Women In Research

What Women In Research does

Women In Research, operating under the brand "Wire" (previously known as Women In Research), is a non-profit professional community organization founded in 2007 and headquartered in Bend, United States. The organization is dedicated to women working in data, insights, analytics, and the broader market research industry, providing mentorship, networking events, and career support resources. Wire operates as a global membership-based community with 23,000+ members across 50+ countries, supported by 35+ local city chapters spanning North America, Europe, Asia-Pacific, Africa, and Latin America. Its core offerings include the Wire community platform, specialized sub-programs (Wire Exec for senior executives, Wire in Color for Women of Color, and the MRX Diversity Champion Award), one-on-one mentorship matching (1,000+ matches facilitated), a job board, and an events program delivering 80+ free events annually.

The organization does not appear to have proprietary technology products; its platform is a membership-based community delivered through a website and social channels rather than a distinct software product. Revenue is generated through donor contributions and corporate event sponsorships, with visible sponsors including Dynata, Focus Room, and Xero. Pricing is not publicly disclosed, but core community membership is free, positioning Wire as a freemium/community-led model. The go-to-market motion is event-driven and community-led, relying on member referrals, chapter-led city activations, webinars, and content marketing (blog) to drive acquisition and engagement.

Wire's customer base consists of individual professional women in market research rather than paying enterprise customers; its "revenue customers" are effectively its donor and sponsor base. Distribution is primarily self-serve digital sign-up complemented by local in-person chapter events. The organization operates globally without disclosed physical offices beyond its Bend registration, leaning heavily on volunteer-driven local chapters to maintain presence across continents.

Name

Women In Research

Legal name

Wire

Website

https://womeninresearch.org

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Wire (formerly Women In Research) is a global non-profit community platform serving 23,000+ women professionals in data, insights, and market research across 50+ countries, providing mentorship, events, and career support through free membership and donor/sponsor funding.

Ownership category

akta.pro rank

Product category

Professional Networking Community

NAICS

Professional Organizations (81392)

akta.pro primary industry

Data, Analytics & Business Intelligence (SQL, BI Tools, Reporting) (EDABAFAD)

Keywords

• Professional networking community
• Mentorship matching services
• Career development programs
• Diversity equity inclusion
• Professional events webinars

Headquarters

HQ city

Bend

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donor and Sponsor Support: Wire operates primarily through donor funding and corporate sponsorships. The organization displays donor logos at 'Visionary' and standard tiers, and events feature sponsor logos (Dynata, Focus Room, Xero). Revenue appears to come from philanthropic contributions and corporate partnerships rather than direct membership fees.
2. Programs and Services: Wire offers programs including MRX Diversity Champion Award, Wire in Color, and Wire Exec. While core community membership appears free, the organization has a Shop section suggesting potential merchandise or paid resources.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Women In Research (operating as Wire) is a nonprofit professional community that provides free mentorship matching, networking events, and career-development resources to women working in market research, data, insights, and analytics. Its core deliverable is access to a global community of 23,000+ members across 50+ countries, supported by 80+ free events annually, 1,000+ mentorship matches, and an industry-specific job board. Specialized program tracks include the Wire Exec network for senior leaders and Wire in Color for Women of Color, complemented by the MRX Diversity Champion Award program.

Product overview

Wire is a unified community platform for women in data, insights, and analytics offering mentorship, networking events, awards, and professional resources. The core product consists of the main Wire community platform supported by specialized programs including Wire in Color (for Women of Color visibility), Wire Exec (for senior executives), and the MRX Diversity Champion Award. Additional services include mentorship matching, an annual events program with 80+ free events, and a job board. The platform operates across 50+ countries with 23k+ members worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• Wire in Color: A group aimed at raising the visibility of Women of Color in and outside of the market research industry and to further progress the conversation of workplace inclusion by championing racial and cultural diversity and equity.
• Wire Exec
• MRX Diversity Champion Award

Products and services

• Wire Community Membership Free membership community for women professionals working in market research, data, insights, and analytics, with self-serve signup providing access to mentorship matching, an annual calendar of online and in-person events, a domain-specific job board, and specialized program tracks.
• Wire Job Board Industry-specific job board listing career opportunities for women in the market research and insights industry, accessible to Wire community members.
• Mentorship Matching Service One-on-one mentorship matching service connecting women in market research for professional guidance and career support, with 1,000+ matches facilitated to date.
• Events Program (Webinars and In-Person Gatherings) Annual calendar of 80+ free events including online webinars (for example the July Session Annual Webinar Series) and in-person city events (for example 'The Unpolished Path' hosted in Auckland), delivered through 35+ local chapters worldwide.

Quantifiable outcome

• 23k+ members worldwide
• +3 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• DynataminorGTM or Marketing Partner · 1 January 2026Dynata is listed as a sponsor for Wire events, specifically for 'The Unpolished Path' event in Auckland (July 23, 2026). Sponsorship provides brand visibility and association with Wire's professional community for women in market research.
• Focus RoomminorGTM or Marketing Partner · 1 January 2026Focus Room is listed as a sponsor for Wire events, specifically for the July Session: 2026 Annual Webinar Series. Sponsorship supports event production and brand association.
• XerominorGTM or Marketing Partner · 1 January 2026Xero is listed as a sponsor for Wire events, specifically for 'The Unpolished Path' event in Auckland (July 23, 2026). Sponsorship provides visibility to the market research professional community.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Women in Tech: Global nonprofit community for women in technology, offering mentorship, events, and career resources. Directly comparable to Wire as a women-focused, membership-based professional community with similar event- and mentorship-led GTM.
• Lean In: Sheryl Sandberg-founded nonprofit empowering women through circles, education, and community. Comparable to Wire as a women-empowerment nonprofit offering structured peer communities, educational content, and corporate partnership engagement.
• Ellevate Network: Global professional women's network connecting members through local chapters, mentorship, and events. Closely comparable to Wire's chapter-based, mentorship-driven model for women in business, though serving a broader professional base.
• Chief: Private membership network for women executives and C-suite leaders. Comparable to Wire's Wire Exec sub-brand — both curate high-touch peer groups for senior women, though Chief is paid and Wire Exec is sponsor-funded.
• Women Who Code: Nonprofit supporting women in technical careers through local chapters, events, and mentorship. Closely comparable to Wire as a women-in-tech professional community with chapter-led programming and corporate sponsorship funding.

Broad incumbents

• Insights Association: Leading North American market research and analytics industry association. Directly comparable to Wire as a community/organization serving the MRX industry, though serving both genders and focused on industry advocacy and standards.
• ESOMAR: Global market research industry organization promoting standards, research, and professional development. Comparable as an established, global MRX-focused professional body where Wire is a more niche women-led complement.

Emerging players

• GreenBook: Market research insights community and media platform serving MRX professionals globally. Comparable as a community-led content and event platform targeting the same professional base Wire serves.
• Black Girls in Tech: Nonprofit focused on Black women and girls in technology, offering mentorship, training, and community. Comparable to Wire's Wire in Color sub-brand — both serve women of color in technical/analytical fields through community programming.
• The Female Quotient: Equality-focused community and experiential platform advancing women in business through events and partnerships. Comparable to Wire as a women's professional community monetized primarily through corporate sponsorships and partnerships.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/WomeninResearch.org
• LinkedInlinkedin.com/groups/1803413
• Instagraminstagram.com/womeninresearch
• Xx.com/WomenInResearch

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Women In Research