Croell
Croell, Inc. is a family-owned, third-generation heavy-side building materials producer headquartered in Iowa, supplying ready-mix concrete, aggregates, and paving services across 11 states through 150+ plants and a 500+ truck fleet, serving government, commercial, and residential customers.
- Company typePrivate
- Founded1968
- HeadquartersNew Hampton, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Croell does
Croell, Inc. is a privately held, third-generation family-owned heavy-side building materials producer headquartered in New Hampton, Iowa, operating since 1968. The company supplies ready-mix concrete, crushed rock and sand aggregates, and concrete and asphalt paving contractor services for state, county, federal, commercial, and residential customers across an 11-state footprint in central North America. Operations are vertically integrated across owned quarries and aggregate pits, 150-plus ready-mix plant locations, and a fleet of more than 500 trucks, enabling in-house sourcing of aggregates and end-to-end control of concrete supply and paving delivery.
The go-to-market is sales-led and direct, with customers contacting local plants by telephone to obtain unit-priced quotes based on project specifications; transaction-based pricing applies across all three revenue streams (ready-mix concrete, aggregates, and paving). Distribution is built around the physical plant network rather than digital channels, supplemented by a Versapay-based customer portal for invoicing and payment, an employee portal, an online Concrete Calculator tool, and a merchandise storefront. Customer segments are split between Government/Public Sector infrastructure projects and Commercial Contractors as primary verticals, with Residential/DIY as a secondary segment.
Growth has been overwhelmingly inorganic. The corporate timeline documents more than 40 acquisitions since 1983 across Iowa, Wisconsin, Minnesota, South Dakota, Wyoming, Montana, Nebraska, Kansas, Oklahoma, Texas, and New Mexico, including the 1997-1998 buildout of a concrete paving division through the Concrete Foundations Inc. acquisition, plus entry into Texas in 2021, expansion across the southwest through 2022-2023, and entry into New Mexico in 2024. No external institutional funding has been raised; expansion has been financed through organic cash flow and family capital.
Croell firmographics
Firmographics- Name
- Croell
- Legal name
- Croell, Inc.
- Website
- https://croell.com
- Company type
- Private
- Founded year
- 1968
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Croell, Inc. is a family-owned, third-generation heavy-side building materials producer headquartered in Iowa, supplying ready-mix concrete, aggregates, and paving services across 11 states through 150+ plants and a 500+ truck fleet, serving government, commercial, and residential customers.
- Ownership category
- akta.pro rank
Croell industry classification
Industry- Product category
- Construction Materials and Paving Services
- NAICS
- Ready-Mix Concrete Manufacturing (32732), Cement and Concrete Product Manufacturing (3273)
- SIC
- Heavy Construction Other Than Bldg Const - Contractors (1600)
- akta.pro primary industry
- Ready-Mix Concrete Production & Delivery (IMADAAAA)
Keywords
Where Croell is headquartered
LocationHeadquarters
- HQ city
- New Hampton
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Croell business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Ready Mix Concrete Sales: Sale of ready-mix concrete to commercial contractors, government entities, and residential/DIY customers through a network of 150+ plant locations. Revenue is transaction-based, driven by volume of concrete delivered.
- Aggregate Sales: Sale of crushed rock, sand, and other aggregates to construction customers. These materials support road building, foundation work, and concrete production.
- Paving Services: Concrete and asphalt paving contractor services for state, county, and federal government projects as well as commercial projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Croell product offering
Product offeringCore offering
Croell manufactures and supplies ready mix concrete and aggregates (crushed rock and sand), and provides concrete and asphalt paving contractor services for government, commercial, and residential projects. Products and services are delivered through 150+ plant locations across 11 states supported by a fleet of more than 500 ready mix trucks.
Product overview
Croell offers a unified construction materials and services portfolio centered on three core offerings: Ready Mix Concrete supply, Concrete and Asphalt Paving contractor services, and Aggregates (crushed rock and sand). The company operates as a multi-state supplier with over 150 locations across 11 states, serving customers from large commercial contractors to DIY homeowners. Ready mix delivery is supported by more than 500 company trucks. The product lineup is complemented by a digital Concrete Calculator tool for project estimation.
Differentiator
Problem solved
Functional benefit
Brands
- Bucky's Pit: Aggregate pit established near Lawler, IA in 2005.
