David Allen Company

What David Allen Company does

David Allen Company, operating under the legal entity Davidco B.V. (Netherlands) and headquartered operationally in Ojai, California, is the creator and global licensor of the Getting Things Done (GTD) productivity methodology. The company was formally established in 1996 on the foundation of founder David Allen's consulting practice dating to 1981, and offers a five-stage work-life management system (Capture, Clarify, Organize, Reflect, Engage) anchored by the GTD-Q self-assessment, the "Mind Like Water" framework, and the Weekly Review discipline. The product portfolio spans three distribution layers: (1) a self-serve e-commerce shop selling PDF setup guides, workflow maps, methodology guides, and annually refreshed organizers and calendars priced between $10 and $29 with tiered volume discounts; (2) the GTD Connect subscription platform at $9.95/month, recently migrated to Mighty Networks, providing multimedia content, webinars, interviews, and a community forum with 17,560+ members; and (3) a global certified trainer and coach network spanning 90 countries, built via SMCOV (global partner sourcing) and channeled in the US and Canada through exclusive partners GTD Focus and Crucial Learning. The company is privately held, founder-controlled, bootstrapped with no external investment, has 251–500 employees, and operates internally on a Holacracy self-management framework since 2011.

Revenue mechanics combine low-ticket DTC digital product sales, low-price-point monthly subscriptions, and partner-driven training/coaching revenue share. The company serves two primary customer segments — individual knowledge workers pursuing personal productivity and well-being, and organizations seeking productivity culture transformation — with a smaller educators/students segment. The flagship "Getting Things Done" book has been published in 28+ languages, with over 2 million people introduced to the methodology globally; named references include HP, Burton Snowboards, and author Daniel Pink as testimonial users rather than disclosed enterprise accounts.

Name

David Allen Company

Legal name

Davidco B.V.

Website

https://gettingthingsdone.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

251–500 employees

Short description

David Allen Company is the creator of the Getting Things Done (GTD) productivity methodology, offering digital products, a subscription learning platform, and a 90-country certified trainer network serving individual knowledge workers and organizations seeking personal and organizational productivity improvement.

Ownership category

akta.pro rank

Product category

Productivity Training and Coaching Services

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143), Educational Support Services (61171)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Training Delivery Providers (In-Person, Virtual, Train-the-Trainer) (BPACANAM)

akta.pro secondary industry

Learning Content Bundling & Subscription Passes (All-Access Libraries) (MPACALAL)

Keywords

• Productivity training services
• Personal organization methodology
• Productivity coaching programs
• Subscription learning platform
• Digital productivity tools

Headquarters

HQ city

Ojai

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. GTD Connect Subscription: Monthly subscription at $9.95 providing access to multimedia content library, webinars, interviews, and community discussions. Includes 14-day free trial.
2. Digital Product Sales: E-commerce store selling PDF downloads including setup guides for Microsoft tools (Outlook, Teams, OneNote, To Do, Microsoft 365), workflow maps, methodology guides, organizers, and calendars. Volume discounts available.
3. GTD Courses and Coaching: Certified GTD trainers and coaches worldwide offer courses and individual coaching sessions. Revenue flows through global partner network.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

David Allen Company sells the Getting Things Done (GTD) productivity methodology through certified training and coaching services delivered by a global partner network, a subscription-based online learning platform (GTD Connect at $9.95/month), and a direct e-commerce store selling digital PDF products such as setup guides, workflow maps, organizers, and calendars. Core deliverables are content, community, and instructor-led courses that help individuals and organizations apply the five-stage GTD workflow (Capture, Clarify, Organize, Reflect, Engage).

Product overview

The David Allen Company offers the Getting Things Done (GTD) methodology as a comprehensive productivity system. The core offering consists of the GTD book and training/coaching services delivered through certified Global Partners. The product portfolio includes: (1) GTD Connect, a subscription-based online learning platform providing multimedia content, webinars, and community forums at $9.95/month; (2) the GTD Shop selling digital products including setup guides for Microsoft tools, workflow maps, methodology guides, and annual organizers/calendars as PDF downloads; (3) the free GTD Forums community for practitioner discussions; (4) the GTD Podcast series with interviews and webinar recordings; and (5) the free GTD-Q self-assessment tool. The company also offers instructor-led GTD courses and coaching through certified partners.

Differentiator

Problem solved

Functional benefit

Brands

• GTD Connect: Online community and content library - subscription-based learning platform offering webinars, audio/video content, and discussion forums for GTD practitioners
• GTD-Q

