AT&T Mexico

What AT&T Mexico does

AT&T Mexico is the Mexican mobile telecommunications subsidiary of US carrier AT&T Inc. (NYSE: T), established in 2012 and headquartered in Villa Cuauhtémoc, Mexico. The company provides 4G LTE and 5G mobile voice and data services to individual consumers and business customers across Mexico, serving a base of approximately 9.04 million registered mobile lines as of mid-2026. Its service portfolio is organized into postpaid plan families (AT&T Premium, AT&T Lite, AT&T Ilimitado) with monthly subscriptions ranging from MXN $299 to $1,599, prepaid options (AT&T Simple, AT&T Go, AT&T Prepago) with pay-as-you-go and multi-month prepay structures, and bundled device financing over 24-36 month terms.

The company's underlying technology stack includes nationwide 4G LTE/5G mobile network infrastructure supported by spectrum concessions in the 800 MHz and 850 MHz bands, eSIM digital SIM technology enabling QR-code-based activation, and the Mi AT&T mobile application providing 24/7 self-service account management. It distributes through an omnichannel network of physical retail stores, an e-commerce website (att.com.mx), mobile app, call center (*611/800-1010-288), and WhatsApp customer service. Revenue is generated through recurring postpaid subscriptions, usage-based prepaid top-ups, and hardware sales (smartphones bundled with installment contracts).

AT&T Mexico monetizes through three primary revenue streams: (1) recurring monthly postpaid subscriptions with tiered data allowances, (2) usage-based prepaid recharges and data packages, and (3) device sales with 24-36 month installment financing. The company's value proposition centers on unlimited domestic and US/Canada calling/SMS, bundled unlimited access to 16 social media and app services, and international roaming in 77 countries on premium plans. As of December 2025, the company is the subject of an advanced acquisition by Grupo Televisa (~$3-4 billion), which would merge the business with Televisa's Izzi MVNO to create a combined entity with ~24 million customers and 17% market share.

Name

AT&T Mexico

Legal name

AT&T Intellectual Property II, L.P.

Website

https://att.com.mx

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

10,001+ employees

Short description

AT&T Mexico is the Mexican mobile telecom subsidiary of AT&T Inc. (NYSE: T), offering 4G LTE/5G postpaid and prepaid plans, eSIM technology, and device financing to individual consumers and businesses across Mexico, with approximately 9 million registered mobile lines.

Ownership category

akta.pro rank

Headquarters

HQ city

Villa Cuauhtémoc

HQ country

Mexico

HQ region

Latin America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Postpaid Monthly Plans: Monthly subscription plans (AT&T Premium, AT&T Lite, AT&T Ilimitado, AT&T Simple) billed monthly or in multi-month installments. Plans include GB data allowances, unlimited minutes and SMS to Mexico, USA and Canada, and unlimited social media access. Device financing available through 24-36 month installment payments.
2. Prepaid Top-up/Usage-based: Prepaid service (AT&T Go, AT&T Prepago) where customers purchase airtime credits and data packages. Revenue generated through recharge transactions, data add-on packages (internet, music, video, maps), and international calling packages. Usage-based billing with 30-day package validity.
3. Device Sales: Sale of mobile devices (smartphones) through retail stores and online, either as outright purchases or financed through installment plans bundled with postpaid contracts.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

AT&T Mexico is a mobile telecommunications operator providing prepaid and postpaid mobile voice, data, and SMS services over its 4G LTE and 5G network in Mexico. Its portfolio spans plan families including AT&T Premium, AT&T Lite, AT&T Ilimitado, AT&T Simple, AT&T Go, and AT&T Prepago, with bundled social media access, unlimited calling to Mexico, USA, and Canada, device financing, and eSIM-based digital activation. The company also retails smartphones through its stores and online channels.

Product overview

AT&T Mexico operates as a mobile telecommunications service provider offering a portfolio of postpaid and prepaid mobile plans. The core product families include AT&T Premium (tiered postpaid with device installment options), AT&T Lite (entry-level postpaid), AT&T Ilimitado (unlimited data postpaid), and AT&T Simple (prepaid/payment-ahead plans). Supporting services include eSIM digital SIM technology, the AT&T Go prepaid eSIM sub-brand, the Mi AT&T mobile app for account management, and a video tutorial library. The company provides service across 2G, 3G, 4G LTE, and 5G network technologies, with coverage across Mexico including major urban areas.

