What CashTrans does

CashTrans (legal entity Cash Transactions, LLC) is a privately held, founder/management-owned company founded in 1996 and headquartered in Austell, Georgia (metro Atlanta). The company provides ATM products, EFT transaction processing, bank branch equipment, equipment maintenance, merchant processing, and branch-modernization services. Its portfolio is organized around four pillars: ATM Outsourcing (turn-key managed services covering equipment, cash replenishment, processing, compliance, and monitoring), ATM Processing (EFT switching across Visa, MasterCard, Cirrus, Plus, Pulse, Star, Honor, Discover, Novus, and Quest with a claimed over 95% approval rate), ATM Maintenance and Reporting (24/7 monitoring with real-time online management dashboards), and Branch Transformation/Teller Automation (cash recyclers, in-lobby tellers, video ATMs, video banking, deposit automation, and pneumatic drive-up systems). CashTrans is an authorized dealer and service provider for the five major ATM OEMs — Nautilus Hyosung, GenMega, Hantle, Diebold, and Triton — and complements this with a small proprietary hardware product (CleanCASH Plasma Ion Currency Sterilizer) and an e-commerce supplies store.

The business operates a multi-stream revenue model combining managed-services outsourcing (usage-based fees), equipment resale, EFT processing commissions paid by the networks, recurring maintenance and monitoring contracts, merchant-processing residuals via Sterling Payments Systems, and direct e-commerce sales of supplies. Go-to-market is sales-led with Account Executives and Relationship Managers functioning as territory-based client liaisons for community financial institutions, supplemented by channel partnerships (Sterling Payments Systems for merchant services), banking-association memberships across Georgia, Alabama, and Florida, and a direct e-commerce storefront. Sales cycles run 6-12 months with community FIs. The customer base of 1,100+ is concentrated in the U.S. Southeast (Alabama, Georgia, South Carolina, Florida), with active clients nationwide and a few selected non-financial verticals (retailers, hospitals, city/county governments). The management team is cited as carrying over 150 years of combined industry experience.

Name

CashTrans

Legal name

Cash Transactions, LLC

Website

https://cashtrans.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

CashTrans is a privately held ATM outsourcing, EFT processing, and branch-modernization provider serving 1,100+ community banks, credit unions, retailers, and government entities primarily across the U.S. Southeast since 1996, operating as an authorized dealer for all major ATM OEMs.

Ownership category

akta.pro rank

Product category

ATM and Branch Automation Services

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

SIC

Functions Related To Depository Banking, Nec (6099)

akta.pro primary industry

ATM Deployers & Managed ATM Services (IAD/ISO) (FSAMAOAC)

Keywords

• ATM outsourcing services
• EFT transaction processing
• ATM maintenance contracts
• Merchant card processing
• Branch automation solutions

Headquarters

HQ city

Austell

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. ATM Outsourcing: Turn-key ATM outsourcing solutions where CashTrans handles all ATM operations including equipment, cash loading, processing, maintenance, compliance, and monitoring. No capital required from clients; creates incremental income stream based on usage volume and pricing.
2. ATM Equipment Sales: Sales of ATM machines, cash recyclers, branch safes, security systems, drive-through pneumatic teller systems, and related equipment. Authorized to sell and service brands including Nautilus Hyosung, GenMega, Hantle, Diebold, and Triton.
3. ATM Processing / EFT Transaction Fees: Transaction processing across all major networks (Visa, MasterCard, Cirrus, Plus, Pulse, Star, Honor, Discover, Novus, Quest). CashTrans processes card transactions and earns commissions paid by EFT network.
4. Merchant Solutions / Credit Card Processing: Merchant processing services enabling community financial institutions to offer merchant services and credit card processing to their merchant customers. No risk, no liability model for the financial institution.
5. ATM Maintenance and Service Contracts: Ongoing equipment maintenance service with extended service contracts, 24×7 monitoring, electronic alerts, online ticket reporting, and cost-effective parts pricing.
6. Signage and Supplies: Custom designed signage for facilities and ATMs, along with supplies including ATM paper, EMV cleaning supplies, recycler cleaning kits, and hygiene products sold through the CashTrans online store.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

CashTrans sells and services ATMs, automated teller safes, and cash recyclers, and provides turn-key ATM outsourcing, EFT transaction processing, branch and teller automation equipment, merchant card processing solutions, and related supplies to community financial institutions, retailers, and government entities across the United States. Its core business is the managed deployment, processing, and maintenance of self-service cash and payment hardware, supported by a proprietary online reporting platform and direct sales across the Southeast U.S.

