Woodruff Property Management Company

What Woodruff Property Management Company does

Woodruff Brokerage Company is a privately held, integrated real estate services firm headquartered in Columbus, Georgia, serving the Columbus, Phenix City, and Auburn markets across the Southeast US. The firm operates a traditional brokerage model with no proprietary technology platform, relying instead on senior leadership involvement and local market expertise built over nearly four decades. Its core offerings span residential sales (primary homes, relocations, residential investments), commercial brokerage (office, retail, industrial, land, and mixed-use sales and leasing), ongoing property management for commercial and residential assets, investor advisory covering acquisitions, dispositions, and portfolio strategy, and community-focused development projects including Old Town Columbus and Highside Market. The firm holds industry credentials such as NAR membership, CCIM designation, CRRP certification, and BBB accreditation, and reaches clients primarily through its website, social channels, professional networking, and direct sales with principal-level involvement from first contact through close.

The firm earns revenue through two primary mechanics: commission-based transaction fees on residential and commercial brokerage deals, and recurring property management fees on managed commercial and residential assets. Development projects add a third, asset-level component tied to long-term local value creation. Headcount is reported at 251–500 employees, and the firm claims 1,500+ properties successfully managed or transacted over its operating history, though no annual transaction volume, AUM, or recurring-revenue figures are disclosed. GTM is sales-led and relationship-driven, with senior partners embedded in client engagements across all service lines; there is no evidence of self-serve, digital, or AI-mediated acquisition channels.

The customer base is intentionally fragmented across four use-case segments — residential buyers and sellers, commercial clients, property management clients, and investors and owners — with no named enterprise anchors or disclosed customer concentration. The firm maintains no subsidiaries, has no parent company or institutional investor, and shows no recent M&A, funding, or leadership-change activity in the source data. Operating status is active and the firm is independently held.

Name

Woodruff Property Management Company

Legal name

Woodruff Brokerage Company

Website

https://woodruffre.com

Company type

Private

Founded year

1916

Operating status

Operating

Headcount range

251–500 employees

Short description

Woodruff Brokerage Company is a privately held, integrated real estate services firm based in Columbus, Georgia, providing residential and commercial brokerage, property management, investor advisory, and development services across the Columbus, Phenix City, and Auburn markets.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage and Property Management

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Land & Development Site Brokerage (BPAJABAG)

akta.pro secondary industries

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA), Tenant Representation & Corporate Services Brokerage (BPAJABAJ), Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Commercial real estate brokerage
• Residential real estate sales
• Property management services
• Real estate investment advisory
• Real estate development projects

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Commercial Real Estate Brokerage: Commission-based brokerage services for commercial property sales and leasing transactions including retail, office, industrial, land, and mixed-use properties.
2. Residential Real Estate Brokerage: Commission-based services for residential home buyers and sellers, including primary homes, relocations, and long-term residential investments.
3. Property Management: Ongoing property management services for commercial and residential assets, providing operational support and performance-driven management.
4. Development Projects: Community-focused development projects including Old Town Columbus and Highside Market, creating long-term local value.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Woodruff Brokerage Company is a Columbus, Georgia-based real estate firm offering residential sales, commercial sales and leasing, property management, investor advisory, and community development services (including Old Town Columbus and Highside Market). The firm serves buyers, sellers, owners, investors, and businesses across the Columbus, Phenix City, and Auburn metropolitan area, with senior leadership directly involved from initial consultation through transaction execution.

