Sticks + Stones Design Group

What Sticks + Stones Design Group does

Sticks + Stones Design Group is a Canadian, women-owned interior design firm founded in the mid-1990s by Carla Bond-Fisher and headquartered in Kelowna, British Columbia, with a secondary office in Canmore, Alberta. The firm provides a comprehensive suite of design services covering interior design, custom home design, 3D rendering, project management, and interior styling, along with service modules such as feasibility studies, building permit drawings, furniture packages, and showhome design. Its core technology stack is conventional design tooling (AutoCAD, Vectorworks) supplemented by computer-generated 3D modeling used to bring 2D drawings to life with realistic materials, colors, and shadow patterns for client presentations and marketing renderings.

The firm serves two primary customer segments: individual homeowners seeking residential renovations, custom homes, vacation properties, and styling; and commercial business owners (retail, restaurants, medical/dental, fitness, hospitality, insurance offices) along with developers and builders requiring multi-family, amenity, and showhome design. Named enterprise clients include La Quinta by Wyndham, Acera Insurance, Bone & Biscuit Head Office, Landmark 7 Gym, Edge Orthodontics, and Revolution Medical Clinic; named SMB clients include FORD Salon, Mission Creamery, Cheeba Cheeba's Premium Cannabis, The Range Restaurant, and Cellar Door. The firm has accumulated a portfolio of approximately 1,500+ documented projects and reports 4,500+ clients cumulatively, with 20 episodes of HGTV's Love It Or List It serving as a significant national visibility driver.

The business model is professional services-based: project-by-project quoting, multi-year contract cadence, and delivery through direct client relationships managed by the founder and a small in-house team of designers, a custom home designer, a construction manager, and an accountant. Go-to-market is sales-led and event-driven (HGTV appearances), supported by a content marketing blog (Design Diaries), an SEO-optimized website, and a recurring regional awards strategy (Best of Kelowna, Okanagan Housing Awards, AWMAC, Best of Houzz, Canadian Choice Awards). The firm is privately held with no external investors, no public funding, and no M&A activity; revenue is not publicly disclosed.

Name

Sticks + Stones Design Group

Legal name

Sticks + Stones Design Group Inc.

Website

https://sticksandstones.ca

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Sticks + Stones Design Group is a Canadian, women-owned interior design firm founded in 1994 and headquartered in Kelowna, BC, with a second office in Canmore, Alberta. It provides interior design, custom home design, 3D rendering, project management, and styling services to homeowners, commercial business owners, developers, and builders throughout Western Canada.

Ownership category

akta.pro rank

Product category

Interior Design Services

NAICS

Interior Design Services (54141), Architectural Services (541310)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

akta.pro secondary industry

Architectural Design Services (BPAHAKAA)

Keywords

• Interior design services
• Custom home design
• 3D rendering visualization
• Commercial space design
• Project management design

Headquarters

HQ city

Kelowna

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Interior Design Services: Full-service interior design for residential and commercial spaces including space planning, finish selections, permit drawings, 3D renderings, furniture/artwork selection, and project administration with contractors.
2. Custom Home Design: Architectural design services for custom homes from concept through permitting and construction documentation, including site analysis, innovative design, design development, approval process management, and build execution support.
3. 3D Rendering Services: 3D visualization services for design presentation and client communication, ranging from basic models to photorealistic renderings for marketing purposes.
4. Project Management: Construction management and administration services including weekly on-site meetings with clients and contractors to ensure design concepts are properly executed.
5. Interior Styling and Furniture Packages: Curated furniture sourcing and styling services including custom furniture, lighting, artwork, rugs, accessories with white-glove delivery and installation.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Sticks + Stones Design Group is a women-owned Canadian interior design firm offering full-service interior design, custom home design, 3D rendering, project management, and interior styling services for residential and commercial clients. The firm serves homeowners, developers, builders, contractors, and business owners across Western Canada with concept-through-completion design services including space planning, finish selections, permit drawings, and furniture curation.

