted at fashion-conscious consumers.
- Polarized Sunglasses Polarized sunglasses that reduce glare while providing UV protection, including models Simone ($48-$55), Billie, Zoe ($70), Nolan ($60), Ford, Leon, Rome, Val, and Luca, made with recycled polyester material.
- Anti-Rad Eyewear (Blue Light Glasses) Ready-to-wear frames designed for blue light protection during daily screen time. Reduces digital eye strain and headaches, enhances focus and learning, and promotes quality sleep. Models priced $35 (Gatsby) to $55 (Selene).
- Sunnies Flask (Insulated Water Bottles) Insulated water bottles available in three cap types (Pebble, Bubble, Robo) and sizes from 16oz to 64oz. Customizable with 50+ color options and complimentary engraving. Keeps drinks cold all day. For students and active lifestyle consumers.
- Bubble Flask Insulated water bottle featuring a dual-access Bubble cap designed for faster flow and zero spills. Priced at $45 for the bottle, with cap and accessory upgrade options.
- Pebble Flask Insulated water bottle featuring a leak-proof, ergonomic Pebble cap inspired by the shape of a pebble. Prices range from $30-$45 depending on bottle size.
- Robo Flask Insulated water bottle featuring a spill-proof Robo cap designed for straw users, with an easy-to-cut straw that fits all sizes. Prices range from $30-$55.
- Eyewear Cases and Accessories Protective eyewear cases including Hard Case ($8.50), Pebble Hard Case, and Ribbed Sac ($6.50), plus eyewear care items like Clean Lens spray ($11), cleaning cloths, and 3-Piece Clean Cloth ($4.50).
Quantifiable outcome
- Prescription glasses at $60 base price, sunglasses at $25
- +1 more outcomes
Companies that use Sunnies Studios
Customer profileSegments3 records
Ideal customer profiles2 records
Sunnies Studios technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Sunnies Studios partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HOPE (Helping Overcome Poverty through Education)minorCharitable partnership where a portion of Lite Bottle (Nata color) sales helps build public school classrooms in the Philippines through HOPE organization. Each purchase includes a free sticker pack. This is a social impact initiative rather than commercial partnership.
Scale indicators2 records
Recent moves1 record
Expansion highlights5 records
Sunnies Studios competitors and assessment
Company assessmentDirect peers
- Warby Parker: Warby Parker is the leading direct-to-consumer eyewear retailer selling prescription glasses, sunglasses, and contact lenses online and through physical retail. It is the closest comparable to Sunnies Studios given its DTC model, virtual try-on technology, and affordable-to-mid price positioning.
- Zenni Optical: Zenni Optical is a major online-only eyewear retailer offering affordable prescription glasses and sunglasses starting at very low price points. It competes directly with Sunnies Studios on affordability, online try-on, and DTC prescription fulfillment.
- EyeBuyDirect: EyeBuyDirect is an online-first eyewear retailer offering prescription glasses, sunglasses, and blue light glasses at mass-market price points. It directly competes with Sunnies Studios across optical, sun, and anti-radiation categories.
- GlassesUSA: GlassesUSA is an online optical retailer selling prescription eyewear, sunglasses, and contact lenses with virtual try-on. It is comparable to Sunnies Studios on DTC prescription fulfillment and broad eyewear catalog.
- Diff Eyewear: Diff Eyewear is a DTC eyewear brand offering prescription glasses, sunglasses, and blue light eyewear with a focus on charitable give-back programs. It overlaps with Sunnies Studios on the youth/fashion-conscious positioning, social impact narrative, and direct-to-consumer model.
- Quay Australia: Quay Australia is an affordable fashion sunglasses brand with strong social media presence targeting style-conscious consumers. It is comparable to Sunnies Studios on affordable sunglasses pricing, Instagram-led marketing, and youth-lifestyle positioning.
- Blenders Eyewear: Blenders Eyewear is a direct-to-consumer sunglasses brand selling affordable polarized and lifestyle sunglasses online. It directly competes with Sunnies Studios on the Sun product line, social-media-driven acquisition, and accessible price points.
- Goodr: Goodr is a DTC sunglasses brand offering affordable, polarized running and lifestyle sunglasses with a playful brand voice. It is comparable to Sunnies Studios on affordable sunglasses pricing and irreverent social-media marketing.
- Frames Direct: Frames Direct is an online eyewear retailer selling prescription glasses, sunglasses, and designer frames with a virtual try-on experience. It overlaps with Sunnies Studios on DTC optical retail and virtual try-on functionality.
Broad incumbents
- Oakley: Oakley is an established global sports and lifestyle eyewear brand (owned by EssilorLuxottica) selling sunglasses and prescription optics across performance and fashion segments. It is comparable to Sunnies Studios as a broad incumbent competing in the sunglasses and optical categories where Sunnies operates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Customer concentration
Sunnies Studios social profiles
Digital presenceSunnies Studios financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sunnies Studios leadership team
Management profileNumber of profiles
Sunnies Studios funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sunnies Studios M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sunnies Studios
What does Sunnies Studios do?
Sunnies Studios is a direct-to-consumer eyewear and lifestyle accessories brand. It designs, brands, and sells prescription glasses, sunglasses, and blue light (Anti-Rad) eyewear through its own e-commerce storefront and physical retail stores, with a Virtual Try-On fitting capability. The company also offers the Sunnies Flask line of customizable insulated water bottles and related lifestyle merchandise.
Is Sunnies Studios a public or private company?
Sunnies Studios is a private company. It is classified as unknown and is currently operating.
When was Sunnies Studios founded?
Sunnies Studios was founded in 2013. It employs 51 to 100 people.
Where is Sunnies Studios based?
Sunnies Studios is headquartered in San Juan, Puerto Rico, in the Latin America region.
How does Sunnies Studios make money?
Six revenue lines are on record. Optical Eyewear Sales are the primary driver. The others are sunglasses Sales, anti-Rad Eyewear Sales, sunnies Flask Sales, accessories and lens Upgrades.
Who are Sunnies Studios's main competitors?
Direct peers on record are Warby Parker, Zenni Optical, EyeBuyDirect, GlassesUSA, Diff Eyewear, Quay Australia, Blenders Eyewear, Goodr and Frames Direct. Oakley is listed as a broad incumbent.
Does Sunnies Studios have an API?
No public API is recorded for Sunnies Studios.