Differentiator

Problem solved

Functional benefit

Brands

• AT&T Premium: Family of postpaid plans with monthly GB benefits, unlimited minutes and SMS, and selectable unlimited social media apps. Plans range from AT&T Azul 1 ($330/month) to AT&T Titanio ($1,599/month).
• AT&T Lite
• AT&T Ilimitado
• AT&T Simple
• AT&T Go
• AT&T Prepago

Products and services

• AT&T Premium Family of postpaid mobile plans offering tiered monthly data allowances (5 GB to 55 GB), unlimited social networks from a catalog of 16 apps, and unlimited calling and SMS to Mexico, USA, and Canada. Plans include device installment options over 24-36 month terms, with monthly fees ranging from $330 MXN (AT&T Azul 1) to $1,599 MXN (AT&T Titanio). Target customers are Mexican individual mobile subscribers seeking mid- to high-tier postpaid service.
• AT&T Lite Family of postpaid mobile plans with monthly data allowances from 4 GB to 120 GB, customizable unlimited social networks, and no mandatory contract term. Requires customer-owned device, starting at $299 MXN per month. Targeted at price-sensitive postpaid users who want flexibility without long-term commitment.
• AT&T Ilimitado Unlimited-data postpaid plan priced at $1,449 MXN per month, providing unlimited data (full speed up to 200 GB, then reduced to 512 kbps), unlimited calling and SMS to Mexico, USA, and Canada, and roaming included in 77 countries. Requires customer-owned device. Designed for heavy-data users and frequent international travelers.
• AT&T Simple Prepaid-style plan where customers pay upfront for 12 months (or longer terms) of service and receive 4-9 bonus months free. Available with physical SIM or eSIM and includes unlimited social networks. Starts at $2,392 MXN for 12 months, with a $300 MXN activation fee. Aimed at customers who want to prepay and lock in service with discount incentives.
• AT&T Go Prepaid eSIM offering with up to 20 GB of data and unlimited calls and SMS to Mexico, USA, and Canada. Data packages priced from $150 MXN (6.5 GB for 30 days) to $300 MXN (20 GB for 30 days), with add-on packages for music, video, and maps. Activated via QR code through the Mi AT&T app. Targeted at prepaid users and visitors/tourists seeking digital-first activation.
• AT&T Prepago Prepaid mobile service offering various data packages and airtime recharge options. Includes promotional offers such as receiving double MB for navigation during 6 months when switching to AT&T Prepago. Targeted at customers who prefer pay-as-you-go mobile service without monthly billing commitment.
• Smartphone Device Sales Sale of mobile smartphones (Redmi A7 Pro, Pixel 9A, HONOR X6c, OPPO A6k, Galaxy A57, iPhone 17, motorola edge 70, HONOR 600) through AT&T retail stores and the att.com.mx website. Available as outright purchases or financed through 24-36 month installment plans bundled with postpaid contracts.

Quantifiable outcome

• 95% compliance rate for postpaid mobile line registration
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• American Tower CorporationminorOthersAmerican Tower Corporation, a major tower infrastructure provider, has an ongoing legal dispute with AT&T Mexico over withheld tower rents. American Tower initiated arbitration proceedings against AT&T Mexico seeking declaratory judgment regarding tower lease obligations. This dispute represents near-term uncertainty cited by rating agencies but is not expected to directly threaten AT&T's balance sheet.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Telcel (América Móvil): Telcel is the dominant Mexican mobile carrier operated by América Móvil and AT&T Mexico's primary direct competitor. It competes head-to-head across the same prepaid/postpaid, retail, and 5G dimensions in Mexico.
• Movistar México (Telefónica): Movistar is the other major Mexican mobile operator alongside Telcel and AT&T Mexico. It serves the same consumer and business mobile segments with overlapping 4G/5G plans and is a direct three-way market rival.

Others

• AT&T Inc. AT&T Inc. is the US parent company of AT&T Mexico and a fellow operator of 5G/LTE networks with shared brand, technology stack, and roaming relationships. Not a direct market competitor in Mexico but provides shared services, R&D, and procurement leverage.

Broad incumbents

• T-Mobile US: T-Mobile US is a large incumbent US wireless carrier with comparable 5G and eSIM capabilities and consumer marketing playbooks. While not competing in Mexico, its technology and product line are highly analogous as a peer benchmark for AT&T Mexico's roadmap.
• Vodafone: Vodafone is a global wireless carrier operating multi-country 5G networks with bundled roaming propositions similar to AT&T Mexico's Ilimitado plan. It is comparable as a broad-portfolio incumbent in international mobile markets.
• Verizon: Verizon is a US wireless incumbent with comparable 5G network operations, postpaid-first plan architecture, and enterprise mobility services. Highly analogous to AT&T Mexico's parent in technology and customer strategy.
• Orange (Orange S.A.): Orange operates multi-country 4G/5G mobile networks with prepaid and postpaid plans similar to AT&T Mexico's portfolio. Comparable as a broad incumbent carrier with cross-border roaming offerings in EMEA.

Regional players

• Rogers Communications: Rogers is a Canadian wireless carrier that shares cross-border roaming economics with AT&T Mexico's USA/Canada-bundled plans. Comparable on plan architecture and North America-wide roaming dynamics, even though it does not operate in Mexico.
• Bell Canada: Bell Canada operates Canadian wireless services with bundled USA/Canada roaming offerings similar to AT&T Mexico's product. It does not directly compete in Mexico but is comparable in cross-border plan design.

Emerging players

• Liberty Latin America (incl. C&W / Liberty): Liberty Latin America operates mobile and converged networks across the Caribbean and Latin America with overlapping prepaid/postpaid and roaming features. Comparable as a regional emerging operator in markets adjacent to AT&T Mexico's footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/attmx
• Facebookfacebook.com/attmx

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AT&T Mexico