Pasteur Street Brewing Company

What Pasteur Street Brewing Company does

Pasteur Street Craft Beer Co., Ltd. (trading as Pasteur Street Brewing Company) is a privately held craft brewery founded in Saigon in January 2015, headquartered at 23A Ngo Thoi Nhiem Street, Ho Chi Minh City. It operates as both a producer and a multi-location hospitality operator in Vietnam, brewing American-style craft beers that combine international techniques (Belgian and German roasted malt; American, Australian, and New Zealand hops) with fresh Vietnamese ingredients such as local fruits, herbs, and spices. The company self-identifies as among the first craft breweries in Southeast Asia and has accumulated international press coverage (Forbes, CNN, Food & Wine, WSJ, Huffington Post).

Its commercial footprint comprises 15 company-owned taprooms (12 in Ho Chi Minh City and 3 in Hanoi) plus wholesale placement in 600+ restaurants, bars, and hotels nationwide from Saigon to Sapa. The product portfolio includes craft beer, a food menu engineered for beer pairings, delivery and takeaway in HCMC and Hanoi, a Craft Beer Club loyalty program, and branded merchandise. Notable product activity in early 2026 includes the HH1 Pale Ale (a Grand Champion homebrew recipe) and Golden Calamansi Fermented Honey, a calamansi-mead hybrid.

Revenue is generated through four streams: taproom food and beverage sales (dine-in, takeaway, delivery), wholesale distribution, corporate event and private booking fees (groups of 10–150 with customizable packages), and merchandise. The go-to-market combines direct-to-consumer taprooms, B2B wholesale, and event-driven B2B. Marketing relies on the company website, Facebook, Instagram, YouTube, email, blog content, weekly live events, and promotional cardholder partnerships with at least 10 Vietnamese and regional banks. The company is founder-owned and managed, with no disclosed external venture capital, debt, or institutional investment.

Name

Pasteur Street Brewing Company

Legal name

Pasteur Street Craft Beer Co., Ltd.

Website

https://pasteurstreet.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Pasteur Street Brewing Company is a Vietnam-headquartered craft brewery founded in 2015, operating 15 company-owned taprooms across Ho Chi Minh City and Hanoi and distributing craft beer to 600+ restaurants, bars, and hotels nationwide.

Ownership category

akta.pro rank

Product category

Craft Beer Brewing

NAICS

Breweries (31212), Breweries (312120), Drinking Places (Alcoholic Beverages) (722410)

SIC

Malt Beverages (2082), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Beer Brewing & Brands (CRADAIAA)

akta.pro secondary industries

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Craft Beer Bars & Taprooms (THAFAEAG), Taprooms & Brewpubs (CRANACAF)

Keywords

• Craft beer brewing
• Brewpub taproom operations
• Craft beer distribution
• Beer club membership
• Brewery restaurant services

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices15 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Taproom Sales (Food & Beverage): Direct sales of craft beer and food at 15 company-owned taprooms across Vietnam, including dine-in service, takeaway, and delivery orders in HCM and Hanoi areas
2. Wholesale Distribution: Distribution of Pasteur Street beers to over 600 restaurants, bars, and hotels nationwide, from Saigon to Sapa
3. Corporate Events & Private Bookings: Booking revenue from corporate year-end parties, private events, and group reservations with customizable packages including live music, DJs, photography, and themed decorations

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Pasteur Street Brewing Company brews and sells American-style craft beer that fuses international brewing techniques with fresh Vietnamese fruits, herbs, and spices, using Belgian/German roasted malt and American hops. The company operates 15 company-owned taprooms across Vietnam serving beer, food, and live entertainment, and distributes its beers to more than 600 restaurants, bars, and hotels from Saigon to Sapa. Supplementary revenue lines include a Craft Beer Club loyalty program, delivery and takeaway, branded merchandise, and private/corporate event bookings.

Product overview

Pasteur Street Craft Beer operates a craft beer brewery and restaurant business in Vietnam, combining international brewing techniques with local Vietnamese ingredients. The core offering consists of craft beers (brewed with Belgian/German malt, American hops, and Vietnamese fruits/herbs/spices) paired with a food menu featuring beer-inspired dishes. The business operates 15 taprooms across Vietnam (HCMC and Hanoi) and distributes to 600+ restaurants. Additional offerings include a Craft Beer Club loyalty program, delivery/takeaway services, and branded merchandise.

Differentiator

Problem solved

Functional benefit

Products and services

• Craft Beer
• Taproom Food Menu

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered minor.

