Loren Data

What Loren Data does

Loren Data Corp., founded in 1987 by Todd L. Gould and headquartered in California, operates the ECGrid B2B network messaging platform — a programmable, API-first connectivity backbone that has been in continuous production since 1999. ECGrid supports every major B2B protocol simultaneously (X.400, AS2, AS4, X12, EDIFACT, cXML, JSON, OFTP, GISB/NAESB, SFTP, REST) and maintains direct interconnects with 300+ public and private B2B networks — the largest single interconnect footprint in the industry. The ECGridOS API platform (launched 2009) exposes 500+ endpoints for provisioning, routing, and delivery, functioning as the category's first "infrastructure-as-code" B2B offering. The company is a certified Peppol Access Point and holds a registered global X.400 ADMD status, positioning it for European e-invoicing compliance mandates.

The firm's commercial model is predominantly OEM/embedded: ISVs, integrators, and iPaaS platforms white-label ECGrid as their network layer and sell differentiated B2B connectivity products on top under their own brand. Revenue is generated through recurring ECGrid network subscriptions and licensing, the ECGrid Simplify Transformation-as-a-Service managed offering launched in 2024 (mapping, translation, and continuous maintenance performed by Loren Data), and Global Product Access (GPA) launched in 2025 — a Product Content Delivery Network carrying catalog, rich media, and master product data between brands, retailers, and marketplaces on a fixed-price publishing basis. Customer accounts include Boomi (2025 Technology Partner of the Year), SPS Commerce (a customer since 1999), e2open, Celigo, Tradeshift, Axway, Dassault Systèmes, Rocket Software, Adeptia, Infios, Kleinschmidt, JusTransform, and Third Wave. ECGrid Assist, an AI-powered chatbot agent, was released on the Boomi Marketplace in October 2025. The company is privately held, founder-owned, and operates as a distributed team across U.S. time zones; no external funding or revenue figures are publicly disclosed.

Geographic operations span the United States, the United Kingdom, and France, with compliance certifications under the EU-U.S. Data Privacy Framework, the UK Extension, the Swiss-U.S. DPF, and the GDPR. Distribution channels include the OEM/embedded white-label (primary), the Boomi Marketplace, and the Walmart Marketplace Solution Provider channel (announced October 2025). The firm holds leadership positions in industry standards bodies — the founder sits on the ASC X12 Board of Directors and established the X12-B2X Subcommittee, the Chief Strategy Officer holds a seat on the X12-B2X subcommittee and NEECOM's governing body, and Loren Data holds an advisory role with the Office of Federal Procurement Policy — establishing regulatory and standards-track influence over the protocols on which the network operates.

Name

Loren Data

Legal name

Loren Data Corp.

Website

https://ld.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

Loren Data Corp. operates ECGrid, a programmable B2B network messaging backbone in continuous production since 1999, serving ISVs, integrators, and enterprises with API-first connectivity across 300+ network interconnects and 400,000+ trading relationships.

Ownership category

akta.pro rank

Headquarters

HQ city

Indian Rocks Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Infrastructure, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. ECGrid Network Subscription / Licensing: The flagship revenue stream: ISVs, integrators, and platforms embed ECGrid as their network layer and pay recurring subscription or licensing fees for access to the connectivity backbone. The arrangement is characterized by long service contracts, long customer tenures, and switching costs measured in years of re-engineering.
2. ECGrid Simplify — Transformation-as-a-Service (Managed Services): A fully managed mapping and translation layer. Loren Data builds, maintains, and monitors maps on behalf of the customer. This is a higher-margin, recurring managed-service line that has been one of the fastest-growing revenue categories since its 2024 launch. Pricing is described as predictable and outcome-based.
3. Global Product Access — Fixed-Price Publishing: Product content delivery network (PCDN) for catalog, rich media, and master product data distribution between brands, retailers, and marketplaces. Operates on a fixed-price publishing model with no per-SKU fees, supporting unlimited products. Extends the portfolio to new buyers (product, merchandising, content teams) within existing customers and opens the company to new retailers and brand owners.

Pricing tiers

Go-to-market motion5 records

Distribution channels5 records

Marketing channels6 records

Core offering

Loren Data operates the ECGrid B2B network messaging platform — an API-first, embeddable connectivity backbone running since 1999 that supports all major B2B protocols (X.400, AS2, AS4, X12, EDIFACT, cXML, JSON, OFTP, GISB/NAESB, SFTP, REST) and interconnects to 300+ public and private B2B networks. The company offers three commercial lines built on this network: ECGrid (connectivity backbone), ECGrid Simplify (managed transformation-as-a-service for mapping/translation), and Global Product Access (product content delivery network for catalog and rich media between brands, retailers, and marketplaces).