Product overview

CashTrans is a privately held company founded in 1996 providing ATM products, EFT processing solutions, bank branch equipment, and merchant processing services. The portfolio centers on a unified service platform combining ATM Processing (EFT processing across all major networks), ATM Outsourcing (turn-key managed solutions), and Branch Transformation solutions. These core services are supplemented by Teller Automation (cash recyclers and self-service technologies), Merchant Solutions (POS and payment processing), Video Banking, and Deposit Automation. The company also offers an e-commerce store featuring CleanCASH currency sterilizers and maintenance/cleaning supply products for ATMs and cash handling equipment. CashTrans serves financial institutions, retailers, city/county governments, and merchants primarily across Alabama, Georgia, South Carolina, and Florida.

Differentiator

Problem solved

Functional benefit

Products and services

• ATM Processing (EFT) Electronic Funds Transfer processing across all major card networks (Visa, MasterCard, Cirrus, Plus, Pulse, Star, Honor, Discover, Novus, Quest), with a stated over 95% transaction approval rate and 24/7 fraud monitoring for community financial institutions and ATM deployers.
• ATM Outsourcing Turn-key outsourced ATM solution covering equipment, cash loading, processing, maintenance, compliance and monitoring; requires no capital outlay from the client and creates incremental revenue through usage-based pricing, with cited all-in cost reductions of up to 40%.
• ATM Maintenance & Service Contracts Ongoing ATM and smart safe maintenance delivered by factory-certified technicians for Diebold, Nautilus Hyosung, Triton, Hantle and Tidel equipment, including 24-point inspections and extended service contracts under 24/7 monitoring.
• Branch Transformation Solutions Modern branch design and deployment of self-service cash recyclers, video ATMs, interactive teller equipment, and pneumatic drive-up systems that reduce teller cash handling, mitigate security risks, and improve customer experience.
• Teller Automation Self-service and teller-assisted cash-handling automation including electronic cash recyclers, in-lobby tellers, and multi-function ATMs that build efficiency into branch operations.
• Merchant Solutions / Payment Processing PCI-compliant point-of-sale technologies with bilingual 24/7/365 technical support, merchant boarding, credit card processing, and merchant-branded gift card issuance sold through community financial institutions on a no-risk, no-liability basis.
• Video Banking Video banking solution that connects consumers and employees across physical and digital channels, integrating with advanced interactive teller equipment in modernized branch environments.
• Signage & ATM Supplies Custom-designed signage for ATMs and facilities, plus ATM paper, EMV cleaning supplies, recycler cleaning kits, and hygiene products distributed through the CashTrans online store.
• CleanCASH Plasma Ion Cluster Currency Sterilizer Open-sterilizer device that releases plasma ion clusters onto bills during counting to achieve 98% sterilization in 20 seconds and 99.9% in 30 seconds, with HEPA filtration for PM 2.5 dust removal and auto-recognition activation; sold to financial institutions, retailers, and cash handlers, priced at $1,595.00 per unit.
• Cleaning Kit for Cash Recyclers EMV cleaning kit for routine cash recycler maintenance, recommended for weekly or bi-monthly cleaning intervals and priced at $89.95 per kit.
• Cleaning Kit for BNA (Bulk Note Acceptors) Cleaning kit for bulk note acceptors providing approximately 25 cleanings at weekly or bi-monthly intervals and priced at $79.95 per kit.
• Clean Bill Pro for Currency Counters Cleaning cards with raised waffles for deeper cleaning of currency counters, sold in 10-pack cartons of individually wrapped cards at $19.95 per carton.
• CleanCASH Filters for Plasma Ion Cluster Sterilizer Replacement HEPA filters for the CleanCASH Plasma Ion Cluster sterilization system, priced at $17.95 per unit, sold to maintain PM 2.5 dust removal performance.