Product overview

Sticks + Stones Design Group is a Canadian, women-owned interior design firm offering a comprehensive suite of services centered around interior design, custom home design, 3D rendering, project management, and interior styling. The firm's service architecture consists of three primary offerings: Business Services (Feasibility Study, Building Permit Drawings, and Full Interior Design for commercial spaces) and Home Services (Furniture Packages + Styling, Home Interiors, and Custom Home Design). All services leverage 3D rendering capabilities to provide clients with immersive visualizations of proposed designs. The company also offers specialized showhome design services and serves clients across residential, commercial, hospitality, and multi-family sectors throughout Western Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• Interior Design Services Comprehensive interior design services for both residential and commercial spaces, including space planning, finish and material selections, detailed permit and construction drawings, furniture and artwork curation, and project administration with contractors.
• Custom Home Design Bespoke architectural design services for custom homes, guiding projects from early concept through permitting and construction documentation with a collaborative and detail-driven approach.
• 3D Rendering Services Computer-generated 3D modeling that brings 2D drawings to life, allowing clients to visualize colors, materials, and spatial configurations, including accurate shadow patterns, before construction.
• Project Management Oversight of design projects from concept through construction completion, including weekly on-site meetings with clients and contractors to ensure design concepts are properly executed.
• Interior Styling and Furniture Packages Furniture curation and styling services for private residences, boutique hotels, commercial spaces, and multifamily show homes, including to-scale layouts, mood boards, white-glove delivery, and full in-space setup.
• Showhome Design Specialized design services for show homes and display suites, helping potential buyers visualize investment possibilities through expertly curated interiors.

Quantifiable outcome

• Award-winning designs recognized by Best of Kelowna (Gold 2025 Architecture & Home Design), Okanagan Housing Awards (multiple Gold awards), AWMAC Awards, and Best of Houzz
• +1 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Sarah Richardson Design: Canadian boutique interior design firm led by HGTV personality Sarah Richardson, offering residential and commercial design services. Directly comparable as a nationally branded, founder-led Canadian design studio with television exposure and premium positioning.
• Gluckstein Design Associates: Toronto-based full-service interior design firm led by Brian Gluckstein, focused on luxury residential and commercial projects across Canada. Comparable as a Canadian boutique-to-mid-market design firm with premium brand positioning, diversified residential and hospitality clients, and similar founder-led brand identity.
• Cecconi Simone: Toronto-based interior design firm specializing in residential, hospitality, and commercial interiors across Canada. Comparable as a Canadian boutique design firm serving similar client mix (developers, hotel operators, residential), with multi-family and commercial project exposure.
• Paul Lavoie Design: Canadian residential and commercial interior design firm led by designer Paul Lavoie. Comparable as a Canadian boutique, founder-led design studio serving a similar premium-residential and small-commercial client base.
• Alykhan Velji Design: Calgary-based boutique interior design firm with residential and commercial focus across Western Canada. Comparable as a regional Western Canadian boutique design competitor with overlapping geographies (Calgary, Canmore corridor).
• House of Design: Vancouver-based interior design firm offering residential and commercial design services in Western Canada. Comparable as a regional boutique competitor operating in the same Pacific/Western Canadian geography with similar residential and commercial client mix.

Broad incumbents

• Yabu Pushelberg: Globally recognized Canadian design firm specializing in luxury hospitality, residential, and retail interiors. Comparable as an established Canadian design firm operating at a much larger scale across commercial and hospitality verticals where Sticks + Stones is also gaining traction (e.g., La Quinta, Ska Thermal).
• Gensler: Global architecture and interior design firm with extensive commercial, hospitality, and workplace interiors practice. Comparable as a large incumbent that competes for the same commercial interior design mandates (offices, retail, hospitality) that Sticks + Stones is winning in the Okanagan and Canmore markets.

Emerging players

• Collective Project: Vancouver-based boutique interior design and development firm with focus on residential and small commercial interiors. Comparable as a smaller, founder-led boutique design competitor in the broader Western Canadian market with similar design-forward positioning.

Others

• Houzz Pro: Digital platform and design-services marketplace serving interior designers and homeowners with project management, visualization, and lead-generation tools. Comparable as the broader ecosystem player whose design-award programs (Best of Houzz, which Sticks + Stones has won multiple times) drive inbound demand and whose platform tools shape how boutique design firms operate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks4 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/sticksandstonesdesign
• Xx.com/SSDGI
• LinkedInlinkedin.com/company/sticks-and-stones-design-group-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sticks + Stones Design Group