Britannia Garment Packaging

What Britannia Garment Packaging does

Britannia Garment Packaging, trading as Britannia Garment Packaging and legally Britannia Labels Ltd, is a UK-headquartered (Leicester) manufacturer of garment labels and packaging solutions founded in 1976. The company operates 8 manufacturing facilities across 9 countries — Bangladesh, India (two sites), Hong Kong, China, Pakistan, Sri Lanka, Turkey, Slovenia and the UK — strategically co-located with the world's principal garment production corridors. Its product portfolio spans two families: garment labels (woven labels, GOTS-certified organic cotton labels, care labels, heat transfers, leather patches and labels) and garment packaging (graphic and variable-data swing tickets, self-adhesive labels, 2D and 3D packaging, and bespoke card hangers). Technical differentiators include the Segura cloud-based production tracking system providing real-time order and supply chain visibility, version-controlled digital artwork libraries ensuring brand consistency across geographies, and an automated multi-language translation tool capable of handling complex variable data including Arabic script.

The company runs a B2B enterprise sales-led go-to-market targeting Tier-1 UK and international retailers — including John Lewis, Next (sole supplier of the Next U Label since 2011), George at Asda, Primark, Bonmarché, Tesco, Harrods, Disney and Matalan — alongside a specification-based self-service channel (BGP Connect and tiered Go Green / Silver / Gold packages) serving independent designers and small fashion brands. Revenue is generated through project-based, specification-driven one-time orders for labels and packaging, priced via quote and proforma-invoiced, with no publicly disclosed pricing. Customer relationships are deeply embedded: ETI Base Code annual audits at every site and retailer-specific supplier accreditation programmes create durable switching costs.

Britannia is privately held, family-run with no external investors, parent company or acquisitions on record, employing close to 500 people worldwide. Sector-specific credentials (FSC across seven sites, GOTS, OEKO-TEX 100, REACH, ETI, Human Rights Policy 2023) function as gating qualifications within retailer supplier accreditation programmes. Strategic emphasis is on sustainability-led packaging expansion, with new capacity headroom at the Bangladesh facility (roughly 3x current headcount) and tailored India/Bangladesh sites for sustainable production.

Name

Britannia Garment Packaging

Legal name

Britannia Labels Ltd

Website

https://britanniapackaging.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

101–250 employees

Short description

Britannia Garment Packaging is a UK-founded, family-owned manufacturer of garment labels and packaging (woven labels, care labels, swing tickets, 3D packaging) operating eight production facilities across nine countries and serving major retailers including John Lewis, Next, George and Primark.

Ownership category

akta.pro rank

Product category

Garment Labels and Packaging Manufacturing

NAICS

Apparel Accessories and Other Apparel Manufacturing (31599), Apparel Accessories and Other Apparel Manufacturing (315990)

SIC

Textile Mill Products (2200), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Textiles, Fabrics, Trims & Components Suppliers (CRAAAAAL)

akta.pro secondary industry

Packaging Papers & Converted Paper Distribution (Corrugated sheets/boxes, Paper bags, Labels, Stationery) (IMAMAIAI)

Keywords

• Garment labels
• Garment packaging
• Swing tickets
• Woven labels
• Sustainable packaging

Headquarters

HQ city

Leicester

HQ country

United Kingdom

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Garment Labels Manufacturing: Production and supply of garment labels including woven labels, care labels, organic cotton labels, heat transfers, and leather patches. Project-based orders with specification-driven production.
2. Garment Packaging Products: Supply of swing tickets, graphic tags, self-adhesive labels, variable data labels, and 2D/3D packaging solutions. Manufacturing across multiple global facilities.
3. Independent Designer Services: Bespoke products for independent designers including sew-in labels, tickets, and packaging with package deal options (Go Green, Silver, Gold packages).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Britannia Garment Packaging manufactures and supplies garment labels and packaging products, including woven labels, care labels, organic cotton labels, heat transfers, leather patches, swing tickets, self-adhesive labels, and 2D/3D packaging. Production is carried out across a global network of 8-9 manufacturing facilities located near major garment production hubs in the UK, Bangladesh, India, Hong Kong, China, Pakistan, Sri Lanka, Turkey, Slovenia, and Egypt. The company serves major UK and global retailers and garment manufacturers through specification-based, project-driven production orders.

Product overview

Britannia Garment Packaging is a manufacturer of garment labels and packaging solutions founded in 1976, operating as a global supplier with production facilities across 9 countries. The product portfolio centers on two main categories: Garment Labels (woven labels, organic cotton labels, care labels, heat transfers, leather patches and labels) and Garment Packaging (graphic swing tickets and tags, variable data swing tickets, self adhesive labels, 2D & 3D packaging, garment hangers). The company also offers an online ordering platform called BGP Connect and serves major UK retailers including John Lewis, George, Next, Primark, and Bonmarché. Sustainability features include FSC certification, GOTS organic cotton labels, and recycled material options.

