Brewlander & Co

What Brewlander & Co does

Brewlander & Co. Pte Ltd is a Singapore-based craft brewery that designs, brews, and sells award-winning craft beer under its own brand. It was founded by John Wei, who began homebrewing in 2008, and launched commercially on 14 March 2017 as Singapore's first gypsy brewer; in 2020 it built a fully automated brewery at 21 Tuas West Drive in Singapore. The company operates with a team of 8 and offers a core lineup of six beers — Love Wild IPA, Joy Session IPA, Respect Porter, Inception WCIPA, Freedom Lager, and XPA Xtra Pale Ale — supplemented by limited editions such as the 旺来 (Ong Lai) IPA for Chinese New Year, branded merchandise (glassware, bottle openers), and the Brewnanza Fest craft beer festival.

The core technology is a fully automated physical brewery combining manual brewing traditions with modern process automation, producing unfiltered and unpasteurised beers using premium European Pilsner malts and modern hop varietals (Pacific Crest, Azacca, Chinook, El Dorado, Idaho 7, Willamette) sourced close to source. Brewlander earned recognition at the 2019 Asia Beer Awards (Silver and Winner) and the 2019 World's Best Beer Awards.

Brewlander monetises through multiple channels: direct-to-consumer e-commerce via its Shopify storefront with Singapore-wide delivery, a recurring beer subscription with 10% discount and free SKU swaps, an off-premise and hotel sales team targeting hospitality venues, a physical brewery taproom, merchandise sales, and ticketed festival experiences. Pricing ranges from $5.80 per single can to $48–$204 per 24-case carton, with Atome buy-now-pay-later and free delivery above $69. The company is privately held, bootstrapped, and incorporated in Singapore with no disclosed institutional funding.

Name

Brewlander & Co

Legal name

Brewlander & Co. Pte Ltd

Website

https://brewlander.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Brewlander & Co is a Singapore-based craft brewery that designs, brews, and sells award-winning craft beers through its own Shopify storefront, subscription service, hotel/off-premise sales, taproom, and the Brewnanza Fest, targeting Singaporean craft beer enthusiasts and hospitality venues.

Ownership category

akta.pro rank

Product category

Craft Beer Brewing

NAICS

Breweries (312120), Drinking Places (Alcoholic Beverages) (7224)

SIC

Malt Beverages (2082), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Beer Brewing & Brands (CRADAIAA)

akta.pro secondary industries

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Beer, Brewery & Craft Beverage Tastings (THAJAGAE)

Keywords

• Craft beer brewing
• Craft brewery Singapore
• IPA beer varieties
• Brewery merchandise sales
• Craft beer subscription

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct E-commerce Beer Sales: Online direct-to-consumer sales of craft beers through their Shopify e-commerce platform. Products sold in various formats: single bottles/cans, 6-packs, and 24-case cartons. Prices range from $5.80 to $48.00 for individual products.
2. Beer Subscription Service: Recurring subscription model where customers receive regular beer deliveries (weekly intervals). Offers 10% discount on first subscription and recurring orders. Customers can swap to other beer cases of the same price.
3. Merchandise Sales: Sale of branded merchandise including glassware (Pilsner Glass 330ml at $13, Glassware 480ml at $16) and bar accessories (Bar Blade Bottle Opener at $4).
4. Brewery Tours: Brewery tour experiences offered at their facility. Note: Currently not taking new tour requests.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Brewlander & Co brews and sells a portfolio of award-winning craft beers through its own Shopify e-commerce storefront, brewery taproom, subscription service, and off-premise/hospitality channels. Core beers include Love Wild IPA, Joy Session IPA, Respect Porter, Inception WCIPA, Freedom Lager, and XPA Xtra Pale Ale, with limited seasonal editions like the 旺来 (Ong Lai) IPA. The company also sells branded merchandise (glassware, bottle openers) and organizes the Brewnanza Fest craft beer festival.

Product overview

Brewlander & Co is Singapore's leading craft brewery offering a portfolio of award-winning beers ranging from classic styles to cutting-edge experimental brews. The core product lineup includes six regular offerings: Love Wild IPA (tropical Wild IPA at 6.0% ABV), Joy Session IPA (4.5% citrusy session ale), Respect Porter (5.8% coffee-cacao Porter), Inception WCIPA (West Coast IPA), Freedom Lager (4.7% Helles-style lager), and XPA Xtra Pale Ale (5.0% modern pale ale). Seasonal and limited editions like the 旺来 (Ong Lai) IPA for Chinese New Year provide specialty releases. The company also offers merchandise including branded glassware and bar accessories, and organizes the annual Brewnanza Fest craft beer festival. Beers are available in bottles, cans, and multi-pack formats (6-packs, 24-case). All beers are unfiltered, unpasteurized, and released only when meeting stringent quality standards.