Products and services
- Ready Mix Concrete
- Concrete Paving
- Asphalt Paving
- Aggregates
- Concrete Calculator
Quantifiable outcome
- Treats customers like neighbors with personalized service
- +2 more outcomes
Companies that use Croell
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Croell technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Croell partnerships and signals
Strategic signalScale indicators4 records
Recent moves11 records
Expansion highlights6 records
Croell competitors and assessment
Company assessmentDirect peers
- Vulcan Materials Company: Largest U.S. producer of construction aggregates with substantial ready-mix concrete operations. Comparable in core aggregates-to-ready-mix-to-paving value chain, with overlap in government infrastructure customer base and similar cyclicality to construction demand.
- Summit Materials: Vertically integrated construction materials company combining aggregates, ready-mix concrete, and cement/paving operations in markets across the U.S., including several Mountain Plains and Midwest states that overlap with Croell's footprint.
- Irving Materials, Inc. Privately-held, family-owned ready-mix concrete, aggregates, and paving producer headquartered in Indiana, serving Indiana, Kentucky, Tennessee, and adjacent Midwest markets. Highly comparable to Croell in ownership structure, product mix, and regional geography.
- Knife River Corporation: Publicly-traded aggregates, ready-mix concrete, and paving contractor operating across the Western and Midwest U.S. Closely mirrors Croell's vertical integration model and footprint; notably, Croell acquired Knife River/Carlson Co.'s paving division in 2008, directly evidencing product-line and geography overlap.
- Martin Marietta Materials: Large U.S. producer of aggregates and ready-mix concrete with a heavy highway/infrastructure customer mix. Overlaps Croell in aggregates supply, ready-mix production, and downstream infrastructure end markets across many of the same central U.S. states.
Broad incumbents
- Quikrete Holdings: Largest manufacturer of packaged concrete products in North America and owner of Summit Materials, with a broad portfolio spanning bagged concrete, ready-mix, and aggregates. Adjacent product overlap and now a national-scale competitor following its Summit acquisition.
- CRH plc: Global building-materials group operating Oldcastle Infrastructure and related ready-mix, aggregates, and paving businesses across the U.S., including central states where Croell competes for the same commercial and DOT paving contracts.
- CEMEX (US): Global cement, ready-mix, and aggregates producer with material U.S. ready-mix operations. Competes with Croell for ready-mix supply to commercial and infrastructure projects, though at materially larger national scale.
- Holcim (US): U.S. arm of global building-materials giant Holcim, producing cement, ready-mix concrete, aggregates, and asphalt. Overlaps with Croell in ready-mix supply and infrastructure paving, with broader geographic and product scope.
- Heidelberg Materials (Lehigh Hanson): Major U.S. subsidiary of global Heidelberg Materials, producing cement, ready-mix concrete, and aggregates nationwide. Competes with Croell for ready-mix and aggregates contracts in many of the same central U.S. states as part of a broader national portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Croell social profiles
Digital presenceCroell financial estimates
Financial estimateRevenue estimate
Valuation estimate
Croell leadership team
Management profileNumber of profiles
Profiles6 records
Croell subsidiaries and ownership
Company hierarchySubsidiaries1 record
Croell funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Croell M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Croell
What does Croell do?
Croell manufactures and supplies ready mix concrete and aggregates (crushed rock and sand), and provides concrete and asphalt paving contractor services for government, commercial, and residential projects. Products and services are delivered through 150+ plant locations across 11 states supported by a fleet of more than 500 ready mix trucks.
Is Croell a public or private company?
Croell is a private company. It is classified as family owned and is currently operating.
When was Croell founded?
Croell was founded in 1968. It employs 501 to 1,000 people.
Where is Croell based?
Croell is headquartered in New Hampton, United States, in the North America region.
How does Croell make money?
Three revenue lines are on record. Ready Mix Concrete Sales are the primary driver. The others are aggregate Sales and paving Services.
Who are Croell's main competitors?
Direct peers on record are Vulcan Materials Company, Summit Materials, Irving Materials, Inc., Knife River Corporation and Martin Marietta Materials. Broad incumbents are Quikrete Holdings, CRH plc, CEMEX (US), Holcim (US) and Heidelberg Materials (Lehigh Hanson).
Does Croell have an API?
No public API is recorded for Croell.
What industry is Croell in?
Croell's product category is Construction Materials and Paving Services. Its primary akta.pro industry code is IMADAAAA, Ready-Mix Concrete Production & Delivery. Its NAICS code is 32732 and its SIC code is 1600.