Integration Glue
Integration Glue is a New Zealand-based SaaS company providing modular integration solutions, Micro Apps, and document automation (DocMergy) for the HubSpot ecosystem, serving HubSpot CRM users and partner agencies globally through the HubSpot Marketplace.
- Company typePrivate
- Founded2022
- HeadquartersAuckland, New Zealand
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Integration Glue does
Integration Glue is a New Zealand-based, privately held SaaS company that provides a cloud-based integration and hosting framework purpose-built for the HubSpot ecosystem. The platform offers three core product lines: pre-built Micro Apps that address common HubSpot workflow pain points (data formatting, calculations, associations management, AI actions), DocMergy — a document automation platform that generates customized documents, contracts, and presentations from HubSpot CRM data into Google Workspace and Microsoft Office formats — and Custom Integrations developed using a modular framework of reusable, pre-tested code blocks. The underlying platform is Python-based, runs on serverless infrastructure with a stateless architecture (no transit data storage, automatic shutdown after 10 minutes of inactivity), and is hosted on Google Cloud Platform (us-central1 by default, customizable for Enterprise clients).
The company monetizes through a credit-based subscription model with tiers ranging from a free tier (10 DocuSign envelopes/month) through Starter at USD $19/month (100 envelopes), Professional at USD $99/month (1,000 envelopes), and Enterprise at USD $499/month (10,000 envelopes), plus usage-based overage charges and upfront fees for bespoke integration builds. Go-to-market is primarily self-serve through the HubSpot Marketplace, supplemented by a tiered partner program targeting HubSpot agencies for referrals, a MyGlue self-service account management portal, content marketing via a comprehensive knowledge base and email newsletter, and direct sales for custom integration development. The primary customer segment is HubSpot CRM users (HubSpot Professional and above) needing integration and document automation, with a secondary segment of HubSpot partner agencies reselling or referring the platform. Key technology and integration partners include HubSpot, Google Cloud, Stripe, DocuSign, Cloudflare, and Auth0/Okta; the company maintains GDPR compliance via New Zealand's EU adequacy decision and is pursuing SOC2 Type 2 certification.
Integration Glue firmographics
Firmographics- Name
- Integration Glue
- Legal name
- Integration Glue Limited
- Website
- https://integrationglue.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Integration Glue is a New Zealand-based SaaS company providing modular integration solutions, Micro Apps, and document automation (DocMergy) for the HubSpot ecosystem, serving HubSpot CRM users and partner agencies globally through the HubSpot Marketplace.
- Ownership category
- akta.pro rank
Integration Glue industry classification
Industry- Product category
- CRM Integration Software
- NAICS
- Computer Systems Design Services (541512), Computer Systems Design and Related Services (5415), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- System Integration & Connectors (BPAMAOAC)
- akta.pro secondary industries
- Connector/Adapter Frameworks & Integration Runtimes (HDAEACAJ), IT Workflow Automation & Orchestration Platforms (HDAEALAF)
Keywords
Where Integration Glue is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Integration Glue business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Cloud-Based Software Subscription: Integration Glue operates as a Cloud Based Software Subscription Service. Users pay recurring monthly fees for access to the platform, with pricing based on credit usage tiers. The subscription includes access to Micro Apps, custom integrations, and DocMergy document generation.
- Credit-Based Usage: Each application action consumes credits based on complexity. Simple actions (data formatting) cost 1 credit while complex operations (DocMergy document creation) cost 100 credits. Customers purchase credit bundles and top up as needed.
- Custom Integration Development: Custom integrations are subject to upfront costs. Each integration is built custom based on client requirements through discovery sessions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier includes 10 DocuSign envelopes per month |
| Subscription | Monthly | Starter tier for up to 100 monthly envelopes |
| Subscription | Monthly | Professional tier for up to 1,000 monthly envelopes |
| Subscription | Monthly | Enterprise tier for up to 10,000 monthly envelopes |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Integration Glue product offering
Product offeringCore offering
Integration Glue builds cloud-based software that extends and automates HubSpot CRM through modular apps, document generation, and integration connectors. Its product set spans pre-built Micro Apps and Macro Apps for the HubSpot Workflows marketplace, the DocMergy document automation suite (with Google and Microsoft variants), and bespoke Custom Integrations development for HubSpot customers. Pricing is delivered via tiered subscriptions and a credit-based usage model.
Product overview
Integration Glue is a cloud-based integration and hosting framework designed specifically for the HubSpot ecosystem, combining a modular approach with reusable code components for rapid development of enterprise-grade solutions. The platform's core offering consists of Integration Glue (the main platform) supplemented by three key product lines: Micro Apps (pre-built workflow actions solving common HubSpot pain points), DocMergy (document automation generating customized documents, contracts, and presentations from CRM data), and Custom Integrations (bespoke integration development using the modular framework). Major integrations include DocuSign (e-signature), Microsoft SharePoint, Google Workspace (Docs/Sheets/Slides), Dialpad, Box, and Mailgun. AI capabilities are provided through ChatGPT and Gemini integrations for text extraction, message interactions, and lead scoring. The platform uses a credit-based pricing model with various subscription tiers.