Differentiator

Problem solved

Functional benefit

Products and services

• Woven Labels Woven garment labels bearing brand names and logos, produced to meet OKE-TEX standards with various material and finish options. Used by apparel brands and garment manufacturers for branded identification on garments.
• Organic Cotton Labels GOTS certified organic cotton clothing labels produced at the India facility, licensed by the Soil Association, using OEKO-TEX 100 certified inks. Targeted at sustainable apparel brands requiring certified organic labelling.
• Care Labels Wash care labels with country of origin and care instructions in multiple languages, including Arabic script via automated translation. Supplied to garment manufacturers and retailers for compliance labelling on apparel.
• Heat Transfers Tag-free labeling solutions silk screened onto clear velum backing, suitable for sportswear and baby clothes, free from falites and compliant with REACH standards. Used as a comfortable alternative to sewn-in labels.
• Leather Patches and Leather Labels Leather patches for denim and outerwear and leather labels as an alternative to woven labels, featuring embossed, debossed, and studded detailing options. Targeted at apparel brands seeking premium garment branding.
• Graphic Swing Tickets and Swing Tags Graphic swing tags and tickets carrying brand names, logos, and designs, printed on various materials including paper board, metal, plastic, and wood with finishes such as embossing, foil stamping, and die-cutting. Supplied to apparel retailers and brands for in-store garment presentation.
• Variable Data Swing Tickets and Swing Tags Swing tags incorporating item-specific variable information such as barcodes, RFID, and unique solutions for individual clients, integrating with in-store technology for supply chain efficiency. Targeted at retailers needing SKU-level identification and traceability.
• Self Adhesive Fabric and Paper Labels Self adhesive stickers for shop floor displays, promotional pricing, size strips, and hygiene stickers, printed on various materials including gloss, semi-gloss, matte, coloured, and clear plastic. Supplied to retailers for in-store merchandising.
• Self Adhesive Variable Data Labels Self adhesive labels for organizing stock by size, style, and price, displaying barcodes and identification for retail supply chain management. Targeted at retailers and garment manufacturers requiring SKU labelling.
• 2D and 3D Garment Packaging Hosiery, sock, and underwear packaging, gift packaging, presentation boxes, small format home packaging, and point of purchase display packaging. Supplied to apparel retailers and brands for finished garment packaging.
• 3D Packaging Bespoke 3D packaging solutions from concept to delivery, including cutter guide development, artwork, test samples, and sustainable materials (FSC/recycled board and soy inks). Targeted at apparel brands needing custom presentation and gift packaging.
• Garment and Product Hangers Bespoke rigid card hangers made from recycled board as a sustainable alternative to plastic, developed to customer requirements. Supplied to retailers and brands as a sustainable substitute for plastic hangers.

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• SeguracoreTechnology or IntegrationTechnology partnership for production tracking system. Segura's cloud-based supply chain technology enables Britannia to provide real-time order tracking, full supply chain visibility, and proactive problem identification to reduce downtime for customers.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• SML Group: Specialist in RFID-enabled labels and tags for retail, particularly apparel brands and retailers. Directly competes in the variable data and RFID swing tag category where Britannia is trialing with George (Asda), serving similar enterprise retail customers.
• PakFactory: Custom packaging and label provider for e-commerce and retail brands offering swing tags, labels, boxes, and packaging. Directly comparable in custom-printed garment tags and packaging for SMB and mid-market apparel brands, with a specification-driven ordering model.
• HS Manufacturing Group: US-based producer of woven labels, printed labels, and hang tags for the apparel industry. Comparable in product offerings (woven labels, care labels, swing tags) and customer base (apparel brands and retailers), with similar enterprise sales model.
• Rako Label: European label manufacturer producing self-adhesive labels, shrink sleeves, and security labels for consumer goods and apparel. Comparable B2B label manufacturing model serving brand owners with multi-country European production similar to Britannia's regional strategy.
• Trimco Group: Global supplier of apparel trim and brand identification solutions including woven labels, hang tags, heat transfers, and packaging. Directly comparable product portfolio and customer base (apparel brands and retailers) with similar global manufacturing footprint.
• Yerecic Label: Manufacturer of pressure-sensitive labels and tags serving food, beverage, and apparel industries. Comparable in B2B label manufacturing for major retail customers with similar scale and multi-category label production.

Broad incumbents

• Avery Dennison: Global materials science and packaging giant producing pressure-sensitive labels, RFID tags, and packaging solutions for retail including apparel. Comparable as it serves overlapping customers (major retailers) with labels and identification solutions at much larger scale across a broader product portfolio.
• CCL Industries: World's largest label converter producing labels and packaging for consumer brands across healthcare, automotive, and consumer goods including apparel. Comparable in label manufacturing for major brands with global footprint and enterprise B2B sales model.

Regional players

• Mercian Labels: UK-based label manufacturer producing self-adhesive labels and tags for retail and industrial customers. Comparable in product category (labels) and UK market presence, though focused primarily on domestic customers rather than Britannia's global footprint.

Others

• SPGPrints: Netherlands-based supplier of digital textile printing machinery and rotary screen printing equipment. Adjacent as a technology supplier serving textile and apparel printers (similar end customers) but provides equipment rather than finished labels and packaging.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks4 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=pG9JSxFjsZE
• Xx.com/BGPackaging
• LinkedInlinkedin.com/company/britannia-garment-packaging

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Britannia Garment Packaging