Product overview

Loren Data operates a single, layered B2B infrastructure platform built on ECGrid, with three distinct commercial lines of business. ECGrid is the flagship network — a programmable, API-first B2B connectivity backbone operational since 1999, supporting messaging across all major protocols (X12, EDIFACT, AS2, SFTP, REST, OFTP, cXML, X.400) and connecting to 300+ public and private B2B networks. ECGridOS sits above ECGrid as the publicly accessible API platform with 500+ endpoints for programmable control. ECGrid Simplify (launched 2024) is a managed Transformation-as-a-Service add-on that handles all mapping and translation on behalf of customers. ECGrid Assist is an AI-powered agent for Boomi Marketplace enabling chatbot-based EDI information retrieval. Global Product Access (GPA, launched 2025) extends the platform to product content delivery, carrying catalog, rich media, and master data between brands, retailers, and marketplaces using the same network fabric. ECGridAS2 (2007) provides hosted AS2 connectivity. All three lines of business share the same underlying ECGrid network, operating team, and governance standards.

Differentiator

Problem solved

Functional benefit

Brands

• ECGrid: The programmable B2B infrastructure layer. The flagship network messaging platform operating since 1999, providing connectivity, transformation, and content delivery backbone for ISVs, integrators, platforms, and enterprises.
• ECGrid Simplify
• Global Product Access

Products and services

• ECGrid The flagship B2B network messaging platform operational since 1999. API-first, embeddable, and protocol-agnostic, ECGrid provides connectivity across X12, EDIFACT, AS2, X.400, cXML, JSON, OFTP, SFTP, and REST, with direct interconnects to 300+ public and private B2B networks. Supports 400K+ active trading relationships, real-time routing and delivery telemetry, multi-tenant mailbox and archive, and regulatory-grade audit and retention at 99.996% uptime. ISVs, integrators, and enterprises embed ECGrid as their network layer.
• ECGridOS The web services operating system and publicly accessible API platform that sits on top of ECGrid, exposing more than 500 endpoints for provisioning, routing, and delivery as a programmable control surface. Enables API-first governance and automation of network operations.
• ECGrid Simplify Transformation-as-a-Service managed offering launched in 2024. A fully managed mapping and translation layer that moves map design, build, deployment, ongoing maintenance, any-to-any format translation, and pre-production partner certification off the customer's engineering team onto Loren Data's team. Typical provisioning completes within 24 hours. Outcome-based, predictable pricing.
• ECGrid Assist AI-powered agent for EDI information retrieval, distributed through the Boomi Marketplace. Enables users to retrieve sent/received document information, query trading partner routing details, and access ECGrid mailbox information via chatbot without manually searching the portal.
• ECGridAS2 Hosted AS2 service launched in 2007, providing production-grade AS2 connectivity for customers whose trading partners had standardized on the AS2 protocol, operated entirely on Loren Data's infrastructure rather than at the customer's endpoint.
• Global Product Access Product Content Delivery Network launched in 2025. Carries product catalog, rich media, digital assets, and master product data between brands, retailers, and marketplaces using the same network, operating model, and governance as ECGrid. Operates on a fixed-price publishing model with no per-SKU fees, supporting unlimited products. Integrates with Shopify, Amazon, and Walmart Marketplace.

Quantifiable outcome

• 99.996% network uptime (measured against full 2025 operational year)
• +3 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability2 records

Feature8 records

Partnerships

Nine partnerships are on record, tiered strategic and core.