• Shinhan BankminorGTM or Marketing PartnerBanking partnership offering promotional discounts and benefits to Shinhan Bank cardholders at Pasteur Street taprooms
• VPBankminorGTM or Marketing PartnerBanking partnership offering promotional discounts and benefits to VPBank cardholders at Pasteur Street taprooms
• HSBCminorGTM or Marketing PartnerBanking partnership offering promotional discounts and benefits to HSBC cardholders at Pasteur Street taprooms
• OCB (Orient Commercial Bank)minorGTM or Marketing PartnerBanking partnership offering promotional discounts and benefits to OCB cardholders at Pasteur Street taprooms
• VIB (Vietnam International Bank)minorGTM or Marketing PartnerBanking partnership offering promotional discounts and benefits to VIB cardholders at Pasteur Street taprooms
• UOB (United Overseas Bank)minorGTM or Marketing PartnerBanking partnership offering promotional discounts and benefits to UOB cardholders at Pasteur Street taprooms
• HD BankminorGTM or Marketing PartnerBanking partnership offering promotional discounts and benefits to HD Bank cardholders at Pasteur Street taprooms
• EximbankminorGTM or Marketing PartnerBanking partnership offering promotional discounts and benefits to Eximbank cardholders at Pasteur Street taprooms
• KASIKORN BankminorGTM or Marketing PartnerBanking partnership offering promotional discounts and benefits to KASIKORN Bank cardholders at Pasteur Street taprooms
• ACB (Asia Commercial Bank)minorGTM or Marketing PartnerBanking partnership offering promotional discounts and benefits to ACB cardholders at Pasteur Street taprooms

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Tiger Beer (Asia Pacific Breweries/Heineken APAC): Singapore-headquartered mainstream lager brand owned by Heineken, with strong Southeast Asia distribution. Comparable as a regional incumbent competing for the same Vietnamese on-premise draft and retail shelf space.
• Heineken Vietnam: Subsidiary of Heineken N.V. operating multiple breweries in Vietnam (including the former Sabeco plants) and distributing mainstream lager plus premium/craft sub-brands such as Affligem and Desperados. Represents the dominant incumbent in the same retail channels Pasteur Street supplies.
• Saigon Beer - SABECO: Vietnamese state-linked brewer producing Saigon Beer, 333, and other mainstream brands; the volume leader in Vietnam. Operates broadly in the same on-premise and off-premise channels Pasteur Street serves, with much larger distribution scale.

Direct peers

• Heart of Darkness Brewery: Ho Chi Minh City-based craft brewery operating a taproom and restaurant in District 1, brewing craft beer in Vietnam since 2014/2015. Directly comparable to Pasteur Street as a fellow first-generation Vietnamese craft brewery targeting expat and local craft consumers.
• East West Brewing Co. Saigon-based craft brewery with its own taproom and restaurant in District 1, producing craft beer for the Vietnamese market. Closely comparable to Pasteur Street in scale, target customer, and taproom-led business model.
• Bier Brewing (formerly Bier Bistro): HCMC-based craft brewery with taproom presence producing craft beer for the Vietnamese market. Closely comparable on product type, customer segment, and taproom distribution model.
• 7 Bridges Brewing Co. Ho Chi Minh City craft microbrewery operating a brewpub with restaurant. Comparable as a direct Vietnamese craft competitor using international brewing techniques for the local market.

Emerging players

• BiaCraft (Vietnam Craft Beer Movement): Hanoi-based craft beer venture connected to BiaCraft, focused on Vietnamese craft distribution and taproom culture in the north. Comparable as a craft segment peer but with less scale and a more Northern-focused footprint than Pasteur Street.

Regional players

• Beerlao (Lao Brewery Co.): National brewer of Laos producing mainstream lager plus the Beerlao Dark premium line. Comparable as a regional Southeast Asian brewer with both production scale and an emerging craft/premium positioning, though operating in a different geography.
• Cambrew (Cambodia Beer / Angkor Beer): Cambodia's national brewer producing mainstream lager brands. Comparable as a regional Southeast Asian brewer competing in adjacent Indochina markets, illustrating the same mainstream-vs-craft dynamic Pasteur Street faces at home.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCxf_cQz6ptDJXlG2PGpukjg
• Facebookfacebook.com/PasteurStreetBrewing
• Instagraminstagram.com/pasteurstreetbrewing
• Xx.com/pasteur_street

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pasteur Street Brewing Company