Quantifiable outcome

• Reduce all-in costs by as much as 40%
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Sterling Payments SystemscoreChannel Partner/ Reseller/ DistributorCashTrans partners with Sterling Payments Systems for merchant solutions, offering the widest array of products and services for community financial institutions and their merchant customers seeking card payment processing.
• Nautilus HyosungcoreTechnology or IntegrationCashTrans is authorized to sell and service Nautilus Hyosung brand ATMs, Automated Teller Safes, and Cash Recyclers.
• GenMegacoreTechnology or IntegrationCashTrans is authorized to sell and service GenMega brand ATMs, Automated Teller Safes, and Cash Recyclers.
• HantlecoreTechnology or IntegrationCashTrans is authorized to sell and service Hantle brand ATMs, Automated Teller Safes, and Cash Recyclers.
• DieboldcoreTechnology or IntegrationCashTrans is authorized to sell and service Diebold brand ATMs, Automated Teller Safes, and Cash Recyclers.
• TritoncoreTechnology or IntegrationCashTrans is authorized to sell and service Triton brand ATMs, Automated Teller Safes, and Cash Recyclers.
• Major Card Networks (Visa, MasterCard, Cirrus, Plus, Pulse, Star, Honor, Discover, Novus, Quest)coreTechnology or IntegrationCashTrans processes transactions with all major networks providing access to complete card type processing for ATM transactions.
• Community Bankers Association of GeorgiaminorOthersCashTrans is associated with the Community Bankers Association of Georgia as a member/vendor.
• Georgia Bankers AssociationminorOthersCashTrans is associated with the Georgia Bankers Association as a member/vendor.
• Alabama Bankers AssociationminorOthersCashTrans is associated with the Alabama Bankers Association as a member/vendor.
• Florida Bankers AssociationminorOthersCashTrans is associated with the Florida Bankers Association as a member/vendor.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• NCR Atleos: Largest independent ATM deployer and managed-services provider spun out of NCR. Competes directly with CashTrans in ATM outsourcing, processing, and managed services to community and mid-sized financial institutions across the U.S.
• Payment Alliance International: Direct competitor focused on ATM outsourcing and merchant solutions for community banks, credit unions, and retailers. Closely comparable business model, target customers, and product mix to CashTrans.
• Access Cash (ATM National): National ATM outsourcing and IAD services provider serving financial institutions and retailers. Competes with CashTrans for managed ATM and processing contracts.

Broad incumbents

• Brink's: Global cash management and ATM services giant. Competes in the outsourced cash handling and ATM operations space that CashTrans serves, though Brink's operates at vastly broader scale and geographic reach.
• Diebold Nixdorf: Major ATM manufacturer whose hardware CashTrans sells and services. As Diebold increasingly offers direct managed services to banks, it represents both a partner and a competitor to CashTrans.
• FCTI (Fiserv ATM/dealer solutions): ATM outsourcing and processing arm of Fiserv, serving thousands of community financial institutions. Directly competes with CashTrans in ATM processing and managed ATM services.
• GardaWorld (GardaCash): Cash management and ATM services business unit within GardaWorld. Comparable to CashTrans in outsourced cash and ATM services but with broader geographic coverage and corporate security footprint.
• Loomis: International cash handling, cash-in-transit, and ATM services company. Overlaps with CashTrans in cash management services for financial institutions, though Loomis is far larger and operates globally.

Others

• Currency Processing Solutions: Supplier of cash handling equipment and supplies including cleaning cards/currency counter accessories similar to CashTrans's Clean Bill Pro and CleanCASH consumables product line.

Emerging players

• Cash Connect (owned by Brinks): Smart safe and cash management solutions provider for retailers, hospitality, and gaming. Niche overlap with CashTrans in automated teller safes and cash recyclers for non-bank customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cash-transactions-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CashTrans