Differentiator

Problem solved

Functional benefit

Products and services

• Love Wild IPA Wild IPA at 6.0% ABV in 330ml bottles featuring a tropical medley of pineapple, mango and passion-fruit aromas with long clean hoppy bitterness, targeted at craft beer enthusiasts.
• Joy Session IPA Session IPA at 4.5% ABV with massive hop character and a citrusy, quaffable profile, sold as single bottles/cans and 6-packs for craft beer drinkers seeking an easy-drinking hop-forward beer.
• Respect Porter Full-bodied Porter at 5.8% ABV with rich coffee and cacao notes from specialty malts, finished with elderberry flavor from Willamette hops and velvety bitter-sweetness, targeted at craft beer enthusiasts seeking darker, more complex styles.
• Inception WCIPA Modern West Coast IPA in 330ml cans using El Dorado and Idaho 7 hops for piney and tropical fruit notes with firm WCIPA bitterness on a neutral malt canvas, aimed at craft IPA drinkers.
• Freedom Lager Helles-style unfiltered craft lager at 4.7% ABV brewed with premium European Pilsner malts and Pacific Crest hops, with a soft delicate malt profile, floral aroma, and refreshing crisp finish.
• XPA Xtra Pale Ale Modern pale ale at 5.0% ABV using extra pale malts for a clean foundation, with Azacca and Chinook hops expressing mango, stone fruit and citrus qualities for a refreshing, crushable beer.
• 旺来 (Ong Lai) IPA Limited edition 6.0% ABV aromatic tropical IPA at 330ml bursting with pineapple notes, finishing with gentle clean bitterness and silky mouthfeel, released for Chinese New Year 2026 to celebrate Lunar New Year.
• SG LAHger Singapore-themed craft lager whose name plays on Singlish colloquialism, sold as single bottles/cans and 6-packs to local craft beer drinkers who appreciate locally branded beers.
• Brewlander Logo Pilsner Glass 330ml Branded 330ml capacity pilsner glassware with the Brewlander logo, sold as merchandise for craft beer enthusiasts to enjoy their beers at home.
• Brewlander Logo Glassware 480ml Branded 480ml capacity IPA glassware with the Brewlander logo, sold as merchandise for craft beer enthusiasts to enjoy their beers at home.
• Brewlander Bar Blade Bottle Opener Branded bar blade bottle opener merchandise accessory for craft beer drinkers and home bar enthusiasts.
• Brewlander Brewery Tour Guided brewery tour experience at Brewlander's fully automated brewery at 21 Tuas West Drive, Singapore, offered to beer enthusiasts who want to learn about the brewing process; currently not accepting new tour requests.
• Brewlander Beer Subscription Recurring beer subscription service delivering Brewlander beers at weekly intervals with a 10% discount on the first and recurring orders, and free swaps between same-price products, for individual craft beer drinkers in Singapore.
• Brewnanza Fest Ticketed Singapore craft beer festival organized by Brewlander featuring over 100 unique craft beers from local and international breweries, exclusive regional releases, food vendors, live music, arcade games, and interactive brewing masterclasses. Each ticket includes a limited edition festival brew.

Quantifiable outcome

• Multiple competition wins before 2017 commercial launch
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• AtomeminorOthersAtome provides installment payment options allowing customers to split purchases into 3 interest-free payments. Visible throughout the website product pages as a payment option.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Archipelago Brewery: Singapore-headquartered craft brewery producing a range of locally-inspired beers for both retail and on-premise channels. Direct competitor in the Singapore craft beer market targeting similar craft enthusiast and hospitality segments.
• Off Day Beer Company: Singapore craft brewery with a strong DTC and on-premise presence. Competes head-to-head for craft beer enthusiasts in Singapore and shares Brewlander's direct-to-consumer and hospitality channel mix.
• 1925 Brewing Co. Singapore craft brewery offering award-winning beers across multiple styles. Competes with Brewlander in local DTC, off-premise retail, and on-premise tap placements within the Singapore craft segment.
• Young Master Brewery: Hong Kong-based craft brewery with a portfolio of award-winning beers and a multi-channel DTC + on-premise model. Most directly comparable Asia-based craft peer in terms of scale, channel mix, and brand-led growth.
• Pasteur Street Brewing Company: Vietnamese craft brewery producing globally awarded beers with strong DTC, taproom, and on-premise distribution. Comparable emerging-market craft peer with similar multi-channel and brand-event-driven strategy.

Broad incumbents

• Tiger Beer (Asia Pacific Breweries / HEINEKEN): Singapore's flagship mass-market beer brand owned by HEINEKEN. Sets the competitive baseline for Singapore retail and on-premise beer, against which Brewlander positions its premium local craft differentiation.
• BrewDog: Global craft brewery with broad DTC, bar, and distribution networks across multiple markets. Comparable in its craft positioning, multi-channel e-commerce, and brand-event marketing, though operating at vastly larger scale.

Regional players

• Stone & Wood: Australia's leading independent craft brewery with comparable DTC, subscription, and on-premise channels. Relevant Asia-Pacific craft peer for benchmarking brand-building, distribution strategy, and category premiumization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/brewlander

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brewlander & Co