• Peppol Network / DGFiP (France)strategicTechnology or Integration · 11 March 2026Loren Data has expanded its Peppol capabilities within ECGrid, enabling ISVs, Solution Integrators, and Enterprises to embed compliant Peppol connectivity without operating their own access point. This addresses growing European e-invoicing compliance requirements, including France's e-invoicing reform where the DGFiP became the official Peppol Authority in July 2025. ISVs can become their own certified Peppol Access Point using ECGrid's existing infrastructure.
• ShopifycoreTechnology or Integration · 31 October 2025Global Product Access integrates with Shopify as a marketplace channel for catalog and product content distribution, enabling brands to unify product data across retail channels via the platform.
• AmazoncoreTechnology or Integration · 31 October 2025Global Product Access integrates with Amazon as a marketplace channel for catalog and product content distribution, enabling brands to distribute product data across Amazon's retail ecosystem.
• Walmart Marketplace (via Global Product Access)coreTechnology or Integration · 31 October 2025Global Product Access integrates with Walmart Marketplace as a channel for catalog and product content distribution, in addition to the ECGrid connectivity partnership for B2B commerce.
• Walmart MarketplacecoreChannel Partner/ Reseller/ Distributor · 22 October 2025ECGrid has been recognized as an Approved Walmart Marketplace Solution Provider, enabling Loren Data to offer tools supporting product listing, inventory management, and order fulfillment to Walmart Marketplace sellers. This recognition gives Loren Data expanded access to serve businesses selling on the Walmart platform.
• BoomicoreTechnology or Integration · 15 October 2025Loren Data's ECGrid Assist AI Agent is available through the Boomi Marketplace, enabling Boomi users to connect directly with the ECGrid network for EDI information retrieval via chatbot. This builds on Boomi's recognition of Loren Data ECGrid as its 2025 Technology Partner of the Year, reflecting a strategic technology partnership that embeds ECGrid connectivity directly into the Boomi platform's user experience.
• SPS CommercecoreTechnology or IntegrationSPS Commerce was one of ECGrid's first two customers in 1999 and launched its own growth story on top of ECGrid infrastructure. Twenty-seven years on, SPS Commerce remains a customer of Loren Data.
• Energy Service GroupcoreTechnology or IntegrationEnergy Service Group was one of ECGrid's first two customers in 1999, alongside SPS Commerce, and remains a customer today.
• ASC X12strategicStrategic or Co-development PartnerLoren Data's founder and CEO Todd L Gould has served a decade on the Board of Directors of ASC X12, the committee that develops and maintains the X12 EDI standards anchoring North American B2B commerce. Tony D'Angelo holds a board seat on the X12-B2X Subcommittee working on modern envelopes, JSON mappings, and next-generation B2B messaging formats.

Scale indicators6 records

Recent moves12 records

Expansion highlights7 records

Emerging players

• Boomi: Boomi is an iPaaS platform recognized as a customer (2025 Technology Partner of the Year, Boomi Marketplace distribution of ECGrid Assist). Boomi is also expanding B2B/EDI capabilities natively — making it both a high-value channel partner and a credible competing platform for indirect B2B messaging.
• Workato: Workato is an emerging iPaaS platform increasingly adding EDI/B2B integration capabilities to its orchestration stack. Represents an emerging competitive layer targeting the same ISV and mid-market integrators that Loren Data serves through its OEM channel.

Direct peers

• DiCentral: DiCentral provides EDI and B2B integration services with deep retail, supply chain, and warehouse vertical coverage. Direct competitor offering hosted EDI, VAN services, and managed mapping/translation.
• Cleo: Cleo Integration Cloud offers B2B integration with EDI, API, and MFT capabilities across similar protocols (X12, EDIFACT, AS2) targeting the same ISV, integrator, and enterprise customers. Closest direct competitor in protocol-agnostic cloud B2B messaging.
• SPS Commerce: SPS Commerce is one of ECGrid's longest-tenured customers (since 1999) but is also a direct competitor operating its own retailer-facing EDI network. Functions both as a customer and as Loren Data's reference platform success story.
• Axway: Axway operates an enterprise MFT/EDI platform and is both a customer of ECGrid (running B2B integration on top of ECGrid infrastructure) and a competitor in B2B gateway and managed file transfer markets.
• TrueCommerce: TrueCommerce (a Wolters Kluwer business) operates a managed VAN and EDI/B2B integration platform serving retailers, suppliers, and logistics providers. Direct competitor in EDI network services with overlapping customer segments in retail and supply chain.

Broad incumbents

• OpenText: OpenText is the largest EDI/B2B messaging incumbent following its acquisitions of GXS, EasyLink (formerly ICC.net — co-founded by Loren Data's Chief Strategy Officer Tony D'Angelo), and Inovis. Operates enterprise-grade VAN and B2B integration platforms directly competitive with ECGrid's protocol-agnostic messaging backbone.
• MuleSoft: MuleSoft (Salesforce) is a broad incumbent iPaaS that increasingly supports B2B EDI protocols via its Anypoint platform. Competes for the same integrator and enterprise B2B integration work, though typically at the orchestration rather than pure network layer.
• IBM Sterling: IBM Sterling is an enterprise B2B integration and managed file transfer suite operated within IBM's broader hybrid cloud and supply chain portfolio. Competes with ECGrid at the protocol and EDI translation layer for large enterprises.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/lorendata

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loren Data