Products and services

• GTD Connect Subscription Subscription-based online learning center and community hub offering multimedia content including recorded webinars, "In Conversation" interviews with David Allen, "Slice of GTD Life" videos, audio/video libraries, and members-only discussion forums for GTD practitioners. Available at $9.95/month with a 14-day free trial and annual subscription option.
• GTD Training and Coaching Certified instructor-led GTD courses and one-on-one coaching delivered by global certified partners (GTD Focus and Crucial Learning for US/Canada; SMCOV-sourced partners across 90 countries) for organizations and individuals implementing the GTD methodology.
• GTD Shop (Digital Product Store) Online storefront selling digital PDF downloads of setup guides, workflow maps, methodology guides, organizers, and calendars used to implement the GTD methodology. Volume discounts applied automatically (10% for 2, 15% for 3, 20% for 4+ downloads).
• GTD Setup Guides Tool-specific best-practices PDF guides for implementing the GTD methodology with Microsoft To Do, Microsoft Teams, Microsoft Outlook (Windows, Mac, Web), Microsoft OneNote, and Microsoft 365.
• 2026 GTD Organizer PDF-based planner built on the GTD methodology for personal organization and task management, priced at $29.00.
• 2026 GTD Calendar PDF calendar built on the GTD methodology for time management, priced at $19.00.
• GTD-Q Assessment Free online 18-question self-assessment tool that evaluates a user's current productivity state and categorizes results as Crazy Maker, Captain and Commander, Responder, or Micro Manager, with visual reporting on control and perspective.
• GTD Forums Online discussion community for GTD practitioners featuring forums on GTD Connect updates, methodology discussion, and tools & software, with 17,560 members and 144,308 posts as of June 2026.
• GTD Podcast Audio podcast series with 368+ episodes covering GTD methodology, interviews with David Allen, productivity discussions, and webinar recordings, distributed via iTunes, Stitcher, Libsyn, Google Play, Spotify, and SoundCloud.
• Getting Things Done (Book) Flagship book by founder David Allen introducing the Getting Things Done productivity methodology, published in 28+ languages, recognized by TIME magazine as the defining self-help business book of its time.
• Making It All Work (Book) Book authored by David Allen expanding the GTD methodology to broader and deeper applications of personal and organizational productivity.
• Ready for Anything (Book) Book authored by David Allen compiling his best essays on productivity into a digestible format for general readers.

Quantifiable outcome

• Over 2 million people introduced to GTD methodology worldwide
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• GTD FocuscoreChannel Partner/ Reseller/ Distributor · 1 January 2017Exclusive partner delivering GTD Coaching and Courses in the US and Canada. GTD Focus provides certified training and coaching services to organizations and individuals in North America.
• Crucial LearningcoreChannel Partner/ Reseller/ Distributor · 1 January 2017Exclusive partner delivering GTD Coaching and Courses in the US and Canada. Provides training programs and coaching services based on GTD methodology.
• SMCOVcoreStrategic or Co-development Partner · 1 January 2012Exclusive partner in sourcing global partners to deliver GTD Courses and Coaching worldwide. SMCOV is responsible for creating GTD partners in 90 countries, establishing the global reach of the GTD ecosystem.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Skillsoft: Enterprise corporate learning and talent development platform offering extensive on-demand courses, books, and coaching across business and technology skills; broader and more enterprise-focused than GTD, but a relevant incumbent in the same professional development category.
• LinkedIn Learning: Subscription-based online learning library from LinkedIn covering business, technology, and creative skills, distributed via individual and enterprise plans; comparable as a subscription content platform but broader and integrated into a larger professional network.

Direct peers

• Brian Tracy International: Personal and professional development brand offering books, audio programs, and courses on productivity, goal setting, and leadership; comparable to David Allen Company as a founder-led productivity methodology business with similar distribution model.
• Dale Carnegie & Associates: Long-established training and coaching company offering courses in leadership, communication, and personal effectiveness through a global certified-trainer network; directly comparable to GTD's training-and-coaching model and partner-network distribution.
• Mind Tools: Subscription-based business and personal productivity skills platform offering toolkits, templates, and learning resources to individuals and corporate L&D; comparable to GTD Connect as a paid productivity content/resource subscription targeting knowledge workers.
• Crucial Learning: Training company combining Crucial Conversations and Crucial Influence methodologies with a global certified-instructor network; both a business partner of David Allen Company (US/Canada GTD delivery since 2017) and a direct peer in the methodology-anchored corporate training category.
• FranklinCovey: Global training and consulting company specializing in leadership, productivity, and organizational execution (e.g., The 7 Habits); comparable to David Allen Company as a methodology-anchored training/coaching business with enterprise and individual offerings.
• Tony Robbins Companies / Robbins Research International: Personal development and performance coaching brand built around founder-led methodology, books, events, seminars, and digital products; comparable to David Allen Company as a founder-anchored personal-productivity/coaching franchise with global reach.

Emerging players

• MasterClass: Premium subscription platform featuring creator-led video courses from renowned experts across disciplines; comparable to GTD Connect in the creator-led learning content subscription category, though broader in scope and more premium-priced.

Others

• Stephen Covey / Covey (legacy brand): Legacy personal productivity and leadership methodology brand (7 Habits) now distributed through FranklinCovey; relevant as a historical peer showing the founder-key-person risk pattern also facing David Allen Company.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GTDtimes
• YouTubeyoutube.com/@gtd/videos
• Facebookfacebook.com/gettingthingsdone
• LinkedInlinkedin.com/company/david-allen-company
• Instagraminstagram.com/gtdtimes

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about David Allen Company