TrunkBBI

What TrunkBBI does

TrunkBBI (operating as "Trunk") is a Manchester-headquartered, privately held creative and performance marketing agency founded in 2011, serving mid-market and enterprise clients branded as "ambitious brands." The agency delivers an integrated service portfolio organised around three disciplines — Consult (strategy and insights), Craft (branding, creative and design, film and animation, games and interactives, web and apps), and Connect (multi-channel campaigns, paid media, search, UX data and CRO) — under project and retainer commercial structures.

The agency's underlying technology stack centres on applied AI and automation for performance marketing, explicitly anchored by the October 2025 appointment of Matt Holmes as Performance and Innovation Strategy Director. The agency holds core-tier platform partnerships with Google (Premier Partner 2026), Microsoft (Business Partner), and Meta (Business Partner), providing certified access to those walled-garden ad platforms, and is an approved Crown Commercial Service supplier enabling UK public-sector work. In June 2026, TrunkBBI launched PartnerAmp, its first identifiable productised platform, targeting sports sponsorship measurement and activation.

The business model is professional services: fees are quoted per engagement rather than publicly listed, and revenue is generated through retained client relationships across consumer-facing sectors (hospitality, retail, beverages, insurance, automotive, technology, housing). Named enterprise clients include Greene King, Amazon Prime, General Electric, Halfords, CoOp, HomeServe, Jack Daniels, TeamViewer, Ageas, and Moonpig, with Greene King appearing as a multi-workstream anchor relationship. The agency employs 51-100 staff, is registered in England (No. 07659739), and operates from 6th Floor, Manchester House, 86 Princess Street, Manchester.

Name

TrunkBBI

Legal name

Trunk

Website

https://trunkbbi.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

TrunkBBI is a Manchester-based creative and performance marketing agency serving mid-market and enterprise "ambitious brands" with integrated strategy, creative, media, and digital services, recently launching the PartnerAmp sports sponsorship platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Creative and Performance Agency Services: Full-service creative and performance marketing agency offering consultancy, strategy, branding, creative design, film, animation, paid media, search, UX data, CRO, and web/app development services to ambitious brands on a project and retainer basis.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

TrunkBBI (trading as Trunk) is a Manchester-based creative and performance marketing agency delivering integrated services across consult, craft, and connect disciplines. The agency provides branding, creative and design, film and animation, games and interactives, multi-channel campaigns, paid media, search optimization, strategy and insights, UX data and CRO, and web and apps development for ambitious brands. It also launched PartnerAmp, a specialized platform for sports partnerships that require measurable business outcomes beyond visibility.

Product overview

TrunkBBI is a Manchester-based creative and performance agency offering a unified service portfolio organized around consult, craft, and connect disciplines. Services span branding, creative and design, film and animation, games and interactives, multi-channel, paid media, search, strategy and insights, UX data and CRO, and web and apps. The agency has launched PartnerAmp as a specialized platform for sports partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• PartnerAmp PartnerAmp is a dedicated platform built for sports sponsorship and partnership initiatives, designed to help brands and rights-holders move beyond visibility metrics to drive measurable business outcomes. It is targeted at organizations running or evaluating sports partnerships.
• Branding Services Full-service branding offering covering brand identity development and refreshes for enterprise and mid-market clients.
• Creative & Design Services Creative and design services producing visual assets and design systems across multi-channel brand campaigns.
• Film & Animation Services Production of film and animation content used in brand campaigns and sports sponsorship activations.
• Games & Interactives Services Design and build of games and interactive experiences used to drive brand engagement and gamified campaigns.
• Paid Media Services Planning, buying, and management of paid media across digital channels to drive measurable performance for clients.
• Search Services Search engine optimization and paid search services, including digital PR-driven search performance and long-tail keyword strategy.
• Strategy & Insights Services Strategic consultancy and insights work underpinning creative, media, and performance decisions for brand clients.
• UX Data & CRO Services User experience research, data analytics, and conversion rate optimization services to improve digital performance.
• Web & Apps Services Design and development of websites and applications as part of integrated brand and performance campaigns.

Named customers14 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• MicrosoftcoreTechnology or IntegrationMicrosoft Business Partner, indicating certified expertise and integration capabilities with Microsoft technologies and platforms.
• GooglecoreTechnology or IntegrationGoogle Premier Partner status, demonstrating certified expertise in Google advertising and marketing platforms.
• MetacoreTechnology or IntegrationMeta Business Partner, indicating capabilities in Facebook, Instagram, and other Meta advertising platforms.
• Crown Commercial ServicecoreChannel Partner/ Reseller/ DistributorApproved supplier on Crown Commercial Service framework, enabling TrunkBBI to provide services to UK government public sector organizations.
• Tribe GlobalminorStrategic or Co-development PartnerPart of the Tribe Global network of agencies, providing global reach and collaboration capabilities.
• IPA (Institute of Practitioners in Advertising)coreStrategic or Co-development PartnerMember of the IPA with Platinum CPD Accreditation, demonstrating industry leadership and professional development standards.

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Jellyfish: Global digital marketing agency within the Brandtech Group offering paid media, SEO, creative and analytics with strong UK presence; competes with TrunkBBI for large brand performance mandates as a scaled incumbent alternative.
• Dept Agency: Global digital agency delivering creative, technology and performance marketing at scale across multiple regions; competes with TrunkBBI on integrated brand and performance briefs for larger international ambitious brands.
• Ogilvy UK: UK arm of the WPP-owned Ogilvy network providing advertising, PR, consulting and performance marketing; an incumbent competitor for the 'joined-up creative and performance' mandates TrunkBBI wins with ambitious consumer and B2B brands.
• Saatchi & Saatchi: Long-established global creative network with a strong London presence, competing for the enterprise creative and brand-strategy work TrunkBBI pursues and offering the multi-market reach that a single-territory agency cannot match.

Direct peers

• Brainlabs: UK-based independent digital media and performance marketing agency with strong paid-media and SEO credentials, competing head-to-head with TrunkBBI on data-driven brand and performance mandates for ambitious consumer brands.
• Tug: Manchester-headquartered digital performance marketing agency covering SEO, paid media, CRO and content — directly overlapping with TrunkBBI's 'paid media, search, UX data & CRO' service line for similar UK enterprise clients.
• Croud: UK-based digital marketing agency combining paid media, SEO, content and programmatic with an in-house tech platform — overlapping TrunkBBI's performance and platform narrative, including an AI-enabled delivery model for enterprise clients.
• BJL Group: Manchester-headquartered integrated creative and performance marketing agency of similar size, operating with a comparable full-service model (creative, paid media, search, web) for mid-market and enterprise UK brands.
• Stickyeyes: Leeds-based integrated search, content and performance marketing agency blending SEO, digital PR and creative — directly comparable to TrunkBBI's Moonpig-style 'maximising search performance with Digital PR' proposition.

Regional players

• McCann Manchester: Manchester office of McCann Worldgroup offering integrated creative and strategic communications; regionally co-located with TrunkBBI and competing for the same North-of-England enterprise brand briefs, but with global network reach TrunkBBI lacks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/trunkmcr
• Instagraminstagram.com/trunk.agency
• TikToktiktok.com/@trunk.agency?lang=en

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TrunkBBI