Differentiator
Problem solved
Functional benefit
Brands
- DocMergy: Document generation platform that automates the creation of customized documents, contracts, spreadsheets, and presentations from HubSpot workflows. Available for Microsoft Word/Docx and Google Workspace.
- Micro Apps
Products and services
- Integration Glue (Platform) Cloud-based integration platform purpose-built for HubSpot CRM that delivers modular apps, document automation, and bespoke integrations to extend HubSpot Workflows.
- Micro Apps A suite of pre-built HubSpot Workflow actions covering data format conversion, calculations, associations, cloning/merging/deleting records, enrichment, event handling, code generation, media management, address management, line item editing, URL shortening, property option management, and portal operations.
- DocMergy Document generation and automation product that uses a Mail-Merge style syntax inside HubSpot Workflows to produce populated documents from CRM record data.
- DocMergy Google Variant of DocMergy tailored to integrate with Google Workspace (Google Docs/Drive) for document generation and storage from HubSpot Workflows.
- DocMergy Microsoft Variant of DocMergy tailored to integrate with Microsoft 365 (Word/SharePoint/OneDrive) for document generation and storage from HubSpot Workflows.
- Custom Integrations Bespoke integration development service where Integration Glue's engineers build tailored HubSpot integrations and automations to a client's specific requirements.
- Partner Programme Programme enabling HubSpot Solutions Partner agencies to resell, co-deliver, or refer Integration Glue products to shared clients, supported by a dedicated partner portal.
Quantifiable outcome
- Rapid deployment: The modular framework allows faster design and development compared to building from scratch
- +1 more outcomes
Companies that use Integration Glue
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Integration Glue technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability6 records
Feature6 records
Integration Glue partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and major.
- Google LLCcoreGoogle LLC serves as the main cloud hosting provider and email provider for Integration Glue. All processing is located in Google Cloud 'us-central1' by default, with customization options for Enterprise clients. Google Cloud maintains GDPR compliance and is certified under EU-US Data Privacy Framework.
- HubSpotcoreHubSpot is used as the CRM platform and is the primary ecosystem for Integration Glue's products. Integration Glue Micro Apps are designed specifically for HubSpot and are available in the HubSpot Marketplace.
- MicrosoftmajorMicrosoft Sharepoint is used for Microsoft-related microapps only. DocMergy supports Microsoft PowerPoint (PPTX) and Word documents.
- CloudflaremajorCloudflare provides DNS, CDN, and Internet Security services for Integration Glue's infrastructure.
- StripecoreStripe is the payment processing gateway used for all online payments. Integration Glue does not store credit card details; these are captured and processed by Stripe.
- Auth0 / OktacoreAuth0/Okta provides authentication services on the Integration Glue platform.
- HubSpot Sheets Mapping IntegrationmajorPartnership tool for integrating HubSpot with Google Sheets, allowing users to leverage the HubSpot Google Sheets Integration through Integration Glue's platform.
- DocuSigncoreIntegration Glue provides an enhanced DocuSign-HubSpot integration for automated eSign processes, supporting custom HubSpot fields and multiple recipient types.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Integration Glue competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Integration Glue compliance and trust
Trust signalCompliance2 records
Integration Glue financial estimates
Financial estimateRevenue estimate
Valuation estimate
Integration Glue leadership team
Management profileNumber of profiles
Profiles1 record
Integration Glue funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Integration Glue M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Integration Glue
What does Integration Glue do?
Integration Glue builds cloud-based software that extends and automates HubSpot CRM through modular apps, document generation, and integration connectors. Its product set spans pre-built Micro Apps and Macro Apps for the HubSpot Workflows marketplace, the DocMergy document automation suite (with Google and Microsoft variants), and bespoke Custom Integrations development for HubSpot customers. Pricing is delivered via tiered subscriptions and a credit-based usage model.
Is Integration Glue a public or private company?
Integration Glue is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Integration Glue founded?
Integration Glue was founded in 2022. It employs 1 to 10 people.
Where is Integration Glue based?
Integration Glue is headquartered in Auckland, New Zealand, in the Oceania region.
How does Integration Glue make money?
Three revenue lines are on record. Cloud-Based Software Subscription is the primary driver. The others are credit-Based Usage and custom Integration Development.
Does Integration Glue have an API?
No public API is recorded for Integration Glue.
What industry is Integration Glue in?
Integration Glue's product category is CRM Integration Software. Its primary akta.pro industry code is BPAMAOAC, System Integration & Connectors, with a secondary code of HDAEACAJ, Connector/Adapter Frameworks & Integration Runtimes. Its NAICS code is 541512 and its SIC code is 7373.