Product overview

Woodruff Brokerage Company is a real estate brokerage firm offering a unified suite of services rather than a modular platform. The core offerings include Residential Real Estate (home buying, selling, and relocation), Commercial Real Estate (sales and leasing for office, retail, industrial, land, and mixed-use properties), Property Management (operations support for commercial and residential assets), Investor Advisory (portfolio strategy and acquisition/disposition guidance), and Development Projects (community-focused developments such as Old Town Columbus and Highside Market). These services are delivered as integrated brokerage offerings with local market expertise spanning Columbus, Phenix City, and Auburn.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Home buying and selling services for primary homes, relocations, and long-term residential investments in Columbus, Georgia and surrounding areas. Targeted at individual homeowners and buyers.
• Commercial Real Estate Sales and Leasing Commercial sales and leasing services covering office, retail, industrial, land, and mixed-use properties for businesses and investors in the Columbus, Phenix City, and Auburn markets.
• Property Management Performance-driven management for commercial and residential assets, including operational support and investor advisory services. Targeted at property owners and investors in the Columbus, Georgia region.
• Investor Advisory Strategic guidance for acquisition, disposition, and portfolio decisions for property investors and owners across the Columbus, Georgia region.
• Development Projects Community-focused development projects including Old Town Columbus and Highside Market, shaping long-term local value in the Columbus, Georgia region.

Quantifiable outcome

• 1500+ properties successfully managed or transacted
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• National Association of Realtors (NAR)minorOthersProfessional membership affiliation providing access to industry resources, training, and standard practices for real estate professionals. The company displays NAR membership as a credential.
• CCIM InstituteminorOthersCertified Commercial Investment Member Institute. The company holds CCIM designation indicating specialized training in commercial and investment real estate.
• Better Business Bureau (BBB)minorOthersAccredited business member demonstrating commitment to ethical business practices and customer trust standards.
• Greater Columbus Chamber of CommerceminorOthersLocal chamber membership supporting community engagement and business networking within the Columbus, Georgia business community.
• Certified Residential Brokerage Manager (CRRP)minorOthersProfessional certification for residential brokerage management indicating specialized expertise in residential property management operations.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Compass: Compass is a tech-forward national real estate brokerage that uses proprietary technology, agent platforms, and data tools to capture share in regional markets. It represents the technology-enabled competitor segment that Woodruff explicitly lacks an equivalent offering against.

Broad incumbents

• Colliers International: Colliers International is a global commercial real estate services firm providing brokerage, property management, and investor advisory. It competes with Woodruff on commercial leases, sales, and investment advisory mandates in the broader Southeast.
• Century 21: Century 21 is a global real estate franchise offering residential sales and ancillary services. It competes with Woodruff for independent agents in the Columbus, GA region through its established brand and franchisor support model.
• RE/MAX: RE/MAX is a global real estate franchise with large agent networks, competing with Woodruff for residential listings and buyer representation in the Columbus, GA market. It represents a national-scale incumbent alternative rather than a niche specialist.
• Coldwell Banker: Coldwell Banker is a large national real estate franchise offering residential and commercial brokerage and adjacent property services across the U.S. It competes with Woodruff for agents and listings in the Columbus, GA region but operates at significantly greater scale and brand recognition.
• Berkshire Hathaway HomeServices: Berkshire Hathaway HomeServices is a national residential real estate franchise with affiliated commercial operations. It is a broad incumbent competitor to Woodruff's residential brokerage arm and an indirect competitor on smaller commercial mandates.
• Cushman & Wakefield: Cushman & Wakefield is a global commercial real estate services firm offering brokerage, property management, valuation, and advisory. It competes with Woodruff for larger commercial mandates while operating at vastly greater scale and geographic breadth.

Others

• Greystar Real Estate Partners: Greystar is one of the largest U.S. property management operators focused on multifamily rental housing. It is an adjacent rather than directly competitive peer — relevant as a benchmark for the property management arm of Woodruff's business at vastly larger scale.

Direct peers

• Crye-Leike Real Estate Services: Crye-Leike is a privately held, mid-size regional brokerage operating across the Southeast U.S. (including Georgia), offering integrated residential sales, commercial brokerage, and property management. Its scale, geographic scope, and integrated service model closely mirror Woodruff's positioning in the Columbus, GA market.
• Marcus & Millichap: Marcus & Millichap is a commercial investment sales and financing brokerage specializing in investment property transactions for institutional and private investors. It is directly comparable to Woodruff's CCIM-credentialed commercial and investor advisory services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/woodruffre
• LinkedInlinkedin.com/company/woodruff-realty-co
• Instagraminstagram.com/wix
• Xx.com/live_woodruff

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woodruff Property Management Company